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  • Felten & Compagnie AG - Agentur für "content-driven communication" | Case Study – NaturEnergie - Euro08
    Viewing events Verification of the legal situation UEFA GEMA etc Evaluation of potential medialisation Content concept Co operation with the Südbadischer Fussballverband football association and local soccer clubs who organised street soccer tournaments before the Euro matches Use of the common image dimensions regional bonded and likeable Implementation Integrated communication of the indoor public viewing tour according to the elaborated concept brochure European champion with energy Distribution in about 250

    Original URL path: http://www.feltencie.com/en/expertise/casestudies/naturenergie_euro08.html (2016-02-16)
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  • Felten & Compagnie AG - Agentur für "content-driven communication" | Case Study – WestLB
    Inquiry of the interests and the leisure time activities of particular target groups competitor and topic analysis to draw conclusions for the development of a sponsoring concept in selected sports Content concept With regard to the communication goals and the competitor and topic analysis the following sports were examined closer ski jumping Ski alpine Tennis Ice hockey Basketball Conclusion Ice hockey best met the defined goals Implementation Determination of the

    Original URL path: http://www.feltencie.com/en/expertise/casestudies/west_lb.html (2016-02-16)
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  • Felten & Compagnie AG - Agentur für "content-driven communication" | Case Study – BASF
    regarding the affinity to the client s philosophy and the defined goals Conclusion Choice of the topic Voluntary engagement for our community in sports Content concept Voluntary award that appreciates the voluntary helpers in sports Thank you event in the SAP arena with 20 000 guests from regional clubs Furthermore prices in the amount of EUR 50 000 Implementation Press to launch the initiative Use of integrated promotional tools website

    Original URL path: http://www.feltencie.com/en/expertise/casestudies/basf.html (2016-02-16)
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  • Felten & Compagnie AG - Agentur für "content-driven communication" | Case Study – Fussball-WM 2006, Winterolympiade Torino2006, Fussball-EM 2008
    financially strong companies FIFA sold the ticket distribution rights to iSe Felten Cie managed to negotiate a sales agreement with iSe and procured approx 1 000 tickets to its customers UEFA sold the ticket distribution rights to IMG Felten Cie connected 4 clients from 2006 Olympic Games Direct purchase of tickets and co operation with the IIHF for hospitality programs Objective To create a premium platform for customer acquisition and

    Original URL path: http://www.feltencie.com/en/expertise/casestudies/hospitality.html (2016-02-16)
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  • Felten & Compagnie AG - Agentur für "content-driven communication" | Case Study – LGT Capital Management
    strengths and weaknesses of the LGT Capital Management and its products respectively Conclusion Selection of the academic topic Behavioral Finance Content concept Content driven integrated communication concept including all communication instruments advertisement PR internet trade fares etc Commitment of the external testimonials Prof Dr Kahneman and Prof Dr Vernon Smith both Nobel laureates in economics 2002 as well as Prof Dr Werner de Bondt international expert for Behavioral Finance Furthermore integration of internal experts on the side of the academics Implementation Thematic brochures and advertisements Lectures on Behavioral Finance private and public events and speeches at trade fares together with the Nobel laureates Media co operations as well as PR measures accompanying the events Behavioral Finance Website at the University of St Gallen HSG Sponsorships of research in Behavioral Finance at the George Mason University USA and the University of St Gallen HSG Switzerland Results sorted by performance indicators PI PI turnover market share Out performance regarding fund volume of the lead product 330 vs market 76 3 Substantial increase of the assets under management in both areas institutional clients as well as private banking private wealth management of the LGT Group Broadening of the institutional and private client base

    Original URL path: http://www.feltencie.com/en/expertise/casestudies/lgt.html (2016-02-16)
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  • Felten & Compagnie AG - Agentur für "content-driven communication" | Case Study – Erdgas als Treibstoff
    interviews expert talks and desk research Conclusion The topics low priced and clean should be communicated actively and credibly Concept Parallel communication strategy via general public and automobile trade bottom up and top down Implementation First price comparison study in Europe together with the Zurich University of Applied Sciences ZhaW Sponsorships of the University of Zurich Prof Dr Wilfried Haeberli and meteorologist Jörg Kachelmann Active PR Study results content of the partnership data of credible partners ZHaW Swiss federal laboratories for Materials Testing and Research EMPA etc Media co operations with mass media within the scope of events and exhibitions Direct mailings including sweepstakes to fleet owners Periodic newsletter for the specialised public Target group specific events within the framework of the special exhibition innovative mobility at the Zurich Car Show Sales team training for car dealers including a sales competition Race Night for car dealers with natural gas go carts Sponsorship of the Schweizer Alpen Club SAC and Meteomedia Community marketing in collaboration with the SAC Sponsorship of climat related research at the University of Zurich Results sorted by performance indicators PI PI turnover market share Natural gas car sales Annual growth of 100 2004 2008 Increase of natural

    Original URL path: http://www.feltencie.com/en/expertise/casestudies/erdgas_ostschweiz.html (2016-02-16)
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  • Felten & Compagnie AG - Agentur für "content-driven communication" | Case Study – Villa am Fluss
    interests and possible contents Content concept Sponsorship of the Germany tour of Chris de Burgh together with Sat 1 and Freizeit Revue Launch of the partnership within the framework of Prowein the leading whine exhibition for the specialised public Integration at the POS on pack promotions and presence in specialised media PR in mass media with the wine connoisseur Chris de Burgh as well as Meet Greet at concerts Implementation

    Original URL path: http://www.feltencie.com/en/expertise/casestudies/villa_am_fluss.html (2016-02-16)
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  • Felten & Compagnie AG - Agentur für "content-driven communication" | Case Study – Belmont Trocken (Sekt)
    Increase of the regional brand presence Increase of sales Content concept Realisation of events Electronic Kingdom Tour Use of the Loveparade 2003 as an emotional platform Implementation Presentation and beverage service at events of the Electronic Kingdom Tour 2003 Positioning trendy sparkling wine for young consumer brand awareness trough event announcements Print co operations with regard to high target group affinity Results sorted by performance indicators PI PI market share

    Original URL path: http://www.feltencie.com/en/expertise/casestudies/belmont_trocken.html (2016-02-16)
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