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  • How-To: Marketing Newsletters » Cart32
    a template for any occasion If you are comfortable with designing your own template you have the option to insert your own code in the email editor as well When using a mass marketing email company you can also track your email results You can see who didn t get the email who opened the email who clicked on the email and who has opted out of receiving your email This can be useful in understanding what topics your customers enjoy reading and also gives you insight in how to keep your newsletter current with your customers Cart32 Suggestion Constant Contact Step Two Content Content isn t just about topics it is also about how you write the articles As I mentioned earlier your newsletter can promote new products company information and upcoming events Keep in mind that not all people read the same Some people like to skim articles some people like the cliff notes version and some people just want the highlights So when writing your newsletter try to write in a variety of styles For example you can give a Top 10 list you can write a How To article you could record a short video the list could go on and on This is the time to be creative Step Three Consistency If you decide to implement a newsletter make sure you are consistent Newsletters do not have to be a monthly publication You can start out with a quarterly newsletter to get your feet wet Once you are comfortable and you feel that it is beneficial to your customers to send out a monthly newsletter then go for it The main purpose of a newsletter is to keep your customers informed about your business Newsletters are one of the most cost effective ways to promote

    Original URL path: http://www.cart32.com/blog/how-to-marketing-newsletters/ (2016-01-08)
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  • Defining PCI Key Terms » Cart32
    s also why storing this data is a big no no CVV CVC CSC CAV Card Verification Security Authentication Code Value Special authentication data stored in the magnetic strip or other printed feature of a card PAN Primary Account Number Unique number for an issued card It s your credit card number PABP Payment Application Best Practices Set of standards for software designers to help secure cardholder data Was adopted by the PCI SSC in 2008 and released as PA DSS PA DSS Payment Application Data Security Standards A set of standards for software designers to help write secure code Required for off the shelf software used to handle cardholder data Originally PABP PA QSA Payment Application Qualified Security Assessor A company or individual approved by the PCI SSC to perform PA DSS audits PCI Payment Card Industry Self explanatory PCI DSS Payment Card Industry Data Security Standards The requirements for PCI Compliance PCI SSC Payment Card Industry Security Standards Council The organization in charge of maintaining the compliance requirements for all of PCI Pen Test Penetration Test A thorough security test of a device system or network Required by the PCI DSS QSA Qualified Security Assessor A company or individual approved by the PCI SSC to perform on site audits QSAC Qualified Security Assessor Company The company contracted to do an on site audit ROC Report on Compliance The document submitted by a QSA declaring a company s compliance with the PCI DSS ROV Report on Validation The document submitted by a PA QSA declaring a company s compliance with the PA DSS SAQ Self Assessment Questionnaire Simple worksheet to help determine compliance with the PCI DSS Scope Scope of Work The entirety of what needs validated for PCI compliance SOW Statement of Work A document containing details for

    Original URL path: http://www.cart32.com/blog/defining-pci-key-terms/ (2016-01-08)
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  • Backing Up Your Data » Cart32
    prevention is worth a pound of cure Backing up to your Local Machine Backing up your website to your local computer is actually a very simple process This is typically done by making an FTP connection to the server hosting your website files Once you have done that all you need to do is download the files to your hard drive If you need to backup a database such as MySQL this is typically done through your hosting provider s online control panel Downloading to your local computer is a very cost effective way to backup your data but it does not avert all risk Hard drives can fail for a number of reasons and a failure could wipe the precious data that you thought was safe Natural disasters are another very important factor to consider when keeping your backup at home and they merit a look into Backing up to an Offsite Storage Location This can really be done in two ways by you or by a third party If you have a safety deposit box it is a good idea to back everything up to a USB thumb drive and store it there An offsite computer will also do the trick but does not offer the level of security that a safety deposit box does Another means of offsite backup is to use a third party storage service to hold all of your data for you This usually comes at a small monthly cost but it is a worthy investment to add another layer of protection over your information Making backups of your data is a habit that you absolutely must get into I have seen friends family and clients get burned in the past for not having a backup when something unexpectedly went wrong There is no

    Original URL path: http://www.cart32.com/blog/backing-up-your-data/ (2016-01-08)
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  • Importance of Customer Feedback » Cart32
    let alone get back to the home page While that makes my site seem like it can t do anything right it offers me a relatively simple point of improvement adding a navigation pane to the top of the site If the customer that left that comment ever came back to my site it would create a positive impression on them to know that I fixed what their problem with my site was It s important to realize that what you think is best for the customer is usually not what they think is best for themselves While you may think your site is the easiest site to navigate a customer could feel like they re trying to find the Holy Grail Bo Bennett author of the book Year to Success said it best in his blog about Customer Feedback Not being in tune with your customers is like living in an alternate reality too many people would rather live in ignorant bliss than accept the true reality about their product or business There are many easy ways to accept customer feedback you can make your email address widely available on your site you can create a simple form that allows people to post anonymous comments about your page or you can create a survey that is emailed out to your customers The ability to remain anonymous will allow you to receive the most honest and direct feedback and there are many ways to set up anonymous feedback options on your site The easiest way I have found to create a feedback form is to use Google Docs Form builder If you have a Google account linked to your business then this is probably the best way to go All you will need to do is create a separate feedback

    Original URL path: http://www.cart32.com/blog/importance-of-customer-feedback/ (2016-01-08)
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  • A Brief Introduction to PayPal » Cart32
    exceeded 6 million per day in mobile transactions alone Getting started with PayPal is very easy and that fact has contributed to their success over the last decade It takes only a few minutes to sign up for an account and your bank and credit cards can be linked to the account just as fast Transferring money to your PayPal account from your bank account is done at no charge as well The simplicity of PayPal is exhibited by the 94 4 million people worldwide using the service If you are a merchant it would be very wise to consider adding PayPal as a payment option simply because so many people have a PayPal account Another reason PayPal is so popular is because of their tight security PayPal treats its customer s financial security as their highest priority and has many safeguards in place to ensure this One of the most obvious security features is that your bank and credit card numbers are stored by PayPal so nobody from the website you are purchasing from will ever be able to see this information Almost all merchants would never consider doing anything nefarious with their customer s credit card numbers however sometimes the numbers can be misplaced or seen by the eyes of a criminal and PayPal eliminates this possibility You can learn more about PayPal s buyer protection here PayPal is a fast simple and secure way to make a payment online The service has evolved with the internet and continues to do so every year meeting the demands of customers and merchants alike Everything about PayPal cannot be summed up in one blog article This is a good jumping off point to learn more about PayPal Tweet Leave a Reply Cancel reply You must be logged in to post

    Original URL path: http://www.cart32.com/blog/a-brief-introduction-to-paypal/ (2016-01-08)
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  • E-Commerce Customer Support » Cart32
    and going above and beyond does not even begin to describe what Zappos com does to satisfy their customers After reading article after article about them I kept going back to the article written by Armando Roggio with Practical Ecommerce He simply explained five basic principals that every ecommerce company should implement when developing their Customer Service strategy Here are the five key factors developed by Mr Roggio Lightning Fast Responses Define what lighting fast response means in your company perhaps five minutes or less and track your response times You want to get back to every customer before that customer starts wondering what s going on Never Argue About Returns Zappos has a 100 percent satisfaction guaranteed return policy The company will never fuss about any return In fact Zappos actually encourages customers to order several products check them out and return what they don t want Treat Good Customers Well Zappos often upgrades good customers to next day or second day air shipping from standard ground shipping This policy encourages customers and rewards those customers that frequently shop your store You might also consider offering coupons or other bonuses to your best customers Expect Problems Be a Solution expect problems Remember you re selling products via mail often on images alone Lots of things could go wrong from shipping problems to the customer ordering the wrong size Treat Customers like Individuals learn to treat every customer like an individual with a unique story challenge or problem Overall this article explains five great aspects to have when developing your Customer Support strategy Implementing one or all of these principals is a great idea for any ecommerce company As an online retailer it is very important to connect with your customer base Using these steps as a guideline will help

    Original URL path: http://www.cart32.com/blog/ecommerce-customer-support/ (2016-01-08)
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  • YouTube Channel » Cart32
    Us Company History Blog Partners Contact Form Cart32 YouTube Channel 23 March 2011 Written by Published in Blog Leave a reply Permalink Cart32 now has a YouTube Channel We will be uploading useful How To s to get the most out of your Cart32 Administration Keep checking back or subscribe to our channel to find easy and fun ways to enhance your customer s shopping experience on your site Cart32 YouTube Channel Contact us by phone at 417 865 1283 or by email at support cart32 com if you have any questions comments or ideas for videos Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some Info For You June 26 2015 Mobile Friendly Checkout Pages June 11 2015 Search A Key Component of Web Presence June 5 2015 Cart32 and PayPal Security Update Information May 21 2015 Blog Tags Archives August 2015 June 2015 May 2015 April 2015 January 2014 October 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012

    Original URL path: http://www.cart32.com/blog/cart32-youtube-channel/ (2016-01-08)
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  • Choosing a PCI Self Assessment » Cart32
    to help mitigate possible losses Most Merchant Service Providers will ask you how you ll be accepting cardholder data Then they will send you an SAQ What many merchants don t know is there are different SAQs depending upon how you accept cardholder data Here is a table taken from https www pcisecuritystandards org smb what to secure html SAQ A Card not present e commerce or mail telephone order merchants all cardholder data functions outsourced This would never apply to face to face merchants SAQ B Imprint only merchants with no electronic cardholder data storage or standalone dial out terminal merchants with no electronic cardholder data storage SAQ C VT Merchants using only web based virtual terminals no electronic cardholder data storage SAQ C Merchants with payment application systems connected to the Internet no electronic cardholder data storage SAQ D All other merchants not included in descriptions for SAQ types A through C above and all service providers defined by a payment brand as eligible to complete an SAQ More detailed descriptions can be found in a supporting document that I HIGHLY suggest you read if you re at all confused The document is titled SAQ Instructions and Guidelines v2 0 as of this writing https www pcisecuritystandards org security standards documents php category saqs This link includes a list of downloadable SAQs as well Using a PCI DSS compliant service like Cart32 allows you to defer most of the responsibilities in the SAQ to us We dedicate a lot of time and energy to create a PCI compliant solution for our Cart32 software and Merchant Account services The result is a turn key solution for merchants that removes about 99 of the hassle of PCI DSS compliance and general security concerns Tweet Leave a Reply Cancel reply You

    Original URL path: http://www.cart32.com/blog/choosing-a-pci-self-assessment/ (2016-01-08)
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