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  • Case Studies: WebEx: Optimal UX for iPhone, iPad and Desktop
    Video 44 seconds Greg developed several interface scenarios for a new WebEx product It was a very complex project that needed to be delivered on a tight schedule Greg was able to propose several effective solutions test them quickly and deliver complete designs use cases and specs His work was original artfully done and both his execution and approach were impeccable Greg always keeps the big picture in mind and

    Original URL path: http://www.designcaffeine.com/case-studies/case-studies-webex-optimal-ux-for-iphone-ipad-and-desktop/ (2016-04-27)
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  • Case Studies: Coremetrics/IBM Analytics: Insights Everywhere
    and integration middleware portfolio which provides the backbone of transaction processing on the Web and powers many of the world s leading retail sites The Coremetrics acquisition will enhance IBM s ability to help businesses rapidly gain intelligence into social networks and online media sources through a cloud based delivery model and use this insight to create smarter more effective marketing campaigns ref Although the financial terms were not disclosed Coremetrics closest rival Omniture was acquired by Adobe for approximately 1 8 billion At DesignCaffeine we are very proud to have played a role in the new Coremetrics interface design of the web interface and iPhone mobile app and helped to add tremendous value in the UX design of the new analytics platform on the web and mobile The Optimal Marketing Analytics Platform The User Experience that transforms how marketing is measured UX design of drag and drop desktop Flex UI and iPhone app But convenient clear UI is just the baseline On this solid foundation we created a novel comparative Click Path analysis tool that blows away the competition novel applications of Heat Map Funnel chart Sparklines Bullet Graphs Box Plots and a new method of chart annotations inspired by business data wizard Edward Tufte I have worked with Greg on multiple projects at IBM Coremetrics as well as Saba Greg thinks out of the box and always offers revolutionary ideas not only in the area of user experience but also in areas where we can apply backend algorithms to provide deeper insights to end users It s always a pleasure to brain storm with Greg and he is very responsive to customer needs I look forward to work with Greg on future projects as well Hemanth Puttaswamy VP Technology and Architecture at Coremetrics An IBM Company Insights Everywhere

    Original URL path: http://www.designcaffeine.com/case-studies/case-studies-coremetrics-ibm-analytics/ (2016-04-27)
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  • Case Study: eBay Motors Holistic Selling Flow
    as both on line and off line process we were able to deliver a new selling system for eBay Motors that gently but firmly promoted best practices virtually eliminating existing disruptions while greatly increasing satisfaction and completion rates Thank you Greg for providing so much of the great source material for eBay Executive Board Strategy Meeting What a fantastic set of results I m very impressed and most appreciative of all your great work Thank you Christian Rohrer Sr Director User Experience Research eBay Inc Client eBay Motors Product Sell Your Vehicle Workflow Problem eBay Motors wanted to improve conversion and decrease drop off during the vehicle selling flow Solution Conduct field studies to understand existing vehicle selling issues Approach the design problem holistically considering both on and off line tasks Redesign the product from the ground up while keeping within limited project scope Services Field studies vision storyboarding concept sketching wireframing We help you get your holistic UX right If you are designing for mobile or web you can t afford to ignore search Search is more than mere technology It is an experience A moment of flow of meaning A quiet conversation with your customer That is why

    Original URL path: http://www.designcaffeine.com/case-studies/case-study-holistic-vehicle-selling-flow-for-ebay-motors/ (2016-04-27)
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  • Case Studies: Wells Fargo: Redefine Person-2-Person Payments
    days the value Greg brings to the table Just looking at his accomplishments leadership in the design community and publications it is clear that he has deep expertise on mobile interaction design and design patterns But when you combine that with his inquisitive nature approachable personality and desire to collaborate he is a force to be reckoned with Greg is one of those rare designers who is both an effective

    Original URL path: http://www.designcaffeine.com/case-studies/case-studies-wells-fargo-redefine-mobile-banking/ (2016-04-27)
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  • Case Study: Grockit Social Network for eLearning
    collaborative and social nature of the site Following the redesign Grockit won the Jury Selection at TechCrunch 50 and raised over 10 million in funding Most importantly the new UI sold itself creating the social learning game platform to showcase Grockit s brilliant test prep content to legions of new customers who came away more than satisfied setting the company on a path of viral growth and solid profitability I have been a satisfied user of grockit for the past several months The fee for standard membership was more than reasonable and the online collaboration integration is brilliant I only wish I was more motivated to spend more time on it so I could finally take the test The instant grading and categorization of question types and other stats are extremely helpful and time saving compared to doing this on paper out of a book ShouldBeStudying verified real student I thought Grockit was a great way to learn new concepts practice the ones I had learned and challenge myself with new questions The way the site is constantly interactive helps you go from question to question is much better than just trying to go through a book on your own Not to mention the live help you get through questions in the rooms hosted by Grockit teachers Some were even free which was fantastic I can t say enough with how much this helped above and beyond what I could have gotten out of just a book foodwinemodpodge verified real student Grockit is a great site that has tons of interaction that can help to make learning fun for the GMAT You can race against other Grockiteers or play games in Verbal or Math against them even get tutored if you d like extra help It brings GMAT prep to

    Original URL path: http://www.designcaffeine.com/case-studies/grockit-social-network-elearning/ (2016-04-27)
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  • Designing Search: UX Strategies for eCommerce Success Book
    s compelling and convincing Greg s empathy for the user shines through in the way he frames searching and shopping as high touch social experience This book will help you to escape the death of the mall and embrace the vivacious pleasurable and profitable life of the bazaar sharethis Designing Search is fantastically complete and a pleasure to read Greg Nudelman s book helps designers and developers avoid the many potholes associated with getting search right Barbara Ballard Principal at Linchpin Mobility One of top 3 books on search If you are creating a search solution you need this Designing Search Avi Rappoport Program Chair Enterprise Search Summit Fall 2011 Utterly fantastic Buy it Eric Reiss CEO of The FatDUX Group If you re designing user experiences on the web you can t afford to ignore search It s where most people initiate an intention to act And if you re designing for search check out the book Designing Search If you want a one stop shop for creating a great search experience your search is over Dave Gray Founder of Xplane Search is the key to ecommerce but search is more than a technology it s an experience Greg

    Original URL path: http://www.designcaffeine.com/designing-search-ux-strategies-for-ecommerce-success/ (2016-04-27)
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  • Case Study: eBay Customer-Centric Homepage
    specific content and categories of items available on eBay in a flexible compelling way that meets the needs of a wide variety of international and domestic audiences Solution Partner with eBay members and new customers to understand what kind of information they find useful and compelling Test the page internationally with variety of audiences Services Participatory design coordinating international usability studies in 6 countries personas roles concept sketching novel Degree

    Original URL path: http://www.designcaffeine.com/case-studies/case-study-ebay-customer-centric-homepage/ (2016-04-27)
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  • Case Study: Rearden: Ketera B2B Social Network for Supplier Discovery
    to create a friendly place for their 150 000 mid market suppliers and buyers Solution We designed a new B2B Social network of over 130 wireframes from the ground up while heavily leveraging the existing enterprise application functionality We also devised a flexible app framework that allowed Ketera to plug in apps from their enterprise application suite Rearden purchased Ketera shortly after the launch of the social network in part

    Original URL path: http://www.designcaffeine.com/case-studies/reardenketera-b2b-social-network-for-mid-market-sourcing-and-invoicing/ (2016-04-27)
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