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  • Intramezzo: Research programme | Grist
    deliver the most powerful statements and statistics in the analysis Analysis of the resulting data from over 100 responses provided invaluable insight and statistical evidence about views and trends From here Grist developed a programme of in depth interviews with senior executives at leading organisations such as KLM s Mainport Innovation Fund MS Ventures and Transamerica Ventures to capture deeper insights and rich practical experiences to build on the learnings the quantitative survey Our sector specialist writer used the findings to produce an engaging and thoughtful analysis of the research bringing her own rich experience and contacts into the picture and comparing and contrasting the views of the two main research groups And an experienced art director provided an innovative contemporary design making the data immediately accessible and providing a smooth reader journey The results The final report was produced in time for distribution at Global Corporate Venturing s June symposium a two day event attracting more than 400 business leaders from the corporate venturing ecosystem Collaboration with well respected industry partners during the research phase including Global Corporate Venturing magazine the British Private Equity and Venture Capital Association and Beauhurst an online platform that provides members with data on fast growth companies boosted the survey s response rate and significantly raised the report s profile and credibility on publication The roll out included a strong social media element with a series of posts on LinkedIn and Twitter promoting key headlines and stats hashtagged TalentCapital2015 helping to extend reach and engagement with this valuable audience Ultimately the project has provided a rich source of invitations for Intramezzo to discuss the findings with clients and prospects enabling the firm to build relationships within this important sector Account manager Andrew Rogerson Andy is a co founder of Grist and account director for

    Original URL path: http://www.gristonline.com/insight/case-studies/2015/09/01/intramezzo-research-programme/ (2016-02-15)
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  • Efficio: Global client magazine | Grist
    be vital to the programme s success Employees from across Europe contributed to editorial meetings suggesting topics with wide appeal and contacting key clients for interviews Our initial strategy day also identified that more business oriented content would better engage with clients and prospects and the first issue of The Source included a client interview and accompanying photoshoot at St Pancras International with Hitachi Rail as well as an in depth case study with Tryg a leading Scandinavian insurer Through its work with Grist Efficio was able to recognise that while supply chain leaders often know what needs to be done they struggle with the execution of these ideas So wherever possible content drew on real world client examples with a focus on how companies can overcome the organisational barriers to effective execution Features included a review of whether procurement should have a place on the board and how the first 100 days of a new chief procurement officer can often define the success of the role There was also a masterclass in managing temporary labour spend an overview of latest technology solutions and a functional health check for new CFOs The results In a survey of those who downloaded the inaugural issue 94 found The Source to be of interest and said that they would recommend the publication to others A number of respondents expressed surprise at the quality and relevance of the content claiming that articles had generated discussion and served as food for thought around key issues affecting the procurement industry and that they looked forward to wider debate on the topics Another commented Beautiful layout Good content Not a magazine full of content paid by advertisers Well done Efficio COO Alex Klein has witnessed a positive industry reaction to its updated content marketing programme and attributes

    Original URL path: http://www.gristonline.com/insight/case-studies/2015/08/12/efficio-global-client-magazine/ (2016-02-15)
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  • JLT Specialty: Risk Specialist magazine | Grist
    launched Risk Specialist a distinctive print publication that helps JLT Specialty to stand out from the crowd The magazine informs challenges and educates insurance buyers worldwide with a range of articles and features that are forward looking practical and authoritative A bold consistent look and feel making use of vibrant colours bold images and clear graphics has helped to position Risk Specialist as a respected and trusted source of information Punchy news items and opinion columns are mixed with longer features introducing or discussing topical risk management issues Renowned risk and insurance writers rub shoulders with the firm s specialist contributors to create a powerful and thought provoking read Grist also helps the firm to provide authoritative coverage in international markets With the magazine s reach broadened to cover Brazil we realised that a simple translation of existing material was unlikely to engage Instead a Portuguese speaking veteran journalist was commissioned to produce unique content for the Brazilian version including a full feature length analysis of the Brazilian insurance market and an extended news section covering recent local developments The results The result is a magazine which has become the focal point for JLT Specialty s integrated marketing communications plan achieving specific business objectives while providing real value to readers Now in its seventh year the magazine sits at the heart of a portfolio of thought leadership publications for the award winning insurance group A recent mobile friendly web redesign has also provided a more engaging digital platform from which to promote individual articles via search and social Account manager Mark Wellings Mark Wellings is responsible for developing and implementing content marketing strategies that deliver measurable results for our clients Prior to co founding Grist he was director of custom publishing for the Economist Intelligence Unit in New York publisher

    Original URL path: http://www.gristonline.com/insight/case-studies/2015/06/28/jlt-specialty-risk-specialist-magazine/ (2016-02-15)
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  • BLM: thought leadership programme | Grist
    facing brokers and their customers Rather than choose a topic for the research programme Grist developed the idea of enabling clients to set the thought leadership agenda through a wide ranging question set based on what they wanted from a perfect business relationship The first in this new series of client focused reports was titled Shaping the future Building better relationships between brokers and law firms Based on detailed interviews with a select group of the UK s leading brokers one of Grist s subject specialist journalists sought to uncover exactly what this ideal relationship might look like where brokers currently see law firms and how law firms might best close the gap In what was a brave move in the marketing of professional services the research explored both the positive and negative sides of the relationship detailing exactly where some brokers could see areas of improvement for the law firms that service them The resulting research report was produced in under six weeks so that the launch coincided with the British Insurance Brokers Association s BIBA Conference a major industry gathering This enabled BLM to piggyback on existing press coverage and provided further opportunity for BLM to engage with clients through a roundtable at the event The results Arming BLM partners with intelligence on where their competitors are going wrong enabled them to have constructive dialogue around some of the thornier issues in client relationships and what they can do differently Account manager Andrew Rogerson Andy is a co founder of Grist and account director for many of our professional services clients His recent projects span the full range of marketing communications including integrated content marketing programmes web development thought leadership and video Prior to founding Grist Andy was marketing director at the Economist Intelligence Unit in London and

    Original URL path: http://www.gristonline.com/insight/case-studies/2015/06/26/blm-thought-leadership-programme/ (2016-02-15)
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  • NHS Litigation Authority: refreshed annual reports accounts | Grist
    key performance indicators and important statistics Shorter chapters are broken up with pull quotes and side panels Engaging portrait photography adds a personal feel and key messages are brought to life with vibrant infographics Clear charts offer detailed information in a dynamic and engaging way rather than merely presenting long lists of figures in the traditional style of a public sector annual report Navigating a tight schedule becomes less of a problem if you are prepared Face to face meetings with NHS LA stakeholders several months before the publication deadline helped us understand the strengths of the previous report and how we could build on its success Tweaks to the design template were agreed and feedback helped us to start work on a new colour palette and structure The publishing process was a major focus of the discussion Robust working relationships were established between key NHS LA staff and the Grist editorial and design team Careful sub editing helped to highlight the important issues and a collaborative approach to amends ensured updated versions were available for stakeholders sign off quickly The results A composed yet rigorous grasp on the project management ensured timely delivery of the report before Parliament ahead of the summer recess A creative yet pragmatic approach to design enabled an innovative and eye catching NHS LA Annual Report to be created within the Department of Health s NHS branding guidelines We are pleased to have worked with Grist for a second year running They understood our requirements and supported our vision in producing clear communications Catherine Dixon Chief executive NHS LA Account manager Mark Wellings Mark Wellings is responsible for developing and implementing content marketing strategies that deliver measurable results for our clients Prior to co founding Grist he was director of custom publishing for the Economist

    Original URL path: http://www.gristonline.com/insight/case-studies/2015/06/25/nhs-litigation-authority-refreshed-annual-report-a/ (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    was keen to find an effective communication with which to engage mid market firms Read more ACE European Group corporate positioning video Exhibitions trade fairs and conferences are an enduring feature of the B2B landscape and a great opportunity for product and service providers to attract new buyers With a growing number of industry events on the calendar global insurer ACE was keen to stand out in an increasingly crowded exhibition hall environment Read more Eque2 Customer summit and roundtable videos Eque2 is a specialist construction and contracting software firm After a successful management buyout from Sage it was keen to demonstrate to clients across the UK its sector specialism partnership approach and focus on customer service Read more Wright Hassall web development Wright Hassall one of the oldest firms of commercial lawyers in the West Midlands faced a common problem A regional firm with a national reputation its website was failing to deliver in the key areas of user experience and site administration resulting in lost opportunities for business development Read more DAC Beachcroft forward thinking sector review When we were invited by leading law firm DAC Beachcroft to work with them on Insurance Market Conditions Trends an annual insurance sector review publication we knew we were starting from a high baseline The report had been published for seven years growing in ambition and readership year on year Yet DAC Beachcroft had many ideas on how to improve things further Read more Barnett Waddingham conference videos Barnett Waddingham s annual pensions conference is a great opportunity for the independent firm of actuaries and consultants to engage with clients and prospects on key issues With increasing numbers of delegates and an impressive line up of in house and external speakers the firm was keen to extend the reach and impact

    Original URL path: http://www.gristonline.com/insight/case-studies/?page=2 (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    Feed Case studies Print Email Tweet DAC Beachcroft sector specific client magazines The markets that DAC Beachcroft operates in were in a period of radical transformation presenting myriad opportunities and threats DAC Beachcroft s expertise put it in a unique position to help but the challenge was to communicate this in a compelling and creative way Read more Previous 1 2 3 Categories Content marketing strategy Content creation Writing for

    Original URL path: http://www.gristonline.com/insight/case-studies/?page=3 (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    offline Global insurance broker Willis wanted a new focus for its growing thought leadership output that would work harder to maximise engagement with its other channels Read more Alexander Proudfoot Index reports As part of the consultation process Alexander Proudfoot s experts gather a wealth of data from the myriad companies it serves Previously used mainly for internal knowledge sharing the firm was keen to use the relevant insights to drive new business Read more Efficio Global client magazine Leading procurement company Efficio required a more rigorous content marketing programme to enable stronger engagement with its target audience The strategy to communicate to CPOs that procurement and supply chain optimisation is key to success Read more ACE insurance thought leadership portal With a growing portfolio of thought leadership research and marketing materials available across by the group ACE was eager to develop an engaging online channel through which to drive campaigns and maximise awareness and engagement Read more Barnett Waddingham web development Actuarial consultants Barnett Waddingham wanted to develop a new website that was worthy of its evolving brand and growing status without losing the personal touch on which its long standing client relationships have thrived Read more 1 Categories

    Original URL path: http://www.gristonline.com/insight/case-studies/category/18/content-marketing-strategy/ (2016-02-15)
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