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  • Dublin | Writing, life and other animals
    to tap into this extraordinary pool of digital marketing insight including drinks and a valuable opportunity to network just 50 That has to be a bargain in anybody s book So what are you waiting for Head on over to the Understanding Digital CREATIVE site now to secure your place at what promises to be an amazing digital marketing event And don t forget to come over and say hi Posted by Calvin at 13 03 Tagged with conference creative Dave Birss design week digital creative Dublin event ICAD Matt Butterworth Nick Suckley online marketing Understanding Digital Understanding Digital CREATIVE Books Digital Marketing Events Internet social media No Responses Oct 10 2009 05 November 2009 National College of Ireland Dublin 4pm 50 Speakers at the Understanding Digital CREATIVE event Disclosure Shameless self promotion to follow As most of you reading this probably know last year together with my co author Damian Ryan I had a book called Understanding Digital Marketing Marketing strategies for engaging the digital generation published The book is doing well and we signed contracts with our publisher Kogan Page last month for a follow up book This one will highlight the world s best examples of online marketing We re very excited about it but more about that nearer the time Creative online marketing is the key to better ROI There s no getting around it online marketing is the key to maximising the return on investment from your marketing spend but to do it effectively you have to get creative Try new things analyse the results experiment and use the unique measurability of online media to inform your decisions Do more of what works stop doing what doesn t and never stop innovating Get creative with your online marketing think outside the digital box and you

    Original URL path: http://blog.cjwriting.com/tag/dublin/ (2016-02-15)
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  • Events | Writing, life and other animals
    you start Well you could join us at the National College of Ireland in Dublin of the evening of the 5th of November for Understanding Digital CREATIVE We re bringing four of the brightest creative minds in online marketing together to share their expertise with you as part of Design Week 2009 in association with ICAD and Results International Group Check out the event micro site for more details and to book your place see you there Posted by Calvin at 10 53 Tagged with design week digital creative Dublin Events online marketing Understanding Digital Small business networks add real value Business Events SOHO Links 2 Responses Sep 12 2008 I m working with CorkBIC at the moment to help revitalise the West Cork chapter of the small business networking group SOHO Solo Networking is a vital part of running any small business and over the years I ve found belonging to SOHO Solo invaluable in all sorts of ways Yes I ve gained business directly from other members and referrals but for me the true value of the network goes far beyond attracting new business The true value of small business networking When you re working from home you re often working alone As I writer I spend much of my working week sitting in my office tapping away at my keyboard as I m doing right now While I m in constant contact with lots of people through online social media e mail and even the telephone hey call me old fashioned sometimes it s important to get some face time with other people Meeting other people in person helps to keep you sane and to realise that actually there are other people out there facing similar challenges to you Perhaps more importantly you also find that there are people who ve already overcome those challenges successfully and are more than willing to share their experiences Attending a meeting is a break from the routine of the home office and is as much about human social interaction as it is about business for me at least I find that SOHO Solo is a gateway to new connections interesting perspectives and a vein of untapped expertise and potential An exercise we conducted a couple of years ago unearthed a staggering wealth of experience in the SOHO Solos in west Cork We unearthed a former shipping executive running a wedding card business a Swiss banker running an organic wine importation business a marine biologist Mexican taco vendor IT Project Manager now running a freelance writing consultancy and wedding invitation business that would be me and a whole host of other histories spanning an eclectic mix of industries and disciplines The point is SOHO Solo s or independent entrepreneurs as I like to call them weren t always solo and bring a whole host of skills and expertise to networking events that aren t necessarily related to what they re doing now And the great thing is that they re only

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  • Digital marketing book is on the way | Writing, life and other animals
    their website makes it all seem very real and I just wanted to share it with everyone We ll be launching a new website over the coming months to support develop and build on the book We re hoping to build a dynamic and constantly evolving community driven digital marketing resource It should be quite an adventure will keep you posted here and over on Digital Marketing Success Technorati Tags Books Understanding Digital Marketing Kogan Page Calvin Jones Damian Ryan online marketing internet marketing Be Sociable Share Tweet Share this Click to share on Twitter Opens in new window Share on Facebook Opens in new window Click to share on Google Opens in new window Related Posted by Calvin at 12 11 2 Responses to Digital marketing book is on the way Walter says 6 August 2008 at 19 19 Congratulations Calvin Must be a wonderful sense of achievement Calvin says 6 August 2008 at 22 23 Thanks Walter It is It was a lot more work than I originally anticipated and it s great to see it all finally coming together It s a bit scary now that it is up on the publishers site with an ISBN number and everything it means real people are actually going to get to read it yikes Leave a Reply Cancel reply Your Comment You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Name required E mail required URI Notify me of follow up comments by email Notify me of new posts by email Here s to the next five Summertime and the living is soggy Subscribe to feed Get posts in your favourite feed reader Now blogging about Ireland s Wildlife

    Original URL path: http://blog.cjwriting.com/2008/08/06/digital-marketing-book-is-on-the-way/ (2016-02-15)
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  • Self help books, self help guru, help yourself | Writing, life and other animals
    else to give us an artificial bunk up life s ladder But of course that s not the way things work You can t knock the gurus They re living proof that the systems they ve developed actually work for them at least and are often shining examples of what hard work determination and unshakable self belief can achieve They ve taken their own success tapped in to the insecurities of the human psyche and are now happily skimming off the top to line their ever swelling bank accounts And of course there s nothing wrong with that good luck to them The problem with all of these things is that they don t work unless we are committed make them work And most of us simply aren t Nothing will happen in our lives unless we first make a decision and then following through with decisive action Most of us struggle to overcome the inherent inertia we attach to both of these processes We procrastinate we pontificate we come up with a million excuses for why that decision can be deferred for another day Then when we finally make the decision we put off taking the action associated with it And so while for a while we re inspired motivated and energised by what we learn ultimately nothing changes I guess what I m really sceptical of isn t the material itself some of it is probably very good What I m sceptical of is the motivation and commitment of the people who buy into it I don t care how effective the techniques being touted are or how inspiring the rhetoric unless you re prepared to put it into practice and how many of us really are the result will amount to a resounding nothing So next time

    Original URL path: http://blog.cjwriting.com/2008/02/21/actions-speak-louder-than-words/ (2016-02-15)
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  • Rant | Writing, life and other animals
    as I prefer to call it given that there s been scant evidence of any actual warming going on in Ireland over the last few summers is a serious issue for sure But am I the only one worried by a recent spate of publicity that s painting carbon dioxide CO2 as a noxious chemical we need to eradicate One TV ad that targets children and parents is particularly disturbing not because it deals with the sobering subject of climate change but because it s built around misinformation and blatant scaremongering The ad I m talking about shows a father reading a bedtime story to a little girl a dreadful story about how the nasty CO2 monster growing ever larger is wreaking havoc with the climate and killing the planet If you haven t seen it you ll find it below Continue reading Posted by Calvin at 13 36 Tagged with ACT on CO2 Advertising Climate Change CO2 emissions global warming Video Twinkle toes NOT Children Evening Echo Column family Rant Wildlife No Responses Oct 21 2009 Image via Wikipedia Sometimes we humans use expressions that while they seem plausible enough on the surface actually have no bearing on life in the real world We do this all the time without ever questioning the validity of what we re saying and we perpetuate these misconceptions by using the same expressions with our children They in turn will pass on these falsehoods to their children and so it will go on unless someone makes a stand and sets things straight Anyone who s ever had mice in the house will know that the old adage as quiet as a mouse is a complete fallacy Mice can in truth make an unbelievable racket for their size as they scurry around under floors and behind skirting boards chittering squeeking and scraping as they forage for stray crumbs The pitter patter of their tiny feet is surprisingly audible in the dead of night and the conclusive snap of a mouse trap is enough to wake anyone from their slumber I ve taken to using a different version one that s far more accurate than the rodent equivalent I tell the girls they should try to be as quiet as a pineapple When was the last time you heard fruit make a sound Continue reading Posted by Calvin at 22 54 Tagged with Animals colum English evening echo language Writing Waiting game Children Evening Echo Column Parenting Rant Writing No Responses Aug 06 2009 Image by Getty Images via Daylife Some things in life are too dreary for words but I m going to give it my best shot so prepare to be completely overwhelmed by mindless tedium First my own particular pet hate on the boring things to do front painting Not the artistic rendition of a scene in watercolour or oil more the slap it on the walls kind of painting Painting in the interior decorating sense of the word is one of those agonising jobs that demands just the right level of concentration to prevent you thinking about other things but not quite enough to keep you actively engaged in what your doing I find the combination is agonizing Another one that s bound to be high on anyone s list of tedious pastimes has to be sitting in traffic Yes you have the radio to keep you company but that can be as much a curse as it is a blessing particularly when a cheery eye in the sky presenter informs you rather helpfully to avoid the tailback you re already sitting in Of course depending on the particular backlog of traffic you re stuck in you may have time to turn your mind to other more productive things But when I m behind the wheel I can never really disengage driving demands concentration even if you re crawling along at six inches per hour You never know when you might need to react to the unexpected Never is the rather obvious answer but the point is you have to be ready I ll drive for hours on the open road but fifteen minutes in stop start traffic has me tearing what little hair I have left out What you may be asking has inspired me to share this mind numbing tirade with you Possibly the biggest waste of our limited time and resources that exists on this or any other planet that s what Continue reading Posted by Calvin at 8 12 Tagged with Appointments Cork Evening Echo Column hospital Mercy Waiting Rooms Time to decouple school and religion Children Education Evening Echo Column Parenting Politics Rant School 2 Responses Jun 23 2009 Image by Getty Images via Daylife So the Archbishop of Dublin Dr Diarmuid Martin has said it is no longer tenable for the Catholic Church to manage 92 of all primary schools What a revelation And it s taken the Church until now to work that out Dr Martin of course is furiously back peddling squirming to try and salvage some form of face in the wake of the damning Ryan Report into what it described as endemic child abuse by clerical institutions in Ireland and the public backlash that has ensued both here and abroad But there s no face to be saved the Church s reputation is in tatters Any parent worth their salt will tell you that its involvement in even 1 of our primary schools should be more than untenable it should be absolutely criminal Those are emotive words because quite frankly when it comes to the safety and security of my children I am emotional Continue reading Posted by Calvin at 23 15 Tagged with Catholic church Evening Echo Column Irish clerical abuse Irish schools Parenting Give West Cork its voice back today News Radio Rant West Cork 7 Responses Apr 21 2009 BOO and HISS to UTV and Cork s 96 103 FM West Cork Today GONE West Cork Today is

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  • What’s the story? | Writing, life and other animals
    personalities head off on a big adventure the age old struggle between good and evil how an individual of stout heart no matter how insignificant he or she may feel can ultimately triumph I figured it would go down a storm but one look at the weighty tome with its tiny print had them diving for the picture books again After a week or so I rolled out â œHarry Potter and the Philosopher s Stoneâ the first instalment in J K Rowling s globe conquering series If anything could convert them I thought Rowling s wizardry was sure to do the trick We reached chapter two I felt the excitement building Then â œThis is boring I want a different story â It was back to the drawing board Salvation came in the form of an Easter egg My mum was visiting before Easter and took all three girls to the shop to pick out their own chocolate eggs The little one predictably made a bee line for the one with the pretty pink packaging one of the twins picked an egg you could decorate yourself complete with coloured icing and edible stickers her sister chose the egg that ended my story time misery There was nothing special about the egg itself â but what was bundled with it was a revelation It was a paperback novel called â œVarjak Pawâ written by S F Said and it had won the Smarties Prize Gold Award for children s literature As soon as I started reading it I was hooked and so were the twins We read two sometimes three chapters every night with me as eager as the girls to find out what happened to Varjak a kitten forced to go â œOutsideâ for the first time The book

    Original URL path: http://blog.cjwriting.com/2007/04/27/whats-the-story/ (2016-02-15)
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  • Children | Writing, life and other animals
    year doing so makes us feel good about ourselves and our noble intentions but it doesn t last We soon fall back into old habits and the fact that we haven t had the strength of character to persevere with our New Year convictions leaves us feeling worse about ourselves than we did before So my suggestion for a New Year s Resolution this year is to resolve not to make any New Year s Resolutions at all Trust me you ll be much better off If you eschew my advice and decide to make a few regardless for goodness sakes keep them to yourself That way at least you can pretend you chose not to make any resolutions and you alone will know how spectacularly you ve failed I love Christmas and all the festive frivolity that surrounds it but New Year is a pretty rubbish holiday and while 2010 is likely to be a better year for many of us than the one we ve just departed somehow I can t bring myself to embrace the excitement As I ponder all of this New Year whimsy I glance at the children and see three individuals refreshingly unencumbered by all this nonsense Shielded from the worst of what the year throws their way by the insulating buffer of good parents for them every year is a happy one and the prospects for the new year are always bright They live in the comfortable bubble of consistency that we provide blissfully oblivious to the ups and downs of our topsy turvy world You ve got to envy them that Happy New Year Posted by Calvin at 0 02 Tagged with 2009 2010 New Year Resolutions Christmas done Children Christmas Evening Echo Column Food TV 1 Response Jan 18 2010 Image via Wikipedia Another late one this from the 30 12 2009 Sometimes it seems as if celebrity chefs have managed to hijack more of our television airwaves than any other genre in TV history and Christmas week it s worse than ever Cooking programmes are great but wall to wall recipes and a surfeit of inflated egos is enough to turn anybody s stomach With some like Hugh Fearnley Whittingstall I appreciate the food and the ethos and philosophy behind it but could probably do without the lame one liners Others like Jamie Oliver come up with great recipes that really are easy to cook at home if you can endure the cheeky chappy facade Actually as I type this I have a Jamie Oliver Christmas jerk ham joint in the oven Yum Even with Gordon Ramsey who is perhaps the most egotistical of the bunch you have to appreciate his consummate skill in the kitchen and his unequivocal passion for great food despite his caustic language and bullying autocratic style TV chefs span the gamut from the sublime to the truly ridiculous The week before Christmas for example I was unfortunate enough to land on The Hairy Bikers while channel flicking they were cooking up the twelve days of Christmas which sounds like a pretty solid concept for a festive cooking show until you realise that this is The Hairy Bikers and that they re insisting on spicing things up by punctuating the actual cooking with assorted seasonal pranks This included cavorting across the stage in leotards with the cast of Lord of the Dance It was enough to make anyone lose their appetite Continue reading Posted by Calvin at 23 56 Tagged with celebrity chefs chefs Christmas cooking Food Christmas is coming Children Christmas Evening Echo Column No Responses Jan 18 2010 Image via Wikipedia I ve been away in Scotland and with that trip coming hot on the heels of the Holidays I have neglected to post for a while Back now and normal service will resume shortly Meanwhile here s the belated posting of my pre Christmas column for 23 12 2009 It beats me how something that s been actively promoted since early October has still managed to suddenly sneak up on me but yet again Christmas has managed it All of a sudden the shopping days have dwindled to single figures and the urge to panic buy sets in despite the fact that this year we did most of our shopping online both for convenience and to save money While I wholeheartedly agree with the shop local for Christmas philosophy money is tighter for everyone this year It s hard to justify buying local when you can get stocking fillers like books CDs and the like delivered to your door sometimes for less than half the price of buying them in your local shop and without any of the hassle Where local shops can compete in terms of value or even come close then I ll certainly choose to support them but when there are massive savings to be made online I m sorry but charity very definitely begins at home One thing we ll certainly be shopping for locally this Christmas is food You simply can t beat seasonal locally produced locally sold produce While it may be a bit more expensive in terms of freshness quality and value it s generally much better bet than mass produced supermarket fare and at the end of the day it tastes much better While CDs and books gadgets and gizmos are the same wherever you buy them from food is always better when bought as close as possible to the source Buying local simply makes sense But I m digressing back to that bad habit Christmas has of creeping up on you Continue reading Posted by Calvin at 23 24 Tagged with Christmas evening echo All work and no play Children Education Evening Echo Column Parenting School No Responses Dec 17 2009 Image via Wikipedia The twins had finished their homework and had gone off to play Next to me the little one struggled on valiantly ploughing through maths reading and several worksheets before moving

    Original URL path: http://blog.cjwriting.com/category/children/ (2016-02-15)
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  • Irish Public Lending Rights on the way | Writing, life and other animals
    won t amount to much or anything for authors like me who don t have any books published yet but hey I m working on it it s great that authors will finally get some remuneration for library loans in Ireland Be Sociable Share Tweet Share this Click to share on Twitter Opens in new window Share on Facebook Opens in new window Click to share on Google Opens in new window Related Posted by Calvin at 15 56 Leave a Reply Cancel reply Your Comment You may use these HTML tags and attributes a href title abbr title acronym title b blockquote cite cite code del datetime em i q cite s strike strong Name required E mail required URI Notify me of follow up comments by email Notify me of new posts by email The tooth is out there Career Moves section launched in the Evening Echo Subscribe to feed Get posts in your favourite feed reader Now blogging about Ireland s Wildlife and Nature Read Calvin s writing on Ireland s leading Wildlife and Nature blog Ireland s Wildlife on Facebook Recent Posts Empire it s finally out there Ireland s Wildlife sails past 4 000 likes

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