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  • February | 2014 | Earth Skater E-commerce Blog
    and introduce them to additional offers The objective of this second phase is to get them to buy from you more often The final phase is to offer expensive items or bundle multiple items into higher priced packages This will give your customers more opportunities to make larger purchases 2 Find the Best Use for Your Marketing Budget After you have identified your market demographic USA Canada all countries just your state just your county tri county etc fixed your goals and decide on a promotional strategy something catchy for reaching potential customers then the next step is to figure out how to maximize your budget and get the job done without blowing your budget DID YOU KNOW Studies show that the average consumer will see a promotion about five to seven times before taking action on the offer You want to expose your product or service as often as possible to consumers who will derive the most benefit from it So instead of blowing your budget on a single opportunity to reach your select group it is much wiser to get everyone s attention with repeated promotions monthly on going advertising Use as many different forms of advertising as you can afford and squeeze the most out of your marketing dollars Earth Skater Online Store Solutions include real time analytics to track website visitors and search engine traffic and sales in real time The value of knowing where visitors arrive from and on what page and where they go on your site will help you to optimize and improve your website and landing pages over time Using both your general website statistics and Earth Traffic will be the key to understanding how your online business works and ways you can increase traffic 3 Invest in a Virtual Assistant This is an opportunity to outsource various redundant tasks to someone who is capable reliable and trustworthy The big advantage to you is you ll have more time to devote to activities that generate income and help you grow your business A virtual assistant works from his or her office as an independent contractor and is responsible for whatever administrative or operational responsibilities you assign Compensation can be agreed upon at an hourly rate per assignment or by retainer If you are not yet at the stage where you can afford to pay a virtual assistant you can consider a suitable barter arrangement with a subscriber or a customer You can also ask a family member or a friend for help You can t do it all yourself and you shouldn t even consider that option for the long term Earth Skater provides expert service to off load your work burden Whether it s updating website products and content managing and or providing your marketing and advertising campaigns or just providing consultation to your business Earth Skater provides service second to none in both expertise and affordability 4 Use the Power of Email to Convert Visitors Into Customers Email marketing is

    Original URL path: http://www.earthskater.com/blog/2014/02/ (2016-01-08)
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  • January | 2014 | Earth Skater E-commerce Blog
    content Bill Gates Copyright This one identifies any copyright information there is for the web page meta name copyright content 2001 Acme Co Robots This Meta tag is used is used to tell the search engine whether you want the web page indexed or not You only really need to use this Meta tag if you DON T wont your web page indexed The values for this tag are meta name robots content noindex nofollow index default Index the page noindex Don t index the page nofollow Don t index any pages hyper linked to this page none Same as noindex nofollow Meta Tags Example Below is an example of the head of a document containing Meta tags for search engines and a title for the web page title Meta Tags For Search Engines title meta name description content Tutorial on Meta Tags optimization meta name keywords content meta tags tutorial training HTML meta name rating content general meta name copyright content 2001 Acme meta name revisit after content 31 Days meta name expires content never meta name distribution content global meta name robots content index head Advertising Email Newsletters Marketing 13 Tips To Create Professional Looking Newsletters January 6 2014 EarthSkater com 1 Design Scannable Newsletters According to studies by usability expert Jakob Nielsen about 50 percent of readers skimmed or partly read the newsletters Only 23 percent of readers read the newsletters all the way through The remaining 27 percent were never opened Make the text easy to scan by using short paragraphs using bullet points including plenty of white spacing between topics highlighting topics with uppercase or bold text in HTML newsletters 2 Insert Line Breaks Improve the readability of your newsletter by formatting it with hard line breaks at 60 65 70 characters per line 3 Include Newsletter Title In The Subject Field Include your newsletter title at the beginning of the subject field This will help the reader differentiate your newsletter from junk emails It will also allow them to filter your newsletter into a separate folder with the use of filters 4 Make Your Subject Field Sell Advertise the most enticing story of each issue in the subject field You literally have seconds to grab the readers attention so make it count 5 Include A Table Of Content If the newsletter is long include a table of contents at the top This will allow readers to scan the topics to see if anything in the newsletter catches their interest 6 Fix Long Links Long hyperlinks may be broken when you format text emails you may want to ensure you use short links or use a redirect to avoid potential issues 7 Avoid Spam Filters That Flag The Certain Words Do not use words that you think may cause an issue with spam filters Use alternative wording instead 8 Avoid Spam Filters That Flag Chain Letters Some spam filters are flagging emails that asks readers to forward the newsletter on as chain letters Avoid using

    Original URL path: http://www.earthskater.com/blog/2014/01/ (2016-01-08)
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  • December | 2013 | Earth Skater E-commerce Blog
    that in bypassing the newspapers home pages Newsbooster links deprive them of advertising revenue Further they asserted that Newsbooster is in direct competition with newspapers 5 Deep Linking Without Permission If a site you are linking to has stated that linking is prohibited or requires permission first then don t link to them If you do you re asking for trouble 6 Trademarked Keyword Advertising Thinking of bidding for competing trademarked keywords in search engines Think again In January 1999 Estee Lauder sued iBeauty and Excite Home saying its trademarks were violated when iBeauty s ads were presented during searches for Estee Lauder trademarked keywords When a person searched Excite Home s search engine for Clinique they were presented with a banner ad for iBeauty In addition the search returned a list of related web sites including iBeauty com 7 Deep Linking Within A Frame If you link to another site s content by displaying it within a FRAME on your site and your ad in another FRAME you re walking on thin ice What you re basically doing is stealing other people s content to generate advertising revenue I would recommend staying clear of this practice Conclusion Take care with the marketing techniques you use If you think a technique can be construed as illegal search the internet for possible legal cases on the technique If you can t find any then it s a good chance that the technique in question is worth pursuing Call 877 627 2492 to discuss your marketing plan today Marketing SEO Keyword Density and Search Engine Rank December 29 2013 EarthSkater com Keyword Density Frequency Prominence And Proximity Affect Search Engine Rank The difference between keyword density frequency prominence and proximity and how they affect search engine rankings Keyword Density Keyword density refers to the ratio percentage of keywords contained within the total number of indexable words within a web page The preferred keyword density ratio varies from search engine to search engine In general I recommend using a keyword density ratio in the range of 2 8 Keyword Frequency Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page The theory is that the more times a keyword or keyword phrase appears within a web page the more relevance a search engine is likely to give the page for a search with those keywords In general I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again Keyword Prominence Keyword prominence refers to how prominent keywords are within a web page The general recommendation is to place important keywords at or near the start of a web page sentence TITLE or META tag Keyword Proximity Keyword proximity refers to the closeness between two or more keywords In general the closer the keywords are the better For example How Keyword Density Affects Search Engine Rankings How Keyword Density Affects Rankings In Search Engine Using the example above if someone searched for search engine rankings a web page containing the first sentence is more likely to rank higher than the second The reason is because the keywords are placed closer together This is assuming that everything else is equal of course Call 877 627 2492 to discuss your marketing plan today Author Michael Wong is the editor of GoDefy com the world s first internet marketing comparison shopping search engine and Mike s Marketing Tools Michael is also the author of the leading SEO book and numerous marketing tips Visit his web sites at http www goDefy com http www Mikes Marketing Tools com SEO Top 2 Ranking Factors for Google December 29 2013 EarthSkater com The top two Google ranking factors are PageRank Incoming Text Link Keywords PageRank PageRank is determined by the number and quality of links to a page Both the quantity and quality of text links are important Always try to get links from web pages with a PageRank rating of at least four Concentrate on getting as many different quality sites as possible to link to one page on your site usually your home page Do not spread the links to different pages This will maximize the PageRank of your main page plus those of the subpages Incoming Text Link Keywords ALWAYS provide text links for linking to your site Avoid image links Google does index image links but without any text for it to index it won t help your link popularity rating for your important keywords In addition Include the most important keyword phrase in the text link using the EXACT spelling Do not pluralize the keyword phrase if people usually search the singular version of the phrase And vice versa Avoid excess words where possible The linked to page MUST have the text link keywords in the body of the page otherwise Google will discount the page Include the text link keywords within the title tag of the linked to page It is possible for a page without the text link keywords in the title tag to get top rankings But I have discovered that around 80 of top 10 rankings have the text link keywords in the title tag so always include it Well there you have it Those are what I consider the two most important ranking factors used by Google Other factors are considered by Google but their importance pales in comparison to the two I have discussed in this article Follow these tips whenever you optimize your web pages and they will quickly shoot up the Google rankings Earth Skater delivers the most BANG for the buck Call 877 627 2492 to discuss your marketing plan today SEO Link Building Directories December 27 2013 EarthSkater com The following list contains directories which you may be able to submit your website to in

    Original URL path: http://www.earthskater.com/blog/2013/12/ (2016-01-08)
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  • November | 2013 | Earth Skater E-commerce Blog
    The other only has a few incoming links It s virtually guaranteed that the site with thousands of incoming links will rank higher than the other site So how do you find reciprocal link partners First you need to work out what type of web sites would link to your site Here are some examples of sites and the types of sites that would link to them Your Site Links From Pet store Pet lovers sites Web design service Webmaster sites how to sites Travel site Local guides local tourism PC store Software hardware review sites Music store Music fan sites So how do you find these sites In the following examples we ll use pet lovers sites as the type of sites we re looking for 1 Find targeted sites in the web directories such as Yahoo com or Dmoz org Go to a directory s home page and search with the keywords pet lover Then click on the category the top listings belong to The sites listed in these and related categories are the types of sites you need to contact If the category has a resources or directories sub category then try the sites in those categories first Resources typically offer links to sites on the same subject 2 Use search engines to find sites that link to your competitors web sites Using the search engines is probably a more efficient method of find reciprocal link partners than searching the directories Now make a list of the sites Then create a links or resources page and carefully craft your pitch to solicit your link to be included on each one of those sites Some sites such as web directories will not require a reciprocal link So simply submit your link Only exchange links with targeted sites Linking to poor quality or spam sites may affect and typically will affect your search engine rankings WARNING Under no circumstances should you link to or add links from link farms Link farms are considered as spam sites in the eyes of the search engines Call 877 627 2492 to discuss your marketing plan today Marketing SEO Submitting To Directories November 22 2013 EarthSkater com Selecting The Best Category When Submitting To Web Directories Selecting the best categories when submitting to a web directory to give your site every chance of achieving top rankings for the keywords you want to target Selecting the right category when submitting to a web directory can mean the difference between achieving top rankings and being lost in oblivion Don t think that by paying for your submission it guarantees top rankings It doesn t The only guarantee you will get is for a review within a certain time limit If you don t select the right category you might as well just be throwing your money out the window Here s how you should find the best category to submit to in order to give your site every chance of achieving top rankings for the keywords you want to target Go to the web directory s home page and enter in the exact keyword phrase you re targeting in the search box Let s use the Yahoo directory as an example A search for cheap Web hosting returns this page of results http search yahoo com bin search p cheap web hosting Take a look at the category link directly underneath the 1 listing where it says More sites about Web Site Hosting Directories The majority of the top listings are placed under this category This tells you that Yahoo considers this particular category as the most relevant for the keyword phrase we searched for Click on the Web Site Hosting Directories category link This will take you to the sub category in the Yahoo directory On the next page take a look at the border at the top of the page that stretches across the screen directly underneath the banner It s in yellow This indicates that the category is classified as commercial Non commercial categories are in blue You will also find the listing that you clicked on located somewhere down the page There you have it That s how you select the best category when submitting to a web directory You can use a similar technique when submitting to other web directories Marketing SEO Search Engine User Behavior November 22 2013 EarthSkater com The Importance of First Page Rankings This article summarizes findings of two Penn State University researchers who analyzed more than 450 000 Web queries submitted search engines in a 24 hour period reviewing users actions in chronological order They studied the length of sessions number of pages visited and relevance of search results Their findings were presented in a paper titled An Analysis of Web Documents Retrieved and Viewed at the 2003 International Conference on Internet Computing in Las Vegas Nevada Here is a summary of their findings Half of all users entered only one search query 54 percent viewed just one page of search results per visit to the search engine Searchers typically visit only the top three search results About 55 percent of users checked out one result only Only 19 percent went on to the second page Fewer than 10 percent bothered with the third page of results More than 80 percent stopped after looking at three results Eight out of 10 times the abstract dissuades searchers from going to a site Upon clicking through to a site one in five searchers stay 60 seconds or less One out of every two search results isn t relevant to what the searcher was looking for Conclusion Getting your web pages indexed by the search engines is clearly not enough They must be listed within the first 3 pages of search results otherwise eight out of ten searchers will never find it Ideally you should strive for a first page listing For best results a top 3 ranking is needed Obviously any 1st page listing is ideal for

    Original URL path: http://www.earthskater.com/blog/2013/11/ (2016-01-08)
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  • EarthSkater.com | Earth Skater E-commerce Blog
    taking place your customers are going to be wary Therefore make sure you have SSL Secure Socket Layer or any standard World Wide Web security protocol already established to build your customers trust and make your website safe Step 5 Set up an Internet Merchant Account to Manage Payments There are several ways to manage payments but the simplest is to set up a merchant account with any financial institution that will handle the credit card or debit card transactions as per your instructions You Get all This with Us Earth Skater is an innovative and creative e commerce company that will design develop and market your online store We provide a complete online store setup web design layouts customer support system and are accredited by the BBB with an A rating For more information call us on our Toll free number 877 627 2492 or email us at info earthskater com SEO Who Should Host Your Online Store June 19 2014 EarthSkater com Leave a comment Who Should Host Your Online Store When you set up your online business it is absolutely imperative to have a web presence So unless you re a web design and marketing pro it would seem like a great idea to hire the right company that will give your brand that extra leverage Most e commerce stores fail to have that because they don t hire the right web host So what aspects do you need to consider when hiring the best online store hosting company We have the answers 1 Assess their Services Features Take a closer look at what they have to offer you If you re looking for an interactive website with dynamic graphics can they make it possible Do they have the resources It would be most suitable to pick a company who will design develop and market your website Once you have the features listed down you can make a comparison easily 2 The Price There are several web host companies who will offer you reasonable rates but beware There may be a catch These companies offer the right rate but with incomplete services So you may not end up getting what you initially paid for Look for good rates and make sure you know what you re getting with at this price 3 Take a Look at the Portfolio It is highly recommended that you work with a company that has past experience in web hosting Ask for references How long have they been in the business Take a look at their work Does it match your requirements If they fail to display past work then it is best you move on to the next host 4 Support after Project is Completed Websites may have bugs or errors Most companies who have had their website developed complain that their web hosts are difficult to get in touch with after the completion of the project Therefore ensure that the web host you choose provides an excellent customer support system if any unforeseen circumstances arises Looking for the best web design company Earth Skater is an innovative and creative e commerce company that will design develop and market your online store They provide a complete online store setup web design layouts customer support system and so much more The company has an impressive portfolio with experience working with one of the leading brands in the USA Furthermore it is also accredited by the BBB with an A rating For more information check out the following details Website http www earthskater com Phone Number toll free 877 627 2492 Email info earthskater com SEO SEO Marketing Solicitations Spam June 6 2014 EarthSkater com Leave a comment Have you received an email solicitation like the one below From Alonzo Marvin mailto alonzo marvin230 gmail com Sent Friday June 06 2014 8 38 AM To alonzo marvin230 gmail com Subject Pertaining to your website Hi I m on your website and I d like to share a quick note I see a few particular areas where I believe your search engine performance is being held back I ll be concise The issues themselves are not terribly complicated which is a positive With that said without more sound direction the site will continue to have the same level of visibility as it does currently Would you be open to giving my consultants a few minutes of your time to discuss this briefly At the very least you ll have some more refined opinions on where your website could be more profitable Genuinely looking forward to your thoughts Alonzo Marvin alonzo marvin230 gmail com This is SPAM This is almost always spam any solicitation for marketing service is spam and typically should be deleted immediately Note they are sending from a gmail com address and not an actual business adresss However even if it was a business address we recommend to never consider marketing companies that send un invited solicitations SEO Continuous E commerce Improvement May 26 2014 EarthSkater com Leave a comment On attrition and innovation at some point your techniques will fail because of the changes the competition makes Schroeder business Sener Sean Korkusuz SenerKorkusuz May 20 2014 Because of the competitive nature of online business and the low barrier to entry for anyone who desires to sell their products or services online continuous improvement is necessary to stay ahead of your competition and newcomers alike Continuous improvement for your website online business means Always working to increase traffic Always working to optimize for conversions Always working to increase the efficiency of your work processes Always seeking identifying and developing new strategic partners Always researching expansion into new markets whether through new products or new niche marketing efforts Follow Earth Skater on twitter to keep up with the latest trends in E commerce and insights into improving your online business Favorite Tweets by earthskater SEO SEO defined by Google April 15 2014 EarthSkater com Leave a comment The content below was first seen

    Original URL path: http://www.earthskater.com/blog/author/esadminblog1/ (2016-01-08)
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  • Earth Skater E-commerce Blog | E-commerce Blog | Page 2
    generate more traffic onto your website but it will ultimately result in streamlined management of clients and their requirements Here are a few things that point towards the value of a mobile friendly website Riveting and Appealing A mobile friendly website is a great deal more appealing than a simple HTML based website Incorporating mobile friendly features such as tap to call map specifications according to geographical locations results in increasing average time on the website Open a website that is not mobile friendly and makes navigation difficult and people are more likely to opt for your mobile friendly competitor Superior SEO According to the Webmaster Central Blog Google has now deemed the mobile friendliness of a website as a ranking signal If you need to generate more traffic on your website you will have to rank higher on search engine searches and one of the best ways to do that is to invest in a mobile friendly website Enhanced User Experience The way you treat your customers plays a huge role in retaining customers Putting a mobile friendly website into operation will greatly enhance user experience by a reduced page loading speed and convenient navigation A report by Kissmetrics actually indicated that about 60 of mobile users over the past year had abandoned websites since that were not compatible with their smart phone devices Get Effective Online Store Hosting Here If you are hoping to collaborate with an effective team that helps you stand out from the competition look no further than Earth Skater We are not only one of the best website design company in the market but our team gives special importance to customer service Whatever your requirements are we are here to help with web design layouts customer support systems and affiliate tracking program among other

    Original URL path: http://www.earthskater.com/blog/page/2/ (2016-01-08)
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  • Earth Skater E-commerce Blog | E-commerce Blog | Page 8
    com Customer Driven CRM Customer driven CRM means that organizations first understand the customer then move inward to operations What will they buy when why and for how much What creates value for them and does this create a structural bond What services can we perform that merit premium margins Can we establish a new market segmentation strategy focused on potential profitability and willingness to purchase Do we understand their business drivers financial metrics buying process and decision criteria A decade of CRM has taught us that nothing happens until your people interact with the customer in a manner consistent with new CRM customer strategies and systems And finally you should be well positioned to apply predictive modeling algorithms to establish a financial model with exceptional accuracy Not an easy task but case studies are proving financial predictions that can demonstrate account level forecasting with over 80 percent accuracy Summary Here s a simple framework for CRM Focus on financial results Learn how to identify existing profitable customer segments and determine what will establish a profit based profile for moving forward Then develop the business requirements to support sustained and structurally bonded relationships Find cost effective alternatives for non buyers or low margin customers Not all customer relationships are profitable and very few companies can afford to pay to deliver an equal level of services Control costs and save your best resources for premium accounts while working to bring low performers into an acceptable profit portfolio Posts navigation Previous 1 7 8 E commerce Blog Search for Categories Advertising Affiliate Programs E commerce Email Newsletters Marketing Merchant Accounts PPC SEO Web Design Recent Posts HOW TO Engage Your Business Community 6 Ways to Get More Followers for Your Business Why Small Businesses Must Take SEO Seriously What Should You Expect

    Original URL path: http://www.earthskater.com/blog/page/8/ (2016-01-08)
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  • Earth Skater Web Hosting Partner Program
    Password Please enter your email address to retrieve your password and user name Your Email Web Hosting Services Web Hosting Features Web Design Gallery Online Store Pricing Affiliate Tracking Pricing Merchant Accounts Services Products Custom Web Design Development Domain Name Search Marketing Advertising SSL Security Certificates trustE Privacy Policy Generator Company Information Contact Us Portfolio Client Testimonials Support Faqs Blog Become an Affiliate Copyright 2016 Earth Skater All Rights Reserved

    Original URL path: https://www.earthskater.com/earthtraffic/affiliate/Default.asp?view=passwordhelp (2016-01-08)
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