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  • best practices
    University Course Advanced User Experience July 2 August 3 2011 San Francisco CA Jun 1st 2012 by Greg Nudelman Course Description This course teaches how to create best of class cross channel customer experiences on the mobile tablet and web Using Mobile First design principles students will learn the practical modern UX methods and best design approaches for each channel with special focus on critical elements of mobile apps search navigation forms and workflows Although no technical expertise Filed Under Speaking Tagged With Agile best practices courses Design Strategy ecommerce iPad iPhone Kindle Fire landing pages paper prototypes Presentation prototyping Social Networking Software Engineering speaking teaching UX UX Design UX Research workshops Digital Cream June 19 2012 San Jose California May 22nd 2012 by Greg Nudelman E Consultancy s exclusive invitation only roundtable event Digital Cream San Jose is an opportunity for senior client side digital marketers to discuss best practice and the reality of digital marketing with the industry s cream of the crop The event is designed to help you meet your peers and learn from each other about the latest best practice what s working and what s not It s a hands on participatory event you will network and learn through discussion roundtables and debate Attend FREE as my guest by subscribing to Mobile and Tablet Design Secrets Filed Under Speaking Tagged With ads analytics best practices Design Strategy ecommerce iPad iPhone landing pages pogosticking Presentation Search UX Design Articles UX Design Workshop Cross Channel UX Elements Framework Apr 26th 2012 by Greg Nudelman The Cross Channel UX Elements framework is a practical design tool you can use to create Magic Moments of flow and delight for your customers across the different channels in a more deliberate fashion rather than arriving at great designs only through occasional happenstance Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Tagged With android best practices Design Strategy IASummit iPad iPhone Kindle Fire Mobile and Tablet UX Design Articles tablet UX Design virtual webinar Mobile Magic Moments Transform the Trivial Apr 19th 2012 by contributor When mobile or tablet design is executed well the device feels like the extension of our bodies Because interfaces respond even before we consciously give them a command Often the interface dissolves in behavior and we feel empowered as though the device we hold in our hand is the equivalent of Iron Man s suit of cybernetic armor or Batman s utility belt I call this empowering experience a Magic Moment Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Uncategorized Tagged With Agile android best practices Design Strategy iPad iPhone Mobile and Tablet UX Design Articles tablet UX UX Design Virtual Seminar Cross Channel Design Magic Mobile Moments Apr 13th 2012 by Greg Nudelman Why do some million dollar apps fail while simple apps like Instagram

    Original URL path: http://www.designcaffeine.com/tag/best-practices/ (2016-04-27)
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  • Mobile Welcome UX Antipattern: End User License Agreement (EULA)
    incomprehensible lawyer speak before they allow access Others purposefully slow people down with confirmation screens that require extra taps Truly things in a torture department have evolved nicely since the days of Spanish Inquisition Example Financial giant Chase provides a good example of a EULA As shown in figure 1 when customers first download the Chase app they are faced with having to accept a EULA even before they can log in Figure 1 EULA antipattern in Chase app What makes this example interesting is that the same information is accessible on the mobile phone without needing to accept the EULA first through the mobile web browser as shown in Figure 2 Figure 2 There is no EULA on the Chase mobile website Why Avoid It The remarkable thing is not that the EULA is required Lawyers want to eat too so the EULAs are an important component of today s modern litigious society Dealing with a first world bank in the New Normal pretty much guarantees that you ll be faced with signing some sort of a legal agreement at some point in the relationship The issue is not the EULA itself it is the thoughtlessness of the timing of the EULA s appearance The app has no idea if you have turned on the mobile access on or have your password set up properly Most people have at least a few issues with this Therefore the app has no idea if the bank can serve you on this device However already the bank managed to warn you that doing business on the mobile device is dangerous and foolhardy and should you choose to be reckless enough to continue the bank thereby has no reasonable choice but to relinquish any and all responsibility for the future of your money This is hardly an excellent way to start a mature brand relationship What should happen instead Well the mobile website provides a clue First it shows what a customer can do without logging in such as finding a local branch or an ATM Next the mobile site enables the customer to log in Then the system determines the state of the EULA that s on file If to paraphrase Eric Clapton in The Tales of Brave Ulysses the customers naked ears were tortured by the EULA s sweetly singing at some point in the past great no need to repeat the sheer awesomeness of the experience If not well it s Lawyer Time Consequently if customers do not have Bill Pay turned on for example they don t need to sign a Bill Pay EULA at all now do they The point is that the first page customers get when they first launch your app is your welcome mat Make sure yours actually says Welcome Additional Considerations Has anyone bothered asking How many relationships that end well begin with a EULA anyway How would Internet feel if every website you navigated to first asked you to agree to a EULA

    Original URL path: http://www.designcaffeine.com/articles/mobile-welcome-ux-antipattern-end-user-license-agreement-eula/ (2016-04-27)
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  • 56 Articles on UX Strategy, Mobile and Search
    feels like the extension of our bodies Because interfaces respond even before we consciously give them a command Often the interface dissolves in behavior and we feel empowered as though the device we hold in our hand is the equivalent of Iron Man s suit of cybernetic armor or Batman s utility belt I call this empowering experience a Magic Moment Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Uncategorized Tagged With Agile android best practices Design Strategy iPad iPhone Mobile and Tablet UX Design Articles tablet UX UX Design Don t Put a QR Code on Your Business Card Apr 4th 2012 by Greg Nudelman until you read this article I had a QR code on my business card for years and studied how to engage people after the initial QR Code scan and how to drive tangible value Here I will reveal everything I learned about using QR Codes for personal and social connection including using special formats like MECARD and the secrets of linking to Twitter LinkedIn blog posts and custom landing pages Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Tagged With ads best practices Design Strategy ecommerce IASummit landing pages Mobile and Tablet UX Design Articles QR code relevancy revenue Social Networking UX Design Why we don t do mobile usability tests and neither should you Mar 14th 2012 by Greg Nudelman In my experience mobile usability tests as they are popularly conducted are a waste of time and resources and in vast majority of cases fail to lead to creation a better mobile product Instead I conduct RITE Rapid Iterative Testing and Evaluation studies the only methodology that I ve actually experienced in the real life yielding more delightful usable and successful mobile products in less time Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Tagged With Agile agile prototyping best practices Design Strategy iPad iPhone Kindle Fire Mobile and Tablet UX Design Articles paper prototypes prototyping sketching tablet UX Design Workshop 4 Ridiculously Simple Tips for Using QR Code to Connect 10 Times More Mobile Customers With your Social Media Feb 7th 2012 by Greg Nudelman Engaging with your customers through mobile social media is an excellent idea and has the potential to add a lot of value and further enhance the relationship of your customers to your brand Here are four simple tips that will help you make the most of the QR Code technology Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Tagged With android facebook google plus iPhone Mobile and Tablet UX Design Articles QR code Social Networking tablet twitter Ultimate Guide to Designing NFC Mobile Apps You Won t

    Original URL path: http://www.designcaffeine.com/category/articles/page/2/ (2016-04-27)
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  • Contact Us
    Articles Contact Us Questions Ideas Requests Give us a shout 877 786 7817 greg nudelman designcaffeine com DesignCaffeine twitter Popular Upcoming Events Case Studies 1 Prototype Material Design Featured 8 Mobile UX Trends You Can t Afford to Ignore in

    Original URL path: http://www.designcaffeine.com/contact/ (2016-04-27)
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  • HULT University Course: Advanced User Experience * July 2 – August 3, 2011 * San Francisco, CA
    testing and evaluation RITE and user stories Learning objectives By the end of this course you will be able to Learn the best design approaches for each channel mobile tablet and web Learn to design best of class search and navigation experiences Learn to design usable forms and workflows Learn iterative rapid paper prototyping and usability testing RITE Research and develop personas as a focal point of development Describe features and use cases in terms of goals and user stories Appreciate the importance of a cross channel design strategy Learn storytelling and collaboration in cross functional user centered design About HULT Business School Hult is currently ranked in the top 1 of all business schools Hult is ranked 1 for International Experience and 5 for International Business by the Financial Times as well as the 17 best business school in the U S and 27 in the world by The Economist Hult offers students a unique opportunity to see the world while they study on Global Campus Rotation Students could begin in Boston and then travel to Shanghai via London or San Francisco via Dubai Hult launched the first dedicated Master degree covering digital marketing search engine technology and the

    Original URL path: http://www.designcaffeine.com/speaking/hult-university-course-advanced-user-experience-july-2-august-3-2011-san-francisco-ca/ (2016-04-27)
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  • Digital Cream * June 19, 2012 * San Jose, California
    the industry s cream of the crop The event is designed to help you meet your peers and learn from each other about the latest best practice what s working and what s not It s a hands on participatory event you will network and learn through discussion roundtables and debate And best of all by joining Mobile and Tablet Design Secrets today and attend FREE as my guest Just enter your email here and get your invite But hurry seats are going fast and when they are gone well The Roundtable Format The topic focused roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing These typically include questions around best practice measurement ROI resourcing supplier selection recruitment business processes budgeting trends etc There are three roundtable sessions of an hour and fifteen minutes each Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available The specific agenda for each topic roundtable will depend on

    Original URL path: http://www.designcaffeine.com/speaking/digital-cream-june-19-2012-san-jose-california/ (2016-04-27)
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  • IA Summit * March 21 – 25, 2012 * New Orleans, Louisiana
    information In context Real time Come hear practical tips for designing search with tap ahead geo location still image and video input voice and unprecedented personalization While juggling crushing constraints limited screen real estate fat fingers spotty connections multi tasking and shortened attention span From the author of Designing Search UX Strategies for eCommerce Success Wiley 2011 Date Time Sunday 25 March 10 45am 11 30am Location Room 2 Track

    Original URL path: http://www.designcaffeine.com/speaking/ia-summit-march-21-25-2012-new-orleans-louisiana/ (2016-04-27)
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  • Search Engine Summit (SES) * November 14-18, 2011 * Chicago, IL
    different considerations This session will introduce cutting edge human interfaces from Greg Nudelman s Designing Search UX Strategies for eCommerce Success and then consider the same interface from the view of the panda The speakers will also explore the considerations in satisfying both audiences in each of these designs When there is a conflict they will present some alternatives and compromises such as novel faceted search controls and super powered

    Original URL path: http://www.designcaffeine.com/speaking/search-engine-summit-ses-november-14-18-2011-chicago/ (2016-04-27)
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