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  • 6 Ways to Get More Followers for Your Business | Earth Skater E-commerce Blog
    at least each week or even each month but you have to do more you ll not only increase your chances of getting noticed but followers will start to truly follow your posts as well According to research conducted by Latergramme the best times to post for the most engagement are 2 AM and 5 PM EST While others say it s 8ish AM and 8ish PM You will have to experiment for yourself to see what works best for your audience 3 Mix It Up Stick with your business related theme but come out of your shell because on social media boring does not sell Mix up your social feed with varying angles backgrounds and moods If you re bored by your own gallery of widget portraits chances are your followers are too If you are a pet adoption center get your animals in action by posting videos of them interacting with visitors or playing outside 4 Motivate With Messages Remember Instagram is all about storytelling You have to include a description to give your picture background Tying motivational or inspirational messages to posts is an extremely successful posting method especially if your theme or brand revolves around personal improvement Check out Nike account for some great examples 5 Stick to a Few Simple Hashtags Hashtags are a simple way to connect your post to a larger theme or global project But be careful of spamming followers with too many common hashtags like tbt or love You can easily lose more followers than you gain depending on how you utilize hashtags to boost your post visibility 6 Follow Others and Like Often Like the relevant content that similar accounts or brands are posting Follow those who inspire you Look at the suggested users list to find more accounts to

    Original URL path: https://www.earthskater.com/blog/6-ways-to-get-more-followers-for-your-business/ (2016-01-08)
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  • Why Small Businesses Must Take SEO Seriously | Earth Skater E-commerce Blog
    Mart and Home Depot manage to obtain top ranks in Google s search results millions of inbound links bulk of content and a recurring base of online visitors If you are wondering how a small business with a limited experience can counteract market leaders and competition of this level then read below to find out about the miraculous benefits of SEO A User Friendly Website Many of you might not be aware of this but SEO helps create a faster better and a more user friendly website Search Engine Optimization is not just for search engines but the spotlight is on the end user If you make your users happy and content then the probability of your appearance on the top of search results stands high All in all to enhance the user experience and draw in short and long term benefits SEO is an essential tool Help the Business to Grow Every business is established with a vision to grow and flourish The purpose of SEO is to gain high rankings in search engine results which further translates into greater targeted visits and ultimately leading to a broadened customer base Making sure the content on your sales pages is short and to the point and that you are using social media are all low cost and effective actions you can take today Helps To Create Brand Awareness One of the hidden advantages of SEO is that it indirectly creates brand awareness for lesser known businesses A common notion is that customers tend to trust brands that appear higher in the search results rather than brands that don t have a regularly updated web and social presence Small businesses that are seeking effective ways of creating brand awareness must invest in SEO to obtain top positions for the terms related

    Original URL path: https://www.earthskater.com/blog/why-small-businesses-must-take-seo-seriously/ (2016-01-08)
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  • What Should You Expect From Website Testing | Earth Skater E-commerce Blog
    Keeping this trend in view the significance of mobile usability testing cannot be overlooked The ultimate purpose of mobile usability testing is to ensure the following Easy transition between mobile and desktop testing scenarios mid session Allow users viewers to watch gestures and facial expressions in real time Capture the respondent s finger gestures and facial expressions simultaneously Permit users to use the mobile device in natural ways rather than conforming to technical norms Browser Bugs Most of the old browsers and some of the new ones do not adhere to established standards as they should This means that an identical code may look perfect in one browser but not in the other This is the result of browser bugs that surface in various forms such as broken page layouts multi sized fonts spacing and alignment issues etc The purpose of website testing is to fix these issues by revising codes to ensure compatibility across major browsers Accessibility Concerns This area is specifically covered during website testing to ensure a smooth browsing experience for handicapped and impaired individuals Determining the alt tags in images ease of accessing key definitions screen readers and contrast of colors used for the color blinded people are some of the accessibility issues that are resolved during website testing Most of these enhancements are easy to implement on a standardized website and testing for these issues promises a good navigational experience Functionality Problems Even a perfect looking website is bound to fail if it falls short of functioning appropriately One of the basic examples of functionality is if a website has a registration form what should happen if a field is left unfilled What if inaccurate information is provided in the email field Is the checkout process user friendly and bug less The ultimate purpose of

    Original URL path: https://www.earthskater.com/blog/what-should-you-expect-from-website-testing/ (2016-01-08)
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  • Top Tips for Providing the Best Online Customer Support | Earth Skater E-commerce Blog
    offer multichannel support must ensure that the customer support is consistent Customers must not feel any hesitation and difference between communicating over one channel and another If you are operating through a single channel then offering customer support is fairly easy however if you are introducing another support channel then additional efforts must be made to ensure that your brand conveys the same message across all platforms In simpler words your customer support team must provide the same answers and advice on every podium In order to do this make sure your support team has a comprehensive product and service knowledge are good at diagnosing and solving problems and are courteous and considerate Value Your Customers Time Nothing could frustrate your clients more than waiting for customized solutions for their problems Businesses must understand that customers must have instant access to the support team Make sure someone informative helpful and considerate is always present on duty to help resolve client queries and problems The ultimate purpose of live chat is to allow clients to come in direct contact with customer representatives Ideally the response time over a live chat mustn t be more than 60 seconds in case there is a delay make sure the representatives are able to convince customers with valid reasoning Talk in Layman Terms When your customer service representatives are interacting with clients ask them to avoid using jargon and technical terms that customers cannot comprehend Train them to talk in the simplest manner utilizing plain and ordinary spoken words For instance if a large chunk of information is to be explained to customers make sure it is broken down into smaller simpler sub sections and explained one by one Moreover agents must ask the clients in between whether or not they are grasping the concepts

    Original URL path: https://www.earthskater.com/blog/top-tips-for-providing-best-online-customer-support/ (2016-01-08)
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  • September | 2015 | Earth Skater E-commerce Blog
    March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 Monthly Archives September 2015 SEO HOW TO Engage Your Business Community September 4 2015 EarthSkater com 1 Build a community around your audience You can not force a community to coalesce therefore you must let it happen naturally The first step is to find fans on social networks like Facebook Twitter and LinkedIn For example if you re finding more people are tweeting about your brand than posting about it on Facebook focus on developing your community on Twitter Your audience will be more willing to join your community when it fits easily into their lives and schedule 2 Get your audience involved Community is all about sharing stories and chances are your followers are already doing just that Join the conversation and encourage your followers to share their experiences with your brand and give their feedback Try running contests and ask questions to get more people involved For every positive review or response you get don t forget to say how much you appreciate it with a

    Original URL path: https://www.earthskater.com/blog/2015/09/ (2016-01-08)
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  • August | 2015 | Earth Skater E-commerce Blog
    and what you d like to achieve next For example if you re a restaurant hoping to get more patrons in the door feature behind the scenes posts of your chefs in action or give sneak peeks of new menu specials 2 Keep a Posting Schedule By pushing out new visual content each day or at least each week or even each month but you have to do more you ll not only increase your chances of getting noticed but followers will start to truly follow your posts as well According to research conducted by Latergramme the best times to post for the most engagement are 2 AM and 5 PM EST While others say it s 8ish AM and 8ish PM You will have to experiment for yourself to see what works best for your audience 3 Mix It Up Stick with your business related theme but come out of your shell because on social media boring does not sell Mix up your social feed with varying angles backgrounds and moods If you re bored by your own gallery of widget portraits chances are your followers are too If you are a pet adoption center get your animals in action by posting videos of them interacting with visitors or playing outside 4 Motivate With Messages Remember Instagram is all about storytelling You have to include a description to give your picture background Tying motivational or inspirational messages to posts is an extremely successful posting method especially if your theme or brand revolves around personal improvement Check out Nike account for some great examples 5 Stick to a Few Simple Hashtags Hashtags are a simple way to connect your post to a larger theme or global project But be careful of spamming followers with too many common hashtags like tbt

    Original URL path: https://www.earthskater.com/blog/2015/08/ (2016-01-08)
    Open archived version from archive

  • July | 2015 | Earth Skater E-commerce Blog
    page for many keywords years ago today the competition has consolidated in many markets driving the small business owner off the first page and often past the second page and further The best remedy is a paid advertising campaign combined with SEO to get back on page 1 No wonder mega companies like Wal Mart and Home Depot manage to obtain top ranks in Google s search results millions of inbound links bulk of content and a recurring base of online visitors If you are wondering how a small business with a limited experience can counteract market leaders and competition of this level then read below to find out about the miraculous benefits of SEO A User Friendly Website Many of you might not be aware of this but SEO helps create a faster better and a more user friendly website Search Engine Optimization is not just for search engines but the spotlight is on the end user If you make your users happy and content then the probability of your appearance on the top of search results stands high All in all to enhance the user experience and draw in short and long term benefits SEO is an essential tool Help the Business to Grow Every business is established with a vision to grow and flourish The purpose of SEO is to gain high rankings in search engine results which further translates into greater targeted visits and ultimately leading to a broadened customer base Making sure the content on your sales pages is short and to the point and that you are using social media are all low cost and effective actions you can take today Helps To Create Brand Awareness One of the hidden advantages of SEO is that it indirectly creates brand awareness for lesser known businesses

    Original URL path: https://www.earthskater.com/blog/2015/07/ (2016-01-08)
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  • June | 2015 | Earth Skater E-commerce Blog
    they have The core areas covered in website testing are stated below Mobile Usability As much as 91 of Americans today own a smart phone out of which around 48 use it to shop online According to Google 90 of people start off a task on one device and wrap it up on the other Keeping this trend in view the significance of mobile usability testing cannot be overlooked The ultimate purpose of mobile usability testing is to ensure the following Easy transition between mobile and desktop testing scenarios mid session Allow users viewers to watch gestures and facial expressions in real time Capture the respondent s finger gestures and facial expressions simultaneously Permit users to use the mobile device in natural ways rather than conforming to technical norms Browser Bugs Most of the old browsers and some of the new ones do not adhere to established standards as they should This means that an identical code may look perfect in one browser but not in the other This is the result of browser bugs that surface in various forms such as broken page layouts multi sized fonts spacing and alignment issues etc The purpose of website testing is to fix these issues by revising codes to ensure compatibility across major browsers Accessibility Concerns This area is specifically covered during website testing to ensure a smooth browsing experience for handicapped and impaired individuals Determining the alt tags in images ease of accessing key definitions screen readers and contrast of colors used for the color blinded people are some of the accessibility issues that are resolved during website testing Most of these enhancements are easy to implement on a standardized website and testing for these issues promises a good navigational experience Functionality Problems Even a perfect looking website is bound to

    Original URL path: https://www.earthskater.com/blog/2015/06/ (2016-01-08)
    Open archived version from archive



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