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  • Brand Wagon News:Brand Wagon Newspaper,Brand News in India | - Page 5The Financial Express | Page 5
    model sustainable Online grocery stores Will customers continue to come once the freebies dry up Anushree Bhattacharyya September 8 2015 11 09 AM Online grocery stores are riding primarily on discounts Will the customers continue to come once the freebies dry up The Fuss Around Hyperlocals Arvind Singhal September 8 2015 1 22 AM Even as hyperlocal start ups mushroom how many of them survive will depend on whether they have been founded on sound business and financial accounting principles We live in a do it for me society Mukul Arora Principal SAIF Partners Meghna Sharma September 8 2015 1 20 AM If we look at e commerce in 2008 10 every category had three or four players and out of them a few would raise series A B funding before a leader emerged Whereas in hyperlocal every category has more than 50 players New age planner is a mix of old and new McCann Worldgroup s Suzanne Powers Anushree Bhattacharyya September 2 2015 4 55 PM It all began in 2013 with the global launch of Truth Central at McCann Worldgroup This new division was tasked with unearthing consumer behaviour insights from across the globe a strategic thrust to sharpen the planning function I thrive on organised chaos Banasree Purkayastha September 1 2015 12 01 AM The 3D visualisation tool Kaleido that we recently launched is the perfect example of this Maruti Suzuki S Cross Royal Treatment Banasree Purkayastha September 1 2015 12 00 AM While Maruti Suzuki may be hoping to elevate its brand image with the Nexa showrooms whether the high end customer will play along is the million dollar question The future of journalism Meghna Sharma August 31 2015 11 58 PM Integrated newsrooms have been around for some time but never has the concept been more relevant than now Mobile video entertainment The digital wheel of fortune Anushree Chandran September 2 2015 7 38 PM The mobile video entertainment space is seeing production firms broadcasters telecom operators and video on demand players rolling out varied content to catch the attention of digital audiences Challenges prod me to keep innovating Rajiv Kumar Revlon India Banasree Purkayastha August 25 2015 8 45 AM After Hours with Rajiv Kumar Sales Marketing Director Revlon India Playing Safe Sunfeast Yippee Noodles reassurance ad campaign Meghna Sharma August 25 2015 9 10 AM Yippee is the first instant noodles brand to come out with a reassurance ad Whether sales pick up remains to be seen Out of home is now at the centre of advertising Anushree Chandran August 25 2015 8 55 AM Face off with Mauricio Sabogal CEO Kinetic Worldwide Amit Sarkar COO Kinetic India 1 2 3 4 5 6 7 8 9 10 11 12 13 Editor s Pick How Zika virus infection can spread From mosquito bites to urine transmission top 5 points to note From Real Madrid to Chelsea Know the top 10 richest clubs New Mahindra cars at the Delhi Auto Expo 2016 Videos BMW

    Original URL path: http://www.financialexpress.com/print/brand-wagon/page/5/ (2016-02-08)
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  • Brand Wagon News:Brand Wagon Newspaper,Brand News in India | - Page 6The Financial Express | Page 6
    stay and thrive says KA Srinivasan Meghna Sharma July 27 2015 11 57 PM Amagi s cloud based playout platform allows TV networks to broadcast a channel without using the traditional expensive satellite or fiber says KA Srinivasan co founder of Amagi Media Labs Native advertising yet to catch up in India Anushree Chandran July 28 2015 8 35 PM Native advertising is the new way of engaging with consumers on the web While brands get to break the clutter by being contextual and not just disruptive online publishers benefit as such content can be converted into a viable revenue stream Face Off We have global ambitions for Scatter says Rajan Spiral Anushree Bhattacharyya July 21 2015 12 54 AM Content marketing has been hailed as the hottest marketing platform with global content marketing revenue set to touch 313 billion in 2019 Ad dendum by Akhil Kakroo Video is the future of content marketing July 21 2015 12 52 AM With videos set to capture maximum Internet traffic brands need to incorporate video marketing in their digital marketing arsenal A muffled roar Meghna Sharma July 22 2015 2 50 PM With only 13 Lions 2015 was perhaps the worst year for India at Cannes So what makes India lag behind I detest complacency Banasree Purkayastha July 21 2015 12 48 AM The same job everyday could get tedious but working with Timex has been thrilling as every day requires me to overcome challenges to create a brand that symbolises technological innovation How programmatic advertising is gaining popularity amongst advertisers in India Meghna Sharma and Anushree Bhattacharyya July 23 2015 7 16 PM For marketers looking to target and segment their ads programmatic advertising has emerged as an efficient mode to buy ad inventory using consumer behavioural patterns and analytical tools While e commerce firms are best suited to take advantage of this technology brick and mortar brands are experimenting with it to target the online consumer Mentos Farak Padega ad campaign No full stops Anushree Bhattacharyya July 14 2015 10 23 AM Humour has been a staple in Perfetti s ad campaigns for its various brands But the latest Mentos ads have no connect with the brand nor does it make the viewer laugh Rather it leaves the viewer confused about the brand message Identifying great talent is the best part of the job Jaydeep Burman Founder CEO Faaso s Banasree Purkayastha July 14 2015 10 27 AM One job I am dedicated to is to look for great young at heart talent to build the largest and most loved 1 2 3 4 5 6 7 8 9 10 11 12 13 Editor s Pick How Zika virus infection can spread From mosquito bites to urine transmission top 5 points to note From Real Madrid to Chelsea Know the top 10 richest clubs New Mahindra cars at the Delhi Auto Expo 2016 Videos BMW 7 series Merc S600 showcased at Auto Expo 2016 Auto Expo 2016 Maruti Suzuki Ignis

    Original URL path: http://www.financialexpress.com/print/brand-wagon/page/6/ (2016-02-08)
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  • Brand Wagon News:Brand Wagon Newspaper,Brand News in India | - Page 7The Financial Express | Page 7
    before Face Off Brands need to step outside their comfort zone says Guy Abrahams Anushree Chandran June 23 2015 12 37 AM Why target young trendy women for a coffee machine when you can look at the actual behaviour of new coffee machine buyers Ad dendum by KV Sridhar A week full of surprises June 23 2015 12 35 AM In the last three years the Cannes Lions International Festival of Creativity has gone through a transformation when it comes to story telling Every year we have seen new ideas and new styles of telling those ideas This week expect to see more Born Again Leo Burnett Anushree Chandran June 23 2015 5 11 PM With the new leadership team stepping up the gas on integrated communications Leo Burnett hopes to become one of the top five creative agencies in the world in two years time Can it realise that dream Ad dendum by Arun Iyer Effectiveness or creativity Make your choice June 16 2015 12 59 AM Creating work that creatively solves a business problem should be the aim of the advertising industry But is it sacrificing effectiveness at the altar of creativity After Hours with Rajiv Sethi My job gives me the power to change lives using technology Banasree Purkayastha June 16 2015 12 56 AM I am loyal towards my Macbook Air and also like to keep trying out new smartphones all the time says Rajiv Sethi LOOK UP Anushree Bhattacharyya June 16 2015 12 54 AM CP Plus new campaign makes a boring product interesting with its smart tag line Maggi noddles row Chasing the celebrity Anushree Chandran June 16 2015 12 52 AM THE celebrity endorsement market in India is estimated to be over R3000 crore annually After the ban what can help Maggi regain its brand value Anushree Chandran June 16 2015 1 38 PM Regaining customer confidence isn t easy once consumers have a negative perception of a brand Crisis management requires more than a hurriedly called press conference After Hours I was a big Apple fan but no more says Sachin Bhatia Banasree Purkayastha June 9 2015 12 04 AM There can be nothing one hates about running a business that has got to do with dating The fact that one is making a difference at a social level When challenger brands get disruptive life gets interesting Alan Moseley Anushree Chandran June 9 2015 12 27 AM 180 Amsterdam the Netherlands based creative agency which came under the Omnicom fold almost ten years back stands out for its unusual style 1 2 3 4 5 6 7 8 9 10 11 12 13 Editor s Pick How Zika virus infection can spread From mosquito bites to urine transmission top 5 points to note From Real Madrid to Chelsea Know the top 10 richest clubs New Mahindra cars at the Delhi Auto Expo 2016 Videos BMW 7 series Merc S600 showcased at Auto Expo 2016 Auto Expo 2016 Maruti Suzuki Ignis Baleno RS

    Original URL path: http://www.financialexpress.com/print/brand-wagon/page/7/ (2016-02-08)
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  • Brand Wagon News:Brand Wagon Newspaper,Brand News in India | - Page 8The Financial Express | Page 8
    of fatigue and deja vu among ad professionals No wonder many are choosing to opt out in the quest to re discover themselves Numerology The Future of online entertainment May 5 2015 2 21 AM The Future of online entertainment Helping make a difference in people s lives gives me a kick Sameer Parwani CouponDunia Banasree Purkayastha May 5 2015 1 06 AM You put in your best efforts for months and when it receives a positive response from people it just fills you with a sense of fulfilment Look at China to see the future Jonny Stark Razorfish Anushree Chandran May 5 2015 1 03 AM Jonny Stark is senior vice president Asia Pacific head of brand and real time marketing at interactive agency Razorfish The Net Neutrality debate Paytm and FoodPanda co founders elaborate April 28 2015 12 23 PM Foodpanda s Rohit Chadda on Net Neutrality The simple solution could have been limited free data usage to ensure that those who can t afford to buy data can explore the realms of the internet TAM to WAM is the next move Anushree Bhattacharyya April 28 2015 12 54 AM Face Off with LV Krishnan CEO TAM Media Research E commerce Niche online ventures going where biggies of Amazon Flipkart can t Anushree Chandran April 28 2015 12 25 PM Rising on Flipkart Amazon and others niche online ventures are getting investors to fund their out of the box ideas Tata Sky s Daily Dillagi campaign A date a day Meghna Sharma April 28 2015 12 28 PM Tata Sky s daily love story ad campaign stands out for the direct connect with the daily nature of its new recharge voucher Tracking the brand s performance on social media is addictive Banasree Purkayastha April 28 2015 12 22 AM After hours with Anushree Tainwala Marketing Director Samsonite South Asia Pvt Ltd Being bootstrapped makes it more interesting Banasree Purkayastha April 21 2015 12 06 AM E commerce is a very interesting and exciting space to be in The competition is really fierce and somewhere we chose to become Jabong It s my life Banasree Purkayastha April 21 2015 12 04 AM Jabong s latest ad affirms fashion as a mode of unorthodox expression and gets people talking 1 2 3 4 5 6 7 8 9 10 11 12 13 Editor s Pick How Zika virus infection can spread From mosquito bites to urine transmission top 5 points to note From Real Madrid to Chelsea Know the top 10 richest clubs New Mahindra cars at the Delhi Auto Expo 2016 Videos BMW 7 series Merc S600 showcased at Auto Expo 2016 Auto Expo 2016 Maruti Suzuki Ignis Baleno RS unveiled Auto Expo 2016 Toyota Innova Crysta MPV makes its India debut Auto Expo 2016 New Hyundai Tucson SUV revealed In the news PM Narendra Modi inaugurates Paradeep oil refinery Top 10 takeaways Sunny Deol starrer Ghayal Once Again box office collections soar to Rs 14 85 cr by

    Original URL path: http://www.financialexpress.com/print/brand-wagon/page/8/ (2016-02-08)
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  • Brand Wagon News:Brand Wagon Newspaper,Brand News in India | - Page 9The Financial Express | Page 9
    Sharma March 30 2015 11 49 PM The latest entrant in the general entertainment genre TV from the house of Zee Entertainment Enterprises Ltd Vodafone Test of time Anushree Chandran March 30 2015 11 45 PM The Vodafone ad tells the story of technology and in the process touches hearts Tectonic Shifts Meghna Sharma March 30 2015 11 40 PM With BARC set to roll out its new audience measurement system the television and media industry readies for a brave new world Ad dendum by Tim Lindsay What does it take to win on the biggest stage March 30 2015 11 38 PM Sometimes the smallest of tweaks is all that s needed to unlock that next level and turn an entry from an awards contender to an award winner Spreading APPiness Anushree Bhattacharyya March 30 2015 11 33 PM As more Indians join the smartphone brigade e commerce companies are changing tack with mobile applications taking centre stage Ad Dendum by Arvind Sharma Why would an adman turn an online entrepreneur March 23 2015 11 00 PM The e commerce space involves a heady mix of interests passion for business brands consumer behaviour retailing design and all things related to technology Ad Dendum by Vishal Gondal Thriving on the net March 23 2015 10 55 PM If the power of technology internet and human touch come together it can help a lot of people who stay true to their goal of living an active healthy lifestyle E commerce That special special niche Anushree Chandran March 24 2015 3 08 PM From helping people find a plumber to getting them to chat with their favourite celebrity from offering safety products to helping them connect with God a bunch of enthusiastic entrepreneurs are exploring super niches within the niche space of e commerce Whether the consumer will buy into their ideas is not yet known but they certainly have investors on board Anushree Chandran reports The most important goal is to remove corruption Vijay Shekhar Sharma Founder Paytm Banasree Purkayastha March 16 2015 11 23 PM The most important objective is how we can remove corruption from this country Paytm is all about Indian Premier League Time to celebrate Meghna Sharma March 16 2015 11 21 PM The IPL ad looks at the annual jamboree in a different light from just being an event that ignites much passion to one that kindles a sense of bonhomie and festivities 1 2 3 4 5 6 7 8 9 10 11 12 13 Editor s Pick How Zika virus infection can spread From mosquito bites to urine transmission top 5 points to note From Real Madrid to Chelsea Know the top 10 richest clubs New Mahindra cars at the Delhi Auto Expo 2016 Videos BMW 7 series Merc S600 showcased at Auto Expo 2016 Auto Expo 2016 Maruti Suzuki Ignis Baleno RS unveiled Auto Expo 2016 Toyota Innova Crysta MPV makes its India debut Auto Expo 2016 New Hyundai Tucson SUV revealed In

    Original URL path: http://www.financialexpress.com/print/brand-wagon/page/9/ (2016-02-08)
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  • Brand Wagon News:Brand Wagon Newspaper,Brand News in India | - Page 10The Financial Express | Page 10
    to reality shows pitching budding chefs against each other I look forward to learn something new every day Ranjan Dutt Banasree Purkayastha February 24 2015 12 19 AM I try and treat every day at work as if it were my first day on the job in the sense Friends not foes Anushree Bhattacharyya February 24 2015 12 17 AM Continuing with its tradition of using humour in its advertising Fevikwik s new ad rides on the India Pakistan rivalry to make a point on human bonding Numerology Digital dividend February 24 2015 12 14 AM India s GDP and population In the news February 24 2015 12 11 AM Snapdeal com buys luxury fashion portal Exclusively com India is the only country on the global network to have its own advertisement Wolfgang Will Director Lufthansa Anushree Bhattacharyya February 24 2015 12 10 AM AT a time when the Indian aviation industry is going through much turbulence international carrier Lufthansa Will achhe din dawn Anushree Chandran February 24 2015 12 06 AM Expectations soar for media and entertainment industry as Budget day approaches The not in stores advantage Anushree Chandran February 24 2015 12 02 AM A host of brands have chosen to go for exclusive deals with e commerce platforms And the strategy is paying off with word of mouth creating the necessary buzz online and offline Numerology Bharat bonds with brands February 17 2015 12 45 AM I hate being patient Ashish Kashyap CEO Ibibo Group Banasree Purkayastha February 17 2015 12 40 AM Creating products and applications that make customers Face off Less than 1 of Indians are regulars at gyms says John Kersch VP ID Anytime Fitness February 17 2015 12 38 AM We are developing a mobile platform which will help our members to stay healthy and take informed decisions whether they are inside an Anytime Fitness gym or at their home or office 1 2 3 4 5 6 7 8 9 10 11 12 13 Editor s Pick How Zika virus infection can spread From mosquito bites to urine transmission top 5 points to note From Real Madrid to Chelsea Know the top 10 richest clubs New Mahindra cars at the Delhi Auto Expo 2016 Videos BMW 7 series Merc S600 showcased at Auto Expo 2016 Auto Expo 2016 Maruti Suzuki Ignis Baleno RS unveiled Auto Expo 2016 Toyota Innova Crysta MPV makes its India debut Auto Expo 2016 New Hyundai Tucson SUV revealed In the news PM Narendra Modi inaugurates Paradeep oil refinery Top 10 takeaways Sunny Deol starrer Ghayal Once Again box office collections soar to Rs 14 85 cr by day 2 India s biotech moment A made in India Zika virus vaccine Sanam Teri Kasam collections at Rs 1 25 cr Valentine s Day booster shot missing New Mahindra cars at the Delhi Auto Expo 2016 From Real Madrid to Chelsea Know the top 10 richest clubs Earthquake in Taiwan Magnitude 6 4 quake kills 14 over 100 missing

    Original URL path: http://www.financialexpress.com/print/brand-wagon/page/10/ (2016-02-08)
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  • Brand Wagon News:Brand Wagon Newspaper,Brand News in India | - Page 11The Financial Express | Page 11
    the way to the bank Banasree Purkayastha and Anushree Bhattacharyya February 4 2015 8 28 PM It s a blitzkrieg of commercials on radio as the three main political parties take potshots at each other ahead of the Delhi polls A new rhythm for radio Anushree Bhattacharyya February 4 2015 3 44 PM After a long wait the government has given its go ahead for the Phase 3 auction of radio channels The industry is jubilant Will radio finally find its groove Player number 1 January 20 2015 5 23 AM Star India s Uday Shankar is playing games to induce faster growth in his broadcast business that happens to be the largest in the country Making Waves Anushree Chandran January 20 2015 5 20 AM Prime minister Narendra Modi led Make In India campaign is generating huge buzz online Industry veterans say it s time for the campaign to move forward Move those fingers Banasree Purkayastha January 20 2015 5 18 AM Flipkart s latest ad hits the nail on the head when it comes to demonstrating how easy it is to use its mobile app The script however could have had more zing The brand new route to a better world January 20 2015 5 17 AM From instilling new value systems to creating self awareness brands today are in pursuit of making better people out of consumers Last year was about acquiring users this year will be all about retaining them Mark Hardy Viber Global Anushree Bhattacharyya January 20 2015 5 15 AM Social messaging mobile apps are increasingly becoming more popular than traditional text messages Housing com s Advitiya Sharma I treat my work like a game Banasree Purkayastha May 5 2015 8 50 PM After hours with Advitiya Sharma Co founder Marketing Head Housing com I love the As my Audi Apple gadgets and Asics shoes Rohit Chadda MD and Co founder Foodpanda in Banasree Purkayastha January 12 2015 11 15 PM E commerce is a very exciting space to be in with the rapidly growing and fast changing industry dynamics Digital campaign No layer only flair Anushree Bhattacharyya January 12 2015 11 12 PM Digital campaigns by brands became a new trend in 2014 1 2 3 4 5 6 7 8 9 10 11 12 13 Editor s Pick How Zika virus infection can spread From mosquito bites to urine transmission top 5 points to note From Real Madrid to Chelsea Know the top 10 richest clubs New Mahindra cars at the Delhi Auto Expo 2016 Videos BMW 7 series Merc S600 showcased at Auto Expo 2016 Auto Expo 2016 Maruti Suzuki Ignis Baleno RS unveiled Auto Expo 2016 Toyota Innova Crysta MPV makes its India debut Auto Expo 2016 New Hyundai Tucson SUV revealed In the news PM Narendra Modi inaugurates Paradeep oil refinery Top 10 takeaways Sunny Deol starrer Ghayal Once Again box office collections soar to Rs 14 85 cr by day 2 India s biotech moment A made in

    Original URL path: http://www.financialexpress.com/print/brand-wagon/page/11/ (2016-02-08)
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  • Brand Wagon News:Brand Wagon Newspaper,Brand News in India | - Page 13The Financial Express | Page 13
    the discounts at its website with its new tongue in cheek campaign Building a company is all about the collective Anushree Bhattacharyya November 10 2014 9 26 PM 1The job Do what you love they say And that is what has happened with me I don t feel like I am doing a job per se I enjoy running a successful internet company and the constant innovation that is part and parcel of our line of work The challenge is to build a new revenue We can serve ads on the mobile in real time that corresponds to the TV commercial Anushree Chandran November 10 2014 9 23 PM All advertising in the future will go digital and all digital buying will be programmatic saysXaxis global The Digital Content Conundrum November 10 2014 9 21 PM The ability to create new video content is singularly dependent on the ability to inexpensively distribute it and effectively monetize it Big play in online video space Anindita Sarkar November 11 2014 9 22 AM It s not just content owners and creators who are walking the digital path Brands too are finding the online video space convincing enough for a big play Bits bytes November 10 2014 10 05 PM Publicis Groupe has announced it is acquiring Sapient in an all cash transaction for 25 00 per share Make in India The mobile app opportunity FE Online October 28 2014 1 44 PM Mobile apps and the app economy know no boundaries So a brand might create an app for an Indian audience but if the idea is great it has the potential to be talked about across the globe I m learning the nuances of digital marketing Banasree Purkayastha October 28 2014 1 37 PM I am extremely passionate about smartphones With the recent trend of digitization the smartphone market has become more excited and ever changing We are all marching to a different tune Anushree Chandran October 28 2014 1 34 PM Dominic Proctor s current obsession is the reinvention of GroupM the holding company Being English Anindita Sarkar October 28 2014 1 22 PM As advertisers look to net the customer at the top end of the pyramid the English entertainment space on television has emerged as the perfect platform to reach out to this discerning but elusive target group 1 3 4 5 6 7 8 9 10 11 12 13 Editor s Pick How Zika virus infection can spread From mosquito bites to urine transmission top 5 points to note From Real Madrid to Chelsea Know the top 10 richest clubs New Mahindra cars at the Delhi Auto Expo 2016 Videos BMW 7 series Merc S600 showcased at Auto Expo 2016 Auto Expo 2016 Maruti Suzuki Ignis Baleno RS unveiled Auto Expo 2016 Toyota Innova Crysta MPV makes its India debut Auto Expo 2016 New Hyundai Tucson SUV revealed In the news PM Narendra Modi inaugurates Paradeep oil refinery Top 10 takeaways Sunny Deol starrer Ghayal Once Again

    Original URL path: http://www.financialexpress.com/print/brand-wagon/page/13/ (2016-02-08)
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