archive-com.com » COM » C » CART32.COM

Total: 444

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Ecommerce Social Media Tips for the Holidays » Cart32
    choosing to do good for others can also establish goodwill and provide exposure You can donate a portion of your sales dedicate some of your staff for volunteer service or create a unique service opportunity of your choosing You can showcase your efforts and build interesting stories related to your business through your various social media platforms Add a Little Cheer Hopefully in your social media efforts you are using quality images and photos to capture the attention of your fans and customers If not you certainly should be and it s this time of year that lets you add a little holiday spice to these items Place your products under the Christmas tree or add a little snow to your photo Whatever you decide keep it fun and festive with a little holiday cheer Even if you don t particularly enjoy the holidays spread your Bah Humbug Most folks will appreciate the honesty as long you are keeping it fun and lighthearted Give Gifts Everyone appreciates a treat and you will be surprised how much impact just a little extra can have If you are an exclusively online business you can stick a candy cane or other little creative gifts into your orders Even if people don t particularly enjoy the treats they will certainly appreciate the gesture These treats could also be branded inexpensively and combined with a call to action to encourage traffic to your website and social channels It is important to not abruptly stop a solid marketing campaign or charitable initiative your organization is running just because your belly and bank account are full Not only does it halt an important charitable mission but because it shows that you re willing to drop something important to capitalize on a seasonal trend As always consistent and

    Original URL path: http://www.cart32.com/blog/ecommerce-social-media-tips-for-the-holidays/ (2016-01-08)
    Open archived version from archive


  • The Importance of Accepting Credit Cards Remotely » Cart32
    accept debit credit cards I have mentioned a few times on this blog that I am not a cash person I seriously just looked in my wallet and could not even find a penny I am well aware that farmer s markets and craft shows normally only accept cash however I never know what I am going to buy before I go so it makes planning very difficult I truly believe that if vendors at farmer s markets and craft shows would accept credit cards they would see an increase in sales which would more than pay for the fees that are associated with a gateway and merchant account Over the past year I have setup multiple businesses with our gateway and merchant services accounts with their main request being the ability to process transactions from anywhere My response to all of these clients is if you have an internet connection anything is possible Our gateway service is web based so if you have access to the internet you have the ability to process credit card transactions The benefit to using our services over an Alternative Payment Method is the ability to use a card swiper with your gateway One of our clients had to enter all of their transactions by hand so this was time consuming for her and caused her to lose clients due to the wait time When we set her up with our gateway she was able to swipe transactions which caused her booth s wait time to decrease and she had less errors since she was actually swiping the card Managing a business can be difficult my suggestion to anyone opening a website and or promoting their business through person to person interaction is to make the customer s purchase as simple as possible In

    Original URL path: http://www.cart32.com/blog/the-importance-of-accepting-credit-cards-remotely/ (2016-01-08)
    Open archived version from archive

  • How PCI Standards are Determined » Cart32
    in order to maintain a PCI compliant status With so many rules you may ask yourself Who determines all of these rules anyway The answer to this question is the PCI Security Standards Council also known as the PCI SSC The PCI SSC was launched by the five major global payment brands in 2006 in an attempt to establish a security standard for credit card transactions The standard encompasses every step of the transaction process from the point of entry of card data into a system to the end of the transaction when the card has processed The goal of this standard is to protect merchants processors financial institutions and anyone else who processes cardholder data from theft and fraud The PCI Data Security Standard or PCI DSS was initially created by aligning Visa s security programs AIS and CISP with MasterCard s Site Data Protection SDP program The goal of this alignment was to create a standard for preventing detecting and reacting to security incidents involving cardholder data From this standard the PCI rules and guidelines are established It is important to note that although the PCI SSC maintains the data security standard they do not validate or enforce any organization s compliance with the standard Consequently the PCI SSC also does not penalize organizations that do not comply with this standard The power of enforcement and penalization is given to the payment brands themselves Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some Info For You June 26 2015 Mobile Friendly Checkout Pages June 11 2015 Search A Key Component of Web Presence June 5 2015 Cart32 and PayPal Security Update Information May

    Original URL path: http://www.cart32.com/blog/how-pci-standards-are-determined/ (2016-01-08)
    Open archived version from archive

  • Keeping Communication Open with Ecommerce Customers » Cart32
    with news deals or updates in the catalog We ve talked about email marketing before so much so that we have a special blog tag for it This can be extremely helpful to marketing your company If someone sees a deal that they like in their email they re likely to forward it to other friends with similar interests Social Media This isn t really my area of expertise but Vance has covered the benefits of maintaining communication through the social media channels Having a more transparent and open business like feel in the social media realm can make potential buyers more comfortable with your company and it s practices Your Website Not all communication is done by you reaching out to the customer Some actually most of this is done by the customer reaching your site to find something they want Because of this you want your site to be easily navigated and your home page to be chalk full of appropriate news products blogs and company information You want your customers to come to your site and know exactly what you re all about without having to dig deep into your site Snail Mail I know you may think I m an online business why would I want to engage people through physical channels Well you just answered your question In this day and age the 30 and below demographic doesn t receive nearly as much mail as the 30 and above demographic For me personally I get excited with new mail It peaks interest makes me consider that company a little more Leveraging on something outside of the norm the norm being emails and social media can prove very beneficial to your communication efforts So there you have it These aren t set in stone rules that

    Original URL path: http://www.cart32.com/blog/keeping-communication-open-with-ecommerce-customers/ (2016-01-08)
    Open archived version from archive

  • Utilizing Facebook Ads to Market your Ecommerce Site » Cart32
    ads may be your best bet These ads point to your Facebook page and can be sponsored by users who already like your page to inspire others to like your page Nielsen states that people are 68 more likely to remember an ad with social context than without A new feature of Facebook are sponsored stories that can provide a word of mouth recommendation about your business Sometimes Less is More Facebook ads make targeting specific demographics very easy but don t be fooled that reaching more people is always better than reaching a smaller amount of people who are actually interested in your business It is important to know who you want to target and who you think will be more receptive to your ads rather than trying to reach as many eyeballs as possible You must catch the eye What makes you worth clicking visiting and buying from You ve only got 135 characters for your message and a limited picture size so be sure to make it count Use an eye catching image but keep it relative to your message Focus on special offers and features and be sure to include the name of your business Use bold statements ask questions and create of call to action for your customers Run multiple ads When starting an ad campaign on Facebook it is always a good idea to run multiple ads for a limited time to determine which one gets the best results Check in on your ads often to see what is working and what isn t and then adjust them as needed Be ready to engage This last tip is really a supplement to the first tip If your ads work and you get people to like your page or go to your website there better

    Original URL path: http://www.cart32.com/blog/utilizing-facebook-ads-to-market-your-ecommerce-site/ (2016-01-08)
    Open archived version from archive

  • Utilizing Google Product Feed on your Ecommerce Site » Cart32
    and lack of transparency but that s beside the point Visibility is important because well if you can t be found you can t make a purchase In an effort to relieve some of that stress on businesses Google has introduced their Product Feed Search formerly known as Froogle What this Product Feed Search does is take your product catalog that you submit to Google and indexes it for future searches from customers on Google s Product Search and maybe even regular ol Google searches Shoppers will then be redirected to your website after clicking on the listing in Google The benefits of this are that it s free and people are using Google to search for almost everything now a days So much so that Google is not only the name of the company but is now a verb as well Now you may be thinking that sounds fine and dandy but are wondering how to get your products to Google Well that s simple as well You just take your current product catalog save it in a txt or xml file known as a data feed and upload it to Google through their Merchant Center That s all it takes Once your product list is uploaded you will be able to go in and edit the descriptions Again this is all free Google even has an article explaining how they want the data feed to be set up You can find that by going here So you get enhanced visibility and higher site traffic for free This is probably one of the easiest ways to get your products noticed by all the Googlers out there Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect

    Original URL path: http://www.cart32.com/blog/utilizing-google-product-feed-on-your-ecommerce-site/ (2016-01-08)
    Open archived version from archive

  • Facebook Tips for your Ecommerce Site » Cart32
    stuff they think is cool or important and your business page should do the same Have Quality Content Headlines are important to capture attention and this is often the first step in the sales process Writing something funny or eye catching can get a lot of feedback and get you seen Facebook is a rich multimedia ecosystem and nothing quite captures the attention like a high quality and iconic image Offer Specials One of the main reasons people like brands is so that they can receive specials see above about keeping them around People like to feel special oblige them by offering promotions discounts and sales that are exclusive to your Facebook fans and they ll keep coming back for more Get Feedback E commerce relationships are a two way street and your fans provide a great resource in helping shape your Facebook presence Ask them directly how you can improve that presence and employ the best ideas if they re feasible This can only add to the quality of your relationships with fans Incorporate Facebook into Customer Service Supplement your existing customer service options through Facebook Allow customer product reviews on your wall Encourage fans to share their shopping experience with you If the experience is a good one thank them If there is an issue address the problem on your wall and offer a solution By providing full transparency you re signaling to current and potential customers your commitment to their satisfaction A first time visitor to your Facebook store and fan page who sees you properly addressing a customer complaint will feel much better about doing business with you Facebook pages and all of social media should eliminate some of the formality in communication between costumers and businesses by creating personal interactions These positive interactions can create

    Original URL path: http://www.cart32.com/blog/facebook-tips-for-your-ecommerce-site/ (2016-01-08)
    Open archived version from archive

  • Why You Should Use a CMS on your Ecommerce Site » Cart32
    Use a CMS on your Ecommerce Site 26 October 2011 Written by Published in Blog Leave a reply Permalink Content Management Systems are quickly becoming more and more popular They are setting the standard for new websites to be built upon quickly and easily So what does this mean for you dear ecommerce business owner Well it s important not to just look at Content Management Systems as a blog or a news feed for your company This content can be anything from a new product to an upcoming sale Understanding the broad scope of content that these CMS s can create and keep updated will ultimately help pick the best CMS for you and your company Here is a brief video that explains how content management systems can be extremely useful on your ecommerce site One of the greatest things about Cart32 is our ability to integrate with almost any current website That includes most Content Management Systems as well If you re able to input HTML on the page you can bet that Cart32 will work well on the site We are currently working on a more in depth Joomla plug in but you can begin using either WordPress or Joomla with Cart32 right away Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some Info For You June 26 2015 Mobile Friendly Checkout Pages June 11 2015 Search A Key Component of Web Presence June 5 2015 Cart32 and PayPal Security Update Information May 21 2015 Blog Tags Archives August 2015 June 2015 May 2015 April 2015 January 2014 October 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012

    Original URL path: http://www.cart32.com/blog/why-you-should-use-a-cms-on-your-ecommerce-site/ (2016-01-08)
    Open archived version from archive



  •