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  • E-Commerce Hosting and Your Online Business | Earth Skater E-commerce Blog
    how to get started Choose a Domain Name First and foremost you will have to register the domain name of your online store Select one that is a clear reflection of your business name Another helpful tip when developing the name is to make sure it is simple and memorable enough for your customers benefit Web Hosting Your website is a combination of files that are stored in the Web Server In order to connect to your site the customer will gain access to the web server through the internet While some companies take control of the web server options by managing their own software and hardware it is highly recommended to opt for professional services offered by a Web hosting company For a yearly or monthly fee such a company will provide you with limited or unlimited space depending on your choice and will allow your website to be stored and therefore viewed on the internet For businesses looking to get a full e commerce support system online store or customer support Earth Skater offers excellent and affordable expertise on various platforms Security of Your Site With your website developed what s the next step You want customers to choose your store for their shopping requirements but is your store really secure enough for credit card transactions Most customers will not give out their credit card information to any store Therefore make sure you sign up for a merchant account with a reputable online payment processor Check out the best merchant account options for you Looking for the best web store hosting Earth Skater is an innovative and creative e commerce company that will design develop and market your online store They provide a complete online store setup web design layouts customer support system and much more The company

    Original URL path: http://www.earthskater.com/blog/e-commerce-hosting-and-your-online-business/ (2016-01-08)
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  • Online Stores by Earth Skater | Earth Skater E-commerce Blog
    Take SEO Seriously What Should You Expect From Website Testing Top Tips for Providing the Best Online Customer Support Archives September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 E commerce Online Stores by Earth Skater September 11 2014 EarthSkater com Online Stores Affiliate Tracking E commerce Blog Search for Categories Advertising Affiliate Programs E commerce Email Newsletters Marketing Merchant Accounts PPC SEO Web Design Recent Posts HOW TO Engage Your Business Community 6 Ways to Get More Followers for Your Business Why Small Businesses Must Take SEO Seriously What Should You Expect From Website Testing Top Tips for Providing the Best Online Customer Support Archives September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 Web Hosting Services Web Hosting Features Web Design Gallery Online Store Pricing Affiliate Tracking Pricing

    Original URL path: http://www.earthskater.com/blog/online-stores-affiliate-tracking/ (2016-01-08)
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  • EV SSL Approval Process | Earth Skater E-commerce Blog
    approver identified in the EV certificate order must sign and submit the appropriate Acknowledgement of Agreement form PDF Following receipt of the AA form the following authentication requirements will be carried out to ensure your order can be expediently processed A Organization Authentication Requirements GeoTrust must be able to confirm all of the following organizational registration requirements Official government agency records must include The organization s registration number The organization s date of registration incorporation The organization s registered address A non government data source such as Dun Bradstreet must include the organization s place of business address if it is not included in the Government agency records If the organization has been registered for less than three years GeoTrust must verify operational existence through one of the following means Through a non government data source such as Dun Bradstreet or By verifying the organization has an active demand deposit account such as a checking account with a regulated financial institution through a Lawyer s Opinion Letter or directly with the financial institution Some notes on completing the EV form On the form please follow these instructions 1 For Organization Name use your exact company name 2 For place of signing use your exact company address that is on file with the government BBB etc 3 The final step after we get the form back to the SSL provider will be that they verify your info against public records such as the Better Business Bureau etc If they can not find a public source of informations confirming your company information then they will require a bank letter confirming your company s account with your bank E commerce Blog Search for Categories Advertising Affiliate Programs E commerce Email Newsletters Marketing Merchant Accounts PPC SEO Web Design Recent Posts HOW TO Engage

    Original URL path: http://www.earthskater.com/blog/ev-ssl-approval-process/ (2016-01-08)
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  • Subdirectories for your blog | Earth Skater E-commerce Blog
    March 2014 February 2014 January 2014 December 2013 November 2013 SEO Subdirectories for your blog March 16 2014 EarthSkater com Leave a comment Why Use a Subdirectory for your Blog instead of Sub domain They make it easier for visitors to click between your blog and home page or other section of your main website Your main domain name gets the search engine SEO benefit from anyone linking to your blog Each new blog post gets the benefit of your main domains existing search engine rank so new blog posts usually get indexed higher faster Publishing new content on your blog that is within a subdirectory of your main domain like earthskater com blog has direct effect on the SEO of your website Google s Matt Cutts uses subdirectories for his blog as well E commerce Blog Search for Categories Advertising Affiliate Programs E commerce Email Newsletters Marketing Merchant Accounts PPC SEO Web Design Recent Posts HOW TO Engage Your Business Community 6 Ways to Get More Followers for Your Business Why Small Businesses Must Take SEO Seriously What Should You Expect From Website Testing Top Tips for Providing the Best Online Customer Support Archives September 2015 August 2015 July

    Original URL path: http://www.earthskater.com/blog/subdirectories-for-your-blog/ (2016-01-08)
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  • 12 Tips For Writing Effective Google AdWords Ads | Earth Skater E-commerce Blog
    the keywords they have entered Searched keywords highlighted in bold certainly help to catch the user s attention For this reason ads with searched keywords usually perform better than ones without 6 Sell The Benefits Spell out one or more major benefit in your ad For example make more money stay younger looking lose weight get healthier live happier etc 7 Include Attention Grabbing Words In Your Ad Start your headline with an attention grabbing word For example Free New Sale etc You must stay within Google s editorial guidelines 8 Use Words That Provoke Emotion Enthusiasm Use power words or call to action phrases that provoke emotion enthusiasm and a response Here are some examples of power words free cheap sale special offer time limited offer tricks you tips enhance discover fact learn at last free shipping etc Here are some examples of call to action phrases Buy Today Save 50 Download Free Trial Now Sale Ends Tomorrow Make sure the phrase specific to your business otherwise Google may reject the phrase 9 Sell Your USP Unique Selling Proposition What makes your product or service better or different from the competition Spell them out in your ad For example one of Amazon com s first taglines was Earth s Biggest Bookstore That s a powerful USP 10 Link To Relevant Landing Pages If an ad is for a specific product or service create a landing page for the ad Include relevant and useful information to convert the customer Generally a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page This is the secret to AdWords Quality Score 11 Remove Common Words Remove common words such as a an in on it of etc Remove every word that

    Original URL path: http://www.earthskater.com/blog/12-tips-for-writing-effective-google-adwords-ads/ (2016-01-08)
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  • 5 Key Strategies for eCommerce Growth | Earth Skater E-commerce Blog
    Your Marketing Budget After you have identified your market demographic USA Canada all countries just your state just your county tri county etc fixed your goals and decide on a promotional strategy something catchy for reaching potential customers then the next step is to figure out how to maximize your budget and get the job done without blowing your budget DID YOU KNOW Studies show that the average consumer will see a promotion about five to seven times before taking action on the offer You want to expose your product or service as often as possible to consumers who will derive the most benefit from it So instead of blowing your budget on a single opportunity to reach your select group it is much wiser to get everyone s attention with repeated promotions monthly on going advertising Use as many different forms of advertising as you can afford and squeeze the most out of your marketing dollars Earth Skater Online Store Solutions include real time analytics to track website visitors and search engine traffic and sales in real time The value of knowing where visitors arrive from and on what page and where they go on your site will help you to optimize and improve your website and landing pages over time Using both your general website statistics and Earth Traffic will be the key to understanding how your online business works and ways you can increase traffic 3 Invest in a Virtual Assistant This is an opportunity to outsource various redundant tasks to someone who is capable reliable and trustworthy The big advantage to you is you ll have more time to devote to activities that generate income and help you grow your business A virtual assistant works from his or her office as an independent contractor and is responsible for whatever administrative or operational responsibilities you assign Compensation can be agreed upon at an hourly rate per assignment or by retainer If you are not yet at the stage where you can afford to pay a virtual assistant you can consider a suitable barter arrangement with a subscriber or a customer You can also ask a family member or a friend for help You can t do it all yourself and you shouldn t even consider that option for the long term Earth Skater provides expert service to off load your work burden Whether it s updating website products and content managing and or providing your marketing and advertising campaigns or just providing consultation to your business Earth Skater provides service second to none in both expertise and affordability 4 Use the Power of Email to Convert Visitors Into Customers Email marketing is one of the most economical and reliable ways to build a relationship with visitors and eventually convert them into buyers It is an effective tool for staying in touch and developing the level of comfort and trust that is necessary before they will agree to do business with you You can use email to convince

    Original URL path: http://www.earthskater.com/blog/ecommerce-growth-strategies/ (2016-01-08)
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  • Meta Tag Optimization Tutorial | Earth Skater E-commerce Blog
    page contains However many search engines will only display the first characters so be as short and descriptive as possible meta name description content Tutorial on Meta Tags optimization Keywords Mostly used for internal optimization purposes it doesn t hurt to include the 3 6 keywords the page should be found for A list of keywords separated by commas that some one might type into a search engine when looking for a site like yours Most search engines will index the first 64 characters in this Meta tag meta name keywords content meta tags tutorial training HTML The rest of the tags are not necessary but you can use them for documentation purposes Rating This is used to give the web page a rating for the appropriateness for kids The ratings are general mature restricted and 14 years meta name rating content general Author This is used to identify the author of the web page meta name author content Bill Gates Copyright This one identifies any copyright information there is for the web page meta name copyright content 2001 Acme Co Robots This Meta tag is used is used to tell the search engine whether you want the web page indexed or not You only really need to use this Meta tag if you DON T wont your web page indexed The values for this tag are meta name robots content noindex nofollow index default Index the page noindex Don t index the page nofollow Don t index any pages hyper linked to this page none Same as noindex nofollow Meta Tags Example Below is an example of the head of a document containing Meta tags for search engines and a title for the web page title Meta Tags For Search Engines title meta name description content Tutorial on Meta

    Original URL path: http://www.earthskater.com/blog/meta-tag-optimization-tutorial/ (2016-01-08)
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  • 10 Controversial Search Engine Optimization Techniques | Earth Skater E-commerce Blog
    6 Link Farms And Link Exchange Programs Search engines consider link farms and link exchange programs as spam as they have only one purpose to artificially inflate a site s link popularity by exchanging links with other participants Do not confuse link farms and link exchange programs with reciprocal linking Reciprocal linking is the exchange of links with individual sites and certainly an accepted technique for improving your site s link popularity 7 Links Only Pages I recommend adding text descriptions to link pages and site maps Some search engines have been known to kick out links only pages 8 Meta Refresh Tags In general meta refresh tags set for under 30 seconds are considered as spam by search engines As such most search engine optimizers 301 search engine friendly redirect methods to redirect a URL 9 Small Font Size Keywords Text Many of the major search engines consider tiny text i e font size 1 as spam Some use of tiny text is fine Search engines don t like web pages that use a lot of tiny text The reason is because some webmasters have used it to fool search engines by hiding dozens of keywords in a web page 10 Cloaking Cloaking is the practice of serving search engine optimized pages to search engine spiders while at the same time serving un optimized pages to site visitors Cloaking is one of the most controversial strategies in search engine optimization Major search engines publicly state that they consider all cloaking to be spam However many professional search engine optimizers have been using cloaking for years with much success Until there is conclusive proof that search engines do indeed ban sites that use cloaking I suggest you take care if you decide to use cloaking Conclusion There are many controversial

    Original URL path: http://www.earthskater.com/blog/10-controversial-search-engine-optimization-techniques/ (2016-01-08)
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