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  • The Features an Online Store Builder can offer you | Earth Skater E-commerce Blog
    of the highlights from that list of features Starting with the Domain Every online store is born when the right creative and catchy domain name is found and registered Our site has a nifty little feature which allows clients to search for and register the domain name they think would be perfect for their e commerce store Web Design After you have selected the domain name and the right monthly payment plan you can get introduced to our custom web design feature We offer completely unique designs for your online store you can select the one that complements your overall idea for your online store Payment and Shipping Two things that concern online store owners the most We offer multiple payment options and an easy checkout process for your customers As far as shipping is concerned sites hosted on Earth Skater support UPS USPS FEDEX and international shipping So you will no face worries if you want to expand your business to international markets Marketing Our most valuable services and also the most important once your store has been launched are the marketing advertising and SEO services We can help you optimize your site so you receive the benefit of its presence on all the popular search engines Mobile Compatibility Responsive designs are crucial in the success of any online store Our web designs are handheld device friendly and automatically resize to accommodate any screen size So you store can be more accessible for your customers Simple and Easy The best feature we offer is the simple usability of the site You can perform all the necessary day to day tasks without acquiring any special knowledge about web development or management We haven t even begun to scratch the surface of the value that our site can offer you So

    Original URL path: http://www.earthskater.com/blog/the-features-an-online-store-builder-can-offer-you/ (2016-01-08)
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  • How an Affiliate Tracking Program Benefits your Online Store | Earth Skater E-commerce Blog
    affiliate tracking program The affiliate program concept is gaining popularity because of the value it brings website owners Here are the benefits of using an affiliate tracking program on your website online store Promotional Value An affiliate program brings exceptional promotional value for your store in fact an affiliate program can successfully help you maximize your business and bring more traffic to your site Each affiliate will refer traffic to your website and help to brand your business This cycle will repeat and grow over time Report and Monitor With the aid of an affiliate program you can keep an eye on which affiliates are sending you traffic and sales You can keep track of the numbers and work with affiliates to improve your affiliate conversions Easy Management The best thing about using an affiliate program is that it requires very little effort to use The program tracks all statistics and sales and you simply pay commissions to affiliates as needed Traffic Improvements The major function of an affiliate program is to maximize your online store exposure Affiliates will employ different techniques like posting your link on their website in their social media and newsletters to ensure that your site receives more traffic which will have a direct impact on sales Valuable Data An important thing to remember about affiliate programs is that you have to find the right program from the right provider to achieve all the benefits that are mentioned above Our affiliate tracking program has been praised by clients over and over again for the convenience and value it offers to them If you have any questions regarding the program then give us a call 877 627 2492 and we will be happy to answer your questions E commerce Blog Search for Categories Advertising Affiliate Programs E

    Original URL path: http://www.earthskater.com/blog/how-an-affiliate-tracking-program-benefits-your-online-store/ (2016-01-08)
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  • 5 Mistakes to Avoid When Starting an Online Store | Earth Skater E-commerce Blog
    different angles first store owners do not observe and analyze their main competition before starting their own online store Second selecting a niche that is way too competitive for a new online store You will have a hard time achieving success with an online store that sells say t shirts because there are literally thousands of stores selling the exact same thing 2 Bad Vendors Unreliable vendors are the reason why many online stores never get on the map when they are launched Did you know the number one category for fraud noted by Better Business Bureau is Internet Marketing and SEO the Internet is full of fraudsters and scammers so you have to very careful in selecting the right providers suppliers and vendors for your business 3 No Promotional Plan Starting an online store without a promotional or marketing plan would be like a non swimmer jumping into the ocean without a life jacket Unlike a physical store customers won t just stroll into your store off the street You will have to have a plan to get the right traffic to your store This means a marketing plan an on going way to build your brand and awareness of your company and advertising plan a way to get direct targeted traffic 4 Forgetting about Search Engines When your store is launched you will likely get the majority of your traffic from search engines Not optimizing your site for all the popular search engines is one of the biggest mistakes an online store owner can make Optimizing your site for search engines is part of your marketing plans Landing pages are the page that visitors arrive on your website to they must be optimized to make the sale and remove any distractions 5 Not being Convincing If you want

    Original URL path: http://www.earthskater.com/blog/5-mistakes-to-avoid-when-starting-an-online-store/ (2016-01-08)
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  • Starting an Online Store – A Complete Guide | Earth Skater E-commerce Blog
    will be selling Observing your main competitors is the best way to learn all the information you need Setup your Online Store You have to find the right online hosting site for your online store and for that you don t have to look any further than Earth Skater We offer all the possible features and services needed for a successful online store launch We offer different monthly payment plans you can check them out here you can select the one that suits your budget and requirements We also offer customized and affordable web design services to our clients With the help of professional designers you can give your online store a unique look You get your store up and running as soon as you want with the option of further customizing and optimizing it after the initial launch Market the Store With the help of our marketing strategists you can start marketing your online store as soon as it launches Use social media SEO and email marketing to advertise your online store and attract customers towards it Earth Skater s marketing team offers all the services you need to build traffic for your business including creating new content blog and social media posting and PayPerClick advertising setup and management Track your Progress There are different Google Analytic tools that allow website owners to track the daily numbers of their website Conversion rates bounce rate traffic sources number of visitors etc can all be tracked using these tools This will give you a realistic idea of your store s progress and the steps you need to take to make it better Be Visible Just creating an online store won t be enough to attract customers to it you also have to create and maintain an online presence for your store

    Original URL path: http://www.earthskater.com/blog/starting-an-online-store-a-complete-guide/ (2016-01-08)
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  • Tips To Grow Your Online Sales | Earth Skater E-commerce Blog
    Facebook and twice or thrice if posting on Twitter Also gauge how your posts are received at different times and frequencies during the day or week to understand which timings work best for you They key here is to determine the highest response rate when posting at different frequencies and times This is because different audiences react to different posting frequencies and you must use those which are most beneficial for you Include Images in Your Content Posts on Facebook that contain photos are seen to generate more than 50 likes compared with an average post without visuals This is one of the best ways to increase engagement Images are more compelling than text and if you manage to make your image speak it s one of the most powerful tools you can use for customer engagement Increase Exposure by Implementing Social Buttons To engage your audience and expand your reach so that you have a better standing on social networks use social buttons within your marketing communication channels such as on your blog or website Social buttons encourage readers to share your content You can place these buttons where they are noticeable such as on the header or footer of your website or blog in your newsletter or within specific blog posts Work On Creating Micro Content Today consumers are bombarded with information and most don t have the patience to read through walls of text In order to engage your audiences better create micro content such as vines or infographics that can deliver the right message providing easy and quick consumption This trend should be considered by online storeowners seriously as a way to increase their sales Some marketers go as far as making short informative videos about their products educating their audience and connecting with them It

    Original URL path: http://www.earthskater.com/blog/tips-to-grow-your-online-sales/ (2016-01-08)
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  • Tips to Retain Your E-Commerce Customers | Earth Skater E-commerce Blog
    just as well with your customers as it does in your personal life It is a great way to tell your customers you care for them while also giving them something to keep coming back for Surprise gifts don t need to be expensive but need to provide value You can set aside a small budget and use it to your advantage remember it s critical to let your existing customers they are important to you Launch a Customer Loyalty Program It is important that in order to retain customers you must provide them with some value Implement some type of customer loyalty program to add value to the purchase of your existing customers It will help increase the conversion and reward them for repeat purchases Become Regular With Your Newsletter Newsletters are an effective way to build and maintain a strong working relationship with your customers As an online storeowner you may be running sales discounts and other offers from time to time but they will be of no use if your existing customers are not informed about them Develop a newsletter for your store if you don t have one and send it to clients regularly Engage With Your Existing Customers An online store cannot ignore the power of content marketing and while most of that content is targeted at attracting new customers engaging existing customers is equally important Communicate with your customers develop a community forum and find ways to interact with them more It will not only show your customers the value you are aiming to provide to them by solving their problems but also give you insight into what you can do better to enhance your service Customers are your best asset and they are what really make up a business Understand that and aim

    Original URL path: http://www.earthskater.com/blog/tips-to-retain-your-e-commerce-customers/ (2016-01-08)
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  • Mistakes That Can Harm Your E-Commerce Website Outreach | Earth Skater E-commerce Blog
    and to provide optimal functionality and navigation Use clear pictures well thought product descriptions and an intuitive website layout All these are important to create a good first impression and those really matter when you are selling online Mistake 2 Not Using Social Channels Wisely An online store has many online channels to access and attracts its customers The key is not only to reach to more and more customers but also being able to retain existing ones in order to make your store profitable Posting pictures on Facebook is different and mastering its use to market your store is another story The fact that you know how to use these channels doesn t mean you can t benefit from learning more effective ways on how to make the most out of them in order to retain and attract clients Mistake 3 Lack of Payment Information Provide your customers with clear information regarding payment and shipping methods That is also how you will establish trust with them No customer likes to see their final bill different from the price of products Try to provide the total price of the product initially including any shipping costs and if they vary mention so so that clients do not feel misled Mistake 4 Complicated Checkout Process Customers get tired or even agitated if the checkout process is overly complicated or require too much information If your checkout process is not simple make it so as soon as possible A customer might not even return if they have to initiate a new checkout process every time because they are unable to remove one product from the list Get in your customers shoes with your thinking hat on Your online store needs to be adaptive evolving on a continuous basis new tactics and trends should

    Original URL path: http://www.earthskater.com/blog/mistakes-that-can-harm-your-e-commerce-website-outreach/ (2016-01-08)
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  • Why a Domain Name Is So Important | Earth Skater E-commerce Blog
    project a professional image to the world and adds credibility to your online store It is the identity of your online business You can choose to publish your website through an ISP or free web hosting site but that will lend little to no credibility to your business Having your personal domain name for your online business establishes your reputation as a real and trustworthy online store Becomes Your Advertising Tool Having your own domain name along with allowing you to establish professional communication channels such as a dedicated business email address also becomes your free advertising tool With a registered domain name you can market it on brochures list it on your business card etc allowing potential customers to look you up in their own time Also it is important to choose your domain wisely as it can affect your search ranking By having a well thought out keyword relating to your product or service in your domain name you become a potential business candidate to clients who search for those keywords online Try to avoid a domain name with a dash in it and pick a com domain name always if at all possible It Helps Build Your Brand Having a domain name makes it easier for clients to remember you provided that it complements your product service or company name If it does it helps reinforce your brand and will enable customers to return to you Domain names work in an interesting way and it can be difficult to find one that suits your product image best Nevertheless aim to create a memorable domain name that is linked with a keyword to your service product to help drive traffic to your site About The Company Earth Skater in an innovative and creative e commerce company that will

    Original URL path: http://www.earthskater.com/blog/why-a-domain-name-is-so-important/ (2016-01-08)
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