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  • B2B content marketing agency | Grist | B2B content marketing agency
    we revealed that professional services firms are struggling to realise the opportunity presented by content marketing Here are our six key tips to ensure your content hits the mark Read more Previous 1 2 Categories Content marketing strategy Content creation Writing for the web Publishing Video and animation Distribution Digital services Authors Andrew Rogerson Mike Barrett Mark Wellings Phil Harding Matthew Broomfield Somaya Bahoussain Richard Wise Sharon Gethings Laura Adcock

    Original URL path: http://www.gristonline.com/insight/blog/user/26/phil-harding/?page=2 (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    And yet with help from the right agency no company should ever have to miss out Read more Building trust with B2B clients through collaborative research 21 July 2015 Intramezzo s collaborative approach to research brings clients and business partners together in an environment of shared learning Read more Efficio s source of engagement 17 July 2015 When Efficio a leading procurement services provider launched its content marketing programme engagement

    Original URL path: http://www.gristonline.com/insight/guides/2015/07/ (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    explains how its new website creates the right first impressions and sets the standard for future marketing communications Read more The content preferences of risk managers survey 4 June 2015 Our survey showed that 95 of risk managers value analysis and advice provided by trusted service providers But it also showed that service providers content does not incorporate risk managers views and experiences nearly enough Read more 1 Categories Content

    Original URL path: http://www.gristonline.com/insight/guides/2015/06/ (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    Feed August 2015 Archive Print Email Tweet Efficio Global client magazine Leading procurement company Efficio required a more rigorous content marketing programme to enable stronger engagement with its target audience The strategy to communicate to CPOs that procurement and supply chain optimisation is key to success Read more 1 Categories Content marketing strategy Content creation Writing for the web Publishing Video and animation Distribution Digital services Archives January 2016 November

    Original URL path: http://www.gristonline.com/insight/case-studies/2015/08/ (2016-02-15)
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  • Blake Morgan: new corporate website | Grist
    site with articles knowing that they would have more work to do to transfer these in the future Although much of the content could be imported automatically there was still manual work to do in review Once the decision to merge the two firms was confirmed new brand guidelines were developed to encompass a new name Blake Morgan logo and colour palette The modular approach to development where the site is built using a collection of templates and plug ins which can be dropped in to any area meant that the new creative could be quickly and seamlessly deployed Having an external perspective focused on the user journey rather than the internal structure or approach ensured they did not over engineer the project or drop down into the minutiae A late decision in the merger process was to create a separate company under a common steering committee to manage the claims division of the merged firm A clone of the corporate website was quickly developed to retain synergy with the group but successfully convey the distinct brand identity The results Initial feedback has been incredibly positive Partners are surprised and delighted with both the end result and the speed with which it was achieved And they are really engaging with the new website many have started blogging profusely which is really helping to drive quality traffic to the site Account manager Andrew Rogerson Andy is a co founder of Grist and account director for many of our professional services clients His recent projects span the full range of marketing communications including integrated content marketing programmes web development thought leadership and video Prior to founding Grist Andy was marketing director at the Economist Intelligence Unit in London and New York View bio Contact details 44 0 20 7434 1445 Email LinkedIn

    Original URL path: http://www.gristonline.com/insight/case-studies/2015/06/22/blake-morgan-new-corporate-website/ (2016-02-15)
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  • JLT Specialty: magazine for the mid-market | Grist
    management and specialist coverage of a number of defined market sectors Following the success of Risk Specialist magazine in building dialogue with larger corporates JLT Specialty was keen to find an effective communication with which to engage mid market firms in the UK How we helped With a blank canvas to work from Grist created Whiteboard a punchy and impactful 16 page magazine Whiteboard provides relevant news opinion and articles addressing insurance and risk management issues as well as broader topics that are currently affecting UK companies Designed for a time poor audience without specialist insurance knowledge hard hitting headlines and shorter at a glance items and key stats help to draw in readers to more in depth features giving practical advice and useful information Well researched topics such as cyber risk product recall and professional indemnity together with focused coverage of industry sectors offer wide appeal and helpful insight while client profiles and quickfire interviews demonstrate a real understanding of customer needs The results Complementing key account management activity and a range of other marketing communications the magazine helps JLT Specialty communicate differentiation in a crowded market The firm s new mobile friendly website has helped to extend the reach and impact of Whiteboard online with key articles adding to a body of engaging online content for mid market firms Account manager Mark Wellings Mark Wellings is responsible for developing and implementing content marketing strategies that deliver measurable results for our clients Prior to co founding Grist he was director of custom publishing for the Economist Intelligence Unit in New York publisher for Financial Times Newsletters and Management Reports in Hong Kong and senior commissioning editor for Thomson Learning in London View bio Contact details 44 0 20 7434 1447 Email LinkedIn Profile Follow on Twitter Categories Content marketing

    Original URL path: http://www.gristonline.com/insight/case-studies/2015/06/21/jlt-specialty-magazine-for-the-mid-market/ (2016-02-15)
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  • Wright Hassall: web development | Grist
    Hassall and the clients it serves distilling the essence of the firm the quality of advice the client relationships the expertise of the partners everything you would need to know in order to choose Wright Hassall over one of its competitors The challenge was then to translate that differentiation into a design solution that conveyed these complex messages The use of innovative new illustrations from Helen Friel an artist and paper engineer with a background in book publishing provided a completely fresh perspective Clear white space a muted urban colour palette and a fresh modern typeface created a unique look and feel A clear and consistent structure leads users efficiently to the information they are looking for Sector and service groups have their own microsites or hubs within the main structure with individual easy to remember urls And there is improved search functionality enabling search results to be filtered by sector service or article type The results The website went live in December 2012 and since then traffic has doubled and nearly 12 000 people have used the contact form or email a partner facility The analytics are really robust according to Vikki Whittemore Director of business development and marketing Average visitor durations are up by over 40 and bounce rates have reduced by 20 We are very pleased with the results and plan to launch a fully mobile version shortly Account manager Andrew Rogerson Andy is a co founder of Grist and account director for many of our professional services clients His recent projects span the full range of marketing communications including integrated content marketing programmes web development thought leadership and video Prior to founding Grist Andy was marketing director at the Economist Intelligence Unit in London and New York View bio Contact details 44 0 20 7434 1445

    Original URL path: http://www.gristonline.com/insight/case-studies/2015/06/18/wright-hassall-web-development/ (2016-02-15)
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  • DAC Beachcroft: forward-thinking sector review | Grist
    wanted to show how forward looking DAC Beachcroft was as a firm We did this by introducing a Top 50 legal predictions section These predictions emphasised the role the firm could play not just as legal experts but also as risk advisors and more general experts on the insurance industry s legal landscape Predictions by their very nature can turn out to be wrong and legal developments typically complex and often obscure are hard to speak about definitively Yet making predictions even 50 of them is easier than many companies imagine it just requires the internal stakeholders to view their day to day work and industry knowledge with more of an editorial hat The predictions were followed by in depth forward looking articles covering topical issues such as fracking and the insurance industry s use of big data These articles clarified the implications in a way that professionals in the industry could easily understand It s important however not to throw the baby out with the bath water One of DAC Beachcroft s key assets is of course listening to its insurance market clients and understanding the complexities of their day to day concerns as well as analysing and interpreting complex legal issues so it was vital to retain that and apply it to the latest legal developments Account manager Mark Wellings Mark Wellings is responsible for developing and implementing content marketing strategies that deliver measurable results for our clients Prior to co founding Grist he was director of custom publishing for the Economist Intelligence Unit in New York publisher for Financial Times Newsletters and Management Reports in Hong Kong and senior commissioning editor for Thomson Learning in London View bio Contact details 44 0 20 7434 1447 Email LinkedIn Profile Follow on Twitter Categories Content marketing strategy Content creation

    Original URL path: http://www.gristonline.com/insight/case-studies/2015/06/17/dac-beachcroft-forward-thinking-sector-review/ (2016-02-15)
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