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  • Five tips for the internal launch of client publications | Grist
    is of highest value Use promotional tools such as pop up banners in reception and around the office to reinforce the importance of the magazine and the company s investment in it Multi platform promotion Use all internal channels to announce the launch of the magazine explaining what it is what it aims to do what input and feedback you d like from your staff and how it will improve their working lives as well as the performance of the company as a whole Don t bury this under a mountain of emails make the announcement appear on their desktops as soon as they boot up Hidden extras If possible time the launch to coincide with a key date in your organisation s calendar such as annual report day or a global marketing meeting Use the title to strengthen your marketing department s position within the organisation and provide leverage for other comms initiatives you d like to implement Gather all possible data from the magazine and use it to generate new business leads Feed back to the future Invite comments opinions and thoughts on the magazine from every level of employee across the organisation and make it as easy as possible for them to submit them Emphasise the fact that they all have a say in content for future issues and encourage them to send the editorial team ideas and work related stories so they know they are able to play an active part in the development of the magazine and the organisation Author Mark Wellings Mark Wellings is responsible for developing and implementing content marketing strategies that deliver measurable results for our clients Prior to co founding Grist he was director of custom publishing for the Economist Intelligence Unit in New York publisher for Financial Times Newsletters and

    Original URL path: http://www.gristonline.com/insight/blog/2013/02/28/5-tips-successful-internal-launch-client-publicati/ (2016-02-15)
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  • Effective communications for emerging markets | Grist
    terminals has been vital to global trade and a key part of China s success story Keen to raise the profile of its ports and terminals capability and solidify its preeminent position law firm Holman Fenwick Willan recently commissioned an in depth research study detailing the areas in which financial interest has focused who is investing and why The resulting research report enabled HFW to derive the maximum business benefit from the exercise and order to showcase their expertise to the widest audience possible the report was translated into Chinese Using a professional publishing agency together with an effective business translation service ensured that none of the original messaging or design detail was lost Tailored content Brazil is another attractive prospect not least for insurance brokers looking to take advantage of explosive growth in energy and construction To demonstrate their understanding of the market and close links to Brazil JLT Specialty wished to broaden the reach of their successful client magazine Risk Specialist Far more than a simple translation of existing material a Portuguese speaking veteran journalist was commissioned to produce unique content for the Brazilian version including a full feature length analysis of the Brazilian insurance market and an extended news section covering recent local developments Even the adverts were translated A composite multi lingual approach to content is crucial for firms looking to break into BRICs markets and other emerging economies Related Articles How to choose topics for B2B thought leadership The best thought leadership campaigns can build awareness trust and quality leads for B2B firms But poor planning and topic selection can undermine your chances of success Optimising B2B content for search and social alchemy The quality control of content marketing remains a major challenge Discover the dark arts of online editing that can help you turn

    Original URL path: http://www.gristonline.com/insight/blog/2013/01/31/effective-communications-emerging-markets/ (2016-02-15)
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  • Survey reveals lack of strategy in content marketing | Grist
    value 54 of brands cited increased engagement as the number one value of content and its direction for example more marketers will be sharing content on Twitter 69 than on Facebook 61 in the coming year However the study also reveals that content marketing strategies are not as refined or well funded as other marketing practices For example 54 of brands don t have a person dedicated to content marketing in house and 66 don t have a budget specifically allotted for content marketing efforts Sixty four percent of marketers don t have a defined content marketing strategy and 42 believe they lack the human resources needed to effectively execute a content marketing strategy The survey provides a timely reminder that while there is a real opportunity for content marketing it must be resourced effectively to realise the benefits Those firms that think strategically about their content marketing programmes will build brand awareness drive sales and generate loyalty Those that don t will be left stuck for words Author Mark Wellings Mark Wellings is responsible for developing and implementing content marketing strategies that deliver measurable results for our clients Prior to co founding Grist he was director of custom publishing for the Economist Intelligence Unit in New York publisher for Financial Times Newsletters and Management Reports in Hong Kong and senior commissioning editor for Thomson Learning in London View bio Contact details 44 0 20 7434 1447 Email LinkedIn Profile Follow on Twitter Related Articles A resolution for B2B content marketing in 2016 With the new year well underway you may well have budget in place for future content marketing initiatives But have you finalised your plans on exactly how to maximise the opportunity Amplify B2B content distribution with shared media Keen to increase your circle of influence Shared media

    Original URL path: http://www.gristonline.com/insight/blog/2013/01/16/six-content-marketing-trends/ (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    to understanding the client Read more How to find your content marketing sweet spot 21 January 2015 Many marketing communications from professional services firms are so similar that clients struggle to remember who sent what To differentiate firms need to focus on the sweet spot that connects what they want with what their clients want Read more Buyer behaviour makes content marketing a must for B2B brands 14 January 2015 Most of the legwork in B2B purchasing decisions is done before any direct contact with suppliers In the race to influence buyer behaviour content marketing can get you to the front of the grid Read more 8 questions to unlock your firm s thought leadership potential 7 January 2015 At the start of thought leadership projects often too much time is spent debating burning topics or extolling the need to make some noise and not enough in clarifying the purpose and planning the activity Read more 7 big B2B content marketing predictions for 2015 15 December 2014 2014 saw content marketing established as central to B2B marketing plans We analyse the key trends and offer thoughts on the evolution of B2B content marketing in 2015 and where marketers can improve Read more B2B content marketing survey highlights gaps in strategy 13 November 2014 B2B content marketers are falling short in delivering engagement and ROI despite growing confidence in their efforts according to a recent report from Forrester Research A renewed focus on content marketing strategy is needed to close the gaps Read more Writing an effective creative brief 6 August 2014 A creative brief should focus the efforts of the agency you work with and enable you to make the maximum return from your investment spent with them A bad one will waste valuable time and resource Read more Three

    Original URL path: http://www.gristonline.com/insight/blog/category/18/content-marketing-strategy/?page=2 (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    campaigns repurposing collateral for different platforms is the best way to maximise your marketing spend Read more Evolving brand guidelines through the publishing process 27 August 2013 Marketing material should have a consistent visual and editorial identity that reflects core values The process necessary in the publication of a client magazine can develop these concepts and provide a benchmark for all marketing content Read more Nine questions to ask before producing B2B content 14 August 2013 Hasty content production wastes resource and creates a poor image Firms should first take the time to ask themselves some key questions Read more The cost of content marketing 31 July 2013 As content marketing shoots up the B2B marketing agenda it is important for marketing directors to have an idea of cost This depends on what content is being produced how it is produced and how effective it is likely to be Read more B2B content marketing champions 15 July 2013 Marketers are at risk of being swept away in a flood of social media But client magazines are still measurably more effective than other content marketing channels at simultaneously building brand awareness driving sales and generating loyalty Read more Effective techniques for B2B research programmes 24 June 2013 Research programmes have long been relied upon by leading B2B firms to demonstrate thought leadership Once the topic has been chosen the key question is whether to use quantitative or qualitative techniques Read more Riding the wave of content marketing 19 April 2013 Content marketing has become such an established marketing priority that we are drowning in it And the problem is set to get worse with the majority of B2B companies planning to increase spending on it in the next 12 months Read more Fish where the fish are 21 March 2013 Fish

    Original URL path: http://www.gristonline.com/insight/blog/category/18/content-marketing-strategy/?page=3 (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    28 February 2013 Miles Russell Global Communications Director of Willis revealed the following tips on the successful internal launch of its new client magazine Resilience Read more Effective communications for emerging markets 31 January 2013 Emerging economies have become increasing important for firms constrained by anaemic growth in mature markets But language barriers must be overcome to realise the potential in countries where English is still very much a second language Read more Survey reveals lack of strategy in content marketing 16 January 2013 Emarketer s survey confirms the importance of content marketing but reveals that content marketing strategies are not as refined or well funded as other marketing practices Read more Previous 1 2 3 4 Categories Content marketing strategy Content creation Writing for the web Publishing Video and animation Distribution Digital services Authors Andrew Rogerson Mike Barrett Mark Wellings Phil Harding Matthew Broomfield Somaya Bahoussain Richard Wise Sharon Gethings Laura Adcock Archives February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014

    Original URL path: http://www.gristonline.com/insight/blog/category/18/content-marketing-strategy/?page=4 (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    audit is an invisible and often a thankless task But it s also a critical component of B2B content marketing strategy Here is a three stage process that will save you time and money in the future Read more How the right content can shorten the B2B buyer journey 19 March 2015 All content should be created with a purpose That purpose should be to guide potential clients through the decision making process But how do you tell if you are providing value every step of the way Read more Buyer behaviour makes content marketing a must for B2B brands 14 January 2015 Most of the legwork in B2B purchasing decisions is done before any direct contact with suppliers In the race to influence buyer behaviour content marketing can get you to the front of the grid Read more 8 questions to unlock your firm s thought leadership potential 7 January 2015 At the start of thought leadership projects often too much time is spent debating burning topics or extolling the need to make some noise and not enough in clarifying the purpose and planning the activity Read more 7 big B2B content marketing predictions for 2015 15 December 2014 2014 saw content marketing established as central to B2B marketing plans We analyse the key trends and offer thoughts on the evolution of B2B content marketing in 2015 and where marketers can improve Read more Collaborative content marketing with your clients 5 November 2014 We ve probably all heard about how producing content marketing can help companies to get closer to their clients But what s less well appreciated is how companies can get even closer to their clients by producing content marketing with them Read more Writing for your online B2B audience 20 August 2014 Clients in B2B markets

    Original URL path: http://www.gristonline.com/insight/blog/category/21/content-creation/?page=2 (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    judge a book by its design Whether content is published online or in print design complements content and convinces readers that material is valuable Read more Successful content marketing for B2B events 9 May 2014 Events are integral to the B2B marketing calendar Developing the event content as the basis for a co ordinated multimedia campaign can ensure you gain maximum return on investment Read more Unlocking great thought leadership through the interview process 23 April 2014 One of the best ways of communicating the expertise of any B2B firm is by interviewing your thought leaders But getting the best out of interviewees is not always easy Read more Laurie Young on thought leadership 16 April 2014 A must read for all firms looking to engage clients and prospects in intelligent conversation and to communicate complex messages about their proposition Read more Repurposing content the key to maximising return on investment 13 December 2013 With budgets under pressure and marketing expected to squeeze ever more from campaigns repurposing collateral for different platforms is the best way to maximise your marketing spend Read more The problem with PDFs 27 November 2013 Many B2B firms online publications are not tailored to the digital medium missing opportunities to engage with clients and prospects Read more Creating compelling case studies 14 November 2013 Case studies regularly top the list of the most effective types of content in B2B marketing but their creation often proves difficult Willing contributors are scarce the story lost in a tick box format results clouded by gushing testimonials Read more Three steps to improving partner biographies 15 October 2013 The experience and expertise of your senior staff is one of the most powerful sales tools open to professional services firms But poor partner biographies mean firms are missing opportunities to

    Original URL path: http://www.gristonline.com/insight/blog/category/21/content-creation/?page=3 (2016-02-15)
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