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  • Importance of Easy Website Navigation » Cart32
    online advertising term but I feel it portrays what I m trying to say better than anything Instead of looking at click through as the effectiveness of an ad campaign think of it as the effectiveness of your site a successful click through produces a sale on your site If people are able to find what they want faster they are more likely to purchase Alternatively if they can t find what they want right away they will search for other websites that allow them to find their desired product Enhanced Search Engine Optimization I know you re probably tired of us relating back to SEO but honestly I feel it s one of the most important success factors for a website If your site has easy to follow navigation including category pages product pages and helpful links all of which can be easily done in Store32 Cart32 s integrated storefront builder the search engine spiders I ve talked about in the past are able to index your site quicker and easier which gives you a higher ranking in searches Better Web Site Tracking Many websites today use tools like Google Analytics to track the traffic on their website Seeing where customers tend to go on their site allows them to tailor different sales to different customer needs With an easy to navigate ecommerce site you will get better tracking results as people aren t mindlessly clicking around on your site trying to find what they want Rather they are more focused on where they are going on your site Those are just three reasons why having simple website navigation is so important and those aren t even from the standpoint of a customer Just imagine yourself in your customer s shoes or computer chair when you re roaming around

    Original URL path: http://www.cart32.com/blog/importance-of-easy-website-navigation/ (2016-01-08)
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  • Common Coupons for your Ecommerce Site » Cart32
    10 00 of a 30 00 purchase When this deal is available I always take it 20 00 is right in that area of mine where it doesn t bother me to fork out the cash however with this deal I am getting 30 00 worth of something for only 20 00 So the store is basically giving me 10 00 to spend What s better than free money Click here to see how to set up coupons in Cart32 Buy One Get One Free I love a Buy One Get One or BOGO for short sale I tend to spend more on a BOGO sale than I do on any other sales just because it is a great deal If you haven t done the math a buy one get one free sale is 50 off Or you can think of it as two for the price of one I cannot think of any reason to turn down this option it is just too good Click here to see how to set up BOGO discounts in Cart32 20 off of one item This coupon works best for me when I don t want to think about numbers I do not have to calculate how much I have spent and then scour the store to find the one item they have for a 1 00 because I am at 29 50 and I need to be at 30 00 This coupon is just simple and takes minimal effort on the customer There is no fine print to read this coupon is like Old Faithful My biggest suggestion to online retailers that want to offer discounts to their customers make use of coupon codes Don t be shy do some of your own A B Testing to see what works and

    Original URL path: http://www.cart32.com/blog/common-coupons-for-your-ecommerce-site/ (2016-01-08)
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  • Joomla! Integrated Online Shopping Cart » Cart32
    their own products product descriptions pictures and everything else on their own To make it even easier Cart32 has developed a Joomla component that integrates Cart32 and Joomla Cart32 provides a Joomla integrated online shopping cart complete with Joomla components The Cart32 Joomla component gives full control of the Cart32 administration from within the Joomla administration This allows for total control of the website as well as total control of Cart32 all from within Joomla This is great for managing your online presence as everything is in one place Installing components in Joomla is a breeze Follow these steps to get the component installed Download the appropriate component zip file located at the end of this article Log into your Joomla administration and navigate to the Extensions Install Uninstall Install tab Under Upload Package File click browse and navigate to the location where you saved the zip file and click open Click Upload File Install to install the component Navigate to the Components Cart32 Administration Panel to begin using the Cart32 Joomla component In order to download the component you will need to select the correct file based on how you log into cart32 Log into the Cart32 administration and look at the URL in your web browser If you see https www cart32hostingred com cgi bin c32web exe Download http www cart32 com com cart32hostingred zip If you see https www cart32hosting com cgi bin c32web exe Download http www cart32 com com cart32hosting zip If you see https www cart32 com cgi bin c32web exe Download http www cart32 com com cart32 zip Note These components will only work if you have your cart currently hosted with Cart32 If you have your own license or are with a Cart32 reseller you will need to edit the file manually

    Original URL path: http://www.cart32.com/blog/joomla-integrated-online-shopping-cart/ (2016-01-08)
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  • Client Spotlight: Health Care Supply Pros » Cart32
    by only offering their checkout system through PayPal As the business began to grow they decided that it was time to look for an alternative solution for their shopping cart needs Rahim is a gifted website designer so he was not interested in having his website designed by someone else Rahim utilized the Form Wizard feature that Cart32 has to implement the Cart32 shopping cart software into his current website I talked recently with Health Care Supply Pros to see what improvements have occurred since switching to our software How has implementing Cart32 improved your day to day business Page load time improved We re now able to accept more methods of payment Seamless integration improved branding builds trust Allowed us to offer discount codes and tiered pricing Consolidated order processing for credit card PayPal and Google Checkout orders Health Care Supply Pros has dedicated PayPal clients When looking for a shopping cart solution they needed something that would accommodate their current clientele but also give them the option to accept payments directly on their website Cart32 has an integrated gateway that allows you to manage all of your transactions from the Cart32 Administration How has integrating Cart32 and our Merchant Services to your site improved your business Cart32 along with Gateway32 allowed us to accept credit cards and Google Checkout as alternate modes of payment Customers not familiar with PayPal are much more comfortable doing business with us We spend less time on the phone walking customers through the checkout process we get a better rate than any other merchant services provider processing times are cut down by at least 2 business days the amount gets deposited directly to our bank account and everything can be managed from a single user interface Lastly we talked about their favorite things

    Original URL path: http://www.cart32.com/blog/client-spotlight-health-care-supply-pros/ (2016-01-08)
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  • Utilizing Social Media on your Ecommerce Site » Cart32
    could be better With the economy in the state that it s in businesses are tightening their budgets and looking for the cheapest and easiest ways to promote themselves Social Networking offers FREE access to millions upon millions of users Now this blog would be rather deceiving if I didn t add this disclaimer just because it s free doesn t mean it doesn t cost Many people today measure costs in terms of dollars alone but social media marketing takes time and effort which is man hours spent on a free object Don t fall victim to getting overwhelmed with social media budget out your time to be able to work on it Secondly customers love new things What better way to update the masses than a quick status update or a tweet about new products It s free quick and simple You can also use these social networks to gather information Facebook just recently added on a Questions feature that allows you to ask your friends friends of your friends friends of your friends of your friends you get the point what they prefer in a set option of items This can be tremendously helpful in updating and expanding your ecommerce product line Thirdly I don t know if that s a word but since spell check isn t correcting me it s staying it enhances your word of mouth marketing You may remember the video we posted about why you should use word of mouth marketing with your ecommerce site Well with Twitter s re tweet feature and Facebook telling you everything your friend likes be it your product a link or The slight heart attack when you think you ve lost your phone word of mouth is at the very core of social media Finally using

    Original URL path: http://www.cart32.com/blog/utilizing-social-media-on-your-ecommerce-site/ (2016-01-08)
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  • Utilizing Alternative Payment Methods on your Ecommerce Site » Cart32
    options there are two main categories of ways to receive funds when accepting payments online Merchant Services Account A Merchant Services Account will allow you to process credit card transactions directly on your website Alternative Payment Methods An alternative payment solution will allow your customers to shop on your website but place their payment information through a third party like PayPal Google Checkout or Checkout by Amazon Having an alternative payment method in conjunction with a merchant services account is the best solution for an online business There are a lot of shoppers out there who have been burned when making an online purchase so potential customers can be leery when giving out personal information to a company they are unfamiliar with Offering an alternative payment solution can help ease a customer s mind when they go to checkout on your website Cart32 provides an online shopping cart integrated with PayPal Google Checkout and Amazon Payments I took the time to look at the rates available with each of the companies and they offer the basically the same pricing model Monthly Sales Fees Per Transaction Less than 3 000 2 9 0 30 3 000 9 999 99 2 5 0 30 10 000 99 999 99 2 2 0 30 100 000 or more 1 9 0 30 The pricing structure between the three companies is very similar There are a few differences so depending on your average ticket item one maybe a better deal than the other I highly encourage you to research each solution to figure out what the best choice is for you and for your customers Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3

    Original URL path: http://www.cart32.com/blog/utilizing-alternative-payment-methods-on-your-ecommerce-site/ (2016-01-08)
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  • Google Analytics Integrated Shopping Cart » Cart32
    Blog Leave a reply Permalink Many ecommerce businesses are now finding the need to analyze specific data about their customers in order to better market their products Google Analytics is an incredibly powerful tool that collects all kinds of information about your website traffic You can see how visitors came to your website where they go on your site and which pages are most popular among many other metrics If you have an ecommerce website you can even collect information about the transactions that are made This short video gives a nice explanation about how to enable ecommerce tracking in Google Analytics as well as what data is collected from the transactions As you can see this is a very useful application and it is absolutely free of charge If you have an AdWords account you can better understand how much money you should be spending on advertising as well International merchants should take advantage of the reporting collected by country This will give you detailed information about the amount of traffic coming from a particular country as well as what those customers are buying Combining this with AdWords tracking presents an awesome international marketing analysis With so much information available for free there is no reason not to integrate Google Analytics on your ecommerce site Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some Info For You June 26 2015 Mobile Friendly Checkout Pages June 11 2015 Search A Key Component of Web Presence June 5 2015 Cart32 and PayPal Security Update Information May 21 2015 Blog Tags Archives August 2015 June 2015 May 2015 April 2015 January 2014 October 2013 March 2013 February

    Original URL path: http://www.cart32.com/blog/google-analytics-integrated-shopping-cart/ (2016-01-08)
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  • Developing a User Friendly Ecommerce Site » Cart32
    ecommerce website Since we have such an amazing team I thought Who better to relay information on developing user friendly sites than the ones who handle our custom website development requests So I asked one of our developers Beau Brown for some suggestions he had to make your site more user friendly and this is what he had to say Proper Form Elements checkbox radio button drop down etc Make sure the site isn t cluttered with too much content Don t use a dozen check boxes when you can utilize a drop down list Create the Appropriate Number of Products with the Appropriate Form Elements Don t create a bunch of different product pages when the only thing different about each is the color It looks better and is easier to purchase from a site that has one product page with a drop down for color size etc Have Form Validation where Applicable If a product has a color size and font type option ensure that the user makes a selection for each If not you can use some form of custom development to inform the customer that they forgot to select an option for a required field Utilize User Accounts when dealing with Returning Customers Having user registration streamlines the checkout process for those customers that regularly shop your site Cart32 s software already includes a user management system built in and the user area template files can be very useful to customers Check out our YouTube video that details setting up User Registration on your Ecommerce Site Form refers to user input on your pages Ex Filling out billing information With all that in mind you can start to build your site to be the most easy to use ecommerce site out there If you get stuck

    Original URL path: http://www.cart32.com/blog/developing-a-user-friendly-ecommerce-site/ (2016-01-08)
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