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  • Tips for Refreshing your Ecommerce Site Design » Cart32
    format is the best for presenting product information Simple is always better The thumbnail and close up product view method works well for ecommerce sites Giving your customers the ability to easily sort and search a list of products is very important If it takes too long to find the product they are looking for they will just go to a site in which finding the product is easier When dealing with product close up pages try to keep product information in a position that allows the customer to view all of the details without having to scroll down If this is not possible keep the most relevant product information near the top Most importantly the Add to Cart button if your close up pages are long consider adding an add to cart button at the top and bottom of the page Make sure you have quality product images In addition zoomable images and light box images will support customer confidence I don t know HTML What s the easiest way to make changes to my site Hire a web developer they are skilled in making your site look and operate how you want to Learn HTML it s not too difficult and there are many websites out there to help you learn My personal favorite is W3 Schools Alternatively use a Content Management System like Store32 Joomla Drupal Magento or WordPress all of which work well with Cart32 I do know HTML what are some good pointers for site layout Don t use tables unless it makes sense to use a table e g a list of products and their attributes For everything else use CSS e g your navigation menu logo left right side bar and footer should all be positioned with CSS not with a table layout

    Original URL path: http://www.cart32.com/blog/tips-for-refreshing-your-ecommerce-site-design/ (2016-01-08)
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  • Enhancing your Email Marketing for your Ecommerce Site » Cart32
    text content that appears when a subscriber s email client doesn t render images For those online retailers who create their html as image slices and there are plenty of you out there be certain to include the alt tags This simple email tool can entice subscribers to open and click with a savvy text call to action without a single image displayed Tip 2 List Growth It s also important to emphasize the word opt in when discussing list growth The benefits of growing your list organically are very clear higher retention rate more engaged audience more profitability and a strong and stable sender reputation The reality is that if someone has requested to receive communications from you they are much more likely to interact with your email campaigns and ultimately convert Tip 3 Design Impact The design of your email templates may have more impact than you realize If you are creating an all image html campaign chances are many of your subscribers may not see it consider using a reasonable text to image ratio Text is every email marketer s friend always pepper text elements throughout your email templates Tip 4 Relevance According to eMarketer 44 of marketers surveyed believe the biggest challenge in email is providing relevant content Delivering your email campaign to the right person with the right message at the right time is critical to your overall email marketing success Tip 5 Interactive Elements Using strategies that incorporate engaging elements such as share with your network SWYN videos polls and conversion paths allow you to enhance your email marketing program with components that encourage the subscriber to interact Tip 6 Analytics You need the ability to take your email marketing web analytics integration beyond traffic analysis in an effort to gather specific data in

    Original URL path: http://www.cart32.com/blog/enhancing-your-email-marketing-for-your-ecommerce-site/ (2016-01-08)
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  • Identifying and Removing Malware on your Computer » Cart32
    have a link to download software that will remove the threat that is already on your machine They are trying to trick you into thinking that your computer is already infected which it s probably not and their anti virus software is actually malware itself This one is easy to avoid don t install the software Installing malware alongside a legitimate utility You need to be very careful when installing any piece of software on your computer Many times free software utilities will have the option of installing other software alongside them during the initial installation This can include toolbars for your web browser audio players cursor icons just about anything really Even though the utility you are installing may be legitimate these add on programs can still be malicious in some way A good rule of thumb to prevent this is to uncheck the boxes next to the additional software Despite being the internet malware avoiding guru that you now are scammers can still get the best of you What are the signs that malware is already installed on your computer What do you do to get rid of it for good Your computer is much slower than normal Sure it seems like our machines are constantly getting slower day by day However if you notice that your computer is much slower than it used to be there is a great chance it s infected You see many more pop up advertisements If you can t browse the internet for more than 30 seconds without seeing a pop up ad you probably have an infection of some kind This isn t limited to pop up ads either Another symptom is random hyperlinks over common words on websites like computer that can link to a malicious site You get a

    Original URL path: http://www.cart32.com/blog/identifying-and-removing-malware-on-your-computer/ (2016-01-08)
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  • Preparing your Ecommerce Site for the Holidays pt 2 » Cart32
    that supplies are limited If you re completely out let customers know that it s currently out of stock and whether or not you ll get more in Another idea is setting the product to multiple categories for cross merchandising If you have a baseball glove for sale put it in Gifts for Him Sporting Goods and Outdoor Activities That way it guarantees maximum exposure for the product Buying Guides Best Sellers and Hot Gift Ideas Tying into the last point buying guides are a great way to help customers get ideas for their friends and family Having a category labeled Gift for it will guide customers who don t know exactly what they want Also on your homepage have your best sellers present If you know it s a hot item play off of that and make it more visible Consider A B Testing and Landing Page Optimization This point in the blog suggests using a website optimizer to improve your click through rates Google offers a free one which can be found here Use Creative Promotions to Drive Sales and Build Loyalty This can be done in any number of ways Offer free shipping on orders over 100 Spend 50 get 10 back in a gift card Use discount codes in email blasts to see which coupons are used more You can even try selling pre orders to generate excitement for new products Start Leveraging Social Media I went into more detail about using Social Media to promote your site So to keep this brief there are three things to know about Social Media it s free there are millions of potential customers and it s easy to use but still takes time So there you have it Combined with part one we have a completed list of

    Original URL path: http://www.cart32.com/blog/preparing-your-ecommerce-site-for-the-holidays-pt-2/ (2016-01-08)
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  • Client Spotlight: 24 Double Bar » Cart32
    wanted a solution that would be able to merge her traveling business and the eCommerce business into one product Cart32 was able to provide Traci with a shopping cart solution and also a merchant services account that integrate into her Cart32 Administration Since Traci is an on the go merchant she needed the ability to process credit cards anywhere So Cart32 was able to provide her with an iPhone solution that will allow her to process credit card transactions where ever she has service What is your favorite function of Cart32 Being able to process transactions through my iPhone Before switching to Cart32 we processed our transactions through a Virtual Terminal It would take us around 7 minutes to process one transaction Now we are down to 35 seconds per transaction How have customers perceived processing transactions through your iPhone Most of my customers actually really like the iPhone adapter With the brand recognition of Apple customers relate quality reliability and safety when I use my phone versus a computer for input and authorization I have never had a customer decline to use their card upon seeing my iPhone How do you provide your customers with a receipt to their purchase Within the iPhone application prior to submitting the charge it asks whether you wish to email them the receipt so there is no extra paper processing which is a huge relief to me to have that Why does Cart32 works for you I pride myself on my customer service which Cart32 does as well Cart32 has made my customers checkout experience one of efficiency reliability and speed Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality

    Original URL path: http://www.cart32.com/blog/client-spotlight-24-double-bar/ (2016-01-08)
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  • Importance of Gift Cards during the Holiday Season » Cart32
    the gift card If you re like me and aren t what s known as a planner then you ve been in that same situation many times before Now that s not saying you HAVE to be a procrastinator to purchase gift cards it just does with me One of the smartest things you can do during the holiday season is to offer the option of buying a gift card for varying amounts These are the perfect option for the customers who are shopping at the last minute and know the recipient of the gift card will like something from your site like me in the above analogy or for the perfect stocking stuffer Unlike regular gifts gift cards can be purchased up until the day before your given holiday of choice So that allows people to keep on shopping past the last arrival date for your shipping Also if your customer can t decide between a couple of items on your site offering gift cards allows the decision to be put in the gift receivers hands and take a whole lot of stress out of having to worry about returns or whether or not their friend family member will like the gift Lucky for you Cart32 offers a simple and easy way to offer gift cards within our shopping cart software and allows you to set them up in the cart with ease You are able to view which gift cards have been used which haven t remaining balances etc With this feature it will be easy for you to sell and manage your gift cards throughout the holiday season Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3

    Original URL path: http://www.cart32.com/blog/importance-of-gift-cards-during-the-holiday-season/ (2016-01-08)
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  • Pros and Cons of Hosted Shopping Carts pt.2 » Cart32
    of There s no such thing as a free lunch You must still pay a hosting company to host your open source shopping cart software and this can quickly add up Many companies will not let you host online applications on a shared server and will require you to get a virtual private server or a dedicated server This might still be cheaper than a hosted cart solution but now you are in charge of your own web server and this can be very disheartening for some Developmental standards are usually in place for vendors of hosted shopping cart solutions This means that updates and bug fixes to the software are constantly rolling out to give the customer the best experience possible These standards are almost non existent for open source carts and even worse malware can be spread using open source cart applications Open source means the source code of the application is available to the public and can be edited at one s own volition This concept is great and promotes excellent free software However because the code is open it can be edited in a malicious way Fewer than three months ago there were reports of sites infected with malware from running outdated versions of OScommerce and Opencart This brings us back to the topic of customer support What do you do when you have a problem with your software if you haven t purchased it from hosted solution vendor The answer to this question is simple You must go to an online forum post a topic about your problem and then pray that someone answers you It can take days and even weeks to get a response to your post and if the problem is severe enough you could be out of business while you wait

    Original URL path: http://www.cart32.com/blog/pros-and-cons-of-hosted-shopping-carts-pt2/ (2016-01-08)
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  • Importance of Accepting Alternative Payment Methods » Cart32
    to say a few phone calls later and ten business days of waiting the funds were put back into my account My information was not stolen but I can tell you that this issue was a HUGE inconvenience for me There are millions of people who have been affected by identity theft Spendonlife com reported that 11 of identity theft comes from online methods As an eCommerce merchant this is something that you need to be aware of and have alternative payment methods in place for customers and potential customers who are leery of providing their credit card information on your site The three biggest names in the alternative payment methods industry are PayPal Google Checkout and Checkout by Amazon I have talked to multiple clients of ours regarding the importance of having these solutions available Many clients understand the importance but some are still sluggish to catch on In 2008 PayPal conducted a survey with Jupiter Research to learn more about how online consumers Here are some of the details they found out 48 of all online adult shoppers prefer the convenience of alternative payment methods 66 of consumers prefer online stores that offer them 61 of online shoppers choose sites that offer both credit and debit card payment options One in eight consumers thinks about how to pay even before deciding what to buy 55 of consumers think about payment methods that they will use before they click on the checkout button So when you re getting your business ready for the upcoming holiday season think about how you re going to accept payments Cart32 offers integration with the big three alternative payment methods If you don t already offer alternative payment methods strongly consider it It may help those leery shoppers turn into long time customers Tweet

    Original URL path: http://www.cart32.com/blog/importance-of-accepting-alternative-payment-methods/ (2016-01-08)
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