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  • Figure11-500
    Articles Figure11 500 Dec 28th 2013 by contributor Filed Under Popular Upcoming Events Case Studies 1 Prototype Material Design Featured 8 Mobile UX Trends You Can t Afford to Ignore

    Original URL path: http://www.designcaffeine.com/articles/c-swipe-an-ergonomic-solution-to-navigation-fragmentation-on-android/attachment/figure11-500/ (2016-04-27)
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  • US Patent #6677343: Substituted Piperazine Compounds
    to protect skeletal muscles against damage resulting from trauma or to protect skeletal muscles subsequent to muscle or systemic diseases such as intermittent claudication to treat shock conditions to preserve donor tissue and organs used in transplants in the treatment of cardiovascular diseases including atrial and ventricular arrhythmias Prinzmetal s variant angina stable angina and exercise induced angina congestive heart disease and myocardial infarction Granted by the US Patent Office

    Original URL path: http://www.designcaffeine.com/articles/inventions/us-patent-6677343-substituted-piperazine-compounds/ (2016-04-27)
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  • Biochemistry
    Pharmaceutical US Patent 6180615 Propargyl Phenyl Ether A2A Receptor Agonists Jan 20th 2010 by Greg Nudelman Key CV Therapeutics Gilead patent for A2A receptor agonists to stimulate mammalian coronary vasodilatation for therapeutic purposes and for purposes of imaging the heart Filed Under Inventions Tagged With Biochemistry Medicinal Chemistry Patent Pharmaceutical US Patent 6677336 Substituted Piperazine Compounds Jan 20th 2010 by Greg Nudelman Key Ranolazine patent for CV Therapeutics Gilead a

    Original URL path: http://www.designcaffeine.com/tag/biochemistry/ (2016-04-27)
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  • US Patent #6180615: Propargyl Phenyl Ether A2A Receptor Agonists
    2010 by Greg Nudelman 2 adenosine propargyl phenyl ether compositions having the following formula STR1 and methods for using the compositions as A sub 2A receptor agonists to stimulate mammalian coronary vasodilatation for therapeutic purposes and for purposes of imaging the heart Granted by the US Patent Office June 22 1999 Filed Under Inventions Tagged With Biochemistry Medicinal Chemistry Patent Pharmaceutical Popular Upcoming Events Case Studies 1 Prototype Material Design

    Original URL path: http://www.designcaffeine.com/articles/inventions/us-patent-6180615-propargyl-phenyl-ether-a2a-receptor-agonists/ (2016-04-27)
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  • Searching Help: Don’t Even Go There
    seeking Help has to know the right terms to type into the search box and often they do not Therefore keyword search is often a customer s last resort before contacting customer support The good news is that precisely because people are not familiar with a topic for which they are seeking Help they are more likely to type in very general terms Thus designers should optimize the finding experience for general keywords and offer additional links to encourage exploration making the experience far closer to browsing than to traditional keyword search Even the simple search powerhouse Google opted for a friendlier browsable interface for their Help page as shown in Figure 7 Figure 7 Browsable Help page on Google A specialized use case for searching Help is that of searching for the exact text of an error message when troubleshooting a problem Advanced technical knowledge systems like Oracle MetaLink and the Microsoft Developer Network MSDN are optimized for this type of search However even for this use case the user interface is closer to that for browsing than it is to traditional search Notice that the MSDN Help search results in Figure 8 look very different from the kinds of search results we ve examined previously in this column the results that appear when customers search for specific items or content Figure 8 MSDN Support Search Results Gone are the prominent refinement controls sort controls and classification aspects from each row in the search results Instead each search result is considerably more prominent with a text summary and multiple links to related items to encourage lateral exploration Depending on the sophistication of an audience such a page might also include some very general refinement controls for topic or content type However in the best systems these filters are seldom prominent The designer s ultimate focus should be on providing a complete solution including lots of links that let customers navigate laterally or even widen their search instead of constraining it further Complete Help Solutions Through Multiple Landing Pages The best Help systems strive to provide a complete solution On the HP Help site shown in Figure 9 the LaserJet Printer page is a landing page that provides all of the available Aspirin Help and Vitamin Help links for that printer including user manuals printer drivers and setup guides If just learning how to do something does not satisfy a customer there are also lots of links to more sophisticated information that communicates the why of how including links to support forums upgrades and parts Figure 9 HP LaserJet Help landing page a complete solution Even though in this case a customer arrived at the HP LaserJet Help landing page by searching for Help the user experience is much more that of a browsing user interface that gently guides customers to a complete Help solution for a product offering links for further investigation Creating a Comprehensive User Assistance Strategy To put all of your Web site user assistance content into action you need a comprehensive experience strategy A good user assistance strategy has four goals as follows Manage expectations Show that you care Strive for an easy Help experience Finish on a positive note Next let s discuss the four goals of a user assistance strategy in more detail Manage Expectations B J Fogg popularized the notion that computers can change people s thoughts and behaviors in predictable ways One of the critical functions of a user assistance system is managing the strong emotions that arise when customers have unfulfilled expectations after interacting with an application That s why when designing Help content managing expectations should be a top concern Expectations affect user emotions such as delight or frustration and strong emotions translate directly into brand perception and brand equity Unfulfilled expectations cause strong negative emotions and damage customer perception of your brand often in ways that you cannot rectify later because customers are unwilling to give you another chance The good news is that Help is exactly the feature in which small delights can quickly add up to a very positive overall experience As shown in Figure 10 Overstock expertly manages expectations on their Contact Us page The page clearly communicates that the waiting time for live chat is less than 2 minutes for email support less than 1 business day and phone hold time is only 1 2 minutes Figure 10 Overstock expertly manages expectations for waiting time A general strategy for managing expectations is as follows Set low expectations for a process in terms of its cost benefit ratio Work hard to exceed expectations and delight your customers Cry just once If you must disappoint your customers do it in one big blow then move on Delight customers often in many small ways Delight customers in ways that never get old for example through your competence As for the zero search results pages I described in my first Search Matters column it is important to treat Help not as a fatal breakdown in communication between your site and your users but as an opportunity to exceed expectations and delight your customers Show That You Care Human beings are social animals who want to feel someone cares about them In the context of providing Help caring means providing the right assistance in the right place at the right time using the level of explanation that is appropriate to the task never forcing customers to learn but instead providing straight forward clear answers with lots of options to learn more providing information that is appropriate to the knowledge level of a customer never making people feel stupid by giving them the wrong answer providing circuitous navigation or offering unclear explanations If people feel that you care they automatically trust that a Help system is suggesting what s best for them and don t scrutinize its content as much In other words the feeling that someone cares reduces people s need to think about the quality of an answer People

    Original URL path: http://www.designcaffeine.com/articles/searching-help-don%e2%80%99t-even-go-there/ (2016-04-27)
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  • help
    and create brand equity you can measure in billions of dollars However making Help a strategic asset for your company is an arduous task To shed light on this important topic I have teamed up with Tricia Clement a renowned SUA expert to deliver actionable insights about Web site user assistance Filed Under 56 Articles on Digital Strategy Mobile and Search Search UX Design Articles Tagged With help inline help

    Original URL path: http://www.designcaffeine.com/tag/help/ (2016-04-27)
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  • UXmatters
    experience requires thinking differently In terms of turning limitations into opportunities Filed Under 56 Articles on Digital Strategy Mobile and Search Featured UX Design Articles Mobile and Tablet UX Design Articles Search UX Design Articles Tagged With Mobile and Tablet UX Design Articles Search UX Design Articles UX Design UXmatters Numeric Filters Issues and Best Practices Feb 8th 2010 by Greg Nudelman Filters with numeric values remain among the most confusing in faceted search because many sites have not been able to design usable numeric filters that people can use in an intuitive manner In this column I cover how to show discrete numeric values avoid overly constrained filter states and display key inventory information and introduce a novel pattern of histogram sliders Filed Under 56 Articles on Digital Strategy Mobile and Search Search UX Design Articles Tagged With Search UX Design Articles UX Design UXmatters More Like This A Design Pattern Jan 19th 2010 by Greg Nudelman The idea behind the More Like This pattern is very simple within each group of items representing a particular category from a catalog or accompanying each item in search results provide a prominent link or button with a label that is some variation of More Like This Unfortunately most sites do not make sufficient use of this pattern and some that do use it design and implement it incorrectly Filed Under 56 Articles on Digital Strategy Mobile and Search Featured UX Design Articles Search UX Design Articles Tagged With Search UX Design Articles UX Design UXmatters Cameras Music and Mattresses Designing Query Disambiguation Solutions for the Real World Jan 19th 2010 by Greg Nudelman Our language is limited and imperfect When a customer constructs a query that may have more than one meaning a good search user interface provides tools to help the customer define the query in less ambiguous terms so the search results more closely match the person s intention This process is known as disambiguation Filed Under 56 Articles on Digital Strategy Mobile and Search Search UX Design Articles Tagged With Search UX Design Articles UX Design UXmatters Make More Money Best Practices for Ads in Search Results Part 2 Jan 19th 2010 by Greg Nudelman In Part 2 of Ads Best Practices we ll discuss understanding what makes a good ad limiting cannibalization providing ads for internal merchandise instead of third party advertising and ads on pages that appear if there are no search results Filed Under 56 Articles on Digital Strategy Mobile and Search Search UX Design Articles Tagged With ads eye tracking peel corner Search UX Design Articles UX Design UXmatters Make More Money Best Practices for Ads in Search Results Part 1 Jan 19th 2010 by Greg Nudelman Conflicting demands make many UX professionals think of ads as a necessary evil Customers frequently go out of their way to say they hate ads while marketers always seem to try their hardest to stuff as many of them as they can on each search results page

    Original URL path: http://www.designcaffeine.com/tag/uxmatters/ (2016-04-27)
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  • Mobile Auto-Suggest on Steroids: Tap-Ahead Design Pattern
    Blue circle with an arrow is used to indicate more actions in the iPhone Contacts app Of course the same pattern can be applied on other platforms such as Android Palm BlackBerry and Windows 7 Mobile by replacing the blue iOS arrow with the native platform s standard more actions icon Figure 3 shows what an implementation of the Tap Ahead on Android might look like Figure 3 One Possible Andorid Tap Ahead implementation Let me show you how this feature works in the context of auto suggest In this example the customer let s call him Ben is again looking for Harry Potter and The Chamber of Secrets but in contrast to Anna who we followed in the example above Ben is using the Tap Ahead auto suggest interface Figure 4 shows how this search would proceed using the Tap Ahead design pattern instead Figure 4 Auto Suggest Search Process Optimized with Tap Ahead To begin the search process Ben also types in ha as shown in 4 A Using the first two letters of the query the auto suggest function performs a call to the keywords server retrieving 10 most frequently used keywords that begin with ha among which is Harry Potter Auto suggestion Harry Potter does not completely match Harry Potter and The Chamber of Secrets so instead of selecting the Harry Potter suggestion as Anna did in the example above Ben hits the blue narrow query arrow This searches through the keyword server for popular queries that contain the keywords Harry Potter serving up the next auto suggest layer which contains Harry Potter and The Chamber of S along with nine other suggestions as shown in 4 B This is the query Ben is looking for so he taps this suggestion and the system serves up the search results page as shown in 4 C the actual search results page Ben was originally seeking Allowing Ben to narrow down the initial auto suggestion directly using the blue circle with an arrow offers several key user experience benefits Faster Search As we discussed above hitting the product server to retrieve interstitial search results is expensive slow and unnecessary By tapping the blue circle with an arrow Ben bypassed the useless interstitial search results page and executed his second query Harry Potter against the keyword sever a much faster process which also returned useful search suggestions Ben only had to hit the product server once when he had the right search query Less Typing Ben did not need to type in ch to find the popular auto suggestion that contained his second query Harry Potter and The Chamber of Secrets Although this is not always going to be the case quickly serving up the popular keyword suggestions upfront without forcing the customer to type anything increases the chances of being able to select the desired query faster Seamless Flow Instead of jumping between the auto suggest list and search results the system maintained flow by serving pertinent keywords quickly and remaining in the auto suggest mode until the entire desired query has been entered This optimized user s attention on task and maintained flow Flexibility At any point the customer retained the ability to select the keyword suggestions in a traditional manner or type into the search box or exit the auto suggest flow The new mechanism of tapping the blue circle with an arrow to narrow down the search is merely an optional feature that provided additional functionality allowing the customer to enter his desired query faster and easier Database Integrity Because the interstitial query Harry Potter was never actually executed against the product server it did not accidentally count toward the popularity of this query Harry Potter and The Chamber of Secrets was the only query executed against the product server and therefore the only one that counted as a legitimate hit preserving the integrity of the keyword popularity database In our quick usability testing we found the technique of tap ahead to be both intuitive and useful I theorized that this was in part because tap ahead takes advantage of how people already use the auto suggest functionality on the mobile device so the entire process seemed natural and intuitive to our participants Also many people remarked that tap ahead design pattern seemed somehow already familiar This was because it did not require people to learn anything new the design uses the established iOS more actions icon that most iPhone users already tap several times a day when they use the Contacts application Although tap ahead is very useful when combined with the traditional auto suggest database its real power comes from redefining the way auto suggest is used in the context of a mobile device Tap Ahead From One Shot to Step Wise Refinement Typical auto suggest on the desktop Web is structured around a one shot approach when the customer types in the query the auto suggest server attempts to bring back the one exact match to the query the customer is trying to type in Clicking the auto suggestion replaces the query the user was typing with the one the system recommended It s meant to be a one shot deal one goal one query one suggestion and one set of results While this is a decent initial model in practice we now know that this is not how people really search As I describe in my book Designing Search UX Strategies for Ecommerce Success Wiley 2011 modern day search is a multi step process that takes place in multiple contexts with the customer moving fluidly between keyword searching and browsing multiple devices locations Web sites and social networks One shot refinement is ill suited to this multi faceted search paradigm but after long practice people on the desktop Web have learned to satisfice It helps that the Internet connection is often blazingly fast and feedback in the form of suggestions and results is nearly immediate Additionally on the desktop Web it

    Original URL path: http://www.designcaffeine.com/articles/mobile-auto-suggest-on-steroids-tap-ahead-design-pattern/ (2016-04-27)
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