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  • VeriFone vs. Square » Cart32
    a large provider of credit card processing systems has brought against them VeriFone has branded Square as a skimming device which are devices that illegally steal credit card information VeriFone has demanded the immediate removal of the Square device from the market What it seems like to me personally is that this is more of a Social Engineering hoax where software is taken out of the equation and people are tricked into giving private information How the exploit as VeriFone has called it works is that a bad guy creates a fake Square app for their phone plugs in the card reader and steals unencrypted credit card information without processing an actual payment through the Square system Below is a video that VeriFone created showcasing how the exploit works Now obviously Square isn t going to let VeriFone take a swipe at them without defending themselves The CEO of Square and creator of Twitter Jack Dorsey has followed up VeriFone s accusation as not fair or accurate and states that many necessary security measures are already built in to your credit card itself He also brings up the point that this kind of credit card theft can occur any time you hand your credit card over to buy that purse you just had to have or when you re paying your server for overindulgence in cake I m not necessarily saying that there aren t any security issues with the Square app but it seems like VeriFone is trying really hard to dirty Square s name a little bit Feel free to make your own assumptions Unfortunately there are people out there who want your Credit Card information so they can take that expensive trip to Cabo they ve always wanted Trust your gut if something just doesn t feel

    Original URL path: http://www.cart32.com/blog/verifone-vs-square/ (2016-01-08)
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  • Electronic Money Wiring and Fraud » Cart32
    it is nearly impossible to get it back This is the main reason criminals prefer to use money wiring services as they get their money and have little to worry about when it comes to law enforcement coming after them Western Union and MoneyGram both have sections of their websites dedicated to the types of fraud that are committed using their services You can find them here Western Union s Common Fraud Types MoneyGram s Common Scams Criminals are becoming very sneaky in their ways of convincing their victims to wire them money A common scam that has been very popular in the past year involves using Google Checkout to facilitate a transfer of money typically for a high priced item such as a vehicle The scammer will have a convincing argument about why they cannot be in person to exchange money for the goods being sold usually this will involve impersonating a member of the armed forces They will then send the victim a receipt that they have crafted to look like an official Google Checkout order receipt and ask the victim to wire money as payment The victim who is convinced that the receipt is real wires the money and never hears from the scammer again The reason Google Checkout is used is due to difficultly in contacting their customer service department to file a complaint Click here to see a very long discussion about this method of fraud Let s face it scammers are never going to go away as long as an opportunity exists to fool other people With the now widespread use of the internet more and more opportunities such as this are created every day The best way to defend yourself from fraud is to educate yourself be skeptical of deals that sound too

    Original URL path: http://www.cart32.com/blog/electronic-money-wiritng-and-fraud/ (2016-01-08)
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  • PCI: Merchant Account Levels » Cart32
    Shopping Cart solution They choose this method because the cart they selected is either inexpensive or free open source When XYZ sells a product online the cardholder data is transmitted to their server s processed by their shopping cart and stored by their database Company XYZ has hit the PCI trifecta they transmit process and store cardholder data Performing even one of those requires full PCI DSS compliance of their systems Visa may consider them a Merchant Level 4 lowest level but all of their systems will have to conform to the expansive PCI DSS requirements Example 2 Using A Hosted Solution Company XYZ showcases their products on their website and uses a PCI Compliant solution such as Cart32 for their shopping cart When XYZ sells a product online the cardholder data is transmitted to processed by and stored by Cart32 s systems This relieves XYZ from virtually all PCI DSS requirements XYZ never has to see cardholder data to sell products online Again Visa may consider them a Merchant Level 4 but now they simply need to submit an Attestation of Compliance once a year and then rely on their host e g Cart32 to handle the PCI DSS requirements on the host s systems Some merchants may have a genuine need to keep their systems in house but many others do it in an attempt to save money However the cost of maintaining your own PCI compliance will usually far outweigh the hosted solutions offered by companies like Cart32 Remember even a company with a Merchant Level of 4 is still required to adhere to all PCI DSS requirements on all systems transmitting processing or storing cardholder data Regardless of the path you choose make sure you re covered Don t file your Attestation of Compliance and then

    Original URL path: http://www.cart32.com/blog/pci-merchant-account-levels/ (2016-01-08)
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  • SEO: Getting Noticed » Cart32
    well building your presence in the local community Heck create Link to Us imagesso that visitors can share your site with others It kind of goes without saying now a days but utilize the free social media services It s a great way to connect with your customer base and community You can distribute free samples at a community event that you sponsor create FaceBook Twitter only coupons or even congratulate locals on their successes graduations public office etc Bottom line the more you connect with others the more they ll connect with you and your site Keep your site hip and fresh I know by simply saying hip and fresh it means that I myself am neither hip nor fresh But no matter how lame the saying the importance of it remains true Not only do visitors to your page love new content but search engines use new content for ranking sites as well Create your own blog and update it regularly This can provide RSS feed subscriptions as well Or if you don t have time to create a blog and keep it updated simply link to or repost interesting information trends that are happening in your industry For example if I owned an online fish market I could post recipes that correspond to my fish of the day Not only would it keep the site s content fresh for Search Engines but it would give ideas to the customers about what they could do with my products and build excitement for the purchase List yourself on Google Places If you have a website as an extension of a brick and mortar store then this is one of the easiest ways to help get noticed Not only does this get your site listed on Google but it also

    Original URL path: http://www.cart32.com/blog/seo-getting-noticed/ (2016-01-08)
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  • Pros and Cons of Hosted Carts » Cart32
    up to date as the vendor will apply security patches and bug fixes which must be done manually when you host your own cart Speaking of support a large benefit of having a hosted cart is the customer support that is typically included Usually this will include phone email and chat support with a friendly support staff representative Having a knowledgeable support representative directly answer your questions certainly beats digging through online forums and manuals trying to hunt down an answer to a simple question Direct support can save you a lot of time money and frustration The cost of the cart is definitely an important consideration A hosted cart means you will pay a flat fee every month This is very simil ar to renting a house from a landlord The landlord takes care of everything involving the house however you will never own the house yourself Purchasing a license of shopping cart software is similar to owning your own home It may cost more up front and there still might be costs to maintain it but it could be the better investment in the long run You will have more control over the application and database when you own it which makes the platform more flexible Flexibility is another aspect to consider when you are debating which route to take when purchasing a cart Hosted carts are not quite as flexible as a licensed cart would be and there are many reasons for this For example if you want to move your website to a new server and want to move your cart along with it you might be out of luck with a hosted cart if your current and new vendor do not have compatible cart systems And then there s security PCI Compliance is much harder

    Original URL path: http://www.cart32.com/blog/pros-and-cons-of-hosted-carts/ (2016-01-08)
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  • Ecommerce: Top Five Reasons to use Email Marketing » Cart32
    need to too Use email marketing to promote new products promotional sales and upcoming events There are great companies like Constant Contact MailChimp etc that have pre made templates for you to use Discount C odes Discount Codes should become your best friend in your marketing emails When using Discount Codes you have the ability to see how many people actually used the code from the email This can help you decide what type of promotion works best with your target audience TIP If you promote in other forms ie Newspaper Snail Mail make sure you give each marketing piece its own Discount Code This will give you useful insight on which piece drives the most sales Relationship Building There are thousands upon thousands of stores online Customers have the ability to pick and choose who they buy from so make sure you stay in touch with your customers so they will come back time and time again for their shopping needs Cost Effective Email Marketing is one of the most cost effective ways to communicate with your clients Gaining a few sales each month will more than cover the cost of the email promotion And the great thing about email is they can forward it on to their friends which can gain more customers in the long run Stay Relevant Make sure your emails are relevant to your customers Always promote items that are in season and make sure you give your loyal customers a heads up when a great sale is coming to your store Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some Info For You June 26 2015 Mobile Friendly Checkout

    Original URL path: http://www.cart32.com/blog/ecommerce-top-five-reasons-to-use-email-marketing/ (2016-01-08)
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  • Search Engine Optimization » Cart32
    match your keywords Google probably the most notable search engine has created a basic guide that describes how Google produces its results There are also some simple ideas that you can do to provide enhanced Search Engine presence for your site Keywords are your friends USE THEM Use keywords wherever you can Make the title of your webpage relate to the items you re selling If I had a site that sold dolphins for example I could change my title to Dolphins for sale Similarly page headers can be used to market the content of a specific page In the dolphin example a page header could be specific to a certain type of dolphin that I m selling White Bellied dolphins Keywords also tie into Meta tags and Meta desctiptions Be as descriptive as possible when filling out Meta tags that way your product or page can be hit by as many key words as possible Your Meta description is the text that shows when something on your site is found in a search These are both options that Store32 has integrated into product options and you can add them into your product pages easily Keywords are your friends but they can also cause problems if you overdo it Type out your sentences and keywords as if you were talking to a human Computers are smart they can label over usage of words as spam Google is programmed to ignore sites guilty of keyword stuffing Links your other friends Link back to yourself Search engines LOVE links I mean that s what they do search links When creating a product page or a category list you can have a link back to your home page or to a similar product Have links at the bottom of your page that reference contact information or your site index Heck link your social media websites that way you can keep people in the loop about company news But similar to keywords use them strategically Don t go plastering links to your site all over your webpage Not only link yourself but get in collaboration with another company that provides a product or service that enhances your offering Chances are if you link to them they ll link to you Not only does this help your visibility with SEO s but in time their customers could become your customers Indexing your site SEO s eat them up Not only does a site index help customers find specific locations on your site but it also makes the SEO spiders not the creepy crawlies the ones that search your site and index your information scan your site faster and produce quicker results The fewer clicks to get somewhere on your site the better your site is for search engines and customers who want to go in find what they need and get out These are just a few broad tips to get your site ready for Search Engines There are more ways to further optimize your

    Original URL path: http://www.cart32.com/blog/search-engine-optimization/ (2016-01-08)
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  • Protecting Your Business with a PCI Compliant Provider » Cart32
    a set of requirements centered around limiting and managing risk But how do you the merchant know if the company or software you ve entrusted to handle your e commerce business is PCI Compliant Is compliance even a concern for your company Short answer Yes The software systems and services you use to handle credit card data must be PCI compliant Failure to use a compliant solution means your company assumes the risk of fees fines and even the loss of rights to process credit cards So how do you check for compliance It s quite simple actually If you use a service like Cart32 to handle credit cards then the company hosting the service must be PCI DSS compliant Visa maintains a list of all compliant companies here If you ve purchased software or downloaded free or open source software then you ll need to verify the software is PA DSS compliant as well as hosted in a PCI DSS compliant environment The PCI Security Standards Council maintains the list of PA DSS compliant applications here Starting and running a business is hard work The risk associated with accepting cardholder data through a non PCI Compliant channel is extremely high Cart32 undergoes rigorous audits each year to ensure your data and businesses are safe with us If you have questions about PCI compliance or e commerce in general feel free to contact us Tweet Leave a Reply Cancel reply You must be logged in to post a comment Recent Posts Cart32 wants to help you collect your shipping refunds too August 3 2015 Net Neutrality Begins Some Info For You June 26 2015 Mobile Friendly Checkout Pages June 11 2015 Search A Key Component of Web Presence June 5 2015 Cart32 and PayPal Security Update Information May 21 2015

    Original URL path: http://www.cart32.com/blog/protecting-your-business-with-a-pci-compliant-provider/ (2016-01-08)
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