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  • Marketing to Millennials - Consultants 2 Go
    special access to sales and deals make a huge difference Not only do these add value to the brand but also create the feeling that each and every consumer is special Demonstrate Diversity We ve already established that Millennials are an eclectic mix therefore it is of great importance that your company and brand demonstrate diversity The customization of products is now more important than ever the members of this generation ultimately want to see the changes that society is going through reflected in their brands Anyone who reads fashion magazines has exposure to current ads on TV and even on line ads can see that companies are trying to display higher levels of diversity People from all walks of life are being represented including those of different ethnicities nontraditional families and those with disabilities Millennials want to know that brands are making the effort to look more relatable more like them Have a Conscience The Millennial generation is highly aware of corporate social responsibility and want companies and brands to have purpose and more importantly dedication to change for the better They have no problem switching over to brands who more accurately reflect their values Authenticity and transparency are among the most important characteristics that your company and brands should aim to convey when marketing to Millennials This in turn is likely to create loyalty and possibly even brand ambassadors Keep these tips in mind to ensure that your company and brand are making the effort to appeal to Millennials They are an important generation with the potential to create much change in society and ultimately need companies that support them as well as their wants and needs We live in an ever changing society and world marketing efforts should aim to reflect this Corporate Social Responsibility marketing Millennial

    Original URL path: http://www.consultants2go.com/marketing-to-millennials/ (2016-04-26)
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  • Time Management in the Summer - Consultants 2 Go
    well forget you will be out of the office Send email reminders block it off on your team members calendars by sending a calendar invite and don t forget to put an Out of Office message on your email if possible Ensure your team is fully aware and prepared for your absence Have A Project Transition Meeting You will need a backup person while you are out of the office If you are going away for a few days designate a project lead in your absence Meet with them to discuss where you are on the project and the steps you will need them to execute while you are out of the office Give them a written document so they can check off the items that are completed and return the document to you when you return to continue your tasks Mobile Ready Emergencies can happen back at the office so have a reliable work laptop tablet cell phone Update all accounts and sync to your computer carry a password cheat sheet to access any secure accounts this can be digital If you will not be in an area with a reliable connection inform your team beforehand Be prepared to accept responsibility for emergencies Be Flexible The best laid plans may go awry Take a deep breath and roll with the punches Encourage your team to also be flexible with your changing schedule Flexibility is a key attribute for a healthy functioning company culture These tips are definitely transferrable to more applications of work and life All organization be it personal or professional will prime you for success across many ventures Patrick Coughlin is a Marketing Analyst for Consultants 2 Go flexible mobile organization Paid Time Off Share this Story Facebook Twitter LinkedIn Reddit Digg Delicious Google E Mail About

    Original URL path: http://www.consultants2go.com/time-management-in-the-summer/ (2016-04-26)
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  • Can Additional Education Help Your Business? - Consultants 2 Go
    going back to college for a higher level education Excuses abound We have been out of school too long We can hire the talent We don t have the time There is no better time than now An MBA can help you to understand the rationale behind why you are doing things the way you do Sound business principles are taught in these program and you can use these skills to propel your business to the next level Doctoral programs add cache to the roster of talent in your business as well as gives you the necessary strategic planning and research skills that many of your clients need Executive and weekend programs are now standard Online classes Much of the stigma has been removed from online classes as even Harvard has added online courses to its repertoire If you are swamped and cannot leave your office to sit in a classroom there is an abundance of online courses that you can take right at your desk during the time that you need them Technology has been the best aid in brining education to the masses Webinars videos seminars and podcasts For quick learning opportunities the internet is the best place to be You can find a YouTube video on just about anything Most organizations give free podcasts and live stream all their events for easy participation You can then replay these selections at your leisure Every aspect of your business can learn from these events Self help business books and magazines There are so many business magazines and books about how to do almost anything If you cannot take a class take the time to pick up a book on a topic of interest For an instant fix magazines such as Inc Fast Company and Entrepreneur gives you much needed

    Original URL path: http://www.consultants2go.com/can-additional-education-help-your-business/ (2016-04-26)
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  • Spring Has Sprung - Consultants 2 Go
    go thru your email folders Delete junk or unnecessary emails and create folders for the emails you need Do you have enough checks Place an order Ensure your virus detection program has not expired and run it to get rid of viruses Clean up your databases your CRM system could use some work get rid of unwanted records and clean up the incomplete ones Review your Contacts list update addresses and phone numbers delete people who have deceased or for whom you don t have any contact information and add email addresses Donate good but unwanted supplies to a school day care center a shelter or to Goodwill I have hundreds of pens from conferences or I get them as giveaways Someone needs it Clean Up Yourself look in the mirror and see what you can do to give yourself a lift get a haircut and color freshen up your wardrobe book appointments for your annual physical with your doctor and dentist Get a mammogram Get your glasses checked Get a manicure pedicure You deserve it Perform Repairs A bad winter takes a toll on physical structures Make a note of building repairs that are needed Replace shovels and service snow plows before putting them away for the season Don t forget your computer replace missing keys wipe down the screen and use a small vacuum to blow out dust and dirt from between the keyboards Cleaning up for Spring will take work Break up your projects into small workable pieces to make them manageable Book time on your calendar for each of these tasks so that you just don t have a To Do list but a Got It Done list anti virus protection Clean Up Donate Repairs Spring Cleaning Share this Story Facebook Twitter LinkedIn Reddit Digg Delicious

    Original URL path: http://www.consultants2go.com/spring-has-sprung/ (2016-04-26)
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  • Spotlight on Video Resumes - Consultants 2 Go
    Put in the extra work Decisions ranging from lighting to composition to editing are all in your hands and if done correctly can demonstrate your creative abilities Brevity Do not create a massive video production Remember that most people would prefer a video between one to two minutes in length The video cannot be grand just keep it short Creativity Being clever is always appreciated Much like how you would tailor your cover letter to a specific position your video resume should have specific nuances catered to that particular field Videographers who can splice in the multiple s projects on which they have worked on will have the best results Be Prepared For Viral While companies may have policies for not sharing candidate information be aware that anything can be shared online by mistake or intentionally Do your research when applying for a job to ensure your best effort and image always represents you Do a test with friends or family If having them watch your video embarrasses you then don t submit it Stay Humble You can produce a low quality video when you get too lost in the creative process Don t doubt your creativity but remember your objective and certainly your audience The video is a modern approach that is effective for selected positions but the traditional resume is still the number one tool used by hiring managers today As always keep your resume up to date and tailor your cover letter to the specific position Focus on that effort while you take time to create and shoot a video Patrick Coughlin is a Marketing Analyst at Consultants 2 Go Breavity Creativity resume video Viral Share this Story Facebook Twitter LinkedIn Reddit Digg Delicious Google E Mail About the Author Related Posts Comments are closed Prev Post

    Original URL path: http://www.consultants2go.com/spotlight-on-video-resumes/ (2016-04-26)
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  • No More Excuses! - Consultants 2 Go
    which are still in place Each year I ve said that I m too busy to have all my wisdom teeth taken out at the same time so I ve postponed it every year This year I decided that there will be no more excuses for not taking care of this and have done all the work to make it happen within one month Well I will not need to take my teeth out because I ve waited so long that they have shifted and made room I ve now set the date for getting braces I realize that there are other tasks that in my mind have taken on the monumental proportions of pulling teeth Here are my top ones all based on prefixes of I don t have enough time to or I m too tired to 1 Write the next book 2 Eat regular meals 3 Go to Australia India China 4 Exercise on a regular basis go to exercise classes 5 Update my will 6 Get a doctorate 7 Plan an employee social 8 Get enough sleep No more excuses in 2015 You re busy I m busy We will always be busy for the rest of our lives Things still need to get done Why not carve out a little time each day and take some action on at least one of your Excuse list Hopefully at the end of the year I will have completed some and started others Share this Story Facebook Twitter LinkedIn Reddit Digg Delicious Google E Mail About the Author Comments are closed Prev Post Next Post Categories Analytics Corporate Economy Guest Blogger Health HR Marketing Newsletters Pharma Recruitment Sales Small Business Uncategorized Videos Archives April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September

    Original URL path: http://www.consultants2go.com/no-more-excuses/ (2016-04-26)
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  • Mentor and/or Be Mentored - Consultants 2 Go
    were nuggets that I picked up that made me think about my strategy That is an example of how a mentor was able to make a connection for me with one of her resources that now became available to me At what time in your career did you most need a mentor when none was available What would it have meant I needed a mentor early in my corporate career I took an entry level job as a secretary because the salary was better than the job that I previously held and it gave me a chance to get into the corporation that I wanted If I had a mentor at the time I would never have taken that job or negotiated a different title Because of that title of secretary it did not put me on the management track I had to start from the bottom up Worse it was difficult to change people s perception of my capabilities because I was known as a support person It was irrelevant that I was running the projects I had an advocate who helped me to get that job and not a mentor but I didn t know the difference The person who got me the job wanted to see me do better aka make more money but the long term career advice was missing and actually did me more harm than good That career path serves me well now but I could have fast tracked my career by skipping a lot of those steps by entering on the management level Did you ever receive mentor advice that you did not apply but wish you had What was it When I finished my MBA my education mentor told me to continue for a doctorate He calculated that a doctorate would be paid for by the corporation because it s a business degree and would enable me to go much further not just in the corporate world but as an overall career strategy Also it would serve me well in my future life as it would give me a career choice of teaching or consulting He also predicted that there will be a time when an MBA will be a dime a dozen and I would be ahead of the crowd with a doctorate I did not take his advice at the time because I was tired of school at that point and wanted to leverage my newly found degree to make money and get promoted so I made that choice Now more than twenty years later I intend to go back to school for a doctorate What should one look for when seeking a mentor Be very specific with your ask What is it that you need from that mentor If you are a solo entrepreneur is it someone off whom to bounce your ideas Is it accountability Is it to make connections for your business Is it a skill Does that person need to be at a certain level Has

    Original URL path: http://www.consultants2go.com/mentor-andor-be-mentored/ (2016-04-26)
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  • Perfecting the Cover Letter - Consultants 2 Go
    you do well Concrete Evidence If you have lead or done well on a particular project let the recruiting team know Much like Matching your Strengths giving examples shows that you have knowledge of the job and have researched it It also shows that you have done the job This is exactly what recruiters and hiring managers want to see Why Do You Want To Work There Always address this in the cover letter The resume shows why you would be a good fit for the job The cover letter explains why you want to work for that company Companies want to hear this They want a candidate who has done research and they want someone who actually wants to work for their organization This explanation does not have to be long just a sentence or two explaining what has prompted you to apply to this particular company Proofread This is an essential tip Since you are only going to send that particular cover letter to the company once look it over a few times After you have reviewed it a few times step away from it and come back with a fresh set eyes Have a friend read and edit it for both typos punctuation and grammatical errors Just remember you will drastically reduce your chance of being considered if your cover letter has a careless error Your cover letter is a succinct extension of your resume The resume conveys your experience and the cover letter shows who you are In order to perfect the cover letter isolate a different attribute that is pertinent to the job function and qualifies you as a great fit for the position Patrick Coughlin is a Marketing Analyst for Consultants 2 Go Cover Letter Employers job description Proofread Strengths Share this Story Facebook

    Original URL path: http://www.consultants2go.com/perfecting-the-cover-letter/ (2016-04-26)
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