archive-com.com » COM » E » EURO-EFFIE.COM

Total: 21

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • EACA Euro Effies
    discipline having achieved success through proven effective marketing communications in two or more European markets since 1996 and have been growing ever since I was delighted to be part of one of the most prestigious awards competitions from an advertiser s perspective in the industry and to chair such an experienced and diverse jury I really enjoyed selecting this year s most effective work and rewarding the agencies and the

    Original URL path: http://www.euro-effie.com/ (2016-02-14)
    Open archived version from archive


  • EACA Euro Effies
    2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 GALLERY CONTACT US FAQS the gold standard in marketing communications effectiveness since 1996 Login Warning javascript is disable on your browser Please active it Email Click Go to receive your password Contact Us National EFFIE International EFFIE Our Partners EFFIE and EURO EFFIE are registered trademarks of Effie Worldwide Inc and are under license to EACA All

    Original URL path: http://www.euro-effie.com/html/login.asp?remember=1 (2016-02-14)
    Open archived version from archive

  • EACA Euro Effies
    Marketing Association and now celebrated in almost 40 countries is the symbol of proven advertising effectiveness and a tribute to the client agency partnership In addition to the Euro Effies there are regional programmes in Asia Pacific and the Middle East North Africa The goal of marketing communications is to help marketers achieve their marketing objectives The philosophy behind the EACA Euro Effies is that marketing communications should be recognised for their ability to achieve those objectives beyond any reasonable doubt and for their important role in marketing The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources The governing principles of the Euro Effies programme are EURO EFFIES exist to promote and recognise excellence in marketing communications among campaigns that have run and can prove effectiveness in at least two European countries EFFIE stands for a consistent philosophy and a rigorous set of practices built around the demonstrated ability of advertising to achieve marketing goals EFFIE is first and foremost an effectiveness award based upon proven results in the market place Creative execution is seen as part of the EFFIES process and is factored into the judgement for an EFFIE

    Original URL path: http://www.euro-effie.com/html/about.asp (2016-02-14)
    Open archived version from archive

  • EACA Euro Effies
    language services Arabic English French German Greek Hungarian Italian Persian Portuguese Russian Spanish Turkish and Ukrainian As an independent media hub Euronews offers a unique perspective on and factual analysis of current events Founded in 1993 the channel can be watched in 400 million homes in 155 countries and delivers a complete range of products websites mobile applications smart TV radio etc Euronews is more than a TV station it is the first multilingual multi platform news hub worldwide Wherever you are stay tuned to Euronews Reliable News Real News At Euronews we think that our duty is to give you the right amount of information so you can form your own opinion about the world News is not a matter of having preconceptions Our role is to broadcast reality and deliver reliable news real news AdForum 65 rue Jean Jacques Rousseau 92150 Suresnes France Tel 33 0 1 42 04 96 37 Website www adforum com Warc Head Office 85 Newman Street London W1T 3EU United Kingdom Tel 44 0 20 7467 8100 Websit e www warc com creativebrief Carrington House 126 130 Regent Street London W1B 5SE Phone 44 0 20 7478 8200 Fax 44 0 20 7437 4523 Website www creativebrief com European Publishers Council 26 Avenue Livingstone Bte 3 B 1000 Brussels Belgium Tel 32 2 231 1299 Website www epceurope org Procter Gamble Temselaan 100 Strombeek Bever B 1853 Strombeek Bever Brussels Belgium Tel 32 2 456 2111 Fax 32 2 456 4570 Website www eu pg com Viva Xpress Logistics Brussels Courier Centre Building 709 B 1931 Brucargo BELGIUM Tel 32 2 751 30 00 Fax 32 2 751 75 00 Website www international vxlnet be Nielsen Global AdView Diemerhof 2 P O Box 22609 1100 DC Amsterdam The Netherlands Tel 31 20 398

    Original URL path: http://www.euro-effie.com/html/partners.asp (2016-02-14)
    Open archived version from archive

  • EACA Euro Effies
    reasonable doubt that the choice and use of marketing communications were key to the campaign s success This yearâ s jury will be chaired by Jane Oâ Keefe Senior Marketing Operations Manager Europe at Kellogg Company Judging takes place in two rounds Round 1 is conducted solely online and takes into consideration the effectiveness based on strategy target market insights choice and use of marketing communications and results In Round 2 the creative element is also taken into consideration A special award sponsored by FEPE International will be awarded under the title â Best Out of Home Mediaâ which will recognise outstanding and creative use of Out of Home The closing date for entries is 3 pm 15h00 CET on Wednesday 13 April 2016 Winners will be officially announced at the Awards Gala in Brussels on 18 October 2016 and on the Euro Effies website www euro effie com the following day The Euro Effies are organised by the European Association of Communications Agencies EACA in partnership with Euronews and with the support of The European Publishersâ Council WARC Adforum Procter Gamble Nielsen creativebrief Bacardi Martini FEPE International Viva Xpress Logistics Ends Nathalie Shammah Communications Events Manager T 32 2 740 07 12 F 32 2 740 07 17 E nathalie shammah eaca eu W www eaca eu Marianna Tzaerli PR Communications Officer T 32 2 740 07 14 F 32 2 740 07 17 E marianna tzaerli eaca eu W www eaca eu Notes to Editors About the Euro Effie Awards Introduced in 1996 to reward advertising that builds brands across borders the Euro Effies were the first pan European advertising awards to be judged on the basis of effectiveness EFFIEÂ and EURO EFFIEÂ are registered trademarks of Effie Worldwide Inc and are under license to EACA All rights

    Original URL path: http://www.euro-effie.com/html/about-news.asp (2016-02-14)
    Open archived version from archive

  • EACA Euro Effies
    of the most effective campaigns This is your chance to showcase your best work to important industry players 2 Climb up the Effectiveness Index rankings The Effie Index identifies and ranks the most effective agencies marketers brands networks and holding companies by analysing finalist and winner data from Effie competitions around the world Announced annually it is the most comprehensive global ranking of marketing effectiveness Find out more here 3

    Original URL path: http://www.euro-effie.com/html/why-enter.asp (2016-02-14)
    Open archived version from archive

  • EACA Euro Effies
    equipment network hardware mobile operator mobile technology phone cards IT training equipment network hardware information security and data management systems 8 Services Business services utilities banking credit charge insurance loans mortgage mutual funds travellers cheques advertising promoting overall image and capabilities of a financial institution Couriers business related goods services such as consultants and professional services 9 Leisure Entertainment Audio video DVD pre recorded games cinema and entertainment books music radio or television programming airlines holidays sea car rental train travel and tour operators sports sports equipment culture arts greeting cards or other products that are intended for gift giving or leisure activity 10 Products Services Launch For a campaign which has achieved a highly successful product or service launch The marketing communications must have been key to the success of the launch SPECIAL CATEGORIES 11 Media Innovation Changing the rules to maximise impact This case will showcase those who had the insight and creativity to change the way a particular media channel is consumed The award will go to those who reached out of the conventional approach to grab their audience and effectively engage with them Whether the effort was one execution or multiple and or used one engagement channel or multiple the work must represent new and creative usage of media channels we know and love or have not yet met 12 Brand Re vitalisation For a campaign which has successfully proven re vitalisation of a brand The marketing communications must have been key to the success of the brand re vitalisation 13 Best demonstration of Integrated Effectiveness For a campaign which has applied an integrated approach to strategy and clearly shown how each element of the multi media strategy was effective 14 Small Budget For a campaign which has successfully proven effectiveness with the use of a budget under 5 million The marketing communications must have been key to the success of the campaign 15 Long term Effectiveness A campaign which has run for a minimum of five years with proof that the choice and use of marketing communications were key to the campaign s success When entering in this category please ensure that you have data to support your campaign for a minimum of 5 years Failing to supply data from all 5 years or more will result in disqualification 16 David vs Goliath This is an award for 1 smaller new or emerging brands making inroads against big established leaders or 2 established small brands taking on sleeping giants or 3 companies that moved into a new product service field with large well established competitors however your brand cannot be a sub brand of a larger company Entrants must detail the business challenge the competitive landscape and how their business succeeded despite the odds You are required to define your competitive landscape including the market difference between the David and Goliath to demonstrate why your brand was a David Judges will deduct from your case if you do not sufficiently prove that your brand is

    Original URL path: http://www.euro-effie.com/html/entry-categories.asp (2016-02-14)
    Open archived version from archive

  • EACA Euro Effies
    why behind the strategy and provide proof that your work achieved significant results in the markets indicated 5 Do not include results after 31 December 2015 This will result in disqualification 6 Your work must have made an impact during the eligibility period and the results you provide must be within this time frame Elements of the work may have been introduced earlier and may have continued after but your case must be based on data relative to the qualifying time Judges will evaluate success achieved during the eligibility time period 7 At a minimum Long Term Effectiveness cases must include results that date back to 1 January 2009 8 The Euro Effie Awards reserves the right to re categorise entries and or refuse entry at any time REASONS FOR DISQUALIFICATION The following will result in disqualification and entry fees will be forfeited 1 Data not sourced All data claims facts etc presented anywhere in the entry form must reference a specific verifiable source Sources must be as specific as possible in documenting all evidence provide source of data type of research and the time period covered Do not include any agency names in your sources This should be referenced as Agency Research with any other relevant information Euro Effies and jurors reserve the right to verify the data with the source referenced 2 Agency names The Euro Effies is an agency blind competition Therefore agency names should not be cited in the online entry form evidence of results or any other materials that will be seen by judges Please ensure that any files uploaded do not contain the name or logo of the agency 3 Incomplete entries Your entry should only be submitted when all parts of the online entry form have been fully completed If you have no

    Original URL path: http://www.euro-effie.com/html/entry-rules.asp (2016-02-14)
    Open archived version from archive



  •