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  • B2B content marketing agency | Grist | B2B content marketing agency
    channels Read more Alexander Proudfoot Index reports As part of the consultation process Alexander Proudfoot s experts gather a wealth of data from the myriad companies it serves Previously used mainly for internal knowledge sharing the firm was keen to use the relevant insights to drive new business Read more Intramezzo Research programme Executive search firm Intramezzo wanted to deliver added value to clients by helping them address pertinent recruitment and retention issues in their sector A collaborative research programme builds relationships through shared learning Read more Efficio Global client magazine Leading procurement company Efficio required a more rigorous content marketing programme to enable stronger engagement with its target audience The strategy to communicate to CPOs that procurement and supply chain optimisation is key to success Read more ACE insurance thought leadership portal With a growing portfolio of thought leadership research and marketing materials available across by the group ACE was eager to develop an engaging online channel through which to drive campaigns and maximise awareness and engagement Read more JLT Specialty Risk Specialist magazine The leading insurance broker wanted to raise awareness of its values people products and services by creating ongoing dialogue that would enhance its reputation over time with a global audience of insurance buyers in larger corporates and international firms Read more BLM thought leadership programme After a successful merger between Berrymans Lace Mawer and HBM Sayers the new firm BLM was keen to cement its position as one of the UK and Ireland s leading risk and insurance law business through the development of an innovative thought leadership programme Read more NHS Litigation Authority refreshed annual reports accounts For a large complex public sector organisation such as the NHS Litigation Authority NHS LA with competing priorities and limited resources collating the necessary information for its

    Original URL path: http://www.gristonline.com/insight/case-studies/category/21/content-creation/ (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    maximise engagement with its other channels Read more ACE insurance thought leadership portal With a growing portfolio of thought leadership research and marketing materials available across by the group ACE was eager to develop an engaging online channel through which to drive campaigns and maximise awareness and engagement Read more Barnett Waddingham web development Actuarial consultants Barnett Waddingham wanted to develop a new website that was worthy of its evolving

    Original URL path: http://www.gristonline.com/insight/case-studies/category/24/writing-for-the-web/ (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    Proudfoot s experts gather a wealth of data from the myriad companies it serves Previously used mainly for internal knowledge sharing the firm was keen to use the relevant insights to drive new business Read more Intramezzo Research programme Executive search firm Intramezzo wanted to deliver added value to clients by helping them address pertinent recruitment and retention issues in their sector A collaborative research programme builds relationships through shared learning Read more Efficio Global client magazine Leading procurement company Efficio required a more rigorous content marketing programme to enable stronger engagement with its target audience The strategy to communicate to CPOs that procurement and supply chain optimisation is key to success Read more JLT Specialty Risk Specialist magazine The leading insurance broker wanted to raise awareness of its values people products and services by creating ongoing dialogue that would enhance its reputation over time with a global audience of insurance buyers in larger corporates and international firms Read more BLM thought leadership programme After a successful merger between Berrymans Lace Mawer and HBM Sayers the new firm BLM was keen to cement its position as one of the UK and Ireland s leading risk and insurance law business through the development of an innovative thought leadership programme Read more NHS Litigation Authority refreshed annual reports accounts For a large complex public sector organisation such as the NHS Litigation Authority NHS LA with competing priorities and limited resources collating the necessary information for its annual report and delivering it in a clear and engaging way can be extremely challenging Read more JLT Specialty magazine for the mid market Following the success of Risk Specialist magazine in building dialogue with larger corporates JLT Specialty was keen to find an effective communication with which to engage mid market firms Read more DAC

    Original URL path: http://www.gristonline.com/insight/case-studies/category/25/publishing/ (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    ACE was keen to stand out in an increasingly crowded exhibition hall environment Read more Eque2 Customer summit and roundtable videos Eque2 is a specialist construction and contracting software firm After a successful management buyout from Sage it was keen to demonstrate to clients across the UK its sector specialism partnership approach and focus on customer service Read more Barnett Waddingham conference videos Barnett Waddingham s annual pensions conference is a great opportunity for the independent firm of actuaries and consultants to engage with clients and prospects on key issues With increasing numbers of delegates and an impressive line up of in house and external speakers the firm was keen to extend the reach and impact of the event and create interest for the future Read more BearingPoint Institute thought leadership videos Global business and IT consultancy BearingPoint invests a great deal of time and effort in developing high quality thought leadership content for its Institute Report It wished to develop a series of digital assets that could help extend the reach of its intellectual property and raise the profile of the firm s partners Read more Wright Hassall partner profile videos Keen to raise the profile of its high

    Original URL path: http://www.gristonline.com/insight/case-studies/category/3/video-and-animation/ (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    for its growing thought leadership output that would work harder to maximise engagement with its other channels Read more Alexander Proudfoot Index reports As part of the consultation process Alexander Proudfoot s experts gather a wealth of data from the myriad companies it serves Previously used mainly for internal knowledge sharing the firm was keen to use the relevant insights to drive new business Read more ACE insurance thought leadership portal With a growing portfolio of thought leadership research and marketing materials available across by the group ACE was eager to develop an engaging online channel through which to drive campaigns and maximise awareness and engagement Read more JLT Specialty magazine for the mid market Following the success of Risk Specialist magazine in building dialogue with larger corporates JLT Specialty was keen to find an effective communication with which to engage mid market firms Read more BearingPoint Institute thought leadership videos Global business and IT consultancy BearingPoint invests a great deal of time and effort in developing high quality thought leadership content for its Institute Report It wished to develop a series of digital assets that could help extend the reach of its intellectual property and raise the profile of

    Original URL path: http://www.gristonline.com/insight/case-studies/category/22/distribution/ (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    growing thought leadership output that would work harder to maximise engagement with its other channels Read more ACE insurance thought leadership portal With a growing portfolio of thought leadership research and marketing materials available across by the group ACE was eager to develop an engaging online channel through which to drive campaigns and maximise awareness and engagement Read more Barnett Waddingham web development Actuarial consultants Barnett Waddingham wanted to develop a new website that was worthy of its evolving brand and growing status without losing the personal touch on which its long standing client relationships have thrived Read more Blake Morgan new corporate website The initial workshops on strategy architecture and content were over The marketing team were excited about the creative the responsive website build was nearing completion the bespoke content management system active and launch plans being prepared Then news of the potential merger broke and we had to react Read more Wright Hassall web development Wright Hassall one of the oldest firms of commercial lawyers in the West Midlands faced a common problem A regional firm with a national reputation its website was failing to deliver in the key areas of user experience and site administration resulting

    Original URL path: http://www.gristonline.com/insight/case-studies/category/1/digital-services/ (2016-02-15)
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  • One simple method to bring professional services firms closer to their audiences | Grist
    or intermediaries looking for the right telephone number Robust and accurate profiles will help to keep you focused on clients and their needs There is no magic number as to how many should be used there should be enough profiles to represent a wide range of clients but not so many that they overcomplicate the development process Generally three or four for each sector will be sufficient it is not necessary to create profiles for every scenario merely enough to paint a vivid picture of your main target audience Predicting profiles reactions to your content may seem odd at first but it will soon become second nature Professional publishers will often have several distinct usually fictional reader personas for each publication Some become so familiar with these people that they casually refer to them by name when considering the impact of planned content Client profiles are useful tools for some of the more basic data such as sector size geography and job title but the most useful information comes from interrogating those at the coal face the partners or where you have them client relationship managers Triggers to purchase Client relationship managers will be able to provide insight into the actions that trigger a purchase of your services such as a change in personnel or a potential change in structure at a target company They can also highlight the real decision makers and the level of technical detail that will be needed Are you talking to technical folk with a detailed understanding of what you do Or an FD more focused on the impact of your services on the bottom line The focus of your content will obviously change depending on the audience and where they are in their decision making process Moving the focus of your communications from the

    Original URL path: http://www.gristonline.com/insight/blog/2015/02/12/one-simple-method-bring-professional-services-firm/ (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    Contact Search Insight Case studies January 2016 Subscribe to RSS Feed January 2016 Archive Print Email Tweet BearingPoint extending the reach of thought leadership Powerful financial services thought leadership driving engagement across on and offline channels Read more 1 Categories Content marketing strategy Content creation Writing for the web Publishing Video and animation Distribution Digital services Archives January 2016 November 2015 October 2015 September 2015 August 2015 June 2015 August

    Original URL path: http://www.gristonline.com/insight/case-studies/2016/01/ (2016-02-15)
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