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  • VIASANO Campaigns on the Field
    their customers Three stands see below with all VIASANO communication tools were held in the main buildings of the town town hall music conservatory and the training centre for teachers during the two weeks Specific communication tools were developed by the central coordination team e g a board game see below dedicated to children In free access on each stand during the campaign and still available on demand 30 games were picked and used by teachers or educators Its purpose is to sensitize children to natural sleeping rate and the importance to be aware of their needs This original tool has been the subject of a local TV report Finally the local VIASANO team sensitized the municipality s employees during a healthy lunch break on the importance of sleep management This was complemented by a relaxation moment during which all employees were offered the possibility to get a personal massage given by a professional These two weeks campaign had a lot of success and the local team decided to extend it for one more week The population showed a lot of interest which was reinforced by a good press coverage in the local newspapers and radio Zoom on other field actions In the framework of the same campaign the local VIASANO team of Jette also used the whole toolkit to sensitize and mobilise the local stakeholders from families to health professionals including municipal employees They organised an exposition in the town hall during 4 days The attendance was high with 500 people a day getting informed on the topic and talking with sleep specialists and psychologists 600 bookmarks 30 board games 250 posters 3000 leaflets 1000 sleeping test and 200 letters to health professionals have been distributed In Huldenberg the local VIASANO team organised a conference about stress and relaxation

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  • Speakers Presentations - EEN Symposium, 7 April 2011, Brussels
    Assche Gent University Click here Practical View Ms Hinde Tizaghti EPODE Local Project Manager Click here Social Marketing techniques applied to the EPODE methodology EEN Conclusions Dr Germán Vicente Rodriguez Zaragoza University Click here Practical View Prof Jan Vinck Hasselt University Click here EPODE Pillars SESSION 2 Scientific Evaluation Framework in the EPODE methodology EEN Conclusions Drs Marije van Koperen Free University of Amsterdam Click here Practical View Mr Santiago Gomez Santos THAO Coordination Click here Interest of Public Private Partnerships in Childhood Obesity Prevention EEN Conclusions Dr Thomas Alam Lille 2 University Click here Practical view Ms Helena Stamou PAIDEIATROFI Coordination Click here EPODE European Network EVALUATION The EEN external evaluation Prof Harry Thomason Click here Keynote Speech Obesity and the Economics of prevention Dr Michele Cecchini Organisation for Economics Co operation and Development OECD Click here Concrete Experiences Concrete experiences from Community Based Interventions in Europe In The Netherlands Young People at a Healthy Weight Jongeren Op Gezond Gewicht JOGG Ms Daphne Ketelaars Jogg Coordinator Click here Dr Tommy Visscher VU Windesheim Click here In Romania I m living healthy too SETS Ms Silvia Bucur SETS Coordinator Click here In Scotland The Healthy Weight Communities Ms Linda Owen Dumfries and Galloway Healthy Weight Community Click here In Iceland Everything affects us especially ourselves Ms Jorlaug Heimidottir Public Health Institute Click here In Portugal Project Obesidade Zero Dr Ana Rito National Institute of Health Click here Concrete experiences from Community Based Interventions in South Australia and Mexico In South Australia Obesity Prevention And Lifestyle OPAL Mr Mark Williams State Manager OPAL Click here In Mexico 5 PASOS Dr Armando Barriguete 5 PASOS Coordinator Click here We would like to thank once again all the speakers for their contributions RECORDS SELECT MONTH DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV

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  • Raising interest in deploying EPODE similar programmes across Europe
    has been done through a mix of 20 workshops counting with multidisciplinary contributions broad published and unpublished literature screening and more than 75 interviews with an important diversity of stakeholders The next EEN symposium to be held on 7 April 2011 in Brussels will be the excellent opportunity to present recommendations developed from this research It will be open to European scientific experts policy makers national and local authorities public health professionals private actors and others interested in contributing to the prevention of childhood obesity through the EPODE methodology Raising awareness across Europe To foster the set up and the implementation of the EPODE methodology in other European countries regions and cities another important objective of the EEN was also to raise political institutional and scientific awareness of the relevancy of local long term and multistakeholders approaches in childhood obesity prevention counting with the commitment of political representatives city and regional structures national public health agencies scientific groups as well as private support Indeed the EEN project has contributed to significant progress in this regard The consortium of EEN partners has been invited to present the EPODE methodology and the EPODE European Network activities to many scientific and institutional public health conferences and congresses over the last 3 years reaching a significant mass of key opinion leaders scientific experts public health professionals social marketing experts and National Regional public health authorities The EPODE methodology has also been described in several reports and publications 1 as a valuable community based initiative to prevent childhood obesity Additionally along the second year of implementation of the EEN attention was raised across Europe about the interest of implementing the EPODE methodology and similar initiatives Several teams kept in touch and new teams contacted the EEN coordinating team On site visits and workshops in European countries and regions have thus been organized to initiate dialogue on the way to launch and implement EPODE similar initiatives This was the case in the United Kingdom South Yorkshire East of England and Northern Ireland but also in Malta Netherland and Romania Particularly active is the network of Healthy Weight Communities in Scotland that is aimed at involving councils National Health Services the voluntary and private sector in schools shops community centres and parks to prevent obesity and associated illnesses with a particular emphasis on addressing health inequalities Based on the EPODE methodology and adding a pillar on Obesity Care the Covenant on Overweight recently launched the JOGG program in Netherlands currently in 6 towns In Romania an EPODE methodology pilot study called Acting together for children s Health ACTSCOP has been implemented in two counties Moreover regular contacts are maintained in other European countries and beyond to discuss the possibility to launch an EPODE similar programme involving multiple stakeholders at national level Again next EEN symposium will be a key opportunity to give a voice to several of these community based intervention programmes similar to EPODE which will add value in the process of sharing knowledge and experiences

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  • Contribution of social marketing strategies to community-based obesity prevention programmes in children
    social marketing techniques were used and mentioned Therefore according to our research the link between the inclusion of social marketing techniques and the efficacy of the interventions is not very extensive At the moment studies aimed at preventing obesity in children and adolescents have not included social marketing aspects in their interventions in a comprehensive manner In this regards there is a recent study that was designed in the United States called the HEALTHY STUDY 4 that includes systematically social marketing based communications approach within school based health behaviour interventions EEN Newsletter Within the EPODE programme methods and social marketing approaches aim at mobilising local stakeholders within their daily activity teachers Local NGOs catering services to promote healthy lifestyles and greater physical activity in everyday life empowering families and individuals in a sustainable way The social marketing techniques are also used to design the waves of biannual themes that are expounded adapted by the local communities According to your work within the EEN project what are specificities of the EPODE methodology in using social marketing techniques Prof Moreno To remember here at least from our perspective what is important in the EEN project is to obtain scientific basis of the four EPODE pillars including the Methods and Social Marketing and use the results in practice The strength of social marketing is to apply its principles and strategies in a coordinated sustained and innovative effort Interacting with the EPODE like programs at different level national to local we could identify several social marketing aspects applied in the intervention At the national coordination it was clear that they were using a social marketing approach for the development of the biannual campaigns At local level the consciousness of the theory of social marketing was less clear although the local project managers apply social marketing related techniques even if not named so through simple but key ingredients such as the segmentation on the field This element consists in adapting the messages according to the different population groups In fact it is not the same if we address to boys or girls or to different age groups in childhood The messages will be also different for parents or grand parents that are important family actors It is a relative simple component but it is well applied and we have to have it in mind in order to improve practice EEN Newsletter While prevention strategies such as behavioural change and awareness campaigns feature highly questions remain about their success Greater use of social marketing campaigns on exercise and healthy eating may contribute to higher effectiveness in prevention in the future In the context of EPODE and similar initiatives what would be the main recommendations from the EEN research as regards the implementation of social marketing techniques in children obesity prevention Prof Moreno To emphasise some ideas I already mentioned from our scientific point of view in the coming years we should learn which components of social marketing are the most effective in the context of childhood

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  • Changing Behaviour in the context of EPODE-like programmes
    situational features may be physical e g the availability of a pleasant walking path the availability of fast food social e g social models social norm social pressure motivational e g the taste of food the cost of physical activity in terms of effort and time or cultural e g tradition of a family meal of spending leisure time watching TV acceptability of breast feeding It has now been convincingly demonstrated that we live in an obesogenic environment Horgen and Brownell 2002 WCRC 2009 An obesogenic environment is typically eliciting the consumption of too much energy and discouraging physical activity So the message is simple as long as we don t change this environment healthy behaviour will remain unadapted and therefore difficult to maintain in the long run because the environment is pushing unhealthy behaviours That is what we see in traditional prevention efforts whereinitial changesrapidly return to earlier behavioural patterns So we have to change the environment to make healthy behaviours the most natural the most easy and rewarding response However how do we change the physical environment e g the attractiveness of park areas how do we change the cost and benefit of behaviour e g the price of food how do we change the social norm of being physically active To achieve most of these changes it is necessary to collaborate with institutions or actors that have control over these environmental factors WCRF 2009 And that is exactly one of the fundamental pillars of Epode like projects to help local political authorities to bring together the people that are responsible for crucial aspects of the environment food industry and distribution media urbanists clubs for youth and seniors catering industry school and health care systems etc in order to permanently change the local living environment of the population Epode like programmes combine methods of health communication and social marketing techniques with a community oriented approach to change the local living situation of the participants And it is interesting to see that the addition of the latter approach coincides with demonstrable downward trends in the weight of children in the FLVS study Romon Lommez et al 2008 This is clearly a stimulus to continue along the same lines A number of challenges remain actions should be based on theoretical considerations to a larger extend Kok van den Borne et al 1997 Bartholomew Parcel et al 1998 Gracia Marco Vicente Rodriguez et al 2010 the role of emotions should be explored e g depression is as often preceding as following obesity Rooke and Thorsteinsson 2008 evaluation of projects is to be further developed References Bartholomew L K G S Parcel et al 1998 Intervention mapping a process for developing theory and evidence based health education programs Health Educ Behav 25 5 545 63 Brandstätter V A Lengfelder et al 2001 Implementation intentions and efficient action initiation Journal of Personality and Social Psychology 81 946 960 Crossley M L 2001 Rethinking psychological approaches towards health promotion Psychology Health 16 161 177

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  • EPODE in Europe and Worldwide - News January 2011
    Urbanism active transports bicycle walks and life habits are topics presenting a vital impact on both environment and health It is thus important to find synergies as part of the VIASANO actions On this topic the attendees could welcome an introduction from Prof Geof Rayner from the Brunel University and visiting research fellow of the European Project on Obesity Governance The main objective was also to share concrete experiences and ideas between all the VIASANO actors elected representatives local project managers scientific experts local actors and partners To do this the afternoon was dedicated to the presentation of 6 best in class actions implemented in the VIASANO towns related to the main theme of the congress For more information www viasano be The 6th THAO Meeting in SPAIN On 21 22 October 2010 took place the 6 th THAO meeting Connect with the Mediterranean that gathered scientific experts elected representatives and local actors in the island of Ibiza member of the programme The meeting included several conferences roundtables and workshops around the practice of physical activity as a lifestyle model the prevention of non communicable disease and the Mediterranean diet For more information www thaoweb com For more information on other EPODE programmes please lick on the links below PAIDEAITROFI News Greece EPODE News France OPAL News South Australia This e mail address is being protected from spambots You need JavaScript enabled to view it RECORDS SELECT MONTH DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS SELECT ARCHIVES LAST NEWSLETTER Contact Last Name First Name Organization Function

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  • Encouraging results in French EPODE Pilot towns
    decrease in overweight and obesity 9 12 between the years 2005 and 2009 i e a reduction from 20 6 in 2005 to 18 8 in 2009 p 0 0001 Prevalence in overweight decreased from 15 8 in 2005 to 14 4 in 2009 p 0 0001 and prevalence in obesity decreased from 4 8 in 2005 to 4 4 in 2009 p 0 056 What has become apparent from recent French national level data however is the difference indicated in the varying socio demographic characteristics of families with children from disadvantaged households showing an increase in the prevalence of overweight and obesity Interestingly an encouraging development in EPODE pilot towns indicates that children who attend schools located in deprived areas rather than showing an increase in the prevalence of overweight and obesity as shown at national level show instead a downward trend of 2 non significant p 0 3845 in the prevalence of childhood overweight including obesity from 23 7 in 2005 to 23 1 in 2009 Without establishing a direct cause and effect relationship the results of these eight EPODE pilot towns demonstrate an encouraging overall decrease in childhood overweight and obesity This gives further indication of the necessity to continue the development and application of EPODE methodology in countries at local and national level so that the growing health problem of overweight and obesity in children can continue to be addressed Thoughts for the future It has become apparent from the data collected that from the earliest age continued action in the prevention of the development of overweight and obesity in children is essential Similarly with children where the prevalence of overweight and obesity remains high in less advantaged populations action targeting this particular group remains a priority These actions need to be adapted to further encourage

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  • Report of last EEN Symposium, 3 December 09, Brussels
    NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS DATE ARCHIV NEWS SELECT ARCHIVES LAST NEWSLETTER Contact Last Name First Name Organization Function Email Adress Do you want to receive EEN Newsletter Yes No Your message

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