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  • Consultants 2 Go - Kimberly Call
    Author Archive Consultants 2 Go Articles posted by Kimberly Call The Candidate Experience Recently there has been a big push for companies to review their recruitment processes wanting to make sure that potential candidates can easily find and apply for open positions As read more April 10 2016 Kimberly Call No Comments Recruitment Categories Analytics Corporate Economy Guest Blogger Health HR Marketing Newsletters Pharma Recruitment Sales Small Business Uncategorized Videos Archives April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 October 2012 January 2012 Contact University Science Park 105 Lock Street Suite 309 Newark NJ 07103 Email protected email Phone 973 645 0098 Toll Free 1 800 768 0494 Fax 314 248 5056 Accreditation Recent News Apr 24 A Quick Guide To Healthy Negotiations Read More Apr 17 Brunchepreneur

    Original URL path: http://www.consultants2go.com/author/kcall/ (2016-04-26)
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  • Is Your Digital Campaign Flat? Capture Brand Loyalty By Getting Personal - Consultants 2 Go
    personal connections Be Authentic Are you authentically interested in your target Why is this important This establishes trust and a commitment to knowing what your customer is all about If your authenticity is not all there sooner or later your customers can tell Be Relevant Beyond authenticity is what you have to offer or say meaningful and needed by your customer Oftentimes we may think our customer has a need but do they really Maybe we need to ask harder questions Respond Everybody wants to be heard According to David Kerpen author of Likeable Social Media we spend a disproportionate amount of time talking But communication is 50 listening and 50 talking When we listen we should also respond When we receive negative feedback from a customer but do not respond or acknowledge we send a pretty big signal to our customer On a personal note one of my biggest customers started off as one of my biggest critics who eventually became an advocate only after addressing their concerns Some companies such as Johnson Johnson are taking this to heart and connecting their brands to personal connection In their series howwefamily Johnson Johnson is embodying their corporate values credo of a caring company and expressing this in Tylenol brand messages howwefamily helps us differentiate Tylenol beyond its basic features and benefits by tapping into the strong foundation of the J J reputation REI Recreation Equipment Inc too has created its own personal connection with 1 408 117 followers through its OPToutside campaign a bold message to consumers at large to enjoy the outdoors instead of shopping on Black Friday Bottom line is we live in an age where it is easy to get lost in the plethora of data and digits which makes forming personal connections harder but not impossible

    Original URL path: http://www.consultants2go.com/winning-hearts-personal-connections/ (2016-04-26)
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  • Principal Peggy McHale - Marketing & New Product Development
    development to her clients She acquired her extensive senior management experience as Vice President of New Industries at American Express In this role she launched the Automatic Bill Payment Service ABP which delivered outstanding financial results and record breaking customer activation In the efforts to promote ABP Peggy developed several marketing campaigns with wireless companies insurance firms and deregulated energy companies Prior to joining American Express she was Director of Marketing at an Information Technology Services company which was her first position after leaving AT T At AT T Peggy worked as a Marketing Director on both consumer and business international calling services She launched a variety of new products and services and rolled out their Multi Cultural Marketing Organization Peggy holds an MBA in Finance from St John s University and a BA from the College of Mount St Vincent She served on the State Board of the New Jersey Association of Women Business Owners as their Vice President of Marketing and Nominations Chair She is also a member of the Women Presidents Organization In her spare time Peggy has been appointed as a member of the Advisory Council for Our Lady of Peace School New Providence NJ and is currently managing the marketing committee Categories Analytics Corporate Economy Guest Blogger Health HR Marketing Newsletters Pharma Recruitment Sales Small Business Uncategorized Videos Archives April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013

    Original URL path: http://www.consultants2go.com/about-us/leadership/peggy-mchale/ (2016-04-26)
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  • Sandi Webster - Principal C2G - Marketing Executive and Strategist
    determined the location for new stores Sandi helped to pioneer several new programs for the Board of Education for the City of New York and pursued funding for these efforts through development work with the federal government Sandi Webster holds an MBA in Management from Dowling College in Long Island and a BS in Marketing from Marymount College in Tarrytown New York She is a strong supporter of women s groups and community services She is a member of NAWBO NYC NAFE Past Board President of the Brooklyn Executive Business Women s Association BEBWA Women s President Organization both the Manhattan Brooklyn Chambers of Commerce and Toastmasters Inc A regular speaker to women and young ladies Sandi fulfills her passion of ensuring that women are fully prepared for business by sharing pertinent relevant information and mentoring Engagements and press coverage include Being a panelist at The Office Depot Conference in Dallas The Women s Congress in Boston QVC Conference in Pennsylvania and at the Polytechnic University Small Business panel teenpreneurs Sandi s magazine and newspaper articles can be found in the Bergen Record Newark Star Ledger AOL Finance and in the July 2007 issue of Money Magazine cover feature and NJ Biz She s appeared on Caucus NJ with Steve Adubato Money Matters on NY1 and as a regular guest on BCAT s The High Heels Show In her spare time she volunteers with The Carter Burden Center for the Aged in Manhattan and managed a non profit organization that provided scholarships and food programs for underprivileged children in Jamaica West Indies Categories Analytics Corporate Economy Guest Blogger Health HR Marketing Newsletters Pharma Recruitment Sales Small Business Uncategorized Videos Archives April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015

    Original URL path: http://www.consultants2go.com/about-us/leadership/sandi-webster/ (2016-04-26)
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  • Doug Wilder - C2G Consultant Providing Part-time Chief Financial Officer (CFO) Services
    is also a member of SCORE Counselors to America s Small Business He was the Chair of the Nassau County chapter in 2009 and 2010 In that role he led SCORE s efforts to provide free counseling services to small businesses in Nassau County New York He has provided counseling to over 100 small businesses or people wanting to start their own business He has almost 30 years of experience in Fortune 500 companies and public accounting as an executive in financial operational and strategic positions He retired from Verizon as the Chief Financial Officer of the Retail Markets organization the wireline sales and marketing business with over 20 billion in revenue and 30 million consumer and small business customers He is also a CPA licensed in New York State Doug has been nominated for the 2011 CFO of The Year Award by NJ Biz Categories Analytics Corporate Economy Guest Blogger Health HR Marketing Newsletters Pharma Recruitment Sales Small Business Uncategorized Videos Archives April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October

    Original URL path: http://www.consultants2go.com/about-us/leadership/doug-wilder/ (2016-04-26)
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  • Annette Giordano Consultants 2 Go Buisness Development Marketing Expert
    expertise acquired over the last 15 years enables her to successfully achieve partners business objectives Prior to C2G Annette spent over 10 years at American Express As a former Director of Marketing she introduced her team to customer relationship management leading the strategy to identify and target customers Additionally she held several positions in Customer Information Management leading and training teams of database marketing professionals to analyze and improve marketing programs Annette holds a BBA from Baruch College City University of New York In her spare time she volunteers on various projects especially non profit fundraisers She lives in New Jersey with her husband and two children Categories Analytics Corporate Economy Guest Blogger Health HR Marketing Newsletters Pharma Recruitment Sales Small Business Uncategorized Videos Archives April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March

    Original URL path: http://www.consultants2go.com/about-us/leadership/annette-giordano/ (2016-04-26)
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  • Pamela Veraart - Consultants 2 Go
    the development and global expansion of data enhancement and marketing insights products providing merchants with deep insights into customer loyalty and affinity Prior to MasterCard Pamela spent several years in market research and customer intelligence where she was an early advocate of leveraging CRM in the MR space She developed and led the next generation strategy for the end to end NPD Consumer Panel business worldwide bringing a customer centric and data driven approach to consumer panelist engagement loyalty servicing and management In her 10 years at American Express she led a variety of data driven strategies providing customer offer optimization across channels launching new products and services and integrating cross channel insights Pamela has two patents pending a BA from Lehigh University and a MSc from the London School of Economics Categories Analytics Corporate Economy Guest Blogger Health HR Marketing Newsletters Pharma Recruitment Sales Small Business Uncategorized Videos Archives April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014

    Original URL path: http://www.consultants2go.com/pamela-veraart/ (2016-04-26)
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  • Maggie Melnick - Consultants 2 Go
    solutions Maggie has over 20 years of experience in global sales and marketing working previously for AT T in business strategy development segment marketing database marketing customer relationship management customer satisfaction and sales leadership Maggie has successfully launched and managed B2B customer relationship programs with a performance ROI and metrics based approach During her tenure at AT T Maggie was a key contributor to new venture start up and merger integration efforts Maggie holds a B S in Marketing and an MBA with concentrations in Marketing and International from Rutgers University School of Business She lives in New Jersey with her husband and four children Categories Analytics Corporate Economy Guest Blogger Health HR Marketing Newsletters Pharma Recruitment Sales Small Business Uncategorized Videos Archives April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February

    Original URL path: http://www.consultants2go.com/about-us/leadership/maggie-melnick/ (2016-04-26)
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