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  • Ripe for the Picking - Food and Drink International
    s Internet Trends report of December 2012 does a wonderful job of encapsulating the staggering growth of tablets and eReaders in American households particularly the stunning trajectory of the iPad Meeker refers to mobile s effect on our culture as re imagination and it seems no mundane activity is safe from opening your garage door to taking notes And the re imagination of how we watch television has garnered a lion s share of marketer s attention Mention Twitter and television in the same sentence around a marketer these days and see what happens We re guessing the responses sound something like this We know our target consumers are consuming media on multiple screens in single sessions This means the TV is on a laptop is open and a smartphone is in hand For marketers this requires having a single integrated conversation across those screens Wendy Clark senior vice president of integrated marketing communications and capabilities for Coca Cola from the company s website March 20 2013 More than 86 percent of mobile Internet users surf the Web while watching TV Almost half of tablet users visit social networks while watching TV with 45 percent doing so during commercials Beth Reilly of Kraft Foods at SocialMedia org s BlogWell Conference Smartblogs com Aug 23 2012 Twitter had already found that during peak TV shows almost 40 percent of all tweeting is related to TV and that 60 percent of Twitter users tweet while watching TV at some point or other Joel Windels lead community manager at Brandwatch Jan 29 2013 As more reports emerge it s interesting to observe how different types of programming have responded to the second screen Dramas reality competitions and sports might vary wildly in content but the pattern in their social strategies is evident When it comes to programming the chosen cocktail of Twitter hashtags links and quizzes isn t always enough to satisfy the curation appetites of consumers But it does provide brands with a terrific opportunity to help bridge the gap Food TV Serving It Up When it comes to optimizing food related media content for the second screen we start with a few questions Where is this distracted target spending time online while watching television What does the food brand have to offer that its target audience is actively seeking Is it knowledge distraction inspiration or more of a combination The distracted target has options when it comes to social networking Finding and testing which platforms work best for your brand s most popular content areas during prime viewing hours is crucial To do that marketers need to move beyond the knee jerk impulse to focus on Twitter alone Twitter s influence may be sizeable but it s still considered by many to be a niche medium It s a place for conversation and link sharing not curation Based on the content that a brand has at its disposal it could be more prudent to focus on more image friendly platforms like

    Original URL path: http://www.fooddrink-magazine.com/sections/columns/1328-ripe-for-the-picking (2016-04-27)
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  • All's Well That Sells Well - Food and Drink International
    trip when buying nutrition related products it becomes a challenge for a typical consumer to sort through the hype and half truths that tend to surround this category The good news is that VMS shoppers tend to favor supermarkets and drug stores for their purchases with more than 80 percent having bought there in the past two years And nearly 70 percent of VMS shoppers always buy them in those stores as opposed to online or in specialty stores Moreover the VMS category is highly resistant to economic trends The category has built in benefits for loyalty and basket size VMS shoppers have a larger basket to start with and they are more likely to buy from a supermarket or drug store they trust The only challenge for the retailer is to get more of these shoppers into the store and influence greater purchase behavior while they are there Create a Destination The first step for a retailer looking for a way to differentiate and target wellness shoppers is to create a vitamin and mineral supplement destination With a little effort this category could become a significant traffic driver Instead of the usual 16 or 20 feet of vitamins tucked in a corner brand blocked and sorted alphabetically retailers can offer a unique and engaging experience for their shoppers Getting started means focusing on some basics There is no need to expand footage yet Most VMS shoppers are looking for information and education and arguably the best place to offer that information is right at the shelf edge There is no better way to communicate with a shopper at the point of decision and a number of options are available to make the most of this very valuable real estate Work with a reputable partner that offers the ability to

    Original URL path: http://www.fooddrink-magazine.com/sections/columns/1327-alls-well-that-sells-well (2016-04-27)
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  • How healthy is your Twitter, if you don’t mind my asking? - Food and Drink International
    at To be honest most restaurants struggle with this I think because most are pretty rigid in their job responsibilities Plus giving someone the freedom to speak their mind on social media on the restaurant s behalf might be a little scary But if it isn t a little scary it won t be interesting And if it isn t interesting it won t be noticed Lack of Cognitive Awareness Once you ve sent out a few tweets or posted a couple photos enter the conversation Maybe do it for a few minutes first thing in the morning or last thing before you go home Check to see if someone s hashtagged your name on Yelp Twitter Instagram or Tumblr then respond Comment on the intriguing cropping of your sign on Instagram It s what you would do in person right Look you used to not know when a customer was disgruntled until they d gotten mad Now you can catch them when they tweet or post Respond right away and their whole network will see that you re sensitive quick to make things right and a bunch of decent human beings All social media wants from a company is to find out they re a bunch of decent human beings Oh and a deal People want deals Publicly award an appetizer to your Foursquare mayor Offer an unexpected discount to someone who says something nice Generally social media lets you extend the sense of hospitality you offer beyond the walls of the restaurant Sluggish Reflexes Do you require your manager to go around and check to see if everybody s happy with their meal Make the rounds or whatever you call it If you re really ambitious consider having that manager or someone helping out the manager glance at the feeds or set push notifications Guess what Customers are tweeting and posting maybe even hashtagging right from the booth The calls are coming from inside the restaurant It would be so awesome if you acknowledged that they were there Greet them Like the photo they just put up Talk to them on their social media of choice It s what they re used to This one might be a little time intensive but the payoff could be huge Social Monomania So if a social media expert looked at your Twitter feed what would they see A good healthy conversation Or would they see a sickly one sided barrage of self interested tweets Mc Fardle s Game Nite is the hot spot with half price wings dated a month ago Would they see retweets and shares Why not join Hootsuite or some similar service Hootsuite is free and you ll have the option of adding a thought to the front of a retweet You can point out you re having a beer special or half off those McFardle s wings during tonight s game If you retweet someone or like their post you ve made a social media friend They

    Original URL path: http://www.fooddrink-magazine.com/sections/columns/1326-how-healthy-is-your-twitter-if-you-dont-mind-my-asking (2016-04-27)
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  • How Sweet It Is - Food and Drink International
    get inspired by proven brands as well as up and coming products people and companies tap into direct access to more manufacturers representing more product categories and network face to face with global sales and marketing executives from leading manufacturers importers exporters brokers and distributors Industry leaders and category experts will discuss the latest trends in new products in store merchandising and snacking and how the economy might impact the confectionery and snack industry The expo offers so much more than the show floor noted Tim Quinn expo chairman and vice president of trade development for Mars Chocolate North America It provides complimentary keynote sessions where attendees gain insights as well as the all new Shopper Solutions Theater featuring the latest in merchandising and promotion best practices as well as 20 minute learning lab sessions More than 30 percent of sales in the confectionery and snack categories reportedly are items that have been introduced to the market in the last two years The new product showcase at the expo boasts the largest collection of new confectionery and snack items of any show Back by popular demand Innovation Alley will feature start up companies just beginning their confectionery and snack businesses and celebrate their innovative spirits The Taste of Gourmet will feature cutting edge offerings unique demonstrations and the latest in tastings pairings and flavor combinations The rebranded Most Innovative New Product Awards showcase will show off the most popular up and coming products in eight different categories Product nominees in this new awards showcase are taste tested by a panel of industry wide experts before the show with retailers casting the final votes live on the show floor Attendees will be able to visit this new attraction to make their treasure hunting even more profitable The show will welcome back

    Original URL path: http://www.fooddrink-magazine.com/sections/columns/1325-how-sweet-it-is (2016-04-27)
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  • Before You Close... - Food and Drink International
    and seller also should collaborate to recruit a central team of internal personnel to gather information respond to questions necessary to the analysis and eventually assist with any notifications Start Analysis Early At the beginning of the due diligence process the central team and outside counsel should make it a priority to gather the necessary business information from both the buyer and seller which may not be readily available to identify the jurisdictions where regulatory filings might be required The analysis can be time consuming because it involves review of applicable laws coordination with local counsel and gathering information that in many cases varies by jurisdiction In some circumstances the parties may want to seek a formal waiver or ruling from the relevant regulators to confirm that a filing is not necessary and it might only be possible to do this in a timely manner if the parties start the analysis early in the process In some rare circumstances the parties might ultimately choose to close the transaction despite the merger control rules in a jurisdiction However the parties will still need time to carefully assess the penalties or consequences for failing to comply with such merger control rules This is because the financial penalties can be significant and in some jurisdictions the authorities may even seek to unwind the transaction altogether Also the parties should anticipate that the clearance process may take longer in some jurisdictions than others and can be delayed due to holidays such as August in Europe and the Chinese New Year in China The buyer in a food and drink M A transaction will also want to know early in the process whether it will need to divest any aspect of the new or existing business and to analyze whether this would erode the overall business case for the transaction Unanticipated Results Another reason to start the regulatory analysis early is that merger control rules in many jurisdictions will apply even if there are no substantive antitrust concerns and in certain jurisdictions can be triggered where it might not be expected For example although merger control rules are often based on turnover thresholds or combined assets in some jurisdictions the overall sales of the selling or buying group are looked at and not just sales relating to the acquired business Other jurisdictions have a marketshare test which is subjective in nature and can be difficult to define For instance a party with just 25 percent of the marketshare in Taiwan which depending on the product and market definition might be triggered by surprisingly small sales may cause the transaction to require a filing or such party to seek a waiver even if the other party only has minimal sales in Taiwan and is not directly selling competing products Also often there is limited precedent and how the regulators will implement the merger control rules in a jurisdiction can be unpredictable In some cases the deal structure as reflected in the main purchase agreement can impact

    Original URL path: http://www.fooddrink-magazine.com/sections/columns/1324-before-you-close (2016-04-27)
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  • Act Now - Food and Drink International
    tax proactively without self reporting by employers Don t Count On It Employers might qualify for an exemption but they should not count on it The exemption applies if two conditions are satisfied No full time employees decide to purchase health insurance through a state or federal exchange Among those employees no employee s household income is low enough to qualify for a premium tax credit or subsidy to help pay for out of pocket costs Regardless of an establishment s workforce size if just one employee purchases insurance through an exchange and qualifies for the premium tax credit or cost subsidy the exemption does not apply Employers cannot count on satisfying the first condition for the exemption because they do not control an employee s decision to purchase health insurance through an exchange Most employers cannot count on satisfying the second condition because the income thresholds to qualify for the credit or subsidy are relatively high Complexity In The Details Restaurateurs who want to avoid the excise tax face the challenge of understanding the IRS s complex rules defining who is a full time employee and aligning their plans with the rules The basic rules are simple A full time employee is an employee with 30 or more average hours of service per week and a full time employee is counted in the 95 percent threshold calculation after the first three months of employment Underlying these simple concepts however are details that may not be clear The following exemplifies the complexity The 95 percent threshold must be calculated monthly because the excise tax is assessed monthly at a rate of 166 67 2 000 12 Therefore an employer must identify his full time employees each month based on weekly average hours of service during the month and then he must determine whether they have been offered coverage for the month To make the full time employee determination more predictable the restaurateur can take advantage of rules that allow an employee s status as a full time employee in future periods to be based on hours of service in prior periods Although these rules are helpful they have very exacting standards Under these rules 2013 is the prior period for determining full time employee status in 2014 Thus now is the time to review employee demographics Treatment of a new employee depends on a determination re garding whether he or she is reasonably expected to have on average at least 30 hours of service per week This determination is very important because it significantly affects when the employee is first treated as a full time employee Special rules govern the determination of the full time status of both seasonal employees and rehired employees Take Action Now Risks associated with falling below the 95 percent threshold are too great to take chances With the regulation s complexity comes the chance of misunderstanding misinterpreting and making errors For any restaurant industry employer a few details might make all the difference in reaching

    Original URL path: http://www.fooddrink-magazine.com/sections/columns/1322-act-now (2016-04-27)
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  • Hearing Your Image - Food and Drink International
    no business owner wants to sacrifice Give a Store an Identity Before selecting music for their locations business owners need to ask themselves the following questions What is the overall style What is my demographic What mood do I want to set peaceful or lively Music allows store and restaurant owners to convey a message about their brands Some Retail Examples Tempur Pedic recently opened up its first store in the greater Boston area and was looking for a music vibe that is comfortable and chill but non sleepy The brand wanted to stay away from tracks that sounded like lullabies or spa music Instead the international brand chose a worldly eclectic music vibe with a combination of modern jazz and Euro lounge music The goal was to appeal to a broad audience ranging from young adults to seniors WSS offering a vast selection of shoes for men women and children carefully selected songs that are brand new and current to further help attract a young at heart and hip customer base By playing a fresh mix of pop dance rap R B rock and country songs from the likes of Katy Perry Usher and Justin Bieber WSS ended up with a pleasant in store vibe giggle a new parent store offering stylish must have baby items envisioned an in store soundtrack that is both fun and easy and which complements the brand s identity Thus giggle decided on a groovy and upbeat playlist that is more targeted at the parents than their kids By choosing bouncy songs from swing singers like Louis Prima giggle was able to achieve a happy and giggly in store vibe making it a breeze for parents to shop More retailers today are seeing the trend toward programmed music and it s helping their businesses

    Original URL path: http://www.fooddrink-magazine.com/sections/columns/1321-hearing-your-image (2016-04-27)
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  • Better Retail With Data - Food and Drink International
    the store What areas are the hottest areas and where are the least active areas Being able to verify a store design in a quantifiable manner would allow the most effective layout of planograms to be determined to drive sales Additionally knowing where the least amount of activity is could point out areas where people potentially might conceal items as well Once again this multipurposes an existing investment in cameras and utilizes them beyond security Keep the Line Moving The effective use of staff to serve customers and manage checkout lines and cash registers is critical to customer service and to driving sales The knowledge of when to open a new cash register and serve the customer keeps a store functioning efficiently and delivering service to drive more sales Customers hate waiting in line and the stores that keep them moving through will keep them coming back Having a system that alerts store managers to lines forming and assists with labor management will streamline operations and enhance the customer experience while driving sales at the same time Dwell on the Customer Knowing what displays and end caps are effective brings huge value to marketing initiatives By using a dwell time analytic retailers can know unequivocally how many people are stopping by displays and for how long Presenting that data to vendors can add value to locations with hard data Once again use the same cameras and analytic that can warn of a potential theft to pinpoint a customer who is standing for long periods of time in the same area seeking assistance No Sweetheart Deals Although sweethearting may seem like a loss prevention issue many times it can be an issue with training Point of sale analytics that identify when items are not scanned properly not only can alert managers

    Original URL path: http://www.fooddrink-magazine.com/sections/columns/1291-better-retail-with-data (2016-04-27)
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