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  • 4 TIPS TO HELP YOU GROW YOUR ONLINE SALES | Earth Skater E-commerce Blog
    Take SEO Seriously What Should You Expect From Website Testing Top Tips for Providing the Best Online Customer Support Archives September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 Marketing 4 TIPS TO HELP YOU GROW YOUR ONLINE SALES April 22 2015 Earth Skater E commerce Blog Search for Categories Advertising Affiliate Programs E commerce Email Newsletters Marketing Merchant Accounts PPC SEO Web Design Recent Posts HOW TO Engage Your Business Community 6 Ways to Get More Followers for Your Business Why Small Businesses Must Take SEO Seriously What Should You Expect From Website Testing Top Tips for Providing the Best Online Customer Support Archives September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 Web Hosting Services Web Hosting Features Web Design Gallery Online Store Pricing Affiliate Tracking Pricing Merchant

    Original URL path: http://www.earthskater.com/blog/4-tips-to-help-you-grow-your-online-sales/ (2016-01-08)
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  • Drop Shipping: An Entrepreneur’s Best Friend? | Earth Skater E-commerce Blog
    shipping in your business plans Doing so will help you focus and invest time in running an up to date and online store with the right online store builder software Here are few of the many benefits of drop shipping Streamlined Access to the Market Drop shipping allows you to access products and deliver them to the market in a streamlined and fast manner Waiting for a shipment to arrive and maintaining the right inventory takes time and you face a small chance of leaving customers dissatisfied due to fluctuating delivery times etc With drop shipping all you have to do is forward the order to the manufacturer or supplier and they will send out the products to the customers instantly Smart Investments The investments involved in maintaining an inventory can take a toll on the resources of a small to medium sized business Most of your businesses resources will dry up in organizing protecting and renting costs of the warehouse Drop shipping releases you from these responsibilities in a highly effective and profitable manner and eventually you will end up with enough capital to invest in other aspects of your business such as marketing etc Growth and Productivity In the long run drop shipping allows entrepreneurs to grow and develop their online stores in a highly productive manner If one needs to expand their product and services line he she will not have to worry about the major logistics involved in setting up the store as the manufacturer or supplier will manage the physical responsibilities of the products How Earth Skater can Help If you are hoping to collaborate with an effective team that helps you stand out from the competition look no further than Earth Skater We not only provide the best online store software in the market

    Original URL path: http://www.earthskater.com/blog/drop-shipping-an-entrepreneurs-best-friend/ (2016-01-08)
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  • Leave your Competition in the Dust | Earth Skater E-commerce Blog
    promote your online store If you answered your competitors then you are absolutely right Other web stores in niche marketing will be your biggest challenge because your store will be competing with them for the attention of potential customers With the help of the right marketing campaign which we can develop for your online store and the following tips you will leave your competition in the dust Develop your USP Your USP unique selling proposition will give your customers a reason to purchase products from you rather than your competitors You have to search for a USP that will allow you to stand apart from other online stores in your niche It could be anything the way the products are manufactured or delivered a personal story etc Establish Product Quality Online buyers are looking for a bargain yes but they also want quality and that is how you can distinguish your store from others Offer a personal warranty period expert opinion or an endorsement so people are assured about the quality of the product you are selling Quirky Branding This can be extremely risky but if your products are fun and unique you can brand them a bit differently You can use sarcasm or satirical content to brand the product and turn it into a selling point Customer Experience If you are unable to perform any of the tasks mentioned above then customize the shopping experience that customers can have on your site From a creative thank you message to the box your product is shipped in you can create a myriad of ways that will help you create a unique identity for your online store As you have probably gleaned from the information above the key is to be yourself unique and somehow different from everyone else And with

    Original URL path: http://www.earthskater.com/blog/leave-your-competition-in-the-dust/ (2016-01-08)
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  • Marketing | Earth Skater E-commerce Blog | Page 2
    of your site from our index Here are some things to consider One common scam is the creation of shadow domains that funnel users to a site by using deceptive redirects These shadow domains often will be owned by the SEO who claims to be working on a client s behalf However if the relationship sours the SEO may point the domain to a different site or even to a competitor s domain If that happens the client has paid to develop a competing site owned entirely by the SEO Another illicit practice is to place doorway pages loaded with keywords on the client s site somewhere The SEO promises this will make the page more relevant for more queries This is inherently false since individual pages are rarely relevant for a wide range of keywords More insidious however is that these doorway pages often contain hidden links to the SEO s other clients as well Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients which may include sites with unsavory or illegal content Be wary of SEO firms and web consultants or agencies that send you email out of the blue Amazingly we get these spam emails too Dear google com I visited your website and noticed that you are not listed in most of the major search engines and directories Reserve the same skepticism for unsolicited email about search engines as you do for burn fat at night diet pills or requests to help transfer funds from deposed dictators No one can guarantee a 1 ranking on Google Beware of SEOs that claim to guarantee rankings allege a special relationship with Google or advertise a priority submit to Google There is no priority submit for Google In fact the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever Be careful if a company is secretive or won t clearly explain what they intend to do Ask for explanations if something is unclear If an SEO creates deceptive or misleading content on your behalf such as doorway pages or throwaway domains your site could be removed entirely from Google s index Ultimately you are responsible for the actions of any companies you hire so it s best to be sure you know exactly how they intend to help you If an SEO has FTP access to your server they should be willing to explain all the changes they are making to your site You should never have to link to an SEO Avoid SEOs that talk about the power of free for all links link popularity schemes or submitting your site to thousands of search engines These are typically useless exercises that don t affect your ranking in the results of the major search engines at least not in a way you would likely consider to be positive Choose wisely You might also seek out a few of the cautionary tales that have appeared in the press including this article on one particularly aggressive SEO company http seattletimes nwsource com html businesstechnology 2002002970 nwbizbriefs12 html Be sure to understand where the money goes While Google never sells better ranking in our search results several other search engines combine pay per click or pay for inclusion results with their regular web search results Some SEOs will promise to rank you highly in search engines but place you in the advertising section rather than in the search results What are the most common abuses a website owner is likely to encounter What are some other things to look out for There are a few warning signs that you may be dealing with a rogue SEO owns shadow domains puts links to their other clients on doorway pages offers to sell keywords in the address bar doesn t distinguish between actual search results and ads that appear on search results pages guarantees ranking but only on obscure long keyword phrases you would get anyway operates with multiple aliases or falsified WHOIS info gets traffic from fake search engines spyware or scumware has had domains removed from Google s index or is not itself listed in Google SEO EV SSL Approval Process March 28 2014 EarthSkater com Leave a comment Steps to Obtain EV Authentication GeoTrust Complete the EV Enrollment to obtain a GeoTrust Order ID The Organization s approver identified in the EV certificate order must sign and submit the appropriate Acknowledgement of Agreement form PDF Following receipt of the AA form the following authentication requirements will be carried out to ensure your order can be expediently processed A Organization Authentication Requirements GeoTrust must be able to confirm all of the following organizational registration requirements Official government agency records must include The organization s registration number The organization s date of registration incorporation The organization s registered address A non government data source such as Dun Bradstreet must include the organization s place of business address if it is not included in the Government agency records If the organization has been registered for less than three years GeoTrust must verify operational existence through one of the following means Through a non government data source such as Dun Bradstreet or By verifying the organization has an active demand deposit account such as a checking account with a regulated financial institution through a Lawyer s Opinion Letter or directly with the financial institution Some notes on completing the EV form On the form please follow these instructions 1 For Organization Name use your exact company name 2 For place of signing use your exact company address that is on file with the government BBB etc 3 The final step after we get the form back to the SSL provider will be that they verify your info against public records such as the Better Business Bureau etc If they can not find

    Original URL path: http://www.earthskater.com/blog/category/marketing/page/2/ (2016-01-08)
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  • Marketing | Earth Skater E-commerce Blog | Page 4
    1st page listing is ideal for your target keywords any farther down the list the clicks will be minimal To enhance your chances of getting your listing clicked improve your site s search result abstract by making it more enticing and relevant to the searcher Many search engines such as Google use the contents of your website pages social media accounts YouTube videos and additional META information to rank your website So take another look at what you can do on your own to increase your first page keyword rankings The findings of this study reiterate the importance of optimizing your web pages for top search engine rankings Ignore it at your peril Call 877 627 2492 to discuss your marketing plan today Marketing SEO 27 Tips To Top Search Engine Rankings November 21 2013 EarthSkater com Increase your site s link popularity by increasing your internal and incoming links Internal links Cross link all your sites and important pages within each site This will maximize the PageRank of all your pages within each web site Incoming links that you control Create several small web sites related to your main site Each site should only consist of a few pages Then cross link them all together using the most important keywords Don t forget to include links back to the main site Incoming links that you don t control Ask sites that link to your competitors to link to your site To find out which sites are linking to your competitors visit a search engine and enter link followed by the competitors domain name For example link www yourcompetitor com Exchange links with sites listed in the same category as yours in the major web directories such as the Yahoo Directory and the Open Directory Find sites that accept site submissions Visit your favorite search engine and search for add url your keywords Also try searching for the actual submission page using its page name For example addurl html addsite html addlink html etc Try to avoid stop words in your TITLE tag Stop words a an and but he her his i in it of on or she the etc are common words and characters ignored by some search engines to enhance the speed and relevancy of their search results Include a META DESCRIPTION tag directly after the TITLE tag Include the most important keyword phrase for the web page as close to the beginning of the description as possible For example HTML HEAD TITLE Mike s Marketing Software Tools Reviews TITLE META NAME description CONTENT Mike s Marketing Tools is the leading review site for the very best internet marketing tools for web marketers and webmasters If you use a META REFRESH tag make sure it is set to refresh after 30 seconds META HTTP EQUIV refresh CONTENT 30 URL http www mikes marketing tools com Some search engines consider pages that refreshes under 30 seconds as spam I recommend using a JavaScript redirect tag if you require

    Original URL path: http://www.earthskater.com/blog/category/marketing/page/4/ (2016-01-08)
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  • Add Credit Card Payment to Your E-Commerce Website | Earth Skater E-commerce Blog
    customers judge an e commerce site based on the interface and the payment system If you don t have any purchase system software you leave your customers dissatisfied On the other hand with all the right features and credible payment system you build customer loyalty and provide your customer with added options This develops a sense of legitimacy Cost Effective Time Saving Most entrepreneurs feel that getting a merchant payment account to develop a payment system is expensive Of course it s not free Yet the advantages of it outweigh the cost Ideally when a customer makes a credit card purchase the cash is transferred directly into your bank account With alternatives like money orders and checks the process is elaborate and time consuming Bigger Sales For big purchases most customers do not prefer the installment process It can be quite tiresome Instead they re rather instantly purchase with their credit card on full payment This way instead of receiving a first installment payment you instantly receive full payment on expensive items The Potential If you think developing a merchant account is complicated there are simpler options available Many applications are now developed that allows you a platform where you can simply accept credit card payments through your online portal While there are several advantages available of credit card system there are also many risks involved pertaining to frauds and security So make sure to ask you get expert advice to make credit card transactions safe Feel free to call us for more information on your online store development Earth Skater is an innovative and creative e commerce company that will design develop and market your online store They provide a complete online store setup web design layouts customer support system and so much more The company has an impressive

    Original URL path: http://www.earthskater.com/blog/add-credit-card-payment-to-your-e-commerce-website/ (2016-01-08)
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  • Merchant Processing 102 | Earth Skater E-commerce Blog
    use to support the sale of products and services online there are three vital components that make online shopping possible the shopping cart payment gateway and payment processor Shopping cart The shopping cart acts quite literally as a virtual shopping basket It holds the items customers select from a Web site until they are ready to proceed to the checkout stage where their credit card information will be processed The shopping cart o Keeps track of items until they are purchased o Automatically totals the amount of a customer s order including shipping and tax o Allows shoppers to securely enter address and credit card information Payment Gateway In order to accept credit cards through the Internet a payment gateway is critical to transport the credit card information from the shopping cart to the payment processor once the consumer clicks the Buy button In most cases this transaction happens almost instantaneously The payment gateway receives encrypted transactions from the merchant s shopping cart An encrypted transaction simply means that credit card numbers can t be read by people who are not supposed to read those numbers Authentication is then provided and the decrypted payment information is transmitted for authorization The payment gateway o Fulfills the same function as a point of sale card swipe terminal at a physical retail location o Takes information provided through a shopping cart and transmits it electronically and securely to a payment processor to be routed for authorization of payment Payment Processor The payment processor transmits a customer s credit card information via the Internet to the merchant bank for authorization It also sends data back to the merchant s bank to approve payment or the transfer of funds A payment processor o Acts as a link from the merchant to the acquiring bank or

    Original URL path: http://www.earthskater.com/blog/merchant-processing-102/ (2016-01-08)
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  • E-Commerce Hosting – Everything you need to know | Earth Skater E-commerce Blog
    to come up with names that are complicated or difficult to remember Make sure it is something unique short and most importantly memorable Search for the availability of domain names Next you should register it with the right web hosting company Step 2 Set Up your Website with an Online Store Company Your Online Store Web hosting company will provide you with the infrastructure that will help connect all your business to the internet The right web hosting company will provide you with domain registry custom development of the site email accounts an affiliate marketing program and the best website service and maintenance options So when out looking for a web hosting company here s what you need to keep in mind What does website service and maintenance cost How often are they available Email accounts provided SSL Encryption Regular security auditing Backup options Step 3 Design An Easy to Use Website It is imperative that the site be simple and not too cluttered Your storefront is what your online store will be judged upon so design carefully using the right logo name introduction about company product description etc Step 4 Make Your E commerce Store Secure for Customers With fraud and unauthorized credit card transactions taking place your customers are going to be wary Therefore make sure you have SSL Secure Socket Layer or any standard World Wide Web security protocol already established to build your customers trust and make your website safe Step 5 Set up an Internet Merchant Account to Manage Payments There are several ways to manage payments but the simplest is to set up a merchant account with any financial institution that will handle the credit card or debit card transactions as per your instructions You Get all This with Us Earth Skater is an

    Original URL path: http://www.earthskater.com/blog/e-commerce-hosting-everything-you-need-to-know/ (2016-01-08)
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