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  • The 2015 ISPA Conference & Expo Professional Development Sessions – Skill Sharpener | International Spa Association
    any industry you can always learn something new that will improve your management skills and your customers experience As Thomas Edison once said life itself is an institute of learning Our Skills Sharpener sessions will teach surprise and inform anyone who has an interest in improving their business which we assume is everyone Whether you are a seasoned pro looking to expand business revenue or a starter looking to broaden your knowledge of best practices there is something in this series for everyone Skill Sharpener Growth is Optional It Is Up to You Dive into a six step approach to realizing your full potential with spa industry leader Jean Kolb Assess your currently reality and develop action steps to implement immediately to make a change Monday October 19 8 9 am Spas and Technology There s an App for That The change of pace in technology communications and customer interaction can be intimidating Let Dr Pamela Peeke guide you through the latest development in the health and wellness world and help you to decide what spa tech concepts can elevate your business Tuesday October 20 8 9 am Get it Done From Vision to Action in Three Steps Project planning is a crucial business skill having the vision is one thing putting it into practice is another Kristine Huffman will give you the skills you need to effectively plan and execute everything from a minor procedural change to a complete business overhaul Tuesday October 20 2 30 4 pm Social Media Productivity Tools The Cure for Social Media Overload Effective social media is easy right Not so fast Social media platforms give businesses great opportunities and a host of new problems Let web marketing expert Heather Lutze guide you through the social media maze how to do it right and

    Original URL path: http://experienceispa.com/blog/item/the-2015-ispa-conference-expo-professional-development-sessions-skill-sharpener (2016-02-01)
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  • The 2015 ISPA Conference & Expo Professional Development Sessions – Employee Impact | International Spa Association
    the chance to plan sessions that best fit their professional needs and their schedules This week we are looking at Employee Impact No matter what size your business is incentivized and happy employees will make the difference between success and failure Staff that is committed to their own work careers and professionalism and also inspired by management will help to retain customers increase revenue and stay longer all of which will improve profitability and stability These sessions will give attendees real world focused and practical ideas that can be immediately applied to their business and most importantly to their staff Each session presenter will share their strategies that have created tangible results and leave attendees with new tools to more effectively manage their staff create winning employee benefits and boost long term results Employee Impact Ramp Up New Hires Fast and Keep Them Forever Getting the right people is the first step keeping them is the second HR consultant Merit Gest will walk attendees through one of the most important yet more overlooked aspects of staffing training keeping and retaining those new hires you work so hard to find Monday October 19 8 9 am Strengthening Your Bottom Line by Elevating Your Employees Happiness Petra Kolber creates flourishing enthusiastic and happy workplaces and she can do the same for your business Elevating workplace enjoyment and happiness is a crucial business skill that will provide immediate results Tuesday October 20 2 30 4 pm Increasing Sales and Employee Performance Through Effective Goal Setting that Minimizes Self Sabotage Tanya Chernova has been inspiring the beauty industry for 20 year Discover ways to push your business to the next level and set goals that drive your bottom line by creating and maintain a motivated driven team Wednesday October 21 3 4 pm Master

    Original URL path: http://experienceispa.com/blog/item/the-2015-ispa-conference-expo-professional-development-sessions-employee-impact (2016-02-01)
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  • The 2015 ISPA Conference & Expo Professional Development Sessions – Mindful Marketing | International Spa Association
    time is limited at Conference and planning ahead is crucial so we ve split the Professional Development Sessions into five categories We ll cover each of them over the next five weeks starting today with Mindful Marketing Marketing is one of the most important aspects of running a spa business any business for that matter but with so much information available it s often difficult to know where to start These sessions will give attendees real world focused and practical ideas that can be immediately applied to their business their brands and their personal networking Each speaker will share their strategies that have created tangible results and leave attendees with new tools to effectively market their businesses and themselves Mindful Marketing Public Relations and the Art of Vintage Marketing Darlene Fiske walks us through what some might consider a dying art talking to people face to face It might sound like a no brainer but master these skills and you will stand out as a business leader Monday October 19 8 9 am Big Branding Small Dollars Grow Any Spa Like a Billion Dollar Brand Gerry O Brion prepares you to attract new clients and convert them into loyal customers in a five step process His strategies will help product real and profitable results for your spa Tuesday October 20 8 9 am Get Gift Card Savvy Maximizing the Power of Gifting Patti Biro will teach attendees how to make the most of gift cards and certificates This crucial part of sales can be a minefield if handled wrongly but a gold mine if done right Wednesday October 21 8 9 am Achieve Your Dreams Steps to Turn Your Vision Into Success Let Boldijarre Koronczay paint a complete new vision for you and your business through positivity work ethic health

    Original URL path: http://experienceispa.com/blog/item/the-2015-ispa-conference-expo-professional-development-sessions-mindful-marketing (2016-02-01)
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  • Why participate in the ISPA Media Events? | International Spa Association
    media outlets Learn firsthand why ISPA member Kohler Waters Spa participates and hear what insights their Communications Leader Public Relations Leslie Stachowiak has to share Kohler Waters Spa has participated in the ISPA Media Events for many years both in New York and most recently in Los Angeles This is a media event we mark on our calendars every year looking forward to the experience ISPA provides and the quality media their team works had to secure This event gives our spa team the opportunity to have one on one conversations with media and influential people in the industry while showcasing Kohler Waters Spa and our in booth service Participating in the ISPA Media Events has given us exposure to top tier media Our team has participated in onsite interviews with the Associated Press American Spa and Fox News in addition to being interviewed for pieces journalists are working on running at later dates The networking and opportunity to meet with these media in person is priceless To top it off ISPA always hosts the event at a desirable location with the most thoughtful experiences for media making them excited to come to the event and interact with everyone participating

    Original URL path: http://experienceispa.com/blog/item/why-participate-in-the-ispa-media-events (2016-02-01)
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  • Attending a conference is a high-return investment | International Spa Association
    your message out but there is nothing quite like face to face communication with industry peers Conferences particularly in the spa industry where participants are spread over a very wide geographical area are a great way to make real contacts learn about new products and develop growth ideas for your own business No matter how confident you are in your own abilities there is always something to take home from a conference that will improve your business So what are the top five reasons for going to a conference Everyone has a different reason for going but here are our top considerations Learn It s impossible to know too much about your business and your industry but it is perfectly possible to know too little Conferences are an unrivaled learning experience Network Networking is not only about meeting other people it s about putting your own face forward and representing your business Networks have many uses not least of which is finding experienced people with whom ideas and advice can be shared Discover Products and technology are always changing and nobody can afford to remain unaware of the latest developments A conference allows a business owner to get an update on the latest innovations try out new products and be better informed to make those crucial investment decisions Achieve Experienced professionals make plans for a conference they don t just turn up hoping something will happen A major benefit from a conference comes from executing follow up communication plans for all of those business cards you will collect it is also a great business habit that will achieve an immediate return on investment Enjoy Running your own business and rewarding hard working staff is not easy Attending conferences allow businesses to fully engage staff improve retention and continued professional development

    Original URL path: http://experienceispa.com/blog/item/attending-a-conference-is-a-high-return-investment (2016-02-01)
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  • Make sure you celebrate Global Wellness Day 2015 | International Spa Association
    in our industry should do their best to take part in Global Wellness Day As it happens it s tomorrow June 13 th We have witnessed a surge in demand for wellness related treatments in the spa industry And no wonder depression can lead to a myriad of health problems including sleep deprivation obesity and stress It s no exaggeration to say that these issues can cause immense harm to people and strain already stretched healthcare budgets The good news is that exercise healthy eating and spiritual nourishment are proven cures that the spa industry can play a significant role in providing The main aims of the day are To recognize the value of our lives To pause and think even if for just one day of the year To be free from the stress of everyday city life and bad habits To make peace with ourselves To raise awareness about living well and increase motivation not just for today but for the remaining 364 days of the year In just three years Global Wellness Day founder Belgin Aksoy s dream to tackle depression now has 49 ambassadors spanning across five continents and 52 countries Here at ISPA we have

    Original URL path: http://experienceispa.com/blog/item/make-sure-you-celebrate-global-wellness-day-2015 (2016-02-01)
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  • Exploring the past, present and future | International Spa Association
    celebrates its 25th anniversary this year it is amazing to look back at the rich twenty five year history that has propelled ISPA to where it is today Each year has brought new innovations and these contributions have significantly shaped the spa industry The ISPA Innovate Awards were created to highlight the most innovative products business practices and experiences relative to the spa industry and they are returning in 2015 to continue this tradition We hope you ll participate to celebrate the wonderful achievements and accomplishments of spa professionals from across the globe If your organization has recently unveiled an innovation in one of the three categories eligible for the Innovate Awards be sure to apply online before June 5 for consideration Once you apply the fun doesn t stop there Each individual submission will be voted upon by ISPA members in order to determine the 2015 ISPA Innovate Award recipients Join us at the 2015 ISPA Conference Expo in October and mark your calendars for the honoring of the Innovate Award recipients during the General Session on Wednesday October 21 Applying only takes a few minutes but you won t want to miss this opportunity to be recognized for

    Original URL path: http://experienceispa.com/blog/item/exploring-the-past-present-and-future (2016-02-01)
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  • Apply for the ISPA Board of Directors | International Spa Association
    helpful in getting me acclimated to the ins and the outs very early Q What would you like ISPA members to know about the work of the ISPA Board A Serving on the ISPA Board requires high engagement from all members as the board works together to help shape the future of the spa industry Board service is slightly different than the day to day hats many of us wear and it is important to remember the ISPA Board is the leadership of the association that shares their vision and strategic expertise to continue to move ISPA forward with the support of the operational staff in Lexington Ky Q During your board service what was your proudest accomplishment A Leading ISPA during very turbulent economic times The ISPA Board always has strong individuals so we had to work together and collaborate to make the best financial decisions that would sustain ISPA for the future Sometimes that involved lively dialogue but in the end ISPA is much stronger today because of the decisions we made in 2009 and beyond Q What was your greatest take away from serving on the ISPA Board of Directors A If you want to make a difference and if you want things to change or improve you have to jump in and truly be engaged Being on the board is not casual dating it is an engagement and a commitment that you are making to contribute at the highest level Q What was you most memorable experience with the ISPA Board A Sitting in Café du Monde about to eat a beignet when Lynne McNees blew the powdered sugar off the beignet and into my face I had glasses on so when I removed them it made for quite the belly laugh amongst the board members

    Original URL path: http://experienceispa.com/blog/item/apply-for-the-ispa-board-of-directors (2016-02-01)
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