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  • 4 Ridiculously Simple Tips for Using QR Code to Connect 10 Times More Mobile Customers With your Social Media
    I recommend using a QR Code to help connect your customers with your social media offerings Here are four tips that will help you make the most of the QR Code technology Tip 4 Connect with only a single social network in each campaign This may seem obvious but for many companies it s far from that Just consider all of these silly buttons used by a Williams Sonoma ad We discussed why these buttons is a bad idea in Part1 of this article Printed Buttons Must Die Simply converting these 4 buttons into 4 little QR codes is an equally bad idea Instead figure out which social network produces the desired result and which one is most appropriate for this campaign based on the value proposition more on this below Tip 3 Provide a URL anyway Even though most people will scan the QR code occasionally some will want to by pass it for some reason camera is broken crinkled paper low light conditions etc and engage directly Allow customers to do that by showing something like this twitter com designcaffeine Of course the URL you show will almost never be the URL that the QR code will go to because QR code URL must go through some kind of analytics engine as we discussed in 3 Secrets for a Successful QR Code Campaign Tip 2 Brand the QR code Make it Fun Printed QR codes don t need to be uniform black squares They also don t need to be social network brand logos as the silly printed buttons in the Williams Sonoma ads Social networks are doing just fine They don t need you to advertise for them on your own printed materials Instead take the time to beautify your code to make it more fun and match your campaign Up to 30 of the area may be obscured by a logo or picture appropriate to your print content In addition QR code itself can be done in various colors and other embellishments like this amazing QR art work from Mashable Tip 1 Make Value Obvious The most important thing you can do to ensure a satisfying experience for your customers is to provide as much value as possible up front Ask yourself why would anyone engage with your company through social media The kind of value you provide will also determine the best social media channel for your campaign The value does not always have to be monetary though it helps To use some examples from the Part 1 of the article Williams Sonoma could provide recipes and links to new products when customers follow them on Twitter and instructional videos such as cooking knife sharpening house cleaning etc on YouTube Simply Lite chocolate bar company could use Twitter to provide ideas for healthy lifestyle and tips for type II diabetes sugar management along with a healthy dose of support and encouragement Hotzie spa could showcase testimonials from previous customers special discounts and spa service packages

    Original URL path: http://www.designcaffeine.com/articles/4-ridiculously-simple-tips-for-how-to-use-qr-code-to-connect-10-times-more-mobile-customers-with-your-social-media/ (2016-04-27)
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  • facebook
    is an excellent idea and has the potential to add a lot of value and further enhance the relationship of your customers to your brand Here are four simple tips that will help you make the most of the QR Code technology Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Tagged With android facebook google

    Original URL path: http://www.designcaffeine.com/tag/facebook/ (2016-04-27)
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  • 7 Ways to Whip Up Viral Value Through QR Codes: #6 Connect Through Social Networks (Part 1 of 2)
    something And does this mean you guys aren t also on Google Plus whatever insert your favorite social network name here 2 Printed buttons require extra work and are error prone Let s say that for some unfathomable reason I really do want to follow Simply Lite chocolate company on Twitter Really Forget the why for a second let s concentrate on the how The first thing I have to do is type in a query Typing on mobile phone is work But even if I do this work as you can see I have plenty of results to confuse my next step Which one should I pick How about simplylite As it happens simplylite is not the droid I am looking for But instead a rather single minded young lady Other top picks include simplylites and simplylite1 The right choice happens to be behind door 4 the unfortunately named SimplyLiteChoc the last search result By using the buttons the company forces customers to guess the Twitter handle and type it in The company further risks losing the possible connection through any Twitter handle that is the least bit unintuitive as it is easily lost in the over abundance of information 3 Printed buttons deliver no value Not only is engaging with the company through these buttons is difficult there is simply no value to the customer holding the chocolate bar to engage with the company s Twitter feed Frankly I find the simplylite young lady considerably more engaging As it turns out numbers support my conclusion SimplyLite company s social media strategy has yielded a whooping 26 followers Wow under the SimplyLiteChoc Twitter handle While 36 people or about 50 more are following the simplylite lady In the words of Dr Phil Simply Lite how is that strategy working for ya Not very well obviously 4 Printed buttons are fake These printed buttons look modern hip and digital The button design borrowed from the iPhone App Store and Android Market implies that they are clickable They are not It is as though the company is trying to play a game of pretend much like my 6 year old building a spaceship control panel from an old cardboard box stickers and tape Note that she used tree leaves for take off and landing buttons proving that in the future green technology is really going to be huge But I digress For 6 year olds pretend is a fantastic game to play If you are a company however the game of pretend simply does not work Unless maybe if you are Disney in which case go right ahead For companies seeking to engage with their customers in social media the hip printed digital buttons send the wrong message They are not pretend They are fake 5 Printed buttons are not scalable What happens when your company expands past a 2 social networks How does the fake printed button strategy scale Here is an example from a recent print ad from Williams

    Original URL path: http://www.designcaffeine.com/articles/7-ways-to-whip-up-viral-value-through-qr-codes-6-connect-through-social-networks-part-1/ (2016-04-27)
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  • Inspiration
    the last 365 miles Barefoot In the snow Uphill both ways Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Mobile and Tablet UX Design Articles Tagged With best practices Design Strategy ecommerce Inspiration iPad iPhone Kindle Fire Mobile and Tablet UX Design Articles revenue tablet UX Design Notes from Whitney s Amazing talk Evangelizing Yourself Feb 12th 2010 by Greg Nudelman

    Original URL path: http://www.designcaffeine.com/tag/inspiration/ (2016-04-27)
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  • 56 Articles on UX Strategy, Mobile and Search
    The plugin is still as delicious as ever but the login experience has become a cloying putrid Durian mess that became enough to justify the pain of 2 hours of migrating to and learning another service Don t let your customers walk out on you Avoid these 5 key issues in your login process Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Tagged With best practices delicious ecommerce login passwords Designing for Kindle Fire and iPad What you need to know now Oct 3rd 2011 by Greg Nudelman How would an experience on a 7 inch tablet like Amazon s Kindle Fire differ from one on a 9 7 inch tablet like the iPad How does the size of the tablet device play into the application design and how the user interacts with the device Do smaller 7 inch tablets have the potential to be as popular as the larger iPad from a user experience perspective Filed Under 56 Articles on Digital Strategy Mobile and Search Mobile and Tablet UX Design Articles Tagged With iPad Kindle Fire Mobile and Tablet UX Design Articles tablet UX Design Is Your UI Causing Zero Search Results Pages Aug 17th 2011 by contributor Designing from Zero how to analyze UI challenges that are often the hidden cause of zero results pages as a catalyst for creating powerful original design solutions that create customer delight and business revenue Filed Under 56 Articles on Digital Strategy Mobile and Search Design Strategy Articles Featured UX Design Articles Search UX Design Articles Tagged With best practices Design Strategy Search UX Design Articles UX UXMagazine One Circle to Rule Them All Winning the Battle for Social Network Domination Aug 6th 2011 by Greg Nudelman Twitter Facebook email IM Will the new Google Circles become the One Circle to rule them all the social network everyone will want to join While the jury is out Google is helping us frame the challenge to becoming The One Network connection and communication Filed Under 56 Articles on Digital Strategy Mobile and Search Tagged With Social Networking UX Design Mobile Auto Suggest on Steroids Tap Ahead Design Pattern May 27th 2011 by Greg Nudelman In contrast to desktop Web search auto suggest on mobile devices is subject to two additional limitations typing avoidance and slower bandwidth The new patent pending design pattern Tap Ahead uses continuous refinement to create an intuitive authentically mobile auto suggest solution This helps dramatically reduce the amount of typing needed to enter queries and utilizes slower mobile bandwidth in the most efficient manner Using this novel design pattern your customers can quickly access thousands of popular search term combinations by typing just a few initial characters Filed Under 56 Articles on Digital Strategy Mobile and Search Mobile and Tablet UX Design Articles Search UX Design Articles Tagged With Mobile and Tablet UX Design Articles Patent Smashing Magazine UX Design Immersive Mobile E Commerce Search Using Drop Down Menus Mar 10th 2011 by Greg

    Original URL path: http://www.designcaffeine.com/category/articles/page/3/ (2016-04-27)
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  • design
    Who we interact with Mobile is increasingly becoming the platform the operating system on which we run our digital lives In this intensive hands on full day workshop you will learn to design authentic mobile and tablet websites and apps that deliver experiences your customers will love to come back to again and again And create a return on investment that will make your business people tremble with greed Filed

    Original URL path: http://www.designcaffeine.com/tag/design/ (2016-04-27)
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  • postit notes
    the frame by frame analysis of popular iPad interface transitions and discuss the animation principles behind the secrets of industrial design magic that makes iPad transitions such a compelling experience Then I will demonstrate how to easily draw both existing transitions and any new design ideas in a fun storyboard format using post it notes Filed Under Speaking Tagged With drawing iPad Mobile and Tablet UX Design Articles postit notes

    Original URL path: http://www.designcaffeine.com/tag/postit-notes/ (2016-04-27)
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  • NetSquared
    Experience Design for a Viral Mobile Community ThirstyPocket used iPhone application design to foster social change by creating a platform for viral neighborhood commerce which brings people together and encourages community interaction We will demonstrate buying and selling flows and discuss specific user experience design strategies and insights that were used to improve upon existing e commerce offerings Filed Under Speaking Tagged With NetSquared Presentation Popular Upcoming Events Case Studies

    Original URL path: http://www.designcaffeine.com/tag/netsquared/ (2016-04-27)
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