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  • Felten & Compagnie AG - Agentur für "content-driven communication"
    Jobs Press Events Partner Network Contact Links Press Clippings in English For press clippings in German please visit here Professional Articles in English Journal of Sponsorship Is sponsorship planning on a par with classic media planning Volume 2 Number 4

    Original URL path: http://www.feltencie.com/en/aboutus/press.html (2016-02-16)
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  • Felten & Compagnie AG - Agentur für "content-driven communication"
    Profile Jobs Press Events Partner Network Contact Links Our Profile Jobs Press Events Partner Network Contact Links Events CAS Sponsoring Management Course Zurich University of Applied Science Winterthur Learn more

    Original URL path: http://www.feltencie.com/en/aboutus/events.html (2016-02-16)
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  • Felten & Compagnie AG - Agentur für "content-driven communication"
    ASA www swa asa ch Trade association for sponsoring FASPO www faspo ch and www xing com net faspo Wemf AG for advertising media research www wemf ch European Sponsorship Association ESA www sponsorship org Photomuseum Winterthur CH www fotomuseum ch ANC Sports Ltd Westchester USA www ancsports com Japan Sports Marketing Tokio JP www jsm jp Pool Active cooperation with designers in Paris Hamburg Munich and Zurich getunik Webpublishing

    Original URL path: http://www.feltencie.com/en/aboutus/partner_network.html (2016-02-16)
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  • Felten & Compagnie AG - Agentur für "content-driven communication"
    Events Partner Network Contact Links Our Profile Jobs Press Events Partner Network Contact Links Contact Stadthausstrasse 53 CH 8400 Winterthur Tel 41 52 203 80 10 Fax 41 52 203 80 13 E Mail Web www feltencie com Bus routes

    Original URL path: http://www.feltencie.com/en/aboutus/contact.html (2016-02-16)
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  • Felten & Compagnie AG - Agentur für "content-driven communication"
    2 MB Fankultur und arbeit Bestandesaufnahme BASPO 2008 CHF 15 www basposhop ch Felten Cie on Facebook Felten Cie on LinkedIn Exciting Themes Alps hiking www sac cas ch German Soccer League www bundesliga de Coalition of Global Commons www global commons org German Icehockeyleague DEL www del org Electronic Sports League www esl eu Natural gasoline as fuel www erdgasfahren ch CAS Sponsoring Management www zkm zhaw ch sponsoringmanagement

    Original URL path: http://www.feltencie.com/en/aboutus/links.html (2016-02-16)
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  • Felten & Compagnie AG - Agentur für "content-driven communication"
    the measures that carry your message to the target group building up positive emotions sympathy and preference for your product Our working process To identify relevant themes As an independent consultant we try to identify your values that drive your company as well as your clients in a first step From there we develop the theme the content that is of interest for your clients and matches your brand Our activation model X Changing media use An interconnected world changes the media use The different profiles diverge strongly While elderly target groups rather can be reached via printed media an TV the younger target groups are more likely to use the internet mobile media or to visit events Learn more about this topic Accordingly since 2001 the proportion of internet users older than 14 years has increased from about 35 to over 60 Meanwhile the circulation and reader figures of print media have further decreased A research study in the USA shows that 43 of the TV audience is talking on the phone or reading the paper while watching TV Because of these facts the wastage of classic campaigns reaches a new level Perception What do people do while they X Medialisation of the content and increase of brand value In the course of the medialisation of a topic we also consider the media use of the consumer We look for and or raise data about the relevant target group data that characterise the people and their values That way we identify the most effective communication cannels Learn more about this topic In highly competitive and transparent markets differentiation towards the competitors can be achieved either via price or via emotional and customer orientated positioning In this case key to success is relevant content A process orientated communication strategy allows

    Original URL path: http://www.feltencie.com/en/new_methods/index.html (2016-02-16)
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  • Felten & Compagnie AG - Agentur für "content-driven communication"
    and competence Sport The colour orange Symbolic colour for optimism and joy of life Signalises open mindedness sociability juvenileness health and self confidence Science The colour yellow Communicates light and joy Stands for knowledge wisdom rationality and logic Environment The colour green Colour of the grass and the forest A calming colour Stands for generosity security harmony hope and regeneration of life Culture and Art The colour purple A dignified

    Original URL path: http://www.feltencie.com/en/expertise/index.html (2016-02-16)
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  • Felten & Compagnie AG - Agentur für "content-driven communication"
    schaffen mit Sponsoring Nr 10 11 26 03 2009 PDF 557 KB Handelszeitung Die Schaffung von Vertrauen in Zeiten der Konfusion Nr 10 2009 PDF 363 KB Horizont Gerade die Kleinen leisten auf Vereinsebene sehr viel 10 2009 JPG 975 KB Marketing 2009 CSR gewinnt Vertrauen PDF 162 KB Mit prozessorientierter Kommunikation Marken und Unternehmenswert erarbeiten PDF 930 KB Journal of Sponsorship Defining industry standards for sponsorship performance a german perspective September 2007 Vol 1 Nr 1 PDF 12 0 MB Persönlich Blau Die gesellschaftliche Verantwortung von Unternehmen Juli August 2007 PDF 94 KB Sponsoring Jahrbuch 2007 New Business Auf allen Ebenen der Marktkommunikation aktiv das Eishockeysponsoring der WestLB PDF 2 0 MB Sponsoring Jahrbuch 2007 New Business You are the champions ein Fallbeispiel für ein emotionales Sponsoring Engagement PDF 159 KB Sponsoring Jahrbuch 2006 New Business Erfolgreiches Wissenschaftssponsoring Praxisbeispiele belegen die Wirksamkeit wissenschaftlicher Sponsorings PDF 4 4 MB Handelszeitung content driven communication Innovative Marktkommunikation Nr 45 08 11 2006 PDF 240 KB Skills Analysis Concept Lead in realisation Controlling Other engagements Member of the Research Group Marketing of the Schmalenbach Association German Association of Business Economics Vice President of the Sponsorship Association FASPO German speaking countries in Europe Project

    Original URL path: http://www.feltencie.com/en/team/jean-baptiste_felten.html (2016-02-16)
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