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  • Wright Hassall: partner profile videos | Grist
    Vikki Whittemore director of business development and marketing Video is a perfect way to communicate this complementing traditional channels such as publications and events and showcasing the personalities behind the brand How we helped Grist provided the professional production experience necessary to bring the films to life including rigorous project management scoping and planning storyboarding and script development production on the day and editing afterwards Shot over the course of one day in its offices in Leamington Spa the short videos provide an overview of partners expertise in areas such as residential conveyancing wills and tax planning and family law They provide an idea of what it would be like to work with the partners and their enthusiasm for their work The results None of the partners had experience in front of a camera but with the right encouragement they soon overcame their nerves to give a professional performance Grist made the process a really easy one for everyone involved and we are really pleased with the result Whittemore says Account manager Andrew Rogerson Andy is a co founder of Grist and account director for many of our professional services clients His recent projects span the full range of marketing communications including integrated content marketing programmes web development thought leadership and video Prior to founding Grist Andy was marketing director at the Economist Intelligence Unit in London and New York View bio Contact details 44 0 20 7434 1445 Email LinkedIn Profile Follow on Twitter Categories Content marketing strategy Content creation Writing for the web Publishing Video and animation Distribution Digital services Related Case Studies DAC Beachcroft NHS thought leadership report Willis thought leadership magazine and microsite Alexander Proudfoot Index reports Related Articles How to choose topics for B2B thought leadership The best thought leadership campaigns can build awareness trust

    Original URL path: http://www.gristonline.com/insight/case-studies/2015/06/14/wright-hassall-partner-profile-videos/ (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    and microsite Active on a number of channels both on and offline Global insurance broker Willis wanted a new focus for its growing thought leadership output that would work harder to maximise engagement with its other channels Read more Alexander Proudfoot Index reports As part of the consultation process Alexander Proudfoot s experts gather a wealth of data from the myriad companies it serves Previously used mainly for internal knowledge sharing the firm was keen to use the relevant insights to drive new business Read more Intramezzo Research programme Executive search firm Intramezzo wanted to deliver added value to clients by helping them address pertinent recruitment and retention issues in their sector A collaborative research programme builds relationships through shared learning Read more Efficio Global client magazine Leading procurement company Efficio required a more rigorous content marketing programme to enable stronger engagement with its target audience The strategy to communicate to CPOs that procurement and supply chain optimisation is key to success Read more ACE insurance thought leadership portal With a growing portfolio of thought leadership research and marketing materials available across by the group ACE was eager to develop an engaging online channel through which to drive campaigns and maximise awareness and engagement Read more JLT Specialty Risk Specialist magazine The leading insurance broker wanted to raise awareness of its values people products and services by creating ongoing dialogue that would enhance its reputation over time with a global audience of insurance buyers in larger corporates and international firms Read more BLM thought leadership programme After a successful merger between Berrymans Lace Mawer and HBM Sayers the new firm BLM was keen to cement its position as one of the UK and Ireland s leading risk and insurance law business through the development of an innovative thought leadership programme

    Original URL path: http://www.gristonline.com/insight/case-studies/?page=1 (2016-02-15)
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  • DAC Beachcroft: sector-specific client magazines | Grist
    for strategic thinking The purpose The markets that DAC Beachcroft operates in were in a period of radical transformation presenting myriad opportunities and threats DAC Beachcroft s expertise put it in a unique position to help but the challenge was to help it communicate this in a compelling and creative way DAC Beachcroft had produced technical newsletters in house for a number of years but wanted to demonstrate its commercial acumen through an increased strategic focus How we helped Health Adviser is a twice yearly 24 page magazine which engages with senior decision makers in the UK health sector about the strategic regulatory and operational challenges they face It generates and showcases progressive practical and authoritative insight The magazine includes interviews with leading industry figures such as Sir Ian Kennedy and Lord Philip Hunt as well as numerous clients With a unique design quite unlike that of any other law firm collateral it sits proudly alongside leading trade press Hot on the heels of the hugely successful Health Adviser Insurance Adviser solidifies DAC Beachcroft s thought leadership position in another key sector insurance Like Health Adviser the magazine includes regular interviews with leading industry figures and clients to offer expert coverage that is both informative and interesting Contributing journalists include James Baxter former editor of Legal Business Sam Barrett former editor of Health Insurance Stuart Collins former managing editor of Insurance Day and Tony Dowding a 15 year veteran with leading publications such as the Financial Times The results Claire Wright ex Head of marketing and communications believes that by demonstrating our deep sector knowledge commercial expertise and extensive connections we are facilitating quality conversations between relationship managers and clients Account manager Mark Wellings Mark Wellings is responsible for developing and implementing content marketing strategies that deliver measurable results for

    Original URL path: http://www.gristonline.com/insight/case-studies/2013/08/01/dac-beachcroft-sector-specific-client-magazines/ (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    Email Tweet DAC Beachcroft sector specific client magazines The markets that DAC Beachcroft operates in were in a period of radical transformation presenting myriad opportunities and threats DAC Beachcroft s expertise put it in a unique position to help but the challenge was to communicate this in a compelling and creative way Read more 1 Categories Content marketing strategy Content creation Writing for the web Publishing Video and animation Distribution

    Original URL path: http://www.gristonline.com/insight/case-studies/2013/08/ (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    review publication we knew we were starting from a high baseline The report had been published for seven years growing in ambition and readership year on year Yet DAC Beachcroft had many ideas on how to improve things further Read more Barnett Waddingham conference videos Barnett Waddingham s annual pensions conference is a great opportunity for the independent firm of actuaries and consultants to engage with clients and prospects on key issues With increasing numbers of delegates and an impressive line up of in house and external speakers the firm was keen to extend the reach and impact of the event and create interest for the future Read more BearingPoint Institute thought leadership videos Global business and IT consultancy BearingPoint invests a great deal of time and effort in developing high quality thought leadership content for its Institute Report It wished to develop a series of digital assets that could help extend the reach of its intellectual property and raise the profile of the firm s partners Read more Wright Hassall partner profile videos Keen to raise the profile of its high calibre private client team Wright Hassall commissioned Grist to produce a series of videos to sit alongside the

    Original URL path: http://www.gristonline.com/insight/case-studies/category/21/content-creation/?page=2 (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    insurance sector review publication we knew we were starting from a high baseline The report had been published for seven years growing in ambition and readership year on year Yet DAC Beachcroft had many ideas on how to improve things further Read more Barnett Waddingham conference videos Barnett Waddingham s annual pensions conference is a great opportunity for the independent firm of actuaries and consultants to engage with clients and prospects on key issues With increasing numbers of delegates and an impressive line up of in house and external speakers the firm was keen to extend the reach and impact of the event and create interest for the future Read more BearingPoint Institute thought leadership videos Global business and IT consultancy BearingPoint invests a great deal of time and effort in developing high quality thought leadership content for its Institute Report It wished to develop a series of digital assets that could help extend the reach of its intellectual property and raise the profile of the firm s partners Read more Wright Hassall partner profile videos Keen to raise the profile of its high calibre private client team Wright Hassall commissioned Grist to produce a series of videos to sit

    Original URL path: http://www.gristonline.com/insight/case-studies/2015/06/?page=2 (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    media Now we have a new acronym PESO to go by But what does it mean Read more How will a content marketing agency add value to your publishing process 21 September 2015 An experienced content marketing agency can take away the pain of setting up a content marketing programme while keeping you firmly in control Read more Smart content creation means digital first 21 September 2015 A smart approach maximises ROI by delivering the right content in the right form to the right people at the right time Here s how it works at Grist Read more Measuring content marketing ROI with Google Analytics 11 August 2015 What can B2B content marketers measure with Google Analytics Why track website activity Read this before you embark on using analytics to measure content marketing Read more Ignite your content marketing strategy with the right agency partner 31 July 2015 Failure to grasp an opportunity to create inspiring content is often simply due to an uncertainty over how best to get started And yet with help from the right agency no company should ever have to miss out Read more Efficio s source of engagement 17 July 2015 When Efficio a leading procurement services provider launched its content marketing programme engagement externally and internally was key to its success Read more Agile responsive engaging a website fit for the future 10 June 2015 Simon Rusling head of marketing at actuarial consultants Barnett Waddingham explains how its new website creates the right first impressions and sets the standard for future marketing communications Read more The content preferences of risk managers survey 4 June 2015 Our survey showed that 95 of risk managers value analysis and advice provided by trusted service providers But it also showed that service providers content does not incorporate risk

    Original URL path: http://www.gristonline.com/insight/blog/category/18/content-marketing-strategy/?page=1 (2016-02-15)
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  • B2B content marketing agency | Grist | B2B content marketing agency
    place for future content marketing initiatives But have you finalised your plans on exactly how to maximise the opportunity Read more Willis and Grist win Best Corporate Publication at the CorpComms Awards 8 December 2015 In partnership Willis and Grist have won the award for Best corporate publication at the 10th CorpComms awards Read more 7 deadly sins of client publications 22 October 2015 A great publication can make a profitable impact but one that falls short will likely meet a grisly end Are you falling foul of these seven deadly sins of client publications Read more The five fundamentals of engaging B2B content 2 October 2015 What makes for truly engaging B2B content Here are five fundamental rules that will help ensure you re offering content your audience will want to read Read more Smart content creation means digital first 21 September 2015 A smart approach maximises ROI by delivering the right content in the right form to the right people at the right time Here s how it works at Grist Read more Six steps to better B2B animated video 3 September 2015 Fuelled by a desire for more visual shareable content video is increasingly finding its way into the B2B marketing mix But is it right for your brand And how can you maximise the investment Read more Ignite your content marketing strategy with the right agency partner 31 July 2015 Failure to grasp an opportunity to create inspiring content is often simply due to an uncertainty over how best to get started And yet with help from the right agency no company should ever have to miss out Read more Building trust with B2B clients through collaborative research 21 July 2015 Intramezzo s collaborative approach to research brings clients and business partners together in an environment

    Original URL path: http://www.gristonline.com/insight/blog/category/21/content-creation/?page=1 (2016-02-15)
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