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  • Earth Skater E-commerce Blog | E-commerce Blog | Page 6
    commerce site based on the interface and the payment system If you don t have any purchase system software you leave your customers dissatisfied On the other hand with all the right features and credible payment system you build customer loyalty and provide your customer with added options This develops a sense of legitimacy Cost Effective Time Saving Most entrepreneurs feel that getting a merchant payment account to develop a payment system is expensive Of course it s not free Yet the advantages of it outweigh the cost Ideally when a customer makes a credit card purchase the cash is transferred directly into your bank account With alternatives like money orders and checks the process is elaborate and time consuming Bigger Sales For big purchases most customers do not prefer the installment process It can be quite tiresome Instead they re rather instantly purchase with their credit card on full payment This way instead of receiving a first installment payment you instantly receive full payment on expensive items The Potential If you think developing a merchant account is complicated there are simpler options available Many applications are now developed that allows you a platform where you can simply accept credit card payments through your online portal While there are several advantages available of credit card system there are also many risks involved pertaining to frauds and security So make sure to ask you get expert advice to make credit card transactions safe Feel free to call us for more information on your online store development Earth Skater is an innovative and creative e commerce company that will design develop and market your online store They provide a complete online store setup web design layouts customer support system and so much more The company has an impressive portfolio with experience working

    Original URL path: http://www.earthskater.com/blog/page/6/ (2016-01-08)
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  • Justifying A Search Engine Marketing Budget | Earth Skater E-commerce Blog
    top 10 ranking would almost definitely produce more click throughs than a top 30 ranking Typically they are the only rankings that generate real traffic for your website If we use the figure of 200 monthly visitors from one top 10 ranked keyword that is relevant to your business the value begins to become more clear Factor in the sales that those clicks generate and you are close to the numbers Don t forget that once you achieve a top position little effort is required to maintain that position So in reality it could generate as many as 2 400 visitors in a year Analyze your log files How many visitors do your top 30 search engine positions bring in each month Now multiply the average of number of monthly visitors these search terms bring in by 12 This is your average return on investment of each top position for a whole year How much does it cost you to acquire a visitor at present Top positions in pay per click search engines may cost you from 2 50 to 10 per click As you can see search engine optimization clearly produces an excellent return on investment Don t forget that search engine positioning is effective because the traffic is very targeted Prospects who find your site through search engines are actively looking for information on products and services just like yours Search Engine Optimization Is A Science Just like other forms of marketing and advertising search engine optimization requires persistence and a lot of testing The optimization process is complex and time consuming You re trying to align your Web pages with the ranking algorithms of the search engines while at the same time trying to out smart your competitor s optimizers But the fact remains search engine optimization

    Original URL path: https://www.earthskater.com/blog/justifying-a-search-engine-marketing-budget/ (2016-01-08)
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  • Increase Revenues with These Expert Insights (Part 1) | Earth Skater E-commerce Blog
    businesses tend to jumble up the front pages of their websites with information about all the products and services they offer This results in unappealing jargon Here visitors see a wide variety of products carrying minimal details The right thing however is to focus on the small things Consider highlighting one set of similar products with complete details and key benefits This will allow users to explore your website easily and be more willing to purchase your products and services Highlighting the Benefits The first thing a visitor sees on your website is the headline Make sure that it is gripping and interesting Focus on highlighting the benefits customers will be privy to instead of advertising the benefits of the product itself Consider this headline Get the Perfect Storage for Toys and now compare it to this It s True Now You Can Make Clean Up Time Fun For Kids The latter headline compels visitors to click out of curiosity and you stand a chance of converting them to customers Customer Testimonials Using customer testimonials on the website makes visitors more comfortable with your services If they see a genuine statement highlighting the product or your services then they are more likely to choose you based on credibility Moreover you can enhance the integrity of your services by adding company credentials experience and background history in the About Us section For more information and tips on increasing revenue read the second part of our blog insert hyperlink to part two on this topic If however you are convinced with these insights and are hoping to collaborate with an effective team that helps you stand out from the competition look no further than Earth Skater We not only provide the best online store hosting services in the market but our team

    Original URL path: https://www.earthskater.com/blog/increase-revenues-with-these-expert-insights-part-1/ (2016-01-08)
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  • Earth Skater | Earth Skater E-commerce Blog
    and explained one by one Moreover agents must ask the clients in between whether or not they are grasping the concepts and are finding the information useful If you are looking for affordably priced online store software for online store setup then Earth Skater is your solution In addition to offering the best customer support and services we provide the right guidance and assistance to our clients as to how they can draw and retain their customer base Here s how we can support you in case you have any queries E commerce The Perks of Premium SSL May 25 2015 Earth Skater One of the basic pillars of setting up an online store requires you to completely understand necessary security measures before starting out and making it big in the online world having said that SSL certificates are an important piece of this puzzle SSL stands for Secure Socket Layer and is a form of security for sites that handle sensitive information such as customer names phone numbers credit card information addresses etc Moreover SSL security certificates help to establish a secure connection between a customer s web browser and the server they are collaborating with All in all if you are willing to maintain privacy and security of your website SSL certificates are a pre requisite Some of the most important benefits you can expect from SSL Certificates include Information Encryption The primary purpose of SSL Certification is to encrypt the information on the website so that it can be read and comprehended by the intended parties only Since the information sent to reach the final destination surpasses several stops the chances of third party intrusion and misuse of information increase In this instance SSL certificates insert random characters in the original information so that no one can decrypt the message without the encryption key Renders Authentication If you want to be sure that the information on the website stays safe and secure without interception then SSL certification is what you need The certificate acts as a mediator between browsers and SSL servers to show that SSL certification provider can be trusted Customers are allowed to view these documents to authenticate your site s SSL and that the page they are about to enter is real not an imitation Required For Payment Acceptance As per the Payment Card Industry Compliance on online business needs SSL certification with an encryption of at least 128 bit According to PCI SLL Certificates are one such source that can be trusted as it uses the right strength of subscription and provides a private connection on any page that requires customer information Without such certificates a site won t be able to accept credit card payments Some common types of SSL Certifications include Basic Domain Validation SSL Certification The Certificate Authority checks the right of the applicant to choose a specific domain name However no company identification is examined and no information is exhibited other than the encrypted information that lies within the security seal Also this certificate does not include a clickable link or a trust badge Premium Organization Validation SSL Certification In addition to checking the right of applicants to use a domain name it allows to scrutinize the organization as well This vetted information is presented to customers when they click the Secure Site Seal This provides greater visibility and trust in regards to who is behind the site OV certificates include a clickable link and a trust badge Ultra Premium Extended Validation SSL Certification According to this certification the Certificate Authority checks the right of the applicant to use a domain name and conducts a thorough examination of the organization It verifies the legal physical and operational existence of the entity This certification is available for all types of businesses and governmental entities Also it includes a green address bar on HTTPS secure pages If you are willing to set up an online store with secure online store hosting then you ve landed at the right spot At Earth Skater we allow our customers to opt for a Standard SSL Premium SSL and Ultra Premium SSL so that your business grows securely To find out more about our services visit www earthskater com affiliate tracking asp Web Design Mistakes that can be lethal for your E Commerce website May 22 2015 Earth Skater Marketing Some Awesome Features That Earth Skater Offers May 21 2015 Earth Skater Online retail markets have been booming since the early days of e commerce Moreover accounting to convenience and expediency consumers prefer shopping online than from traditional stores While the process of setting up an online store seems daunting it isn t as difficult as it seems to be This is exactly the purpose of Earth Skater We are an online store builder specializing in online store development Our aim is to provide all those aspiring entrepreneurs an opportunity to set up an online store which would not only be operational on laptops and PCs but also on mobile devices By hiring us you are allowing our team of technical experts to take on the responsibility of setting up an online store ranging from website designing to programming and marketing the store to the target market Earth Skater s range of unequaled services include logo banner creation product transfers web content icon creation developing shipping connections and payment gateways Regardless of whether you are a nascent entrepreneur or a sought after businessman we will have everything covered for you at nominal rates Online Store Features We permit our clients to choose one of our mobile friendly responsive sites or stick to their current website design From website design to logo setting up shipping to payment settings and content and product transfers we handle it all on your behalf Your account home page will consist of easily accessible variables such as email webmail stats SSL security PCI compliance and backup As a recommendation we have a features list that allows you to pick and choose

    Original URL path: https://www.earthskater.com/blog/author/estechadmin/ (2016-01-08)
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  • MARKET & ADVERTISE YOUR WEBSITE WITH EARTH SKATER | Earth Skater E-commerce Blog
    Expect From Website Testing Top Tips for Providing the Best Online Customer Support Archives September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 E commerce PPC SEO Web Design MARKET ADVERTISE YOUR WEBSITE WITH EARTH SKATER December 19 2014 Earth Skater For more detail please visit http www earthskater com E commerce Blog Search for Categories Advertising Affiliate Programs E commerce Email Newsletters Marketing Merchant Accounts PPC SEO Web Design Recent Posts HOW TO Engage Your Business Community 6 Ways to Get More Followers for Your Business Why Small Businesses Must Take SEO Seriously What Should You Expect From Website Testing Top Tips for Providing the Best Online Customer Support Archives September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 Web Hosting Services Web Hosting Features Web Design Gallery Online

    Original URL path: https://www.earthskater.com/blog/market-advertise-your-website-with-earth-skater/ (2016-01-08)
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  • 13 Tips To Create Professional Looking Newsletters | Earth Skater E-commerce Blog
    count 5 Include A Table Of Content If the newsletter is long include a table of contents at the top This will allow readers to scan the topics to see if anything in the newsletter catches their interest 6 Fix Long Links Long hyperlinks may be broken when you format text emails you may want to ensure you use short links or use a redirect to avoid potential issues 7 Avoid Spam Filters That Flag The Certain Words Do not use words that you think may cause an issue with spam filters Use alternative wording instead 8 Avoid Spam Filters That Flag Chain Letters Some spam filters are flagging emails that asks readers to forward the newsletter on as chain letters Avoid using the word forward and any of the following words in the same sentence all anyone every friends many others people Instead of forward try using pass share or send 9 Reduce Remove Request Emails There are two methods to reducing the number of remove email requests from your subscribers Include a removal notice at the top and bottom of the email Place the bottom removal request at the very bottom of the email rather than a few paragraphs from the bottom 10 Design User Friendly HTML Newsletters Format your newsletter to mobile friendly or at least readable on small screens 11 Create HTML Friendly Newsletters Gmail AOL etc protect users by eliminating potential security hazards Avoid these tags in your newsletter HTML ActiveX Audio External Style Sheets Frames and IFrames Java Meta Refresh Scripts JavaScript Perl VBScript etc Tooltips Video In addition the following HTML tags are the only ones supported by AOL email clients Big Big Body Body Bold B Break BR Center Center Font Font Header H1 H2 H3 Hyperlink A Italics I Paragraph P

    Original URL path: https://www.earthskater.com/blog/13-tips-to-create-professional-looking-newsletters/ (2016-01-08)
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  • Top 5 Affiliate Program Mistakes | Earth Skater E-commerce Blog
    Statistics All marketers rely on statistics to measure the effectiveness of any marketing campaign Yet most affiliate programs only provide their affiliates with basic statistics such as number of visitors sent number of sales and commission earned These statistics aren t much help to affiliates who want to measure the effectiveness of a particular pay per click campaign Affiliate managers please consider providing these useful statistics so that I can market your products effectively Archive of daily weekly monthly quarterly and yearly statistics and by date range Commission earned broken down by product or service and how the customer was referred to the site Daily email update of all affiliate statistics Instant email notification of a new affiliate Instant email notification of a new free trial sign up Instant email notification of a new sale and all relevant statistics I love getting new sales notification emails Number of free trial downloads or subscriptions Number of returns and all relevant statistics Affiliate links with trackable IDs so that affiliates can tell exactly which site or ad campaign is sending the referrals and sales Unique clicks which refers to the unique number of visitors referred in addition to raw clicks which refers to the total number of click throughs A list of top performing affiliate statistics so that affiliates can compare how they re doing and which areas they can improve on Include the most important statistics at the top of the email and subject line There s nothing worse than having to scroll down to see what the referral purchased or how much commission I have made The following only apply if the affiliate program offers more than one level of commissions Commission earned as a result of referrals sent by 2nd tier affiliates Commission earned broken down by commission level Number of 2nd tier affiliates referred 3 Not Compensating Your Affiliates Fairly For Their Hard Work The 1 incentive for any affiliate is cold hard cash So tell your marketing director to fire the search engine optimization firm and advertising department and redirect the resources to paying your affiliates a higher commission rate 4 Not Providing Enough Fresh Promotional Creative Most affiliate managers seem to give their promotional creative little thought All they offer is a handful of 468 60 banners buttons and text links What happens is that affiliates end up using the same ads on hundreds even thousands of web sites Affiliate managers what about these promotional creatives Articles and tips with embedded affiliate links Classified ads Customer testimonials Direct email ads Email signatures Newsletter ads pay per click ads Pop up under ads Product photographs Product reviews Product screenshots Rich media ads Skyscrapers Staff interviews Different ads perform better on different sites And ads generally have a life span of a carton of milk So offer your affiliates a greater variety of ads more often 5 Not Providing Fast Quality Support For Your Affiliates Don t make your affiliates wait longer for an email reply than it

    Original URL path: https://www.earthskater.com/blog/top-5-affiliate-program-mistakes/ (2016-01-08)
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  • The Perks of Premium SSL | Earth Skater E-commerce Blog
    intrusion and misuse of information increase In this instance SSL certificates insert random characters in the original information so that no one can decrypt the message without the encryption key Renders Authentication If you want to be sure that the information on the website stays safe and secure without interception then SSL certification is what you need The certificate acts as a mediator between browsers and SSL servers to show that SSL certification provider can be trusted Customers are allowed to view these documents to authenticate your site s SSL and that the page they are about to enter is real not an imitation Required For Payment Acceptance As per the Payment Card Industry Compliance on online business needs SSL certification with an encryption of at least 128 bit According to PCI SLL Certificates are one such source that can be trusted as it uses the right strength of subscription and provides a private connection on any page that requires customer information Without such certificates a site won t be able to accept credit card payments Some common types of SSL Certifications include Basic Domain Validation SSL Certification The Certificate Authority checks the right of the applicant to choose a specific domain name However no company identification is examined and no information is exhibited other than the encrypted information that lies within the security seal Also this certificate does not include a clickable link or a trust badge Premium Organization Validation SSL Certification In addition to checking the right of applicants to use a domain name it allows to scrutinize the organization as well This vetted information is presented to customers when they click the Secure Site Seal This provides greater visibility and trust in regards to who is behind the site OV certificates include a clickable link and a

    Original URL path: https://www.earthskater.com/blog/the-perks-of-premium-ssl/ (2016-01-08)
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