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  • Consultants 2 Go - Kymberly Sheckleford
    potential candidates Here at Consultants 2 Go not only are we increasingly using LinkedIn as a read more June 30 2013 Kymberly Sheckleford Guest Blogger Marketing How to Avoid Major Tech Bloopers While running a successful small business it s easy to overlook effective technology practices but a few tech blunders can cause huge consequences for your business Here are a few major read more May 26 2013 Kymberly Sheckleford Guest Blogger Marketing Your Employees are Business Leaders Too Here at Consultants 2 Go no one task is too big or too small for any team member to handle It s a fact that when you re running a small business read more April 8 2013 Kymberly Sheckleford Guest Blogger Marketing Small Business How to Manage Employee Appearance and Behavior Without Breaking the Law Employee dress codes are usually a pretty standard policy within the workplace one in which employers have quite a bit of flexibility when it comes to creating one But an read more March 10 2013 Kymberly Sheckleford Guest Blogger Marketing Building Your LinkedIn Network Late last year LinkedIn rolled out several new features on the professional social networking site that you may have welcomed or that you may not have taken advantage of But read more February 17 2013 Kymberly Sheckleford Guest Blogger Marketing Use Your Website and Social Networks to Generate Easy to Close Referral Sales Sales referrals are among the most valuable prospecting methods used by salespeople at small businesses to generate new leads A referral doesn t mean a closed sale but there is a read more February 10 2013 Kymberly Sheckleford Guest Blogger Marketing Generate Buzz for Your Business Using Social Media In 2010 Inc Magazine published a report proving why social media is worth your time as a small business owner

    Original URL path: http://www.consultants2go.com/author/ksheckleford/ (2016-04-26)
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  • Driving Better Results Using Email Marketing - Consultants 2 Go
    have acquired email subscribers take the opportunity to test how your email is seen This includes delivery timing automation personalized elements of the email and different designs and layouts Determining the time of day when your emails are most likely to be read as well as creating a captivating email are key to establishing readership 3 Clear call to action Each email you send should have a primary goal and call to action Highlight the most important part of your email that you want readers to focus on and make sure it is at the forefront of your emails 4 Change it up Does your company send a monthly or quarterly newsletter Make sure your emails are fresh and that your messages vary If you feature relevant current event articles in your blasts change up the industry and topic in every newsletter This will not only help maintain viewers but will also help your emails stay current and relevant 5 Track and analyze Once you have successfully deployed an email marketing campaign take a look at the metrics to determine the effectiveness of the campaign Some key elements that you want to observe are the open rates click throughs and bounces This will give you an idea of how many people you are reaching and you can adjust as necessary Effective email marketing can be key in the success of your business It helps you establish a networking base and is a great way to stay in touch with clients and consumers It is important to stand out from the other emails that are flooding your customer s inbox Having fresh and creative content is sure to help keep you top of mind among your peers This week s blog was written by Caroline Ryder Caroline is a Marketing Analyst

    Original URL path: http://www.consultants2go.com/driving-better-results-using-email-marketing/ (2016-04-26)
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  • Valuable Ways To Use a CRM System for Your Sales Team - Consultants 2 Go
    Powered Business Blog says when trying to drive adoption sales leaders put too much emphasis on the tracking and accountability elements of CRM rather than the benefit to the sales rep Nothing good can come out of a CRM system until the sales teams put information into it You can t expect good account plans quotes or pipeline forecasts from a system with spotty or poor information Equipping reps with tools and data that benefit them in the field or on the phones and doing this through the CRM system is the key to driving adoption Measure Sales Metrics Keenan of A Sales Guy Blog recommends putting a team incentive in place that provides a spiff or bonus for the rep with the highest average deal size If a sales person were to be measured or coached on their average deal size the sales person would be compelled to put revenue in the CRM in order for it to be tracked Create a leader board and put it in a public place or promote it via Yammer or Chatter each week Make the bonus or spiff substantial and I promise you deal size will make it into the CRM Assign Accountability Janelle of the Yesware Blog believes personal accountability is critical The rep assigned to the account is the owner of that account s data and is therefore the only person tasked with managing that data While they may get input from colleagues they themselves are the one person responsible for that sale Janelle adds If reps continue to forget to input account data link CRM activity to compensation For example add a sliding scale of CRM completed and for each of CRM activities a rep misses you could dock their compensation the same amount Each rep is solely responsible

    Original URL path: http://www.consultants2go.com/valuable-ways-to-use-a-crm-system-for-your-sales-team/ (2016-04-26)
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  • Do Good To Make Good - The Athena Doctrine - Consultants 2 Go
    crafters of all stripes If you want your business to thrive in today s hyper connected world you need to relate to the world in which your business exists When you listen to Millennials talk about what motivated them to launch their latest start up company you hear them speak with great passion about doing good to make good They emphasize the need not only to be innovative but also to support a sustainable planet Loyalty and selflessness which are considered feminine repeatedly trump pride which is seen as masculine in surveys of this new generation of leaders They aim for collaboration and inclusion with a focus on contributing value to society rather than extracting value from it Where we have come to expect short term planning and reactive decision making on the part of our most familiar leaders in industry as well as in government this new cadre of leaders appear to have taken a lesson from the failures of our recent past Millennials frequently express their decision making in terms of the long term They see themselves as future builders as opposed to simply taking care of the present For Millennials there is no separation between making money and philanthropy Their philosophy is you should be able to create a business that can simultaneously do both and thereby make the owner and the employees feel good about their contributions Let s hope that this more holistic view harmonizing of feminine and masculine traits catches fire heralding a bright future for us all The Athena Doctrine How women and the men who think like them will rule the future by John Gerzema and Michael D Antonio Beverly Maddalone is a Marketing Professional with extensive experience in communications and information technology Her career spans more than 20 years with 4

    Original URL path: http://www.consultants2go.com/do-good-to-make-good-the-athena-doctrine/ (2016-04-26)
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  • Nurturing Client Relationships - Consultants 2 Go
    new business and helps to strengthen your current relationships Here are a few tips on how to strengthen current client relationships I Maintain a database or spreadsheet where you keep track of all clients Include the client name the project description and client contact information such as e mail address telephone number social media accounts and a client notes column II Research everything about their business Learn where they ve been where they are going and what their day consists of You ll be in a better position to solve their business problems if you do this III Keep in touch with your clients Send handwritten notes Pick up the phone to call or send a brief email Don t hesitate to utilize contact through social networks preferably LinkedIn IV Make it easy for clients to receive updates about you and your business Maintain a company blog create a newsletter or stay relevant with company updates through social media platforms V Consider sending gifts cards during the holidays birthdays or on special occasions A gift is a thoughtful gesture and your client will remember you when a business opportunity arises With these tips in mind you can generate more business and profits by nurturing and taking care of current client relationships This week s blog was written by Kymberly Sheckleford Kymberly is an Analyst with C2G Resourcing a subsidiary of Consultants 2 Go LLC client relationships Consultants 2 Go kymberly sheckleford LinkedIn marketing networking referral small business word of mouth Share this Story Facebook Twitter LinkedIn Reddit Digg Delicious Google E Mail About the Author Related Posts Comments are closed Prev Post Next Post Categories Analytics Corporate Economy Guest Blogger Health HR Marketing Newsletters Pharma Recruitment Sales Small Business Uncategorized Videos Archives April 2016 March 2016 February 2016 January 2016

    Original URL path: http://www.consultants2go.com/nurturing-client-relationships-2/ (2016-04-26)
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  • Making the Transition from Marketing to Sales - Consultants 2 Go
    personal growth what new qualities would I discover about myself and career development it never hurts to have sales business development on your resume I have been in my new role for about seven months now and can say I am a successful saleswoman So the question now is How did I make a smooth transition from marketing to sales Here are four tips I recommend to anyone interested in making a transition Understand the essential difference between marketing and what your new role will be in sales Oftentimes marketing and sales are confused and thought to be the same function within a company To clarify the marketing team works to create customers by determining strategy and developing sales support like advertising and promotions The sales department works directly with customers as the face of the company to sell goods and or services Both may have the word customer in their definition but the functions are different A few characteristics of a good salesperson are superior listening skills a self starter an ability to identify opportunities negotiating and most importantly closing deals Capable salespeople are a necessity to any successful business so when making your transition remember your value to the company and the essential function you play Have an optimistic and goal oriented mind Venturing into anything new deserves a fresh clear mindset allowing you to accept and receive what s in store Also create a list of short term personal and financial goals for yourself that are separate from your company s goals This is a great way to stay focused and ensure you stay motivated on an individual level while working as part of a larger team Maintain your network and relationships In the process of building your sales pipeline some of your best advocates and sponsors could be your past colleagues friends or even family Depending on your industry they might be your first client or give you referrals and warm introductions Utilizing social media such as LinkedIn Facebook and Instagram is a great way to keep in touch with your connections Have a qualified mentor in your corner Mentors can play an integral role in your success A good sales mentor should have solid experience and a proven track record in your sales industry They should be eager to show you the ropes while you are getting your feet wet and coach you along the way Every career move requires patience dedication and hard work Similar to running a business there is no cookie cutter approach so it is important to stay open positive and adapt to change quickly This week s blog was written by Ediomi Utuk Ediomi is a Sales Associate at C2G Resourcing a subsidiary of Consultants 2 Go LLC Prior to Ediomi s current position she was a C2G intern in 2007 and in 2009 became a valued Marketing consultant placed at American Express advertising American Express analyst business development C2G Consultants 2 Go corporate customers Ediomi Utuk Facebook Instagram LinkedIn

    Original URL path: http://www.consultants2go.com/making-the-transition-from-marketing-to-sales/ (2016-04-26)
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  • Your Take-Charge Summer Strategy: 8 Basic Steps of Project Management - Consultants 2 Go
    very often it is not where people start The problem statement states your purpose for doing the work A problem according to James P Lewis is a gap between where you are and where you want to be and an obstacle or obstacles prevents easy movement to close the gap Step 2 Develop a mission statement for your project Your mission statement needs to answer three questions 1 What do we do 2 For whom do we do it 3 How do we go about it Step 3 List alternative strategies for doing the work This is your game plan which is a one time decision A team brainstorming session is a good way to be sure all approaches are included Step 4 Select the best strategy for your project Assess all possible approaches for feasibility risks and unintended consequences Apply SWOT Strengths Weaknesses Opportunities and Threats analysis risk and consequences analyses Step 5 Develop a detailed action plan Your plan will develop logistics and tactics A work breakdown structure is a helpful tool to determine activity durations resource needs costs and budgets A common pitfall in project management is not planning in enough detail This is known as the ready fire aim approach Step 6 Prepare the project schedule Determine your critical path identify the longest series of activities and determine the earliest date at which that work can be completed All other activities can then be scheduled around the most critical activities Step 7 Set up the project notebook Your plan should be placed in a project notebook to serve as the control document for the life of your project If the desired outcome is not being achieved then it is time to implement control processes You may determine your problem definition is wrong or your strategy is incorrect and need to replan Step 8 Get buy in and sign off from all stakeholders All stakeholders should review and signify approval by signing the project action plan The purpose of getting your plan approved is to ensure it is realistic and feasible It also ensures that everyone understands the work to be done and accepts the risks and responsibility Want to learn more about project management and PMI certification Click PMI start now and you can be well on your way to becoming a certified Project Manager come September Project Planning Scheduling and Control by James P Lewis Beverly Maddalone is a Marketing Professional with extensive experience in communications and information technology Her career spans more than 20 years with 4 Fortune 500 Companies where she served in a variety of product and marketing management leadership roles Her prime focus is guiding business owners of all stripes through the process of designing and implementing marketing strategy She is a strong believer in the transformational power of social media for achieving success in today s marketplace A native of New Jersey Beverly now makes her home in Tucson AZ In addition to her business writings she blogs regularly about

    Original URL path: http://www.consultants2go.com/your-take-charge-summer-strategy-8-basic-steps-of-project-management/ (2016-04-26)
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  • Utilizing LinkedIn to Find Potential Employees - Consultants 2 Go
    past using InMail purchasing advertising and networking Link to LinkedIn Groups To further your outreach search for relevant LinkedIn groups within your product or service industry to join By interacting with like minded professionals in group discussions and Q A s on a regular basis you can establish a LinkedIn presence for yourself and your company That may be enough for inquisitive recruits to check out your company page Find and Connect with Hard to Find Professionals Recently a long time client of C2G presented an assignment to us that required a consultant to have extensive experience and in depth knowledge of an increasingly popular CRM that is still relatively unknown to many LinkedIn was effective in helping our Recruiter to narrow down viable candidates for the client As a result LinkedIn has definitely won us over as the go to recruiting tool for hard to find talent Talk to the Middle Man Use the hits you get in your extended network to identify the people in your immediate network that know the most promising prospects and reach out to them Ask them about the names you came up with and whether they know anyone else who might be a good fit At the very least if reaching out to the middle man lands you an introduction you can tell prospects that they were recommended by a mutual association Technology will always continue to impact the way small businesses adapt grow and succeed Don t look at LinkedIn as a radical new way to go about recruiting rather look at it as a way to do what you re already doing better This week s blog was written by Kymberly Sheckleford Kymberly is an Analyst with C2G Resourcing a subsidiary of Consultants 2 Go LLC advertising business C2G career Consultants

    Original URL path: http://www.consultants2go.com/utilizing-linkedin-to-find-potential-employees/ (2016-04-26)
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