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  • Illegal Search Engine Optimization SEO Techniques | Earth Skater E-commerce Blog
    deceptive manner then you re likely to lose your case However there has been one instance of a defendant who proved to the judge that she had a legitimate reason to use the trademarked keyword Here s a short story to illustrate the seriousness of using trademarked keywords in META tags I had a client who included the trademarked brand name of a competing product in one of his web pages One day he received a letter from the lawyer acting on behalf of the trademark owner in question The letter stated Use of trademarked term constitutes federal false advertising trademark infringements state unfair competition and is deliberately designed to trade on trademarked term reputation and goodwill Placing the term trademarked term in the keywords and META tags of your site inappropriately and unlawfully draws Internet users to your site They threatened to sue unless my client removed the trademarked terms from the META tags Naturally we obliged o What was surprising was that we could use the trademarked terms in the visible page body So we kept the trademarked keywords in the page body 3 Pagejacking Pagejacking is copying someone else s web page and submitting it to the search engines as your own in hopes of getting high rankings Quite often pagejacking also involves page cloaking Pagejacking is no more than stealing copyrighted content It beats me why people would be so dumb as to try this technique Don t try it You will be caught sooner or later 4 Deep Linking Deep linking is the practice of providing a link directly to specific content on a web site s sub page instead of linking to its home page On July 5 2002 the Bailiff s Court of Copenhagen ruled in favor of the Danish Newspaper Publishers Association which claimed that Danish company Newsbooster violated copyright laws by deep linking to newspaper articles on some Danish newspapers web sites The argument is that in bypassing the newspapers home pages Newsbooster links deprive them of advertising revenue Further they asserted that Newsbooster is in direct competition with newspapers 5 Deep Linking Without Permission If a site you are linking to has stated that linking is prohibited or requires permission first then don t link to them If you do you re asking for trouble 6 Trademarked Keyword Advertising Thinking of bidding for competing trademarked keywords in search engines Think again In January 1999 Estee Lauder sued iBeauty and Excite Home saying its trademarks were violated when iBeauty s ads were presented during searches for Estee Lauder trademarked keywords When a person searched Excite Home s search engine for Clinique they were presented with a banner ad for iBeauty In addition the search returned a list of related web sites including iBeauty com 7 Deep Linking Within A Frame If you link to another site s content by displaying it within a FRAME on your site and your ad in another FRAME you re walking on thin ice What you

    Original URL path: http://www.earthskater.com/blog/illegal-search-engine-optimization-seo-techniques/ (2016-01-08)
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  • Keyword Density and Search Engine Rank | Earth Skater E-commerce Blog
    density ratio varies from search engine to search engine In general I recommend using a keyword density ratio in the range of 2 8 Keyword Frequency Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page The theory is that the more times a keyword or keyword phrase appears within a web page the more relevance a search engine is likely to give the page for a search with those keywords In general I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again Keyword Prominence Keyword prominence refers to how prominent keywords are within a web page The general recommendation is to place important keywords at or near the start of a web page sentence TITLE or META tag Keyword Proximity Keyword proximity refers to the closeness between two or more keywords In general the closer the keywords are the better For example How Keyword Density Affects Search Engine Rankings How Keyword Density Affects Rankings In Search Engine Using the example above if someone searched for search engine rankings a web page containing the first sentence is more likely to rank higher than the second The reason is because the keywords are placed closer together This is assuming that everything else is equal of course Call 877 627 2492 to discuss your marketing plan today Author Michael Wong is the editor of GoDefy com the world s first internet marketing comparison shopping search engine and Mike s Marketing Tools Michael is also the author of the leading SEO book and numerous marketing tips Visit his web sites at http

    Original URL path: http://www.earthskater.com/blog/keyword-density-and-search-engine-rank/ (2016-01-08)
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  • Top 2 Ranking Factors for Google | Earth Skater E-commerce Blog
    get links from web pages with a PageRank rating of at least four Concentrate on getting as many different quality sites as possible to link to one page on your site usually your home page Do not spread the links to different pages This will maximize the PageRank of your main page plus those of the subpages Incoming Text Link Keywords ALWAYS provide text links for linking to your site Avoid image links Google does index image links but without any text for it to index it won t help your link popularity rating for your important keywords In addition Include the most important keyword phrase in the text link using the EXACT spelling Do not pluralize the keyword phrase if people usually search the singular version of the phrase And vice versa Avoid excess words where possible The linked to page MUST have the text link keywords in the body of the page otherwise Google will discount the page Include the text link keywords within the title tag of the linked to page It is possible for a page without the text link keywords in the title tag to get top rankings But I have discovered that around 80 of top 10 rankings have the text link keywords in the title tag so always include it Well there you have it Those are what I consider the two most important ranking factors used by Google Other factors are considered by Google but their importance pales in comparison to the two I have discussed in this article Follow these tips whenever you optimize your web pages and they will quickly shoot up the Google rankings Earth Skater delivers the most BANG for the buck Call 877 627 2492 to discuss your marketing plan today E commerce Blog Search for Categories

    Original URL path: http://www.earthskater.com/blog/top-2-ranking-factors-for-google/ (2016-01-08)
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  • Link Building Directories | Earth Skater E-commerce Blog
    2014 December 2013 November 2013 SEO Link Building Directories December 27 2013 EarthSkater com The following list contains directories which you may be able to submit your website to in order to build links Link Building in general is a good initial strategy for building in bound links to your website However after link building you should move on to content creation and other forms of marketing and advertising Directory URL dmoz org scrubtheweb com directoryworld net somuch com jayde com rdirectory net dmoz in net tsection com freewebsitedirectory com wwwi co uk viesearch com 1abc org businessseek biz cipinet com directmylink com directoryfire com prolinkdirectory com pedsters planet co uk amray com gainweb org linkbook pcgraphicsolutions com the web directory co uk links scrabblestop com submission4u com suggest url net elitesitesdirectory com inteligentd com linkpedia net 1websdirectory com 9sites net synergy directory com wikidweb com 247webdirectory com piseries com pr3plus com nexusdirectory com the net directory com linkdir info bestfreewebsites net suggestsite net nipao org sighbercafe com diggdirectory com 10directory com visionwebdirectory com xysyst net seofreelinks com dir4uk com prweblink com royallinkup com adityawebs com directorybooks com leadinglinkdirectory com answerspots com seouplink com directories cf good useful links com visionwebseo com uklistingz co uk webappsdirectory com findwebsite net localsuccess org We would like to thank http www clambr com 49 free web directories for building backlinks for compiling this up to date list of link building directories E commerce Blog Search for Categories Advertising Affiliate Programs E commerce Email Newsletters Marketing Merchant Accounts PPC SEO Web Design Recent Posts HOW TO Engage Your Business Community 6 Ways to Get More Followers for Your Business Why Small Businesses Must Take SEO Seriously What Should You Expect From Website Testing Top Tips for Providing the Best Online Customer Support Archives September

    Original URL path: http://www.earthskater.com/blog/link-building-directories/ (2016-01-08)
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  • Web Certificate Frequently Asked Questions | Earth Skater E-commerce Blog
    jar files etc to prove that they were the author and that the files have not been tampered with Total Web Designs will be offering web certificates Personal Certificates may be offered at a later time along with other security products 2 How does a web certificate work A Web certificate functions as follows Whenever anybody transacts with a secure web site their browser or server authenticates the identity of the web site using the web certificate If the site s certificate is not valid a warning is issued to the user otherwise the web cert creates an SSL Secure Server Layer session and encrypts any information exchanged during that session This prevents communication from being intercepted and deciphered by nefarious people on the Internet 3 Can you explain how a web certificate works in Plain English Basically when two parties say a customer and the Amazon com web site wish to talk securely transfer the customer s credit card number to Amazon com then a web certificate sets up a secure session that first verifies the true identity of the party that requests data transfer Amazon com If a certificate is valid the other party the customer gets a message saying that its OK to talk to them Amazon com as they are who they say they are The other party customer then transfers the info CC number securely without fear of any nefarious elements intercepting the data If the certificate is invalid a message pops up saying so Transactions can still occur but at the risk of counter party fraud It may be joesbooks com tying to appear as Amazon com 4 How can someone tell whether a website is using a web certificate or not The pages of a web site which are secured by a web certificate are characterized by the following traits The URL of the secure web pages change from http to https A lock symbol appears in the lower left hand right hand status bar in Internet Explorer A lock symbol appears in the beginning of the Web Browser Address Bar If one wants to view and verify the encryption information of the secure pages one should simply undertake the following In Google Chrome click on the lock symbol above and select View Certificate button In Internet Explorer double click on the lock in the lower right hand status bar 5 How are your web certificates trusted by the browsers Our web certificates are automatically and transparently trusted by browsers This trust is established because our supplier s Root Certificate has been embedded in all major browsers 6 What browsers will my web certificate work with The web certificates we issue work with 99 of the browsers in use today 7 How do your web certificates work for different versions of browsers Cross Certification The process by which two Certificate Authorities CA certify each other s trustworthiness 8 How long does it take to get a web certificate Companies will usually receive a

    Original URL path: http://www.earthskater.com/blog/web-certificate-frequently-asked-questions/ (2016-01-08)
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  • Customer Relationship Management CRM | Earth Skater E-commerce Blog
    29 2013 EarthSkater com Customer Driven CRM Customer driven CRM means that organizations first understand the customer then move inward to operations What will they buy when why and for how much What creates value for them and does this create a structural bond What services can we perform that merit premium margins Can we establish a new market segmentation strategy focused on potential profitability and willingness to purchase Do we understand their business drivers financial metrics buying process and decision criteria A decade of CRM has taught us that nothing happens until your people interact with the customer in a manner consistent with new CRM customer strategies and systems And finally you should be well positioned to apply predictive modeling algorithms to establish a financial model with exceptional accuracy Not an easy task but case studies are proving financial predictions that can demonstrate account level forecasting with over 80 percent accuracy Summary Here s a simple framework for CRM Focus on financial results Learn how to identify existing profitable customer segments and determine what will establish a profit based profile for moving forward Then develop the business requirements to support sustained and structurally bonded relationships Find cost effective alternatives for non buyers or low margin customers Not all customer relationships are profitable and very few companies can afford to pay to deliver an equal level of services Control costs and save your best resources for premium accounts while working to bring low performers into an acceptable profit portfolio E commerce Blog Search for Categories Advertising Affiliate Programs E commerce Email Newsletters Marketing Merchant Accounts PPC SEO Web Design Recent Posts HOW TO Engage Your Business Community 6 Ways to Get More Followers for Your Business Why Small Businesses Must Take SEO Seriously What Should You Expect From Website Testing

    Original URL path: http://www.earthskater.com/blog/customer-relationship-management-crm/ (2016-01-08)
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  • Link Exchanging How To | Earth Skater E-commerce Blog
    higher than the other site So how do you find reciprocal link partners First you need to work out what type of web sites would link to your site Here are some examples of sites and the types of sites that would link to them Your Site Links From Pet store Pet lovers sites Web design service Webmaster sites how to sites Travel site Local guides local tourism PC store Software hardware review sites Music store Music fan sites So how do you find these sites In the following examples we ll use pet lovers sites as the type of sites we re looking for 1 Find targeted sites in the web directories such as Yahoo com or Dmoz org Go to a directory s home page and search with the keywords pet lover Then click on the category the top listings belong to The sites listed in these and related categories are the types of sites you need to contact If the category has a resources or directories sub category then try the sites in those categories first Resources typically offer links to sites on the same subject 2 Use search engines to find sites that link to your competitors web sites Using the search engines is probably a more efficient method of find reciprocal link partners than searching the directories Now make a list of the sites Then create a links or resources page and carefully craft your pitch to solicit your link to be included on each one of those sites Some sites such as web directories will not require a reciprocal link So simply submit your link Only exchange links with targeted sites Linking to poor quality or spam sites may affect and typically will affect your search engine rankings WARNING Under no circumstances should you

    Original URL path: http://www.earthskater.com/blog/link-exchanging-how-to/ (2016-01-08)
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  • Submitting To Directories | Earth Skater E-commerce Blog
    achieving top rankings and being lost in oblivion Don t think that by paying for your submission it guarantees top rankings It doesn t The only guarantee you will get is for a review within a certain time limit If you don t select the right category you might as well just be throwing your money out the window Here s how you should find the best category to submit to in order to give your site every chance of achieving top rankings for the keywords you want to target Go to the web directory s home page and enter in the exact keyword phrase you re targeting in the search box Let s use the Yahoo directory as an example A search for cheap Web hosting returns this page of results http search yahoo com bin search p cheap web hosting Take a look at the category link directly underneath the 1 listing where it says More sites about Web Site Hosting Directories The majority of the top listings are placed under this category This tells you that Yahoo considers this particular category as the most relevant for the keyword phrase we searched for Click on the Web Site Hosting Directories category link This will take you to the sub category in the Yahoo directory On the next page take a look at the border at the top of the page that stretches across the screen directly underneath the banner It s in yellow This indicates that the category is classified as commercial Non commercial categories are in blue You will also find the listing that you clicked on located somewhere down the page There you have it That s how you select the best category when submitting to a web directory You can use a similar technique when

    Original URL path: http://www.earthskater.com/blog/submitting-to-directories/ (2016-01-08)
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