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  • Making of a smart store | The Financial Express
    seamless experiences across all channels From digital kiosks which allow for browse and buy from its e store to augmented reality based dressing rooms in a number of select stores in Mumbai the retailer is working on a host of technologies Shoppers Stop s magic mirror enables customers to swipe through 1 500 products says Govind Shrikhande customer care associate MD Shoppers Stop We believe an omni channel retail experience is the way to go In line with this we are digitising our stores to increase customer convenience Future Group which operates Big Bazaar is digitising its stores and running a pilot for technologies like virtual mirrors and digital signages to address painpoints related to in store shopping The company has opened Big Bazaar Gen Nxt stores in Noida and Mumbai These stores are central to the innovative practices being adopted by the company Apart from recently running a pilot for valet billing to address cashiering issues in these two stores the retailer is working on a closed group pilot to make signages in digital forms on retail shelves For a full range retailer instant price promotions are important We are working on a system where the digital display takes product pricing directly from the system This will help us do happy hour pricing says Sadashiv Nayak CEO Big Bazaar The retailer is also putting televisions on end caps to highlight offers and how to videos It plans to introduce these technologies in half of the new stores to be launched this year Beyond the usual suspects In store digital innovation is not restricted to apparel brands department chains or supermarkets Even eyewear brands like Titan Eye Plus and automobile brands are changing the way they engage with consumers These players are revisiting in store painpoints to engage consumers digitally inside stores Tata Group s Titan Eye Plus which operates 350 stores and caters to more than one million customers introduced lens tablets as a pilot in eight stores in Bengaluru last year The idea was to address the low awareness levels among consumers when it comes to lenses because of which they tend to delay purchases The application recommends lenses to customers as per their lifestyle The company plans to introduce this in another 70 stores Statistics show that the lens tablet is leading to higher conversion as we are able to engage the multi screen shopper and help her make a purchase decision quickly says Vandana Bhalla head marketing Titan Eye Plus While luxury passenger carmakers like Audi and BMW are frontrunners in retail innovation what is changing the game is the adoption of technology at the retail level by mass segment players Companies like Honda Motorcycle Scooter India HMSI Maruti Suzuki India MSIL and Tata Motors are creating a whole new brand perception through cutting edge technology in their dealerships While MSIL has launched NEXA a paperless dealership to cater to the premium segment Tata Motors has installed interactive kiosks in select dealerships to help consumers understand

    Original URL path: http://www.financialexpress.com/article/industry/companies/making-of-a-smart-store/202090/ (2016-02-08)
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  • In Perspective: Lessons from the West | The Financial Express
    store staff free for other activities A step up Puma is using virtual trials for its apparel products by having a customer take images of herself in specific positions and then mapping styles on their own images to visualise how they might look While it needs more work this is still a more developed product browser technique from the customer s point of view The next levels augmented reality trials and virtual fit are more sophisticated at creating simulations of a selected garment image draping and falling on the customer s body even as he or she moves normally Imaging and texturing of the simulated garments is technically challenging and expensive Nevertheless retailers such as Polo Ralph Lauren are finding it worthwhile to investigate these new technologies as these reintroduce the much needed theatre that is integral to a successful retailer For the customer virtualisation expands the number of items taken into the trial room and creates convenient product discovery For retailers the benefits multiply Inventory can be optimised and there is reduced handling and shrinkage This improves conversion and transaction values reducing space and costs of physical trial rooms and increasing the number of customers serviced especially at peak traffic times Another advantage is the data captured while the customer is in the store which can be linked to future promotions Valuable intelligence such as what is being tried and for how long can help the retailer gauge demand patterns and adjust pricing and promotions However hurdles to virtualisation remain including data input accuracy product accuracy and the technical capabilities A big concern is whether technology is intuitive and seamless or does it get in the way of the shopping experience Remember technology is a novelty transformation of business processes organisational capabilities and behaviours must happen as well By Devangshu Dutta The author is chief executive Third Eyesight First Published on January 26 2016 12 52 am Please Wait while comments are loading Calculators Tax Calculator House Loan Calculator Financial Planner Inflation Planner Pension Calculator Employee PF Calculator Equity Screener Auto Loan Retirement Plan Savings Investment Guidance Videos BMW 7 series Merc S600 showcased at Auto Expo 2016 Auto Expo 2016 Maruti Suzuki Ignis Baleno RS unveiled Auto Expo 2016 Toyota Innova Crysta MPV makes its India debut Auto Expo 2016 New Hyundai Tucson SUV revealed Galleries IPL 9 auction Market Capitalisation Employment index Vegetable oil import BSE Sensex more PM Narendra Modi inaugurates Paradeep oil refinery Top 10 takeaways Sunny Deol starrer Ghayal Once Again box office collections soar to Rs 14 85 cr by day 2 New Mahindra cars at the Delhi Auto Expo 2016 In the news PM Narendra Modi inaugurates Paradeep oil refinery Top 10 takeaways Sunny Deol starrer Ghayal Once Again box office collections soar to Rs 14 85 cr by day 2 India s biotech moment A made in India Zika virus vaccine Sanam Teri Kasam collections at Rs 1 25 cr Valentine s Day booster shot missing New Mahindra cars at the

    Original URL path: http://www.financialexpress.com/article/industry/companies/in-perspective-lessons-from-the-west/202089/ (2016-02-08)
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  • Ad-dendum by Sanjay Tripathy: How original is your branded content? | The Financial Express
    ensuring your content stands out in the sea of information is creating relevance Content needs to be in line with your consumers requirements as well as the brand s larger role in their lives This is the way to create both stickiness as well as top of mind recall Brands must create conversations In this digital age consumers are creating consuming and surfacing more content serving as both our competitors and collaborators thus creating opportunities for brands to be a part of this conversation Having said that the art of creating and joining conversations isn t easy Brands need to work for it by infusing a little bit of magic back into creating content and not simply repurposing their advertising Social media is one of the most important tools for marketers to create the best content for their brand Everyone is on all or at least most of the social networking sites making it an ideal place to not only understand your consumer but also target them through your content Build your brand culture through this medium and tap consumer behaviour to turn it to your advantage User generated content will help brands stay in tandem with their consumers Due to smartphones word of mouth has evolved from one on one discussions to broadcasts that visualise high quality experiences Brands must figure out how to prompt their consumers beyond merely talking and encourage them to showcase their whole networks The use of specific campaigns Keeping tabs on the performance of your content through specific campaigns is crucial for the brand If the campaign is over performing capitalise on that success with follow up campaigns So if a Facebook post of your brand sees a particularly high engagement take it to the next level by creating a poll or a contest If that too does well add infographics with content to the equation followed up by something interactive like a game or an event that will not only continue to sustain the momentum but can also lead to brand retention Thereby you will loop in the consumer feedback you receive to create more engaging content It s good to create content that is interesting But what really makes the consumer relate to the brand is context It s not just about tying content back through products but about incorporating your brand voice to set up the content If we want consumers to spread the content we have to find a way to re introduce creativity and originality The author is senior EVP marketing products digital and e commerce HDFC Life First Published on January 26 2016 12 47 am Please Wait while comments are loading Calculators Tax Calculator House Loan Calculator Financial Planner Inflation Planner Pension Calculator Employee PF Calculator Equity Screener Auto Loan Retirement Plan Savings Investment Guidance Videos BMW 7 series Merc S600 showcased at Auto Expo 2016 Auto Expo 2016 Maruti Suzuki Ignis Baleno RS unveiled Auto Expo 2016 Toyota Innova Crysta MPV makes its India debut Auto

    Original URL path: http://www.financialexpress.com/article/industry/companies/ad-dendum-by-sanjay-tripathy-how-original-is-your-branded-content/202082/ (2016-02-08)
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  • “IPL frenzy adds the right tone to my role” | The Financial Express
    Soka Gakkai which includes meeting co members for study sessions or chanting 4 The toys I am not really a person who loves gadgets but I cannot do without my iPhone 6 5 The logos Brands that form part of my daily life are Zara Mango Charles Keith Anokhi and Cottons Other brands include Ralph Lauren BobbiBrown and Dolce Gabbana First Published on January 26 2016 12 45 am Please Wait while comments are loading Calculators Tax Calculator House Loan Calculator Financial Planner Inflation Planner Pension Calculator Employee PF Calculator Equity Screener Auto Loan Retirement Plan Savings Investment Guidance Videos BMW 7 series Merc S600 showcased at Auto Expo 2016 Auto Expo 2016 Maruti Suzuki Ignis Baleno RS unveiled Auto Expo 2016 Toyota Innova Crysta MPV makes its India debut Auto Expo 2016 New Hyundai Tucson SUV revealed Galleries IPL 9 auction Market Capitalisation Employment index Vegetable oil import BSE Sensex more PM Narendra Modi inaugurates Paradeep oil refinery Top 10 takeaways Sunny Deol starrer Ghayal Once Again box office collections soar to Rs 14 85 cr by day 2 New Mahindra cars at the Delhi Auto Expo 2016 In the news PM Narendra Modi inaugurates Paradeep oil refinery Top 10 takeaways Sunny Deol starrer Ghayal Once Again box office collections soar to Rs 14 85 cr by day 2 India s biotech moment A made in India Zika virus vaccine Sanam Teri Kasam collections at Rs 1 25 cr Valentine s Day booster shot missing New Mahindra cars at the Delhi Auto Expo 2016 From Real Madrid to Chelsea Know the top 10 richest clubs Earthquake in Taiwan Magnitude 6 4 quake kills 14 over 100 missing scores injured in Tainan Real Madrid s Cristiano Ronaldo 31 soccer star and entrepreneur All you need to know in 8 slides

    Original URL path: http://www.financialexpress.com/article/industry/companies/ipl-frenzy-adds-the-right-tone-to-my-role/202080/ (2016-02-08)
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  • BrandWagon | The Financial Express
    by day 2 India s biotech moment A made in India Zika virus vaccine Sanam Teri Kasam collections at Rs 1 25 cr Valentine s Day booster shot missing New Mahindra cars at the Delhi Auto Expo 2016 From Real Madrid to Chelsea Know the top 10 richest clubs Earthquake in Taiwan Magnitude 6 4 quake kills 14 over 100 missing scores injured in Tainan Real Madrid s Cristiano Ronaldo 31 soccer star and entrepreneur All you need to know in 8 slides How Zika virus infection can spread From mosquito bites to urine transmission top 5 points to note International Fleet Review 2016 President Pranab Mukherjee reviews naval fleet Asteroid TX68 to pass by Earth on March 5 at 9 000 17 000 km distance NASA Earthquake in Nepal 5 5 magnitude quake injures 15 tremors rock Bihar too Horoscope By Peter Vidal Today 08 Feb This Week 07 Feb 13 Feb SAGITTARIUS Your choices are perfectly clear Loved ones or close companions may be unreasonable but there is probably no escape from emotional tension What you can do however is make a conscious decision to treat all differences of read more Home Markets 2016 02 07 10 49 39 Outlook GDP data Q3 earnings to set market tone GDP IIP and consumer inflation will dictate market movement this week say experts while blue chips SBI and ONGC are also lined up to release their third quarter earnings numbers Sensex end 278 points up on value buying Lupin Vedanta shares surge Top 10 stocks that trended in today s trade Jindal Steel Lupin and more RBI to buy back inflation indexed bonds maturing in 2023 Mutual Fund AUM falls for third straight month in January Companies 2016 02 07 11 47 07 India Post to invest Rs 322 crore to augment parcel capacity In a bid to strengthen its position in the e commerce market India Post has proposed to invest Rs 322 crore till 2019 20 to augment parcel handling capacity through which it projects to earn a revenue of Rs 1 608 crore Facebook bans pages selling medical marijuana in US Aamir Khan loses Snapdeal contract Lupin Q3 net profit dips 12 per cent to Rs 530 crore BSE Institute announces launch of new zone for startups Economy 2016 02 06 19 54 52 Arun Jaitley asks states to step up infra social sector spending Finance Minister Arun Jaitley today said he expects states to increase spending on infrastructure and poverty alleviation schemes as the 14th Finance Commission has devolved higher funds to them Govt approves Rs 17 000 cr highway projects for 9 states Open to idea of separate mechanism for broadcasting cases Arun Jaitley Fattening MGNREGA is a national shame not pride Doubting India s fastest growing GDP stats economists devise their own Tech 2016 02 06 13 34 09 Google engineer builds smart Android powered bathroom mirror A Google engineer has developed a smart Android powered bathroom mirror which automatically displays the latest updates

    Original URL path: http://www.financialexpress.com/author/brandwagon/ (2016-02-08)
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  • “We are keen to explore the kids genre” | The Financial Express
    continue in the ninth season as well With two new teams coming in there is a surety it will be an eight team IPL and that gives confidence to stakeholders We have very strong support from existing sponsors and we are sure that they will continue with us in the future as well We are looking at significant growth and the response has been encouraging With BARC s rural measurement coming in broadcasters are changing strategies What are the plans to beef up your GEC platter I believe that one size doesn t fit all so you can t have one product that will resonate across all NCCS classifications and geographies The major viewership for SET is in urban markets and we are going to try to make the channel and content more accessible to the LC1 markets If we get deeper penetration in rural through that it s fine but it s not by design SAB cuts across NCCS and demographics and therefore that channel appeals both to urban LC1 and rural audiences As far as Pal is concerned we are repeating archival content from SET and SAB which has been working well With the BARC ratings for rural being reported we have seen an uptake in the ratings of Pal and we will continue with that strategy With ESPN coming in how are you going to build up your sports content We have a very strong portfolio of sports which includes international football like Euro 2016 FIFA FA Cup etc Then there is tennis with the Australian Open and the ATP In cricket we have the IPL in basketball we have the NBA and in fight sports we have the UFC TNA and the domestic Pro Wrestling League These will be scheduled on Sony Six both SD and HD and the ESPN channels As we move forward we will acquire more rights The multi sport app and the website with ESPN will launch in mid 2016 ESPN has a strong editorial team and we will leverage that strength and create content We have a lot of live sports content so that coupled with the wraparound shows ESPN creates will make it a strong multi sport offering for fans Digital is also among your key focus areas What are your plans to build up Sony Liv Sony Liv has seen 20 million downloads over the years and in the last three to four months we have done a number of original series each of which has done well We are launching another original series in February Recently we announced our SVOD service where we are offering Bollywood movies on a monthly subscription of Rs 149 In addition Sony Liv will carry live sports and editorial content that will be on the multi sport app We are acquiring rights for Hollywood movies and English shows through third parties We have additional rights for BBC Earth content and that will be a part of Liv In fact we are re launching

    Original URL path: http://www.financialexpress.com/article/industry/companies/we-are-keen-to-explore-the-kids-genre/202079/ (2016-02-08)
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  • Striking an emotional chord | The Financial Express
    husband and wife and an elderly couple Each ad is woven like a story with an emphasis on the insurance benefits The TVC reiterates Cigna TTK s promise to be with the customer by maintaining concern and closeness in good times and bad just like a loved one would Through its campaign it aims to break the mindset that health insurance is relevant only when one is sick Parixit Bhattacharya chief creative officer TBWA says Just like our loved ones think beyond immediate cures and push us to build up our health Cigna TTK supports customers by providing myriad illness and wellness benefits He adds that this product truth allowed the creative team to tap into a wealth of human metaphors that express the bond of caring which the brand shares with its customers It is the narration of relatable human stories that tugs at the heartstrings The ads are a step beyond earlier campaigns wherein the company focussed on an individual s health profile The brand has carried out a similar execution in earlier TVCs without using dialogues and thus employing a subtler way to present its message Earlier Cigna TTK focussed on an individual and his her way to keep fit in its latest campaign the idea of relationships is emphasised Although the campaign is a pleasant way to put across an important message the new ads provide very little distinction when compared to the brand s previous advertising efforts We believe the company could have brought in some innovation in its presentation of the ad film But considering that Cigna TTK marks its entry into Tier II towns with its latest ads this could possibly be the simplest way to connect with its target audience in such markets chandni mathur Chandni Mathur expressindia com First Published on January 26 2016 12 32 am Please Wait while comments are loading Calculators Tax Calculator House Loan Calculator Financial Planner Inflation Planner Pension Calculator Employee PF Calculator Equity Screener Auto Loan Retirement Plan Savings Investment Guidance Videos BMW 7 series Merc S600 showcased at Auto Expo 2016 Auto Expo 2016 Maruti Suzuki Ignis Baleno RS unveiled Auto Expo 2016 Toyota Innova Crysta MPV makes its India debut Auto Expo 2016 New Hyundai Tucson SUV revealed Galleries IPL 9 auction Market Capitalisation Employment index Vegetable oil import BSE Sensex more PM Narendra Modi inaugurates Paradeep oil refinery Top 10 takeaways Sunny Deol starrer Ghayal Once Again box office collections soar to Rs 14 85 cr by day 2 New Mahindra cars at the Delhi Auto Expo 2016 In the news PM Narendra Modi inaugurates Paradeep oil refinery Top 10 takeaways Sunny Deol starrer Ghayal Once Again box office collections soar to Rs 14 85 cr by day 2 India s biotech moment A made in India Zika virus vaccine Sanam Teri Kasam collections at Rs 1 25 cr Valentine s Day booster shot missing New Mahindra cars at the Delhi Auto Expo 2016 From Real Madrid to Chelsea Know the top

    Original URL path: http://www.financialexpress.com/article/industry/companies/striking-an-emotional-chord/202078/ (2016-02-08)
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  • Down, but not out | The Financial Express
    of two children herself Kajol is a representation of this focus and helps the brand communicate the importance of nutrition for young children in a fun and engaging way in order to resonate with young moms The brand has launched a new campaign this year with the actress Or take the example of Dr Oetker India Following the acquisition of FunFoods Dr Oetker India s prime focus is to strengthen its position in the Indian market by extending the brand s reach in retail through strong distribution The FunFoods brand ethos has been embodied perfectly by Sonali Bendre as she is a modern woman who is a new age mother is experimental more aware a trendsetter and a multitasker says Oliver Mirza MD CEO Dr Oetker India Dr Oetker India s mission for 2020 is to be a Rs 500 crore brand in terms of revenue and the top choice among consumers when it comes to sauces and spreads The key insight for the campaign conducted by the company was that an urban Indian family wants to have a more western influence in their daily meals but cannot afford to go out so often Our aim therefore was to drive an emotional connect by showcasing a mother s culinary success story with FunFoods mayonnaise thus taking their position a notch higher within the family from mums to master mums adds Mirza A familiar face Brands feel that the biggest advantage of using a celebrity is that the brand awareness goes up which leads to increased sales A faded actress is still a very familiar face and name Therefore between an unknown model and a known once popular face the latter will lend the brand more visibility and recall in a cluttered market McCain Foods India got Karisma Kapoor aboard two and a half years back while the brand was still evolving It had realised that it needed a brand ambassador to take the message to consumers We have been spreading our marketing mix across print outdoor TV and digital to ensure more visibility across the country Our ambassador Karisma Kapoor has added her star aura to our brand campaign says Gunjan Pandey general manager marketing McCain Foods India The company aims to have a double digit growth and mainly targets SEC A top 50 towns As McCain ambassador and the face of its latest thought leadership initiative on Tomorrow s Mother Tomorrow s Kitchen Pandey feels Kapoor enables a connect with urban contemporary women in the age group 25 45 who are trying to juggle between work family and many other different roles Now consider the incremental benefits of hiring a faded celebrity A good model cost might be 75 lower in comparison but a celebrity brings instant recall and creates a larger than life aura around the brand Adds Bhattacharya One wouldn t get Aishwarya to play the role of the mother in ads but a Sonali will be more apt and affordable Furthermore Sonali is a recognisable face

    Original URL path: http://www.financialexpress.com/article/industry/companies/down-but-not-out/197670/ (2016-02-08)
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