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  • Betty B
    by David Pu u 0 Comments It happened slowly in a seductive manner The devil that is responsibility to project fulfillment had worn me down creatively I could feel it and understood what was going on with far greater comprehension than one knows the proverbial back of their hand Does anyone really spend time looking at those This does not happen Continue Reading Posted in Blog Tis the Season Posted on November 23 2012 by David Pu u 0 Comments For We all know what the Holidays in North America typically are significant of the prior sacrifices and services of the forbearers of the Nation and Christianity Of course aside from those at the core it should be about the inception of gratitude Traditions are funny things Over time the embeds get well buried Continue Reading Posted in Blog Being Present Posted on December 8 2011 by David Pu u 1 Comment In my own creative process little choice exists for me in my work In order to succeed I must be present in the right frame of mind at a propitious moment This requires that I listen or be present in order to perceive that something important will occur ahead in the time frame we call Continue Reading Posted in Blog Love Does Posted on November 1 2011 by David Pu u 8 Comments I find myself back in the office in Ventura California and once again am up before the chickens Maybe it is jetlag But I doubt it My waking dream was about love Not the manner or type of which one might think coming from somebody who just proposed marriage to his long time girlfriend Continue Reading Posted in Blog A California Opus Posted on July 9 2011 by David Pu u 9 Comments Chapter 5

    Original URL path: http://davidpuu.com/blog/tag/betty-b/page/2/ (2016-02-17)
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  • A California Opus
    was augmented by keeping all manner of pets We had dogs cats a raccoon guinea pigs rabbits ducks chickens chipmunks a squirrel My brothers and I became falconers and shared a license All manner of birds of prey passed in and out of the household I learned to listen and relate to animals To care for them To nurture and have respect for a different animal than man We hunted fished and shared a 13 foot sloop which after I had read Royce s sailing manual from cover to cover several times used to ply the waters of Goleta the Gaviota Coast and SB Channel My sisters had gotten a horse a big Morgan Arabian named Blaze which we kept at the stable out at Deveroux So we learned about that as well I became an athlete The world seemed infinitely abundant with potential as California s climate waters and land where we lived still had a lot of open space and relatively few people Gaviota Coast Today At 13 I built my first surfboard I also then stripped the glass off of my beautiful Ben Ray and used the blank to build my Dad a board a bright red single fin 7 8 with which he could come and hang out in the water with me My Dad had not been surfing much That board got him back in the water As life passed I found myself working as a Professional Surfer and doing various things within the Surf Industry I went from an apprenticeship at Progressive Surfboards in Goleta to working for Channel Islands then Spindrift all the while traveling and developing my skills as a surfer waterman craftsman and businessperson I was involved in the start ups of a large number of companies all of which encouraged creativity innovation and a lot of water time I had been racing cars and bikes and had affinity for speed Most of this California based experience would eventually cede to the next in a long line of experiences that in time would define my life and understanding I had gotten married in the course of all of this Remember the day quite well A bright blue Fall one and a bunch of friends gathered at Manning Park in Montecito My young wife and I had honeymooned in Santa Cruz For the first and possibly only time ever I had made a point of leaving my surfboard at home my idea Ronnie my wife could not believe it But I had insisted Sort of funny to me now in hindsight It was in this period after a lot of international travel and representing my Town State and Country in multiple sports and businesses that I really began to understand the value of California and the lifestyle we have here how special it is I had taken to calling my stretch of coastline The Golden Coast Golden Coast As time went by I transitioned heavily leaving the surf industry after building around 40k surfboards my marriage my retail and manufacturing companies I raised my sons became a Photographer Cinematographer and active Creative and realized that what I was capturing on film was exemplary and special It offered a glimpse into Nature Health and a Lifestyle that could metamorphose a person and connect them to God Golden Life That was my first cognitive determination about what the California Lifestyle really was Not many people who are from this place and make their living in and around Nature daily escape this the recognition of the value of California Natural High In edition to a vast editorial scope my work began to be used in branding companies and publications I remember the day Sean Douglas rang me and introduced himself Sean worked doing brand development and marketing for Hobie whose name was used in the marketing of a large number of products My only question to him was this What do you guys want me to do Sean s answer Just do what you do We want you to come along What made me jump and sort of shift gears was Hobie Alter I had realized that many of the classic Californian Watermen framed the culture which exists in California today Hobie was an archetype It was a great honor and I knew it would be a LOT of fun I was in California and Ocean Culture is all about living Work is in our process something we passionately embrace and typically it involves sharing our culture Surfing being at the core of this and the Polynesian tenet of aloha being a hard embed well you can see how it all functions Here is a branding video for Hobie which I was able to contribute to It says a lot about California The password is SDA California is the ground zero for the melding of traditional American Culture and all of it s attendant historic European roots with the best aspects of the Hawaiian and Polynesian nature centric water related existence I cherish it as the marriage is not only unique but life giving Today my sons are grown I live in Ventura California which is a sort of sprawling yet podunk town that somehow has managed to hang on to a lot of the tenets of Old California It still has citrus groves The Agricultural Community and some of the original families still own their land and those people are the rugged and warm individualists their forefathers were My girlfriend Donna Von Hoesslin moved back here to California after living in Europe for most of her life She fronts Betty Belts Betty B a dual company concept which is Ocean themed and promotes Socially and Environmentally sustainable products and lifestyles and is actively involved in promoting international trade and female empowerment through her brand and life I do her branding We are in this all together the lot of us You will see her girls everywhere They are quintessential Californian women Multiple companies as

    Original URL path: http://davidpuu.com/blog/a-california-opus/ (2016-02-17)
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  • Betty Belts
    by David Pu u 6 Comments We have a problem residing in our country this Christmas Which one you might jump to respond The problem of which I write is one of recall memory Memory is a fundamental component in establishing progress for a vast array of reasons But where our communities are concerned it is even more pertinent I believe Continue Reading Posted in Blog Fact of the Matter Inconvenient Truths Posted on October 20 2010 by David Pu u 5 Comments I got in a lively discussion on Global Warming the other day More specifically Anthropogenic Global Warming It is a given that we humans have the capacity to foul the Earth It is also a given that the Earth by it s architecture will cleanse itself In the civilized and educated Western world we typically endeavor Continue Reading Posted in Blog High Art Posted on October 16 2010 by David Pu u 0 Comments There is a friend of mine Joe Cardella who has coined a phrase Art Saves Lives When looked at sideways you can truly understand that statement However approach it with logical pragmatism and you will in fact experience NO magical transformation in your life at all The reason for this is because the human heart Continue Reading Posted in Blog Perceptive Kindness Posted on October 12 2010 by David Pu u 2 Comments There are many ways one can approach a project and the people who will be involved I learned early in life that it is always best to be kind and accord respect to people and that frequently the ones whose appearance may not betray it are really the ones in charge But beyond that it Continue Reading Posted in Blog Be Brilliant Posted on July 5 2010 by David Pu

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  • A Day at the Beach
    a very beautiful place Most of the time Dawn s Early Light A Day at the Beach Dawn Moonset and Fog In the late fifties and sixties it was the allure of California Beach Culture that drew people from all over the US to California The promise of sun sand surf freedom and a burgeoning economy were this brilliant siren song that caused us to eventually become the 7th largest economic entity in the world The State utilized the talent and passion of that large influx of people seeking golden shores and fair weather to build all manner of things People needed jobs so they set about designing and assembling the accoutrements of what would eventually affect the popular culture of the globe One of those funny little projects which was manufactured both in Oakland and Van Nuys was the Corvair The Euro styled little car was designed as the answer to the VW Beetle and Renault It soon disappeared into a sort of time warped oblivion as a mainstream effort Big block V8 muscle cars of the day took advantage of an abundance of cheap fuel and the need to haul families around in a little bigger vehicle and became the design direction to be followed Here is a great little piece on the Corvair by Jay Leno I find people like Jay one of the better and more enjoyable aspects of Californian popular culture Here is another by Chevrolet California has always set trends The Corvair was decades ahead of it s time And the fashion which has arisen as a result of surfing and our beach lifestyle quite frankly is stronger and more influential now than ever before Deep Magazine recently offered me the chance to do a swimwear shoot The theme was up to me My

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  • Sea Within
    Photography waves Zuri Star Sea Within Posted on March 24 2011 by David Pu u 7 Comments The Sea Within I once met a man who inspired me greatly At his encouragement I went on to accomplish all manner of things in the ocean Of course it was not by his urging alone but for some reason he was my catalyst and the reaction which occurred as a result of his input wed my life to the sea Many years later as I sat with a writer pal of mine at the man s home on the sand near Santa Barbara he recounted his life before the Multiple Sclerosis morphed him into a creature who could do no exploits I lived my entire life in the span of 8 years he had said He did grand and wonderful things at the helm of a dory a sailboat paddleboard and on a surfboard He lived his ocean experience in a time when the grand and golden California burgeoned and beckoned to the world at large with a pristine ocean replete with salty gusto laden vitality Engaged As I knelt down and apologized for my lens which set dead square upon him for a memorial portrait he looked me straight in the eye and said Don t you just love the feel of that cool crisp water as it envelopes you And at that point I got it What a gift Soul and Heart Mason Van Valin says it well with Ghost Love Posted in Blog Rocket s Red Glare The Significance of Mermaids 7 Responses to Sea Within Mike Delanzo says March 24 2011 at 9 39 pm nice david ssfec Engineered Reply admin says March 24 2011 at 9 52 pm Appreciate the read Mike Reply Eric P says March

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  • Three
    saw Rabbit threading a crystal clear aqua blue barrel Wow Welcome to Oz Pete and I became fast friends by the time I had to leave to make the trek down to Bells for the next event A few days before I left a huge cyclone swell had hit I had ridden large Burleigh Heads Pete had said he would be at work but that I should jump it from the cove up the point The double to sometimes triple or more times overhead looming rights sort of reminded me of Sunset Point on Oahu I somehow managed to stuff my little twin into a few of the bigger sets and streaked across the massive azure walls to kick out in front of the swimming pool that was beach side That evening I saw Pete we had a couple 4xes and I told him about the avo bummed that he could not be there Ah mate it was okay I had a good day anyhow A couple months later back in Santa Barbara just home from a day working at the surfboard factory a large letter was waiting for me at the apartment my wife and I shared It was from QLD Opening the brown cardboard I slid out a photo that was inside It was of me streaking the inside on a triple overhead barrel at Burleigh Heads There was a note Thought that you might like this and it was signed simply Pete He had been photographing me I did not even know that he was a photographer What I learned from that year on the tour in general and from Pete in particular is that surfers are special I do not follow professional surfers around in spite of having been one To me surfers are not necessarily

    Original URL path: http://davidpuu.com/blog/three/ (2016-02-17)
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  • Surfing is for Everybody
    that raised my ire and in counterpoint also offered some common sense solutions to ocean pollution which our society tends to overlook But at the end of our interview it occurred to me that nothing pisses me off more than some functioning elite deciding who gets to use the beach or ocean and endeavors to regulate that for their own gain Whether it be more waves for themselves a fat money coffer or to sustain some useless Government job It sucks I hate it Surfing is for everyody So is the sea Learn about it Do something constructive Maybe just go ride a wave This link is to a reality show teaser that I worked on for Silent Crow about Betty B and some women who surf and love the ocean Seth Godin said something today in his blog that made me add it to this thread today It is right on the nose and can help you The following images are a few glimpses of surfing and the ocean shot this past week Click on any of them to toggle through as a slide show Everything in this blog was shot on the Canon 5D Mark 2 system Rincon Posted in Blog Prologue Waves Neo Creative 2 Responses to Surfing is for Everybody Eric S says January 11 2011 at 1 28 pm I think what pisses me off is not necessarily that the people that are making the decisions on ocean usage protection are elitists but that they are only occasional users of the resource without a true understanding of the dynamics of an ocean focused community They target areas that look good but don t necessarily get to the bottom of the matter If they really wanted to make a difference they would target the major culprits

    Original URL path: http://davidpuu.com/blog/surfing-is-for-everybody/ (2016-02-17)
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  • Modus: Light and Water
    coffee but not too much because you do not want to pee in your wetsuit during morning feeding hour and sharks feel the charge from your camera body and sometimes come for a look Curious cats they usually lurk outside of view But not always The Lavender Fields Pull on wetsuit and fins in the cold offshore darkness Step into grey black water as the light comes up on the eastern horizon Feel the cold rush as you swim under the first line of whitewater Tend to the port on the housing and protect your gear as you try to avoid a beat down Then outside the surfline you find the peak you think exists and not unlike surfing you stalk your wave The light is good for ten minutes optimal for ten minutes and average for about a half hour after that but you stay out for hours making that 36 frame roll of film last because that is what you do Dan Malloy The really intriguing part is just being there You never want that to end Editor Jeff Divine once asked Do ever shoot anything not during golden hour Only if I have to Jeff Benchmark Though I am a big proponent of contemporary digital capture I have to admit that I do not use the motordrive or the near unlimited load that exists now with big storage memory cards Quantity does nothing for me in acquiring the things that I do Planning persistence and passion do So the game is pretty much the same All of these images are film captures Just what I was working on this week as I created something for a project It is all about light and water vision and persistence Larry Ugale The funny thing for me is that although

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