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  • revenue
    Jan 3rd 2012 by Greg Nudelman Sites like YouTube and Facebook are already projecting mobile use to surpass desktop use as early as this year What s your mobile and tablet strategy Allow me to humbly present the wisdom I got from the experience of walking the last 365 miles Barefoot In the snow Uphill both ways Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Tagged With best practices Design Strategy ecommerce Inspiration iPad iPhone Kindle Fire Mobile and Tablet UX Design Articles revenue tablet UX Design Practical Ecommerce Search UX Strategies for Success Aug 2nd 2011 by Greg Nudelman I wrote the definitive book on the subject Designing Search UX Strategies for eCommerce Success In this workshop I help you understand and create a cross channel digital search strategy and show you how to improve the search experience through practical intuitive interface design patterns that create 10X or more in ROI Filed Under Workshops Tagged With best practices Design Strategy ecommerce iPad iPhone Kindle Fire landing pages revenue Search UX Design Articles sketching Social Networking tablet UX Design Workshop Make More Money Best Practices for Ads in Search Results Part 1 Jan 19th 2010 by Greg Nudelman Conflicting demands make many UX professionals think of ads as a necessary evil Customers frequently go out of their way to say they hate ads while marketers always seem to try their hardest to stuff as many of them as they can on each search results page on your site In this column I ve teamed up with advertisement and eyetracking research guru Frank Guo to present real world strategies for successfully integrating ads into your search results Filed Under 56 Articles on Digital Strategy Mobile and

    Original URL path: http://www.designcaffeine.com/tag/revenue/ (2016-04-27)
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  • Why we don’t do mobile usability tests (and neither should you)
    long and badly sequenced Too many form fields or confusing form interactions Too much text Confusing screen names Flows that try to accomplish too many tasks Flows that try to mimic web Ignoring one handed meat pointer software ergonomics Jack in the boxiness and these are just some of the mobile specific issues that can befuddle potential customers Unfortunately by the time the usability test is conducted many of these deeper fundamental issues are already baked into the design and can t be changed This is the fundamental draw back of conducting mobile usability tests and one of the main reasons I don t do them in the middle of the design process Instead I conduct light weight Agile RITE studies In contrast to a typical usability test a RITE study is conducted as early as possible as part of the design process and is not a test Even the name is purposefully different test vs study Study implies something will be learned as part of the process so that the mobile digital product is given a chance to evolve to a better state even if it involves changing more fundamental aspects such as IA and flow sequences 2 Mobile usability test prototypes are often too rigid for demands of mobile Typical mobile usability findings report is presented up the food chain and quoted many times over encouraging elaborate video taping contraptions and creation of the costly hi fi prototype because the design is fairly baked at that point and in case an executive might want to stop by so the test needs to look good Furthermore many usability test moderators tend to demand this There is general erroneous industry perception that the prototype needs to match closely the transitions and visual design of the final product Fixing an elaborate Flash or worse yet hand coded dynamic prototype becomes costly and complicated and the main purpose of the user centered process is irretrievably lost In contrast to a typical usability test My mobile RITE prototypes are suitably rough reflecting the overall degree of completion of the product I rarely build Flash or hand coded prototypes because the cost benefit ratio is just too high Instead I find that paper specifically post it notes or flashcards more on our testing methodology in my Free Webinar Agile Mobile Design Why we don t do mobile usability tests and neither should you allows me and the client team to model most interactions effectively Simple paper prototypes can even be used to effectively model more complex mobile and tablet design elements like transitions see Storyboarding iPad Transitions Most importantly simpler paper or linked HTML prototypes allow designers to quickly and inexpensively explore multiple design approaches while dispensing with elaborate camera equipment and other gadgets At the same time study participants can be comfortable brainstorming valuable ideas which can actually be incorporated in the prototype because the design is not yet finalized Rough prototype also allows many changes to the prototype on the fly sometimes

    Original URL path: http://www.designcaffeine.com/articles/why-we-dont-do-mobile-usability-tests/ (2016-04-27)
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  • agile prototyping
    fail to lead to creation a better mobile product Instead I conduct RITE Rapid Iterative Testing and Evaluation studies the only methodology that I ve actually experienced in the real life yielding more delightful usable and successful mobile products in less time Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Tagged With Agile agile prototyping

    Original URL path: http://www.designcaffeine.com/tag/agile-prototyping/ (2016-04-27)
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  • sketching
    Tablet UX Design Articles paper prototypes prototyping sketching tablet UX Design Workshop GOLD SPONSOR DrawCamp October 23 2011 Milwaukee WI Oct 23rd 2011 by Greg Nudelman Agile Mobile Prototyping with Post It Notes In this intensive hands on session participants will learn how to use a pack of post it notes to successfully simulate a mobile device and re create and study key interactions transitions and touch screen control ergonomics cheaply quickly and accurately Participants will walk away with a set of completed paper prototype screens of their next app ready for testing Filed Under Speaking Tagged With drawing iPad iPhone Mobile and Tablet UX Design Articles paper prototypes Presentations prototyping sketching tabet Workshop ScketchCamp Chi October 22 2011 Chicago IL Oct 22nd 2011 by Greg Nudelman Agile Mobile Design Sketching In this intensive hands on session participants will learn how to use a pack of post it notes to successfully simulate a mobile device and re create and study key interactions transitions and touch screen control ergonomics cheaply quickly and accurately Participants will walk away with a set of completed paper prototype screens of their next app ready for testing Filed Under Speaking Tagged With drawing iPhone paper prototypes post it notes Presentation prototyping sketching UX Design UX Research Workshop Practical Ecommerce Search UX Strategies for Success Aug 2nd 2011 by Greg Nudelman I wrote the definitive book on the subject Designing Search UX Strategies for eCommerce Success In this workshop I help you understand and create a cross channel digital search strategy and show you how to improve the search experience through practical intuitive interface design patterns that create 10X or more in ROI Filed Under Workshops Tagged With best practices Design Strategy ecommerce iPad iPhone Kindle Fire landing pages revenue Search UX Design Articles sketching Social Networking

    Original URL path: http://www.designcaffeine.com/tag/sketching/ (2016-04-27)
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  • Design Strategy Articles
    Mobile and Tablet UX Design Articles Tagged With ads ecommerce iPad iPhone landing pages Mobile and Tablet UX Design Articles QR code Social Networking tablet UX Design Mobile Websites Tablet Apps and Hybrids 7 Mobile Strategy Tips for 2012 Jan 3rd 2012 by Greg Nudelman Sites like YouTube and Facebook are already projecting mobile use to surpass desktop use as early as this year What s your mobile and tablet strategy Allow me to humbly present the wisdom I got from the experience of walking the last 365 miles Barefoot In the snow Uphill both ways Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Tagged With best practices Design Strategy ecommerce Inspiration iPad iPhone Kindle Fire Mobile and Tablet UX Design Articles revenue tablet UX Design 7 Ways to Whip Up Viral Value Through QR Codes 7 Offer More Info About Your Product Dec 21st 2011 by Greg Nudelman Your QR code is just the nail you need to engage the consumer A chance to tell a story A way to create the authentic artesian immersive product experience An opportunity to give a service that extends the relationship with your brand well beyond the current moment of consumption Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Tagged With brand iPhone landing pages meme Mobile and Tablet UX Design Articles QR code strategy tablet Top 5 Ways to Break Your Login Experience Nov 10th 2011 by Greg Nudelman l ve been a Deli cio us customer for many years and their browser plugin has been an indispensable tool for writing my book Designing Search UX Strategies for eCommerce Success The plugin

    Original URL path: http://www.designcaffeine.com/category/articles/design-strategy-articles/page/2/ (2016-04-27)
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  • Featured UX Design Articles
    pages Mobile and Tablet UX Design Articles QR code relevancy revenue Social Networking UX Design Why we don t do mobile usability tests and neither should you Mar 14th 2012 by Greg Nudelman In my experience mobile usability tests as they are popularly conducted are a waste of time and resources and in vast majority of cases fail to lead to creation a better mobile product Instead I conduct RITE Rapid Iterative Testing and Evaluation studies the only methodology that I ve actually experienced in the real life yielding more delightful usable and successful mobile products in less time Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Tagged With Agile agile prototyping best practices Design Strategy iPad iPhone Kindle Fire Mobile and Tablet UX Design Articles paper prototypes prototyping sketching tablet UX Design Workshop 4 Ridiculously Simple Tips for Using QR Code to Connect 10 Times More Mobile Customers With your Social Media Feb 7th 2012 by Greg Nudelman Engaging with your customers through mobile social media is an excellent idea and has the potential to add a lot of value and further enhance the relationship of your customers to your brand Here are four simple tips that will help you make the most of the QR Code technology Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Tagged With android facebook google plus iPhone Mobile and Tablet UX Design Articles QR code Social Networking tablet twitter Ultimate Guide to Designing NFC Mobile Apps You Won t be Ashamed Of Jan 27th 2012 by Greg Nudelman Mobile NFC Near Field Communication is finally here Here is the ultimate guide to designing awesome mobile NFC apps your customers will rave about Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Tagged With android Digital Wallet iPhone Mobile and Tablet UX Design Articles Mobile Payments NFC 7 Ways to Whip Up Viral Value Through QR Codes 6 Connect Through Social Networks Part 1 of 2 Jan 16th 2012 by Greg Nudelman Installment 6 shows how to deliver QR code value by allowing your customers to connect to your company through social networks As of the date of this writing many companies have been implementing their social mobile engagement strategy by putting printed Facebook and Twitter buttons on everything from print advertising to packaging We think QR codes offer a much better solution This is Part 1 of the article 6 Reasons Printed Buttons Must Die Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Tagged With ads ecommerce iPad iPhone landing pages Mobile and Tablet UX Design Articles QR code Social Networking tablet UX Design Mobile Websites Tablet Apps and Hybrids 7 Mobile Strategy Tips

    Original URL path: http://www.designcaffeine.com/category/articles/featured/page/2/ (2016-04-27)
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  • Free Webinar: Agile Mobile Design - Why we don’t do mobile usability tests (and neither should you). Real Practical Design and Prototyping Insights for iPhone and Android.
    workshop leaders Steve Krug We had a long conversation about how to make mobile usability testing work for Agile mobile design projects This webinar is the result Learn the essential techniques that will make Agile mobile design work for you How to replace boring kick off meeting with a fun Design Workshop How to do fast effective mobile RITE testing with PostIt Notes Get the complete case study with wireframes Usability tests come to us from the processes of developing digital products and software for mature platforms of Internet and Desktop predefined complex tasks done while sitting down using keyboard and mouse Mobile is fundamentally different It involves moving around interacting with the environment taking in a whole bunch of environmental inputs like GPS Voice and Camera feed all the while multi tasking and operating the device one handed using a fat meat pointer Doesn t it make sense for mobile dev teams to update the existing user centered methodologies to meet the demands of this new platform Let the author of best selling book Designing Search UX Strategies for eCommerce Success show you effective economical ways to design and test for mobile platform using RITE Rapid Iterative Testing and

    Original URL path: http://www.designcaffeine.com/speaking/free-webinar-agile-mobile-design/ (2016-04-27)
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  • Free
    conversation about how to make mobile usability testing work for Agile mobile design projects This webinar is the result Learn the essential techniques that will make Agile mobile design work for you how to replace boring kick off meeting with a fun Design Workshop and how to do fast effective mobile RITE testing with PostIt Notes Get the complete Webinar techniques case study with wireframes FREE Filed Under Speaking Tagged

    Original URL path: http://www.designcaffeine.com/tag/free/ (2016-04-27)
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