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  • MARKET & ADVERTISE YOUR WEBSITE WITH EARTH SKATER | Earth Skater E-commerce Blog
    Expect From Website Testing Top Tips for Providing the Best Online Customer Support Archives September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 E commerce PPC SEO Web Design MARKET ADVERTISE YOUR WEBSITE WITH EARTH SKATER December 19 2014 Earth Skater For more detail please visit http www earthskater com E commerce Blog Search for Categories Advertising Affiliate Programs E commerce Email Newsletters Marketing Merchant Accounts PPC SEO Web Design Recent Posts HOW TO Engage Your Business Community 6 Ways to Get More Followers for Your Business Why Small Businesses Must Take SEO Seriously What Should You Expect From Website Testing Top Tips for Providing the Best Online Customer Support Archives September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 Web Hosting Services Web Hosting Features Web Design Gallery Online

    Original URL path: http://www.earthskater.com/blog/market-advertise-your-website-with-earth-skater/ (2016-01-08)
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  • 13 Tips To Create Professional Looking Newsletters | Earth Skater E-commerce Blog
    count 5 Include A Table Of Content If the newsletter is long include a table of contents at the top This will allow readers to scan the topics to see if anything in the newsletter catches their interest 6 Fix Long Links Long hyperlinks may be broken when you format text emails you may want to ensure you use short links or use a redirect to avoid potential issues 7 Avoid Spam Filters That Flag The Certain Words Do not use words that you think may cause an issue with spam filters Use alternative wording instead 8 Avoid Spam Filters That Flag Chain Letters Some spam filters are flagging emails that asks readers to forward the newsletter on as chain letters Avoid using the word forward and any of the following words in the same sentence all anyone every friends many others people Instead of forward try using pass share or send 9 Reduce Remove Request Emails There are two methods to reducing the number of remove email requests from your subscribers Include a removal notice at the top and bottom of the email Place the bottom removal request at the very bottom of the email rather than a few paragraphs from the bottom 10 Design User Friendly HTML Newsletters Format your newsletter to mobile friendly or at least readable on small screens 11 Create HTML Friendly Newsletters Gmail AOL etc protect users by eliminating potential security hazards Avoid these tags in your newsletter HTML ActiveX Audio External Style Sheets Frames and IFrames Java Meta Refresh Scripts JavaScript Perl VBScript etc Tooltips Video In addition the following HTML tags are the only ones supported by AOL email clients Big Big Body Body Bold B Break BR Center Center Font Font Header H1 H2 H3 Hyperlink A Italics I Paragraph P

    Original URL path: http://www.earthskater.com/blog/13-tips-to-create-professional-looking-newsletters/ (2016-01-08)
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  • Top 5 Affiliate Program Mistakes | Earth Skater E-commerce Blog
    Statistics All marketers rely on statistics to measure the effectiveness of any marketing campaign Yet most affiliate programs only provide their affiliates with basic statistics such as number of visitors sent number of sales and commission earned These statistics aren t much help to affiliates who want to measure the effectiveness of a particular pay per click campaign Affiliate managers please consider providing these useful statistics so that I can market your products effectively Archive of daily weekly monthly quarterly and yearly statistics and by date range Commission earned broken down by product or service and how the customer was referred to the site Daily email update of all affiliate statistics Instant email notification of a new affiliate Instant email notification of a new free trial sign up Instant email notification of a new sale and all relevant statistics I love getting new sales notification emails Number of free trial downloads or subscriptions Number of returns and all relevant statistics Affiliate links with trackable IDs so that affiliates can tell exactly which site or ad campaign is sending the referrals and sales Unique clicks which refers to the unique number of visitors referred in addition to raw clicks which refers to the total number of click throughs A list of top performing affiliate statistics so that affiliates can compare how they re doing and which areas they can improve on Include the most important statistics at the top of the email and subject line There s nothing worse than having to scroll down to see what the referral purchased or how much commission I have made The following only apply if the affiliate program offers more than one level of commissions Commission earned as a result of referrals sent by 2nd tier affiliates Commission earned broken down by commission level Number of 2nd tier affiliates referred 3 Not Compensating Your Affiliates Fairly For Their Hard Work The 1 incentive for any affiliate is cold hard cash So tell your marketing director to fire the search engine optimization firm and advertising department and redirect the resources to paying your affiliates a higher commission rate 4 Not Providing Enough Fresh Promotional Creative Most affiliate managers seem to give their promotional creative little thought All they offer is a handful of 468 60 banners buttons and text links What happens is that affiliates end up using the same ads on hundreds even thousands of web sites Affiliate managers what about these promotional creatives Articles and tips with embedded affiliate links Classified ads Customer testimonials Direct email ads Email signatures Newsletter ads pay per click ads Pop up under ads Product photographs Product reviews Product screenshots Rich media ads Skyscrapers Staff interviews Different ads perform better on different sites And ads generally have a life span of a carton of milk So offer your affiliates a greater variety of ads more often 5 Not Providing Fast Quality Support For Your Affiliates Don t make your affiliates wait longer for an email reply than it

    Original URL path: http://www.earthskater.com/blog/top-5-affiliate-program-mistakes/ (2016-01-08)
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  • The Perks of Premium SSL | Earth Skater E-commerce Blog
    intrusion and misuse of information increase In this instance SSL certificates insert random characters in the original information so that no one can decrypt the message without the encryption key Renders Authentication If you want to be sure that the information on the website stays safe and secure without interception then SSL certification is what you need The certificate acts as a mediator between browsers and SSL servers to show that SSL certification provider can be trusted Customers are allowed to view these documents to authenticate your site s SSL and that the page they are about to enter is real not an imitation Required For Payment Acceptance As per the Payment Card Industry Compliance on online business needs SSL certification with an encryption of at least 128 bit According to PCI SLL Certificates are one such source that can be trusted as it uses the right strength of subscription and provides a private connection on any page that requires customer information Without such certificates a site won t be able to accept credit card payments Some common types of SSL Certifications include Basic Domain Validation SSL Certification The Certificate Authority checks the right of the applicant to choose a specific domain name However no company identification is examined and no information is exhibited other than the encrypted information that lies within the security seal Also this certificate does not include a clickable link or a trust badge Premium Organization Validation SSL Certification In addition to checking the right of applicants to use a domain name it allows to scrutinize the organization as well This vetted information is presented to customers when they click the Secure Site Seal This provides greater visibility and trust in regards to who is behind the site OV certificates include a clickable link and a

    Original URL path: http://www.earthskater.com/blog/the-perks-of-premium-ssl/ (2016-01-08)
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  • Value of a Mobile Friendly Website | Earth Skater E-commerce Blog
    not only help you generate more traffic onto your website but it will ultimately result in streamlined management of clients and their requirements Here are a few things that point towards the value of a mobile friendly website Riveting and Appealing A mobile friendly website is a great deal more appealing than a simple HTML based website Incorporating mobile friendly features such as tap to call map specifications according to geographical locations results in increasing average time on the website Open a website that is not mobile friendly and makes navigation difficult and people are more likely to opt for your mobile friendly competitor Superior SEO According to the Webmaster Central Blog Google has now deemed the mobile friendliness of a website as a ranking signal If you need to generate more traffic on your website you will have to rank higher on search engine searches and one of the best ways to do that is to invest in a mobile friendly website Enhanced User Experience The way you treat your customers plays a huge role in retaining customers Putting a mobile friendly website into operation will greatly enhance user experience by a reduced page loading speed and convenient navigation A report by Kissmetrics actually indicated that about 60 of mobile users over the past year had abandoned websites since that were not compatible with their smart phone devices Get Effective Online Store Hosting Here If you are hoping to collaborate with an effective team that helps you stand out from the competition look no further than Earth Skater We are not only one of the best website design company in the market but our team gives special importance to customer service Whatever your requirements are we are here to help with web design layouts customer support systems and affiliate

    Original URL path: http://www.earthskater.com/blog/value-of-a-mobile-friendly-website/ (2016-01-08)
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  • Need Investments For An Online Store? Consider Crowd Funding | Earth Skater E-commerce Blog
    tool for gathering investments form the right sources Here are some of the many advantages of crowd funding for an online store in comparison to traditional and conventional fundraising options Effective Networking and Marketing One of the best things about crowd funding is that you meet new people throughout the launch and close of the campaign and marketing becomes easier Promoting the campaign through social media platforms newsletters corporate videos etc reaches a broader audience Moreover the different media channels covering the fundraising progress can be used to direct more traffic towards your website Streamlined Processes Appealing to different investors on an individual basis requires a great deal of time energy and investment Moreover this can lead to chances of simple human errors since the volume of interaction becomes huge With online crowd funding you have the capability to streamline these processes to an entire pool of different investors through a single profile that highlights your prospects and potential Pinpoint the Package Once you have embarked on the crowd funding campaign you have the chance to look at your entire business from a bird s eye view eventually giving you control to pinpoint the essential parts The final result is a polished and refined package that includes the best aspects of your business including history target market specifications offerings value propositions and ideas and many more Consider Web Store Hosting With Earth Skater If you are hoping to collaborate with an effective team that helps you stand out from the competition look no further than Earth Skater We not only provide the best online store hosting in the market but our team gives exceptional importance to customer service Whatever your requirements are we are here to help with web design layouts customer support systems and affiliate tracking program among other

    Original URL path: http://www.earthskater.com/blog/need-investments-for-an-online-store-consider-crowd-funding/ (2016-01-08)
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  • Learn From the Masters; Customer Service | Earth Skater E-commerce Blog
    to be It s mission critical that everyone on our team understands how they fit into the brand and what they bring to the value chain that delivers a successful customer experience Moreover Leon Gorman believes that Customer service is just a day in day out ongoing never ending unremitting persevering compassionate type of activity indicating the importance of a compassionate team at hand Enhancing Customer Experience Customer service is a segment of an organization that can grow and improve on a regular basis Bill Gates once said Your most unhappy customers are your greatest source of learning Brainstorming to improve and enhance customer experience can inevitably lead to growth and productivity within an organization Moreover make sure that the third parties you are dealing with for shipment etc are dependable According to Lisa King owner of Brownie Points Inc You need to know that you re partnering with someone who can manage your shipments and make sure your packages arrive on time Never Compromise on Quality Most businesses provide the best service possible in the initial days of their launch As the business grows most tend to cut down on costs by compromising the quality of the product and services This is not only a mistake it also compels loyal customers to leave According to Bud Weisbart IFM Vice President of AR Tech and AR Industries divisions of A R Tarpaulins Inc Fontana Calif cutting quality means you ve sharpened the knife that s going to slit your throat Moreover Larry Sweet founder and president of Save A LoadInc says The key to the success of any business is to establish a philosophy and have everyone in the business buy into it Need More Tips on Startup If you are hoping to collaborate with an effective team that helps

    Original URL path: http://www.earthskater.com/blog/learn-from-the-masters-customer-service/ (2016-01-08)
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  • Increase Revenues with These Expert Insights (Part 2) | Earth Skater E-commerce Blog
    Market You can implement a number of strategies to expand your target client base Consider augmenting your current customer base by launching new products or complementary services and discounts on existing products In addition since there are a number of cost effective shipping vendors available in the market you can expand the geographical territory as well Staying Up To Date With Technology As an online business entrepreneur you should know that technology is ultimately your best friend These days you can use up to date technology to analyze your target audience in an efficient manner Moreover it is not technology that helps you fight off competition in the market it is the way you use it If you are not inclined towards IT make sure that you have a reliable team at hand that can help you make the best of your web store Mobile Friendly Websites Currently most people prefer browsing and shopping via their smart phones tablets and other devices Since these devices are easily accessible to prospective customers make sure that your website is compatible with them This can enhance the visitors overall user experience making chances of them converting to customers brighter Need Help Setting Up Your Web Store Finally having a reliable and dependable company to help you set up an online store is the concluding step When it comes to this look no further than Earth Skater We are not only one of the best website design companies in the market but our team is renowned for highly proficient and adept customer services Whatever your requirements are we are here to help with web design layouts customer support systems and affiliate tracking program s among other services Get started on standing out from the competition today Feel free to contact us to set up

    Original URL path: http://www.earthskater.com/blog/increase-revenues-with-these-expert-insights-part-2/ (2016-01-08)
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