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  • Felten & Compagnie AG - Agentur für "content-driven communication" | Case Study – Black Tower
    a market test in Germany Positioning of Black Tower as an in drink within a young trendy target group To identify starting points for regional activities with regard to the regional food retailing Content concept Direct address of the target group without wastage Implementation of an event sponsorship within the framework of the biggest German indoor event Mayday 2003 Implementation Sampling and on site sales Media co operations in advance

    Original URL path: http://www.feltencie.com/en/expertise/casestudies/black_tower.html (2016-02-16)
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  • Felten & Compagnie AG - Agentur für "content-driven communication" | Case Study – AXA Winterthur
    Affairs Awards Case Studies Development and implementation of communication components in the area of Financial provisions for retirement Client AXA Winterthur Scope Financial provisions for retirement Objective To establish knowledge of the worldwide study AXA Retirement Scope in the Swiss constituencies To develop concise communication modules Implementation Development of text for a brochure and further PR material in the framework financial precautions for retirement Resultate The medialisation of the content

    Original URL path: http://www.feltencie.com/en/expertise/casestudies/axa.html (2016-02-16)
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  • Nadine Wolf
    Arts in Social Science Content competence Sports New Media CSR Science Culture Skills Analysis Strategy Concept Realisation Events Controlling Our Team The following consultants are in charge of the customer support and look forward to your contacting Jean Baptiste Felten

    Original URL path: http://www.feltencie.com/en/team/nadine_wolf.html (2016-02-16)
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  • dwms-workshop
    ZHaW beobachtet den Trend dass Kunden dies mehr und mehr durchschauen und der Erfolg solcher Massnahmen deshalb sinkt In der Folge suchen immer mehr Schweizer Unternehmen nach kreativeren und effizienteren Wegen um Kunden emotional zu gewinnen und zu binden Die diesjährige repräsentative Swiss CRM 2009 Studie hat sich der Emotionalisierung als Schwerpunktthema angenommen und zeigt über plakative Einzelbeispiele hinaus den Status Quo der Emotionalisierung im CRM von Schweizer Gross und

    Original URL path: http://www.feltencie.com/en/dwms-workshop.html (2016-02-16)
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  • PerforMindTM
    decision makers of the client to define specific objectives and criterias incl Key Performance Indicators called KPI s PerforMind helps you to answer these questions and weight them PerforMind automatically creates a first evaluation tier incl online questionnaire based on your individual priorities and objectives Sponsorship seekers are able to answer specific defined questions to propose their property to your company Furthermore the know in detail what the sponsor is looking forward not only based on a guidelines page Obviously you are able to sent the questionnaire link individually to properties you would like to support At the same moment when a online questionnaire has been filled out and the proposal is being sent a new proposal field shows up on the sponsors screen This proposal has automatically been evaluated based on your criteria You can save up to 80 of your time with PerforMind and save money by supporting only those properties which support your objectives On top of that you can directly correspond with sponsorship seekers through the tool based on different letter models e g you can tell them straight away that their proposals is currently being evaluated Therefore this process can be upgraded for external and internal constituencies by a positive brand experience for these sponsorship seekers A summary of each proposal file is automatically generated in the system and allows thus internal decision makers to define next steps very fast without leaving their office Once the decision has been made different letter models allow a consistent and efficient answer to each of the proposal PerforMind is used by our international clients also in CSR social initiatives giving etc Based on your individual objectives and KPI s your existing partnerships can be analysed and evaluated with PerforMind too Each partnership is saved in PerforMind and can

    Original URL path: http://www.feltencie.com/en/services/PerforMindTM_Neu.html (2016-02-16)
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