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  • Entertainment Archives » Infinite Ideas | Infinite Ideas
    of becoming one yourself They re followers Watch a herd of walkers and you will note that they all move in the same direction at the same speed only changing course in response to noise or movement There s no independent thinking no courage or daring Thus it is with the walkers in your workplace they do the job as prescribed and no more They arrive on the stroke of 9 and leave at exactly 5 They go to lunch at the same time every day refuse to stray outside the bounds of the system More than my job s worth and are careful to avoid doing anything not in their job description Their job is just something they have to do 35 hours a week in order that they can collect a pay cheque every month It s something to be got through and survived They slow down projects by insisting they can only do the work within their fixed systems and schedules They re the office joker Office jokers may seem happy but this is just a way of getting through the day it s the only way they get meaning from being at work They carve out a niche for themselves everybody knows who they are but they are never going to be taken seriously Which means their career progress within a particular organization is going to be limited They distract colleagues from their work and disrupt company culture They resist change Regardless of whether it s moving the coffee machine changing the invoicing system or a complete departmental restructure they don t like it and it s not going to work In fact they ll do all they can to ensure it doesn t You ll never see the resistors put as much effort or creative energy into anything as they put into trying to keep things the way they ve always been Not all changes are good and some have huge implications for the business and the individuals working within it but these people haven t thought deeply about the changes they just dislike them because they are not what went before They re always right but they re never willing to put their money where their mouth is This kind of workplace walker could spend the whole day telling colleagues why management is doing everything wrong and will bore you for an entire lunch hour if you re unlucky enough to encounter them in the canteen They particularly love introducing new recruits to all the flaws of the department or organization it gives them a sense of power They create a bad atmosphere in a team making their manager s job a lot harder It s not their fault Zombies never own up to their mistakes not even to themselves which means they can never learn from them With the workplace walker there s always a reason for an error but it s because of some failing in the system or a problem created by one of their co workers I wasn t given the figures from accounts in good time I only did what the project manager told me that s the answer the system gave when I put the information in They can become aggressive if any suggestion is made that they could have done something to mitigate the situation and make more work for their manager and colleagues because somebody else has to sort out their errors They don t stand out or they stand out for the wrong reasons A typical office zombie just won t get noticed by management outside their department If they do catch somebody s eye it s likely to be for the wrong reasons Oh yeah the guy who s always playing practical jokes Is she the one that really kicked up a fuss when we moved the coffee machine This is not the route to promotion They eat the same lunch every day In 2015 research undertaken for butter manufacturer Lurpak into the eating habits of 2 000 office workers revealed that 32 per cent of UK workers eat exactly the same lunch each day a cheese sandwich The average worker has been doing this for almost four and a half years and despite the monotony 40 per cent of respondents said that lunch is usually the highlight of their working day That s just depressing and seems to be further evidence of a lack of care about work that it is something routine just to be got through In order to work at your best you need to be in good health nutritionists advise that to help achieve that goal we should eat a wide variety of foods just one reason to shake up your lunch habits Just as the humans in the series all carry the virus and are capable of becoming walkers we all have the facility to fall into workplace zombie habits But now you know what to look out for you ll be able to catch yourself if you ever seem to be behaving like a walker and pull yourself back onto the path to career success Super Thursday for Infinite Ideas 8 October 2015 by Catherine Holdsworth in Book publishing Current events Entertainment It s Super Thursday in the publishing world which is a bit like Christmas morning for us We re off to the bookshops after work to see all the beautiful colourful covers adorning the tables like waking up and seeing what Santa has brought us Naturally we already have bookshelves at home heaving with unread tomes and we look forward to adding to the large stacks that we may take to the beach next year What can we say we like choice Infinite Ideas does not have a book released this year however we do have a super exciting Christmas list There really is something for everyone from business stocking fillers to leadership lessons for the business aficionado in the family However the title that we are most excited about is all about Christmas or more precisely Yule Catherine Cooper s new book The Wichen Tree will be published at the end of November and is another very exciting Jack Brenin adventure Jack having grown up in Greece has never seen snow so this Yule is especially exciting for him as well as coming across many magical creatures and places in the lead up to Christmas If you re new to this series the first book The Golden Acorn is available for free on Kindle There s just enough time for you to dive into this magical series before the fifth book comes out We re nice like that we thought we d give you a bit of extra time to get hooked on the series If you re already a fan then there s still time to put it on your Christmas list and mark it on your calendar as there are just over six weeks until you can get your hands on this great book Also the cover is very cool and very Christmassy don t you think Not that we re endorsing getting this excited about Christmas already but if other publishers are then we will shamelessly jump on that bandwagon How to win the Great British Bake Off 7 October 2015 by Catherine Holdsworth in Business and finance Current events Entertainment As rain hits Britain today and the leaves suicidally fall to the ground it signifies the end of summer and the final of the Great British Bake Off We ve been hooked in the office this year and I m sure everyone around the country is waiting with baited breath for the final this evening that is unless the world hasn t ended before then The three finalists Nadiya Tamal and Ian have fought off stiff competition to get to the last week and we ve come up with some career lessons that you can learn from these excellent bakers Nadiya We re not going to lie Nadiya is our favourite contestant perhaps in the history of bake off We didn t think we could find a funnier contestant than Norman but Nadiya has surpassed his wit and she is a much better baker Nadiya has been star baker three times so far tied with Ian so she is in a strong position going into the final However her journey there has not been easy In the beginning Nadiya struggled with the technical challenges often coming last or near the bottom When faced with unknown situations it can throw us off guard When we re out of our comfort zone having to work with new clients or having to clear up someone else s or your own blunders it can be hard to stay cool and get a suitable outcome for your business Nadiya has at times been anything but cool under pressure the paperclip and soufflé incident from last week for example and she has a tendency not to believe that she is capable However Nadiya s creativity and willingness to take risks has got her to the final As with any strong leader capability is everything You can only fake it for so long and trust us your employees will know if you are ineffective when it comes to making tough decisions or coping when times get tough Ian Ian like Nadiya is going into this final with three star baker titles to his name He is competent and able to cope under even the toughest of pressures and he was the first to receive the Mary Berry wink this season However Ian s stars were all awarded towards the beginning of the series he peaked too early it would seem Either that or his competitors were able to improve quickly and catch up with him There are also rumours that he has been getting specialist training from a professional chef to up his game we are not endorsing these rumours nor are we endorsing Ian to be honest When you re competing with your colleagues or other businesses it is important not to burn out too quickly Ian s arrogance is also something that could cost him the title One of the great things about Bake Off is the camaraderie between the contestants well except for bin gate but we won t open that can of worms and yet Ian seems to have remained a lone ranger in the tent Perhaps his strategy is to keep his skills to himself or to remain apart so that he can focus on making his bakes better than anyone else s However when you re in the ruthless world of business sometimes buttering up pun intended the competition can be beneficial for both parties Finding a way that both companies can work together and sharing knowledge is not always a bad thing Though Ian s chocolate well was a bit well anticlimactic one can t deny that Ian has great initiative and creativity demonstrating his ability to make his own cake moulds Seeing the problem from another angle and knowing what you can bring to the table can be great when leading a team and being familiar your strengths when times are tough can help get you out of a jam But they could also alienate you among your colleagues which may lead to mutiny in the ranks Tamal Tamal is our favourite anaesthetist and our second favourite finalist of this year s Bake Off Tamal has been the lucky recipient of the Hollywood Handshake not quite an Oscar and is adept at his baking skills However Tamal s weakness is timing When you re up against the wall with a particular project time management is everything Being a successful leader is about how you manage your employees and delegate to make things work as efficiently as possible Tamal is this year s unlikely heartthrob we wouldn t say no to one of his vol au vents and has taken it all in his stride In business like with everything there will be peaks and troughs in your success Tamal never let his successes or disasters go to his head and he certainly isn t signing up to be the latest Cosmo centrefold Being able to juggle his high pressured job with baking every week and still coming out on top is a skill that we can all learn Sometimes though it s best to keep things simple Though we really liked Flora it was clear that time and again she didn t listen to Mary and Paul s advice and gave herself too much to do Superiors try to guide you in the right direction and having too much on your plate can be catastrophic for your career and your personal life if not balanced well Dorret was eliminated in week three after she had scraped through the first two weeks She was the recipient of the Mary Berry scowl when she confessed one week that she had bought her cookie cutter rather than make it herself and the next week that she hadn t even practiced her bake Not preparing is essentially preparing to fail Showing up is only half the battle when presenting working in a team or just working on a solo project being prepared is key to survival in the cut throat world of business Whoever wins tonight go Nadiya it s definitely been a great series and we have been lucky enough this year not to have had too many baking blunders ourselves There are many lessons we can take away from watching people bake cakes in tents each week and Infinite Ideas has lots of advice on leadership management and other ways to run your business Perhaps you need help on how to Cultivate a cool career or you would like to learn more about Authentic leadership we have a whole library waiting for you Was Steve Jobs a conscious capitalist 30 September 2015 by Catherine Holdsworth in Business and finance Entertainment Nine visions of capitalism Unless you ve been hiding under a rock for the past few months then you may have heard about a new film coming out this Christmas about the late Apple CEO Steve Jobs entitled Steve Jobs With the star Michael Fassbender already tipped for Oscar success the film has been plagued with scandal since before it was even put into production Though Fassbender may have done a good job after the Sony hack it was revealed that writer Aaron Sorkin didn t even know who he was How opinions can change Two trailers have been released so far for the film and if they re anything to go by it doesn t look like Jobs was the type of person you d want to invite round for a cup of tea So focused on his job was he that he neglected his daughter in pursuit of building up his company into an empire That he did There are Apple products all around you all you have to do is step out of your door and you ll see someone on an iPhone chatting texting or instagramming their lives Apple is more than a technology company it is a lifestyle for millions of people Every time a new model of iPhone is released there are people who are selling their grandmother to be the first in line to get their hands on the new model We all remember that rather odd woman who had queued in New York for a new iPhone just because she thought she should and had no idea why she really wanted it Apple has saturated the market so much that though Microsoft and Bill Gates empire is still incredibly successful even those who own a PC are aware of how good Apple is To collect them all as Pokemon fans would say is to shell out thousands of pounds and then more to update your collection When does it end And should I be ashamed of my 2009 iPod nano that is hiding in a drawer at my parents house That iconic combination of jeans and polo neck has cemented Jobs as an easily recognisable figure and the face of Apple There s no doubt that Jobs achieved extraordinary things with Apple but is the company promoting conscious capitalism Charles Hampden Turner and Fons Trompenaars authors of Nine visions of capitalism suggest that Jobs and the Apple corporation were winners with their very first product The computers produced by Acorn and the BBC Micro failed to match the appeal of the Apple I In reality there were a number of contributing factors the USA has a much larger and more demanding market California legislators approved a free Apple for every public school provided that school purchased a second a new mass market was created that shut imports out and Apple was pitched in terms of personal liberation from IBM the rebellion of a defiant citizenry against a corporatist ethos So Apple asserted that it was a cool company from the start We all remember those really fun Apple Macs that were brightly coloured they were not designed to appeal to Wall Street stockists they were for the young hip students and start ups They epitomise the rise of Silicon Valley exciting fresh and completely different to the stuffy companies that make you work ridiculous hours and resent your job Yet Apple too makes you work ridiculous hours by providing free food gyms and making the office a welcoming environment employees don t want to go home Essentially they are in it for life or at least as long as they work there The opportunity for Netflix and chill is sadly lacking Last October Apple HR demonstrated it s conscious capitalism by unveiling its philanthropy programme and it would match any donation to causes that its employees made In an age where most all of us in the Western world own a laptop smart

    Original URL path: http://www.infideas.com/category/entertainment/ (2016-05-01)
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  • Working With The Walking Dead Archives » Infinite Ideas | Infinite Ideas
    not in their job description Their job is just something they have to do 35 hours a week in order that they can collect a pay cheque every month It s something to be got through and survived They slow down projects by insisting they can only do the work within their fixed systems and schedules They re the office joker Office jokers may seem happy but this is just a way of getting through the day it s the only way they get meaning from being at work They carve out a niche for themselves everybody knows who they are but they are never going to be taken seriously Which means their career progress within a particular organization is going to be limited They distract colleagues from their work and disrupt company culture They resist change Regardless of whether it s moving the coffee machine changing the invoicing system or a complete departmental restructure they don t like it and it s not going to work In fact they ll do all they can to ensure it doesn t You ll never see the resistors put as much effort or creative energy into anything as they put into trying to keep things the way they ve always been Not all changes are good and some have huge implications for the business and the individuals working within it but these people haven t thought deeply about the changes they just dislike them because they are not what went before They re always right but they re never willing to put their money where their mouth is This kind of workplace walker could spend the whole day telling colleagues why management is doing everything wrong and will bore you for an entire lunch hour if you re unlucky enough to encounter them in the canteen They particularly love introducing new recruits to all the flaws of the department or organization it gives them a sense of power They create a bad atmosphere in a team making their manager s job a lot harder It s not their fault Zombies never own up to their mistakes not even to themselves which means they can never learn from them With the workplace walker there s always a reason for an error but it s because of some failing in the system or a problem created by one of their co workers I wasn t given the figures from accounts in good time I only did what the project manager told me that s the answer the system gave when I put the information in They can become aggressive if any suggestion is made that they could have done something to mitigate the situation and make more work for their manager and colleagues because somebody else has to sort out their errors They don t stand out or they stand out for the wrong reasons A typical office zombie just won t get noticed by management outside their department If they do catch somebody

    Original URL path: http://www.infideas.com/category/working-with-the-walking-dead/ (2016-05-01)
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  • The pros and cons of self-publishing your business book | Infinite Ideas
    all this set up A commercial publisher will also market your book Sure they will be marketing it to the book trade to the media and to foreign language publishers and to their own lists of customers and they will rely on you to promote it in your own networks but the chances are that most of the sales will come from their promotion rather than yours There isn t much chance of you knowing how to do all that global trade marketing even if you had the time and energy Something else that tells against self publishing is production quality When you entrust your manuscript to a self publishing service you may well find that your options in terms of controlling the way the book looks are limited Not all self publishing services are the same but the more cost effective the service the more likely it is that the website you use will chuck a terrible book back at you A huge amount of work goes into turning a manuscript into a bookstore quality product Commercial publishers employ copy editors proof readers typesetters text designers cover designers indexers and of course printers Needless to say you won t get all that for the 1000 you transfer to your anonymous self publisher And you need to think about whether your brand is big enough in your network to overcome the resistance many people still have to self published books After all you ve paid to have it published well printed anyway and anyone could do that provided they are willing to spend a few hundred pounds How do people know it s any good They will trust a commercially published product far more than a self published one because an editor has read it and decided it is good enough for her to invest a considerable amount of money in So think about it carefully In summary Self publishing gives you complete control over the packaging pricing design marketing and distribution of your book It allows you to keep the lion s share of the income You can produce it to your own schedule as quickly as you like You don t have the depressing task of trying to find a publisher who will take the commercial risk on your book On the other hand you are probably not an expert at book packaging pricing design marketing and distribution so you are less likely to make a great fist of it than an experienced publisher You are almost certainly going to end up with an inferior physical product compared with competing titles produced to book shop standards And if you re planning to use your book to promote your brand a self published product won t have the same cachet as a book that s been published by Penguin In short if you re a well known expert on rail travel in and around Nuneaton in the nineteenth century and you are already on first name terms with everyone

    Original URL path: http://www.infideas.com/pros-cons-self-publishing-business-book/ (2016-05-01)
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  • Richard Burton, Author at Infinite Ideas | Infinite Ideas
    world s most sought after cross cultural management expert Fons Trompenaars has claimed that since publishing influential books like Riding the Whirlwind The Global M A Tango and 100 Management Models his speaking engagements and fees have doubled his profile tripled and his clients quadrupled I highly recommend you to get your ideas on paper particularly if they are unique he says Trompenaars is quite right to say that if you ve got interesting ideas you need to record them but you also need to distribute them and there is simply no better way to do it than in a book Why Because people don t throw books away Getting a publisher to commit to your book idea isn t easy unless you re already a well known author but self publishing gives you a product that has far less impact As Barry Gibbons former global CEO of Burger King and author of six books in including If You Want to Make God Really Laugh Show Him Your Business Plan says A published book accent on published can bring a string of powerful indirect benefits It can boost a CV It can take the place of a business card with 1000 times the impact It can open up lucrative speaking or consulting opportunities It can enhance an author s reputation in a defined target market Gibbons is a prolific and entertaining speaker who addresses huge conferences from Las Vegas to Bangkok and there s no doubt that his books have helped him get to where he is In fact if you want to be on the speaking circuit and you haven t got a book published you have a huge hurdle to overcome Brendan Barns formerly CEO of Speakers for Business and founder of London Business Forum insists that having a business book published can give instant credibility to an author especially if it s in partnership with a major publisher This can he says open the door to a lucrative speaking career especially if the author has some charisma A published book can also have some more subtle effects on the authors profile Ken Langdon is the author of 20 practical business books and ghost writer of several more and he points out that it massively enhances your search engine profile A Google search on many business managers wouldn t throw up much apart from a LinkedIn page which is of course their own writing Google an author however and you get their Amazon page along with the publisher s potted history of the author The author may also have written this but it doesn t look like that If you want to see the effect for yourself just type Ken Langdon into Google How can you make the book you ve written work for your business 11 January 2016 by Richard Burton in Book publishing Business and finance Publishing for business Over the years Infinite Ideas has published dozens of books with businesses and the research we ve done shows that a printed book is a unique promotional tool We found that out of ten thousand consultants in the UK 72 of respondents claimed that as a result of being published recognition of their brand increased nearly 60 claimed that they picked up more speaking events after being published and 65 stated that being published gained them more clients That s quite compelling and it supports some of our own anecdotal evidence One Infinite Ideas author gained a six figure consulting contract as a result of his book being bought at an airport bookshop another ended up as a speaker at the World Economic Forum at Davos two years in succession Many authors think that writing their book is hard work but soon find that writing is the easy part There s no point putting all those evening and weekend shifts in on your book if you then fail to work it to increase sales and brand awareness and that requires a degree of diligence and innovation Your publisher will or should work hard to secure presence in bookshops and generate media coverage but can do very little to access the constituency that has already bought into your brand your clients audiences and followers So here are some tips for maximizing the impact of your book Send a signed complimentary copy with a personal handwritten letter to all your clients and prospects Explain why you have written the book and how you think it will help them specifically Individualize each letter as far as you can Writing it by hand rather than typing strengthens the impression that you have taken the time to think about the person who is reading it and their business or professional needs Nobody gets excited by a generic template Send a copy to each of your media contacts with a note pointing out aspects of the book that you think are newsworthy In a recent survey 32 of people said they bought a book because they were influenced by reviews in newspapers magazines and online so you can t afford to ignore it Once again your publisher should be working the media but you will need to fill in the gaps So find out what they are doing and work with their PR to generate maximum exposure Journalists get hundreds of approaches a week so yours needs to stand out and there s no better way of doing that than by personal contact If you don t have any media contacts ask friends and colleagues for theirs and use their names with their permission in the subject box of your emails If you re not already on the speaking circuit now s the time to start Speaking engagements are a priceless channel for selling your book Ideally you should build a free copy for each delegate into the fee you get for the event If that s not possible take some books to sell and make sure you have a facility for taking

    Original URL path: http://www.infideas.com/author/richard-burton/ (2016-05-01)
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  • Book publishing Archives » Infinite Ideas | Infinite Ideas
    and you get their Amazon page along with the publisher s potted history of the author The author may also have written this but it doesn t look like that If you want to see the effect for yourself just type Ken Langdon into Google How can you make the book you ve written work for your business 11 January 2016 by Richard Burton in Book publishing Business and finance Publishing for business Over the years Infinite Ideas has published dozens of books with businesses and the research we ve done shows that a printed book is a unique promotional tool We found that out of ten thousand consultants in the UK 72 of respondents claimed that as a result of being published recognition of their brand increased nearly 60 claimed that they picked up more speaking events after being published and 65 stated that being published gained them more clients That s quite compelling and it supports some of our own anecdotal evidence One Infinite Ideas author gained a six figure consulting contract as a result of his book being bought at an airport bookshop another ended up as a speaker at the World Economic Forum at Davos two years in succession Many authors think that writing their book is hard work but soon find that writing is the easy part There s no point putting all those evening and weekend shifts in on your book if you then fail to work it to increase sales and brand awareness and that requires a degree of diligence and innovation Your publisher will or should work hard to secure presence in bookshops and generate media coverage but can do very little to access the constituency that has already bought into your brand your clients audiences and followers So here are some tips for maximizing the impact of your book Send a signed complimentary copy with a personal handwritten letter to all your clients and prospects Explain why you have written the book and how you think it will help them specifically Individualize each letter as far as you can Writing it by hand rather than typing strengthens the impression that you have taken the time to think about the person who is reading it and their business or professional needs Nobody gets excited by a generic template Send a copy to each of your media contacts with a note pointing out aspects of the book that you think are newsworthy In a recent survey 32 of people said they bought a book because they were influenced by reviews in newspapers magazines and online so you can t afford to ignore it Once again your publisher should be working the media but you will need to fill in the gaps So find out what they are doing and work with their PR to generate maximum exposure Journalists get hundreds of approaches a week so yours needs to stand out and there s no better way of doing that than by personal contact If you don t have any media contacts ask friends and colleagues for theirs and use their names with their permission in the subject box of your emails If you re not already on the speaking circuit now s the time to start Speaking engagements are a priceless channel for selling your book Ideally you should build a free copy for each delegate into the fee you get for the event If that s not possible take some books to sell and make sure you have a facility for taking payment At the very least you should have some fliers available that give your audience details of your latest book preferably with a discount If you have impressed your audience many will want a souvenir of the event and what could firm up your relationship with these potential new clients better than a signed copy of your book Social media is are vital Start promoting your book a few months prior to publication on Facebook and Twitter and encourage as many people as possible to become fans and share your book in their networks These are more fun social networks and designed to give instant gratification To stay relevant create a hashtag that is unique to your brand and use it every time you post a tweet or an update This should develop momentum and you will be able to monitor whether people are responding to your contributions You should also explore Tumblr and Pinterest which are particularly good at being visually stimulating and easily shared Make sure the pictures you associate with your brand and your book are relevant to the content otherwise you may end up with the wrong types of followers those who are not likely to benefit from reading your content It s good to link your posts to what is currently trending but always link back to why that is relevant to your book If your book is designed to promote your business you must engage fully with LinkedIn which is an essential networking tool Join groups on LinkedIn that relate to your business It is an excellent space to share newsworthy items that can help with careers and members are likely to respond if you write a blog post and share it always with a link to your book at the end Promote thoughtful content that gets people to engage with the ideas in your book and engages them in discussion Reach out to people who you think could endorse your book such as leaders in your particular field or an author of a competing title You don t get any medals for wanting to do all of this alone There s much more that you can do of course and I ll be returning to this subject with more techniques to market your work Meanwhile we have written two books which are available free on www infideas com Get published A first time writer s guide to publishing Guerrilla tactics for marketing and

    Original URL path: http://www.infideas.com/category/book-publishing/ (2016-05-01)
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  • Publishing for business Archives » Infinite Ideas | Infinite Ideas
    self publishing gives you a product that has far less impact As Barry Gibbons former global CEO of Burger King and author of six books in including If You Want to Make God Really Laugh Show Him Your Business Plan says A published book accent on published can bring a string of powerful indirect benefits It can boost a CV It can take the place of a business card with 1000 times the impact It can open up lucrative speaking or consulting opportunities It can enhance an author s reputation in a defined target market Gibbons is a prolific and entertaining speaker who addresses huge conferences from Las Vegas to Bangkok and there s no doubt that his books have helped him get to where he is In fact if you want to be on the speaking circuit and you haven t got a book published you have a huge hurdle to overcome Brendan Barns formerly CEO of Speakers for Business and founder of London Business Forum insists that having a business book published can give instant credibility to an author especially if it s in partnership with a major publisher This can he says open the door to a lucrative speaking career especially if the author has some charisma A published book can also have some more subtle effects on the authors profile Ken Langdon is the author of 20 practical business books and ghost writer of several more and he points out that it massively enhances your search engine profile A Google search on many business managers wouldn t throw up much apart from a LinkedIn page which is of course their own writing Google an author however and you get their Amazon page along with the publisher s potted history of the author The author may also have written this but it doesn t look like that If you want to see the effect for yourself just type Ken Langdon into Google How can you make the book you ve written work for your business 11 January 2016 by Richard Burton in Book publishing Business and finance Publishing for business Over the years Infinite Ideas has published dozens of books with businesses and the research we ve done shows that a printed book is a unique promotional tool We found that out of ten thousand consultants in the UK 72 of respondents claimed that as a result of being published recognition of their brand increased nearly 60 claimed that they picked up more speaking events after being published and 65 stated that being published gained them more clients That s quite compelling and it supports some of our own anecdotal evidence One Infinite Ideas author gained a six figure consulting contract as a result of his book being bought at an airport bookshop another ended up as a speaker at the World Economic Forum at Davos two years in succession Many authors think that writing their book is hard work but soon find that writing is the easy part There s no point putting all those evening and weekend shifts in on your book if you then fail to work it to increase sales and brand awareness and that requires a degree of diligence and innovation Your publisher will or should work hard to secure presence in bookshops and generate media coverage but can do very little to access the constituency that has already bought into your brand your clients audiences and followers So here are some tips for maximizing the impact of your book Send a signed complimentary copy with a personal handwritten letter to all your clients and prospects Explain why you have written the book and how you think it will help them specifically Individualize each letter as far as you can Writing it by hand rather than typing strengthens the impression that you have taken the time to think about the person who is reading it and their business or professional needs Nobody gets excited by a generic template Send a copy to each of your media contacts with a note pointing out aspects of the book that you think are newsworthy In a recent survey 32 of people said they bought a book because they were influenced by reviews in newspapers magazines and online so you can t afford to ignore it Once again your publisher should be working the media but you will need to fill in the gaps So find out what they are doing and work with their PR to generate maximum exposure Journalists get hundreds of approaches a week so yours needs to stand out and there s no better way of doing that than by personal contact If you don t have any media contacts ask friends and colleagues for theirs and use their names with their permission in the subject box of your emails If you re not already on the speaking circuit now s the time to start Speaking engagements are a priceless channel for selling your book Ideally you should build a free copy for each delegate into the fee you get for the event If that s not possible take some books to sell and make sure you have a facility for taking payment At the very least you should have some fliers available that give your audience details of your latest book preferably with a discount If you have impressed your audience many will want a souvenir of the event and what could firm up your relationship with these potential new clients better than a signed copy of your book Social media is are vital Start promoting your book a few months prior to publication on Facebook and Twitter and encourage as many people as possible to become fans and share your book in their networks These are more fun social networks and designed to give instant gratification To stay relevant create a hashtag that is unique to your brand and use it every time you post a tweet or an update

    Original URL path: http://www.infideas.com/category/publishing-for-business/ (2016-05-01)
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  • Terms and conditions | Infinite Ideas
    to customer needs We only use this information for statistical analysis purposes and then the data is removed from the system Overall cookies help us provide you with a better website by enabling us to monitor the pages you find useful and which you do not A cookie in no way gives us access to your computer or any information about you other than the data you choose to share with us You can choose to accept or decline cookies Most web browsers automatically accept cookies but you can usually modify your browser setting to decline cookies if you prefer This may prevent you from taking full advantage of the website The information contained in this website is for general information purposes only The information is provided by Infinite Ideas and while we endeavour to keep the information up to date and correct we make no representations or warranties of any kind express or implied about the completeness accuracy reliability suitability or availability with respect to the website or the information products services or related graphics contained on the website for any purpose Any reliance you place on such information is therefore strictly at your own risk Every effort is made to keep the website up and running smoothly However Infinite Ideas takes no responsibility for and will not be liable for the website being temporarily unavailable due to technical issues beyond our control In no event will we be liable for any loss or damage including without limitation indirect or consequential loss or damage or any loss or damage whatsoever arising from loss of data or profits arising out of or in connection with the use of this website So that s you told What you need to promise us You re also responsible for ensuring that you adhere

    Original URL path: http://www.infideas.com/terms-and-conditions/ (2016-05-01)
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  • Disclaimer and security | Infinite Ideas
    be liable for any loss or damage including without limitation indirect or consequential loss or damage or any loss or damage whatsoever arising from loss of data or profits arising out of or in connection with the use of this website Through this website you are able to link to other websites which are not under the control of Infinite Ideas We have no control over the nature content and availability of those sites The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them Every effort is made to keep the website up and running smoothly However Infinite Ideas takes no responsibility for and will not be liable for the website being temporarily unavailable due to technical issues beyond our control Security Our website may contain links to other websites of interest However once you have used these links to leave our site you should note that we do not have any control over that other website Therefore we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement You should exercise caution and look at the privacy statement applicable to the website in question Copyright Statement This website and its content is copyright of Infinite Ideas 2012 All rights reserved Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following you may print or download to a local hard disk extracts for your personal and non commercial use only you may copy the content to individual third parties for their personal use but only if you acknowledge the website as the source of the material you may not except with our express written

    Original URL path: http://www.infideas.com/disclaimer-security/ (2016-05-01)
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