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  • Book publishing Archives » Page 8 of 9 » Infinite Ideas | Infinite Ideas | Page 8
    November we re very pleased to say that the fun isn t over yet How a published book can help promote a consultancy 10 July 2013 by Infinite Ideas in Book publishing by Peter Brook author of Turn your sales force into profit heroes They say everyone has at least one book in them and until recent years I had a long held ambition to become a published author After years in the FMCG industry I d gained a huge amount of insight into why some product launches worked but why many failed I d worked with top brands and what I learnt was this invariably exceptional performance comes from having sales people who execute the basics brilliantly and more importantly are passionate about what they re doing Determined to get my insights into print I met with the Infinite Ideas team and was impressed by what they told me and their plans to market the book and my consulting business All I had to do was write the damn thing So I set aside some time locking myself away in rural Norfolk to concentrate on my magnum opus I quickly realised that I needed some support and I received that in the shape of a very supportive co writer He helped me structure the book properly it was far harder than I thought to get my knowledge down on the page and the net result was a powerful manuscript that I delightedly handed over to my publishers after some six months of writing It was an exciting period seeing the book become real Infinite Ideas gave a full input into the book s overall design and in March 09 my book was launched Now it s a tough market out there as every publisher will tell you Bookshops are not as supportive of new authors as they used to be but it was a fantastic buzz to walk into bigger stores and see my book on the shelf But having a book published is not just about book stores these days It s about media coverage and Infinite Ideas secured me interviews and articles in the trade press A professionally published book gets you noticed and gives you a degree of authority in effect it can turn you very quickly into an industry expert But guess what As a result of someone buying my book at Heathrow airport I picked up a substantial piece of consulting business within a month of publication The book has been successful around the world some big FMCG companies have bought multiple copies for their sales teams all of which helps to get my consulting services known globally Sure it s available as an e book too on consumer and B2B platforms and that s given me valuable exposure but I am convinced that a physical printed book even in this digitally thirsty world is vitally important Books are valued they rarely get thrown away and my book sitting in my clients offices means my profile remains high Publishing Turn your sales force into profit heroes really helped launch my consulting business and promote me as an industry expert an authority I d heartily recommend that if you are passionate about what you do you consider the value of becoming a published author Preparing a manuscript for submission 8 July 2013 by Tim in Book publishing If a publisher declines your manuscript remember it is merely the decision of one fallible human being and try another Sir Stanley Unwin co founder of publishing house George Allen and Unwin You ve got to the point where a publisher has agreed to take a look at your manuscript Congratulations You have joined the elite group of writers who actually get read by someone But it s very easy to mess this stage up What follows is a publisher s view of the dos and don ts DO please re read your manuscript The publisher will be reading it completely cold and will notice all sorts of off putting blemishes She ll be looking for reasons to put your manuscript away i e reject it and get on with the other twenty she has to read that morning Don t give her the ammunition You need to read it in the same way that she will Practically all writers read their own work but only a few actually see their own work The least you can do is make sure your work is spelt correctly DON T fall into the trap of being too easily satisfied with your work Of course you re proud of it but don t let euphoria lead you to a false sense of security Find a reader you can really trust somebody not too close to you but close enough to understand what you are trying to do DO make sure the presentation is slick Infinite Ideas gets anywhere between twenty and fifty submissions a week from all sorts of wannabe authors Many of these are beautifully submitted but they ve had entire manuscripts submitted unbound and falling all over the place without the page numbers needed to stack them back in order cookbooks sent on scrap paper and once even on toilet roll not used They receive submissions that are badly handwritten complete with ink stains and margin notes or so badly laid out on the page that nobody could have any idea what s going on These submissions may be masterpieces but no publisher or editor will devote time to deciphering a poorly presented manuscript They all get rejected instantly DON T be tempted to experiment with clever presentation tricks in order to woo an editor The idea of submitting your cookbook on greaseproof paper might seem brilliant at first but it isn t The type will still be rubbing off the paper when it hits the bin DO avoid annoying a publisher before she has even started reading by following some simple style tips Use good quality A4 paper

    Original URL path: http://www.infideas.com/category/book-publishing/page/8/ (2016-05-01)
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  • Book publishing Archives » Page 9 of 9 » Infinite Ideas | Infinite Ideas | Page 9
    s refreshing to see that the digital revolution is causing as much angst and navel gazing in the marketing world as it has in the quaint old world of book publishing Today brands can reach consumers twenty four hours a day through social media text messages and cold calling yuck But do such techniques really enhance customer loyalty and customer engagement As simple consumers ourselves we re doubtful Will an allegedly humorous YouTube video that is designed to go viral really help brands communicate or will it simply create a brief chuckle and a short wait for the next piece of wackiness to come along Lara O Reilly talks about the phenomenon in this article referring to it as Trigger Happy TV It seems to us that these campaigns focus on the medium and not the message There s Facebook we d better use seems to be the default position Of course customer loyalty and customer engagement can be enhanced by viral campaigns so long as they are used intelligently One of our favourites from a few years back you ve probably seen it over 2 million people have is Robert Carlyle in the Johnnie Walker video That s truly brilliant So what else works Let s look at some of the latest devices the iPhone the iPad the Kindle Customers can easily access the content they need at the precise time they need it and unsurprisingly they keep coming back for more Big presentation to give Well hone your presentation skills on your iPhone in the cab en route to your audience Off on holiday in a few weeks Access some toning tips on your Kindle during your lunch break Valuable useful content delivered to consumers at precisely the time they want to use it is a fabulous way to develop customer engagement and build customer loyalty and there need be no pesky texts or embarrassing videos in sight Real time marketing 15 May 2013 by David Grant in Book publishing I was struck by this article in Marketing Week Heineken to build real time marketing drive around mobile relating to Heineken s new marketing push Real time marketing to consumers communicating with them at the precise moment they are engaging in an activity or an interest seems to be the buzz idea at present And of course the ubiquitous smart phone combined with Twitter Facebook and other social networking sites lends itself perfectly to this Communication with consumers becomes dynamic instant and relevant The same thing is happening on television Think of the ads you see just before a live football game offering you odds on how long it will take Luis Suárez to chew a defender s arm off completely It s perfect a captive audience that can be sold to when they re most responsive We ve seen this at Infinite Ideas with the rise and rise of e books For the first time on impulse you can download content when you want it and start

    Original URL path: http://www.infideas.com/category/book-publishing/page/9/ (2016-05-01)
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  • Making it in a man's world. We talk to Susannah Clarke, co-author of Implementing ISO 9001:2015 | Infinite Ideas
    training We continued to work together and develop the opportunities beyond that original client In 2007 I had sold the business and completed my earn out and PMI offered me some consultancy work with them They also offered me the chance to go on a Lean Six Sigma Green Belt course which almost blew my mind I learnt so much in such a short space of time and had so many ah ha moments After that there was no going back I m not saying I don t get carried away and sometimes forget those principles but I m lucky enough now to work with some brilliant consultants who have many years of experience in this field and they are masters at catching me before I shoot off in the wrong direction I still think of myself as someone who works with large companies I just don t work for them How have things changed in the past 30 years for women operating in the manufacturing industries And what advice would you give to young women entering the world of engineering and process management Or business in general We still have a dearth of women in manufacturing and engineering Read any of the studies on these sectors and they indicate that around one third of the manufacturing workforce and only around 15 to 20 of the engineering workforce is female Research attributes this to gender pay inequity work life balance insufficient women at the senior executive level and so on but realistically women only become really aware of these challenges once we have entered industry don t we So isn t the question more about how do we make a career in these sectors more attractive to women Fundamentally I believe we need to start early with the right education in schools and the elimination of stereotypes When I was 16 I went to a boys grammar school There were only eight girls in my year so the school didn t cater for girl subjects I studied woodwork graphics and metalwork along with the boys all the girls did and I rowed in a coxed four because there weren t enough of us to make a girl s team for netball or hockey I think this helped to break down traditional stereotypes for me The other thing I found was that from age 11 onwards the boys had specific lesson time allocated to debate current affairs They had been taught and encouraged to create cohesive constructive arguments as part of their education They were preparing the boys from an early age to have a view be able to express it and learn how to prepare for such discussions I know we do more of that in our schools today certainly my daughters are proficient at creating a strong argument But I still put my head in my hands when I look at the Design Technology options available to them and their female bias What advice would I give them There

    Original URL path: http://www.infideas.com/making-mans-world-talk-susannah-clarke-co-author-implementing-iso-90012015/ (2016-05-01)
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  • Collaborative leadership can boost the productivity of your company | Infinite Ideas
    a whole Leadership is reconstrued in this world view as a dispersed activity rather than the monopoly of individuals In the fraught pressured conditions that the trauma unit worked in where poor decisions or wasted seconds might mean the difference between life and death leadership was a role or more specifically a dynamic socially enabled and socially constrained set of functions which may be filled by the numerous individuals who over time occupy key positions of expert authority on the team In such a situation leadership was the product of the organization or unit s norms routines and role definitions The function of the leader existed separately from the many different people who fulfilled the role depending on the circumstances Klein identified four key leadership functions providing strategic direction monitoring team performance instructing team members and providing hands on assistance when required Based on Klein s findings organizations should put in place the structures needed to support whoever steps into a leadership position have well established roles and clearly identified norms rather than concentrate on selecting brilliant leaders Truly dispersed and fairly distributed leadership is unusual More obviously attainable perhaps is the notion of collaborative leadership which Herminia Ibarra and Morten Hansen of INSEAD have looked at No company has all the resources that it needs in house so we have to work across boundaries That is the essence of collaborative leadership simply mobilizing and inspiring people to get great results working across boundaries says Ibarra who won the Leadership Award at the 2013 Thinkers50 What kind of leadership allows organizations to identify interesting collaborative opportunities to bring the best talents to those opportunities and then to lead the process so that it gets to an effective result Collaborative leadership is far removed from the traditional command and control model Ibarra identifies several areas that leaders need to focus on to become good collaborative leaders To start with they need to build networks that allow them to add value collaboratively through connections Leaders should also engage diverse talent from a broad range from the periphery That periphery could be other geographies other nationalities generational bringing other people into the discussion gender diversity it could be many things she says Establishing conditions conducive to the collaborative process comes next That includes eradicating any politics and turf wars that might obstruct collaboration You have to role model that from the top if you don t have your collaborative potential at the top it just does not happen And lastly says Ibarra show a strong hand There is no call for collaboration on everything A constant need for consensus can kill collaboration Instead the collaborative leader knows when to step back and when to take action to keep collaboration moving forward and adding value And in order to master collaborative leadership leaders will have to disavow themselves of some commonly held on views on leadership Take situational leadership and the need for command and control leadership in certain situations for example This idea

    Original URL path: http://www.infideas.com/collaborative-leadership-can-boost-productivity-company/ (2016-05-01)
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  • Game of thrones on business is an excellent stocking filler | Infinite Ideas
    and then we are thrown a curve ball So it turns out we really do know nothing about season 6 And as 2015 draws to a close we re thrilled that it will only bring us closer to what is promising to be an almighty instalment in the Game of Thrones series If however you are struggling to come to terms with this shocking news and are wondering what to get Steve from HR for Secret Santa perhaps you should look no further than our very own G ame of Thrones on Business by Tim Phillips and Rebecca Clare shortlisted for the CMI Management Book of the Year it provides excellent tips on how to use tactics and strategies from the show in the workplace Did we mention that it fits in a stocking as well We re pretty sure that there is just enough time to order a copy for your colleague loved one Grandma neighbour and mortal enemy Search Recent posts Alice in strategy land by Kate M Santon can help improve your business Career lessons from The Walking Dead be adaptable The pros and cons of self publishing your business book Zombie identification for beginners What would Rick do Ten career boosting tips from The Walking Dead Blog Post Categories 100 Management Models 15 5742 Days 6 Authentic leadership 10 Basil Bunting and A strong song tows us 8 Book publishing 51 Business and finance 128 Classic Wine Library 8 Codebreaking our future 6 Current events 37 Entertainment 39 Football Business 9 Game of Thrones on Business 22 Implementing ISO 9001 2015 5 Lifestyle 43 Nine visions of capitalism 14 Publishing for business 4 Sherry 6 Spirits distilled 8 The corporate wellness bible 1 The Diversity Dashboard 7 Uncategorized 4 Wine and spirits 30 Working With The

    Original URL path: http://www.infideas.com/game-thrones-business-sticking-filler/ (2016-05-01)
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  • The Infinite Ideas blog | Infinite Ideas | Page 4
    large stacks that we may take to the beach next year Read more How to win the Great British Bake Off 7 October 2015 by Catherine Holdsworth in Business and finance Current events Entertainment As rain hits Britain today and the leaves suicidally fall to the ground it signifies the end of summer and the final of the Great British Bake Off We ve been hooked in the office this year and I m sure everyone around the country is waiting with baited breath for the final this evening that is unless the world hasn t ended before then Read more When you re next buying wine consider Austria 6 October 2015 by Catherine Holdsworth in Classic Wine Library Wine and spirits When you think about Austrian alcohol you re probably more familiar with beers and Oktoberfest thanks to the Bavarian influence and how fond they are of a good pint It s true when I was backpacking around Europe I never thought to order an Austrian glass of wine rather it was straight for the home brew Read more Was Steve Jobs a conscious capitalist 30 September 2015 by Catherine Holdsworth in Business and finance Entertainment Nine visions of capitalism Unless you ve been hiding under a rock for the past few months then you may have heard about a new film coming out this Christmas about the late Apple CEO Steve Jobs entitled Steve Jobs With the star Michael Fassbender already tipped for Oscar success the film has been plagued with scandal since before it was even put into production Read more Previous 1 2 3 4 5 6 41 42 43 Next Search Share this Blog Post Categories 100 Management Models 15 5742 Days 6 Authentic leadership 10 Basil Bunting and A strong song tows us 8

    Original URL path: http://www.infideas.com/blog/page/4/ (2016-05-01)
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  • What do leaders really do? | Infinite Ideas
    course there is no guarantee of success or even survival in the post So why do it Because on a good day it is also the best job in the world We should note that for this individual the best job in the world was his for only a couple of years before an internal spat saw him ejected Most jobs come with a job description a lengthy list of the exact parameters of responsibility But when you reach leadership roles the job descriptions come to an end You are left alone to make it up as you go along The only sure thing is that you will be expected to deliver results The loneliness can be oppressive and partly explains the rise of the executive coaching industry Not knowing what it is you should do or when or with who offers more freedom than most executives have usually experienced in the corporate cocoon In their previous incarnations executives have often been purveyors of certainty as leaders they find that uncertainty rules It can bewilder even the best prepared Little coherent research has been done as to how leaders do and should manage their daily working lives Filling out a six page academic survey is rarely high on a CEO s daily to do list reflects London Business School s Rajesh Chandy Indeed the reality largely went unexplored until Henry Mintzberg s The Nature of Managerial Work was published in 1973 Instead of accepting pat answers to perennial questions Mintzberg went in search of executive reality He simply observed what a number of managers actually did The resulting book blew away the managerial mystique Rather than spending time contemplating the long term Mintzberg found that managers were slaves to the moment moving from task to task with every move dogged by another diversion another call The median time spent on any one issue was a mere nine minutes remember this was nearly a quarter of a century before email In The Nature of Managerial Work Mintzberg identifies the characteristics of the manager at work The manager performs a great quantity of work at an unrelenting pace undertakes activities marked by variety brevity and fragmentation has a preference for issues which are current specific and non routine prefers verbal rather than written means of communication acts within a web of internal and external contacts is subject to heavy constraints but can exert some control over the work This may sound familiar Over thirty years later in Managing Mintzberg revisited the subject of the 1973 book He argues that the nature of managerial work hasn t actually changed The content of managing changes all the time what you re dealing with how your industry is structured but the process hasn t changed The one big thing is the Internet and especially email but I think those forms of communications just reinforce problematic behavior So I think they re just making it worse but I don t think they re changing management fundamentally

    Original URL path: http://www.infideas.com/leaders-really/ (2016-05-01)
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  • Risk and opportunity go hand in hand when updating to the new ISO standard | Infinite Ideas
    forms and many are related to quality do I have the right products and services for my target customers Can I control production and service delivery to consistently meet those customer needs Can my suppliers keep up with my demands and maintain quality levels I need If I can manage those risks at that level then the business will succeed and I can grasp all the opportunities including that elusive pot of gold Moving forward in time as the business continues to thrive and has grown our entrepreneur has moved upstairs to the board room as CEO and has managers and teams dealing with day to day business while she buys in high priced consultants to lead some blue skies strategy sessions Strategic risks haven t really changed an incorrect strategy still has the capability to bring down our grown up start up Tactically the business can cope more easily with risk as it has multiple customers buying a range of products On the down side tactical errors can lead to an erosion of hard earned brand reputation as all our customers inhabit the same system and talk to one another see the earlier blog on organisational context hyperlink for examples Moving out of the board room along to the shop floor and offices where business as usual happens risk looks a little different but it is just as important it is recognised and managed With every order comes a risk the organisation will misunderstand their customer s needs so at this process level there have to be checks and balances Individuals working with their CEO s delegated authority accept orders and enter into contracts including the inherent risks a legal contract carries At the same time on the shop floor all employees are involved in managing risk Some develop specifications and standards perhaps in a separate design office some manufacture products or deliver services that they believe meet those standards Throughout the process managing risks leads to delivered products and services meeting specification satisfying customer needs and customers paying their bills thereby allowing the organisation to realize the sales opportunity and contributing to our entrepreneur s vision of a pot of gold If the above risks and opportunities are present in daily organisational life why do we have concerns for the quality professional s ability to inhabit this space and over what our certification body auditors are going to do to us The revised clauses of ISO 9001 create an opportunity for us to revisit and realign our processes to ensure our systems deliver what our customers and stakeholders want There are of course risks with changes to the standard but perhaps we can focus on the opportunities presented and maximize them instead Search Recent posts Alice in strategy land by Kate M Santon can help improve your business Career lessons from The Walking Dead be adaptable The pros and cons of self publishing your business book Zombie identification for beginners What would Rick do Ten career boosting tips

    Original URL path: http://www.infideas.com/risk-opportunity-go-hand-hand-updating-new-iso-standard/ (2016-05-01)
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