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  • Understanding The Nuts & Bolts Of An Ecommerce Website | Earth Skater E-commerce Blog
    Take SEO Seriously What Should You Expect From Website Testing Top Tips for Providing the Best Online Customer Support Archives September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 E commerce Understanding The Nuts Bolts Of An Ecommerce Website April 6 2015 Earth Skater E commerce Blog Search for Categories Advertising Affiliate Programs E commerce Email Newsletters Marketing Merchant Accounts PPC SEO Web Design Recent Posts HOW TO Engage Your Business Community 6 Ways to Get More Followers for Your Business Why Small Businesses Must Take SEO Seriously What Should You Expect From Website Testing Top Tips for Providing the Best Online Customer Support Archives September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 Web Hosting Services Web Hosting Features Web Design Gallery Online Store Pricing Affiliate Tracking Pricing Merchant

    Original URL path: http://www.earthskater.com/blog/understanding-the-nuts-bolts-of-an-ecommerce-website/ (2016-01-08)
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  • Ecommerce Trends of the Future | Earth Skater E-commerce Blog
    in technology As with every New Year in the past 2015 has brought its own predictions of the ecommerce trends that are likely to be popular this year and the years to come We thought it prudent to look at some of these trends and share it on our blog So here we go these are the ecommerce trends that you will likely have to incorporate in your web store soon enough Customized Products This trend has been picking up steam for the past couple of years with retail giants like Nike offering customers the option to customize their apparel This trend will only become more popular in the future because more and more customers will prefer unique products Preference will Matter Offering customers similar products to the one they purchase is present in every online store in some form But this small aspect will take on a life of its own in the future online stores will offer up tailored item lists to customers so they can have a more convenient shopping experience Geo Targeting Personalized marketing will reach a new level with the help of smartphones Geo targeting will allow web store owners to send relevant information about products shipping costs taxes etc It would make shopping online a whole lot easier especially when customers can receive all this information about their purchases without having to navigate through 3 or 4 different web pages Image Based Marketing The recent surge in the popularity of sites like Pinterest and Instagram is a telltale sign of this quickly growing trend More online stores will rely on image based advertisements because they will help them generate more traffic for their store As you may have probably realized some of these trends have already picked up steam and become quite common We

    Original URL path: http://www.earthskater.com/blog/ecommerce-trends-of-the-future/ (2016-01-08)
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  • Personalize your Ecommerce Store | Earth Skater E-commerce Blog
    your website This personal message or a visual can help raise the appeal of your website to the visitors 2 Personalized Information This doesn t mean that you have to tweak your web content for each segment of your target market it actually means adding the extra bits of information about each product which can be extremely useful for your customers For example you can tell the customer looking at a particular product about when the product will be out of stock or how long it will be out of stock for 3 Call to Action Approach Every web store on the internet has the same old calls to action buy now click here download now etc Although these clear calls to action are useful but adding more creative calls action will help you capture the attention of the audiences in a better way For example rather than using call now you can use we are just a phone call away With the help of our marketing services you can generate a lot of traffic but it s on you to convert that traffic into customers 4 Focus on the 3 Ws Content writing is all about who what where when why and whatever else but you just need to focus on the 3 Ws who what and where Who the visitor is what are they looking for and where they are accessing the store from 5 The Visuals The images or videos that you place on your online store need to speak to your audiences on a personal level For example if you are trying to attract female customers to a sale you are having you should use visuals and imagery that appeals to them The 5 approaches above will help you to personalize your ecommerce store to a

    Original URL path: http://www.earthskater.com/blog/personalize-your-ecommerce-store/ (2016-01-08)
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  • Secrets to Launching a Successful Online Store | Earth Skater E-commerce Blog
    achieve this task or really good quality and persuasive content All new store owners start marketing their stores after they have set it up which we realize is very easy to do But you have to hold off the launch until you have started marketing your soon to launch online store This practice will help you secure a loyal audience even before your store goes live Use creative marketing techniques like offering discounts for signing up and you will have a list of potential customer in your hand when your store is launched Listen to the People When you start the promotion of your store before it is launched it will give you an opportunity to test the market without any of the risk involved Give people a sneak peek into your products and gauge the response and it will help you create a better online store Afterwards you can visit our site and start the process of creating a store We provide online store hosting as well as custom web design services The Competition Learn everything there is to know about your competitors barring corporate espionage Observe how their online store works the offers the deals the mechanisms and the processes this will give you the information you require to deliver the right experience to your customers and be different from the competitors Launch Day Deals The pre promotions we mentioned above can also play another part in the success of your store you can include launch day deals and offers in the promotional material that you produce for your new online store This will ensure that people visit your site on launch day to make purchases so you can start your business on a high note Continued Success If you want to keep the initial momentum you will

    Original URL path: http://www.earthskater.com/blog/secrets-to-launching-a-successful-online-store/ (2016-01-08)
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  • E-commerce | Earth Skater E-commerce Blog | Page 2
    major function of an affiliate program is to maximize your online store exposure Affiliates will employ different techniques like posting your link on their website in their social media and newsletters to ensure that your site receives more traffic which will have a direct impact on sales Valuable Data An important thing to remember about affiliate programs is that you have to find the right program from the right provider to achieve all the benefits that are mentioned above Our affiliate tracking program has been praised by clients over and over again for the convenience and value it offers to them If you have any questions regarding the program then give us a call 877 627 2492 and we will be happy to answer your questions E commerce 5 Mistakes to Avoid When Starting an Online Store February 13 2015 Earth Skater Odds are that you are worried about your technical prowess when you think about setting up your online store You are probably worried about drowning in technical jargon and how to articles after you start the process of setting up your e commerce store But the truth is that this should be the least of your worries By selecting the right hosting site for your online store such as Earth Skater you can forget all your worries about the technical side of setting up your store We can help you setup design and launch your store in a few days if you want But there are some things that you should be concerned with while you are launching your store like the following mistakes which are commonly overlooked by online store owners 1 Forgetting the Competition This mistake can be viewed in two different angles first store owners do not observe and analyze their main competition before starting their own online store Second selecting a niche that is way too competitive for a new online store You will have a hard time achieving success with an online store that sells say t shirts because there are literally thousands of stores selling the exact same thing 2 Bad Vendors Unreliable vendors are the reason why many online stores never get on the map when they are launched Did you know the number one category for fraud noted by Better Business Bureau is Internet Marketing and SEO the Internet is full of fraudsters and scammers so you have to very careful in selecting the right providers suppliers and vendors for your business 3 No Promotional Plan Starting an online store without a promotional or marketing plan would be like a non swimmer jumping into the ocean without a life jacket Unlike a physical store customers won t just stroll into your store off the street You will have to have a plan to get the right traffic to your store This means a marketing plan an on going way to build your brand and awareness of your company and advertising plan a way to get direct targeted traffic 4 Forgetting about Search Engines When your store is launched you will likely get the majority of your traffic from search engines Not optimizing your site for all the popular search engines is one of the biggest mistakes an online store owner can make Optimizing your site for search engines is part of your marketing plans Landing pages are the page that visitors arrive on your website to they must be optimized to make the sale and remove any distractions 5 Not being Convincing If you want to achieve success with your online store then you need to prove to every visitor that your site is the best place to shop for the products that your store offers The right deals pricing special offers guarantees etc can help convince the potential customers that they should make purchases from your store Avoiding the aforementioned 5 mistakes should allow you to launch your online store without a hitch Select the right payment plan and get in touch 877 627 2492 with our sales team today and launch your online store without having any worries for more detail visit http www earthskater com E commerce Web Design DO S DON TS of An E Commerce Website February 12 2015 Earth Skater For more detail please visit http www earthskater com E commerce Starting an Online Store A Complete Guide February 9 2015 Earth Skater If you have been thinking about starting your own online business or setting up an online store then it s time to stop thinking and start acting Our site can help you setup your online store customize its design and we also provide our clients with online marketing services Oh and just to ease your mind about how simple the process can be here is a brief guide about the process of setting up your store Settle on the Idea You have to be very clear about your business plan and the products you will sell on your online store Do comprehensive research about your niche market and the product you will be selling Observing your main competitors is the best way to learn all the information you need Setup your Online Store You have to find the right online hosting site for your online store and for that you don t have to look any further than Earth Skater We offer all the possible features and services needed for a successful online store launch We offer different monthly payment plans you can check them out here you can select the one that suits your budget and requirements We also offer customized and affordable web design services to our clients With the help of professional designers you can give your online store a unique look You get your store up and running as soon as you want with the option of further customizing and optimizing it after the initial launch Market the Store With the help of our marketing strategists you can start marketing your online store as soon as it

    Original URL path: http://www.earthskater.com/blog/category/e-commerce/page/2/ (2016-01-08)
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  • E-commerce | Earth Skater E-commerce Blog | Page 4
    Earth Skater September 11 2014 EarthSkater com Online Stores Affiliate Tracking E commerce SEO E Commerce Hosting Everything you need to know August 9 2014 EarthSkater com E Commerce Hosting Everything You Need To Know Currently ecommerce is one of the most thriving business structures available for any business that lacks a large amount of initial startup capital If you ve decide to take advantage of this emerging trend fret not Just follow this guide on everything you need to know to set up your online store Step 1 Develop the Right Domain Name This may seem simple enough all you have to do is select a company name and turn it into a URL However this is where many virtual companies go wrong They tend to come up with names that are complicated or difficult to remember Make sure it is something unique short and most importantly memorable Search for the availability of domain names Next you should register it with the right web hosting company Step 2 Set Up your Website with an Online Store Company Your Online Store Web hosting company will provide you with the infrastructure that will help connect all your business to the internet The right web hosting company will provide you with domain registry custom development of the site email accounts an affiliate marketing program and the best website service and maintenance options So when out looking for a web hosting company here s what you need to keep in mind What does website service and maintenance cost How often are they available Email accounts provided SSL Encryption Regular security auditing Backup options Step 3 Design An Easy to Use Website It is imperative that the site be simple and not too cluttered Your storefront is what your online store will be judged upon so design carefully using the right logo name introduction about company product description etc Step 4 Make Your E commerce Store Secure for Customers With fraud and unauthorized credit card transactions taking place your customers are going to be wary Therefore make sure you have SSL Secure Socket Layer or any standard World Wide Web security protocol already established to build your customers trust and make your website safe Step 5 Set up an Internet Merchant Account to Manage Payments There are several ways to manage payments but the simplest is to set up a merchant account with any financial institution that will handle the credit card or debit card transactions as per your instructions You Get all This with Us Earth Skater is an innovative and creative e commerce company that will design develop and market your online store We provide a complete online store setup web design layouts customer support system and are accredited by the BBB with an A rating For more information call us on our Toll free number 877 627 2492 or email us at info earthskater com E commerce Marketing SEO 5 Key Strategies for eCommerce Growth February 6 2014 EarthSkater com E Commerce Growth Strategies If you expect to achieve sustained growth with your eCommerce business you will need the website marketing plan advertising plan and budget to get there Growing a profitable Web Business is a strategic process that requires long range commitment careful planning and on going execution and patience It s vital that you know exactly what you want to accomplish and that you have done your research to understand what it will take to get there Of course you need to have a website that is optimized and tested to convert traffic sales funnels for your website and landing pages for your advertisements and then you need to devote time to developing and executing short term and long term promotional strategies These strategies must stand on their own as well as work together to get you the best results Here are five key strategies you can use to advance your business and improve your profit margin 1 Always Look For Opportunities to Increase Sales The hunt for new customers should be phase one of an ongoing as in monthly three phase marketing approach that every online business owner should embrace Phase two is to follow up with these new customers from time to time and introduce them to additional offers The objective of this second phase is to get them to buy from you more often The final phase is to offer expensive items or bundle multiple items into higher priced packages This will give your customers more opportunities to make larger purchases 2 Find the Best Use for Your Marketing Budget After you have identified your market demographic USA Canada all countries just your state just your county tri county etc fixed your goals and decide on a promotional strategy something catchy for reaching potential customers then the next step is to figure out how to maximize your budget and get the job done without blowing your budget DID YOU KNOW Studies show that the average consumer will see a promotion about five to seven times before taking action on the offer You want to expose your product or service as often as possible to consumers who will derive the most benefit from it So instead of blowing your budget on a single opportunity to reach your select group it is much wiser to get everyone s attention with repeated promotions monthly on going advertising Use as many different forms of advertising as you can afford and squeeze the most out of your marketing dollars Earth Skater Online Store Solutions include real time analytics to track website visitors and search engine traffic and sales in real time The value of knowing where visitors arrive from and on what page and where they go on your site will help you to optimize and improve your website and landing pages over time Using both your general website statistics and Earth Traffic will be the key to understanding how your online business works and ways you can increase traffic 3

    Original URL path: http://www.earthskater.com/blog/category/e-commerce/page/4/ (2016-01-08)
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  • Some Awesome Features That Earth Skater Offers | Earth Skater E-commerce Blog
    to take on the responsibility of setting up an online store ranging from website designing to programming and marketing the store to the target market Earth Skater s range of unequaled services include logo banner creation product transfers web content icon creation developing shipping connections and payment gateways Regardless of whether you are a nascent entrepreneur or a sought after businessman we will have everything covered for you at nominal rates Online Store Features We permit our clients to choose one of our mobile friendly responsive sites or stick to their current website design From website design to logo setting up shipping to payment settings and content and product transfers we handle it all on your behalf Your account home page will consist of easily accessible variables such as email webmail stats SSL security PCI compliance and backup As a recommendation we have a features list that allows you to pick and choose essential features that your website must have such as taking donations charging credit cards or checks offering wholesale prices etc Once your online store setup is complete we will continue to assist and help you out whenever needed at affordable rates Affiliate Tracking Program Our Affiliate tracking program will be a part of your website where anyone can become an affiliate and refer business to your website to generate sales for a certain commission Affiliates make use of their own unique links to refer customers to your website At Earth Skater we offer multiple marketing banners to choose from Moreover we offer the ability to track affiliate clicks conversions commissions and payments Setup Features Every hosting package offered by Earth Skater includes a complete and complimentary setup so you don t have to do anything on your own Our online store setup includes responsive and mobile friendly

    Original URL path: http://www.earthskater.com/blog/some-awesome-features-that-earth-skater-offers/ (2016-01-08)
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  • Benefits of Social Media Marketing | Earth Skater E-commerce Blog
    potential to boost sales required if businesses have a thorough knowledge and understanding of social media tools Read below to find out how social media marketing can improve your business performance Greater Brand Recognition Every opportunity that you come across to pool in the content and increase your visibility is vital Consider social media as another tool to voice your business idea and content They not only permit you to reach out to new customers but also make your business more accessible familiar and recognizable to existing customers For instance a customer on Facebook would get to hear first about your new offering while browsing over his her news feed The fact of the matter is customers become better acquainted with your brand when they witness it over multiple social networks Better Conversion Opportunities Each and every post you make on social media is a prospect for customers to convert Every blog image video or post you share over the internet allows someone to react and every reaction leads to a site visit and ultimately a conversion Once businesses build a following they will concurrently have access to new recent and old customers However keep in mind that every reaction will not result in a conversion but increase the likelihood of eventually turning into one Reduced Marketing Costs If the recent statistics are to go by 84 of the marketers stated that it required no more than 6 hours per week to generate increased traffic For a communication channel as big as social media 6 hours are not very significant If you spend a single hour per day to develop your content and syndication strategy your efforts would bear fruit soon Paid advertisement on social networking sites such as Facebook and Twitter charge relatively less than other advertising tools If

    Original URL path: http://www.earthskater.com/blog/benefits-of-social-media-marketing/ (2016-01-08)
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