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  • Success Story - Financial Services - New Product Development Consultant
    providing key digital expertise on multiple projects from concept development through launch including testing and validation The PMO needed to deliver a set of enhanced products that provided best in class client s customers C2G Delivered Added new capabilities to the client s prepaid products and developed best in class digital experiences for the customers internally and externally Delivered the strategy for integrating new capabilities into the client s websites and worked with large cross functional teams to manage and implement the capabilities Managed several projects end to end and saw the project through implementation testing and launch including the removal of passport critical site enhancements for tracking compliance and marketing updates and site experience management Responsible for the concept and delivery of the marketing site updates for all the products as well as the user experience updates Incorporated the new features into existing sites as well as the functional details of each new capability Worked closely with an agency to deliver business requirements wireframes user flows design content including site copy error messages Omniture title tags and functionality Provided an upfront strategy for overall online customer experience user acceptance testing and master plastic testing Contact University Science Park 105

    Original URL path: http://www.consultants2go.com/clients/case-studies/financial-services/ (2016-04-26)
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  • Success Story - Telecommunications Telcom- Marketing Campaign Analytics Consultant
    Issue A 400 million broadband Internet business unit needed to meet aggressive customer churn reduction targets profitably They needed an experienced senior marketing expert to immediately identify and implement retention improvements and launch new products with little guidance who could also collaborate with multiple extended teams direct marketing branding sourcing manufacturing development finance IT tech support and regional service centers C2G Delivered A new branded product packaging program that met tough cost and sourcing targets while improving brand recall by over 2 million customers Improved customer on boarding communications that reduced first 30 day calls to Tech Support Overhauled and led the change to a more flexible and effective email platform Led the implementation of the first customer profitability program to match save offers to customer profitability multi organization on time scheduling testing and go to market responsibilities Launched two critical new products into the base requiring close review and testing of registration and provisioning Implemented successful customer promotion incentives to exceed targets Directed vendors on product improvements while soliciting new customer feedback to improve the on boarding process Contact University Science Park 105 Lock Street Suite 309 Newark NJ 07103 Email protected email Phone 973 645 0098 Toll Free

    Original URL path: http://www.consultants2go.com/clients/case-studies/telecom/ (2016-04-26)
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  • Success Story - Insurance - Marketing Strategy Development Consultant
    for employers employees and where appropriate other providers The client asked for a knowledgeable expert who could develop the strategy segmentation market plan and develop relevant materials so the sales channels could execute accordingly C2G Delivered A comprehensive strategy which increased the utilization of the employers and employees portals As part of this project we provided a detailed plan for all marketing communications and user education Contact University Science Park

    Original URL path: http://www.consultants2go.com/clients/case-studies/insurance/ (2016-04-26)
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  • Success Story - Consumer Packaged Goods - Strategic Marketing Consulting
    the building and design of a basic business information website This resource would also manage the production of sales collateral and assist in developing materials for one new product launch C2G Delivered The C2G consultant became an integral part of their senior management and leadership team determining and instituting a marketing function A 3 month contract was extended to a 2 5 year continuous relationship Work included Value Proposition Branding Segmentation and all legal and corporate approvals for this new direction accepted and adopted at all levels of the organization through to the C Suite of the entire corporation A new creative platform used throughout any and all media website collateral display materials Development and launch of a highly interactive web platform that included added value tools for customers as well as a searchable database of almost 200 products with all product specifications This created an on demand tool to assist customers with ordering Included a sales intranet with tools to train and educate the sales force and prepare them for sales calls Created all original content The website created on a small budget rivalled industry leaders and established a presence and credibility for the foodservice company Marketing efforts assisted

    Original URL path: http://www.consultants2go.com/clients/case-studies/consumer-packaged-goods/ (2016-04-26)
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  • Education - Consultants 2 Go
    in two phases C2G Delivered Phase 1 Interviewed the CDS Career Development Services team and key linkages to understand their mission and key specifics Reviewed the existing marketing plan and developed a new plan outlining tactics suggestion for implementation which encompassed recommendations on a corporate sponsorship program Reviewed the plan and recommendations with the CDS team to create a final plan and prioritization of marketing tactics suggested Once the plan was developed and reviewed and tactics determined to proceed they were coordinated and managed using identified resources from the client Phase 2 Created flyer template for CDS team to use for promoting all student events Coordinated with CDS staff Web Department and designer development of a new CDS homepage Student homepage and Employer homepage Multiple rounds of designs were provided until client made final selections Organized and prepared a Word document of CDS Website content for CDS team to update as needed Developed and wrote an Employer Touch Plan for CDS team to implement Served as liaison between videographer and CDS team for Career fair video to appear on Employer Website Interviewed employers and students at Fall Career Fair Coordinated graphic needs with designer and provided to videographer Created Student

    Original URL path: http://www.consultants2go.com/clients/case-studies/education/ (2016-04-26)
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  • Success Story - Healthcare - Call Center Managment Consulting
    Healthcare Life Sciences Consultants 2 Go Healthcare Life Sciences Driving Customer Engagement and Enrollment Driving Customer Engagement and Enrollment Business Issue The Vice President of Marketing had to meet aggressive timelines in successfully launching and meeting critical enrollment metrics for two medical insurance programs acquisition and retention in two separate call center locations The client needed two very seasoned call center experts to successfully launch and manage these programs to achieve their goals C2G Delivered Two C2G Call Center experts to work on site managing a 3rd party vendor Successfully launched two marketing programs while exceeding the client s objectives Training for all agents identified key program issues and solutions established best practices for the agents and developed effective rebuttals to overcome customer objections Program direction and leadership to cross functional teams and innovative incentives to motivate sales agents A detailed summary report for the client including program feedback best practices and recommendations for future enhancements Contact University Science Park 105 Lock Street Suite 309 Newark NJ 07103 Email protected email Phone 973 645 0098 Toll Free 1 800 768 0494 Fax 314 248 5056 Accreditation Recent News Apr 24 A Quick Guide To Healthy Negotiations Read More Apr 17

    Original URL path: http://www.consultants2go.com/healthcare-life-sciences/ (2016-04-26)
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  • Not-for-Profit - Consultants 2 Go
    for Profit Business Issue The client wanted to generate awareness of their organization throughout the New Jersey region to attract more corporate sponsors increase the number of volunteers and raise the overall awareness about the organization within the greater Newark and Northern New Jersey area Additionally they wanted to increase their fundraising activities and participation C2G Delivered Created 3 year strategic plan and provided a team of experts to executed Year 1 of the plan Deployed outreach efforts to the community via telemarketing services and in person visits Updated website and provided recommendations to enhance it to achieve strategic objectives Identified and managed a resource to implement recommendations Developed a social media strategy with specific tactics and then provide tactical execution of those tactics Determined PR requirements identified and managed support to assist with efforts Determined Direct Marketing programs Email DM etc Assessed recruitment strategies for new board members that would help attract key corporate sponsors Provided recommendations for innovative fundraising initiatives Contact University Science Park 105 Lock Street Suite 309 Newark NJ 07103 Email protected email Phone 973 645 0098 Toll Free 1 800 768 0494 Fax 314 248 5056 Accreditation Recent News Apr 24 A Quick Guide To

    Original URL path: http://www.consultants2go.com/non-for-profit/ (2016-04-26)
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  • Travel - Consultants 2 Go
    hotels cruises and land vacation business partners All agreements were tied to their loyalty program and needed to enhance acquisition and spend C2G Delivered Delivered over 120 contracts in three months Created new offers with the partners that enhanced the existing loyalty program Client saw an increase in customer acquisition and spend in key categories Contact University Science Park 105 Lock Street Suite 309 Newark NJ 07103 Email protected email

    Original URL path: http://www.consultants2go.com/clients/case-studies/travel/ (2016-04-26)
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