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  • J's Notes | Email Fundraising and the Fine Art of Shaming
    with the Republican National Committee One more chance And if you miss this chance don t worry They re going to send you an email time and time again asking for more money because c mon they need your money Right now you are handing the advantage over to Democrats That s exactly what President Obama Nancy Pelosi and Harry Reid want you to do With committed Republicans like you sitting out in 2014 the Democrats are able to continue their liberal rampage on conservative principles Again the RNC are the gatekeepers of all things Republican You re lame if you don t give them your hard earned money Also it s an odd appeal to people who believe in individual responsibility They re saying it s your individual responsibility to give but using a negative means of doing so If YOU don t take responsibility it s YOUR fault YOU lost this YOU suck Personally I always buy my hot dogs from the vendor who insults me the most 2014 is our last chance to step in step up and take back the Senate to regain Republican control in Washington Don t turn your back on the Republican Party now Two issues 2014 is not the last election ever And Republicans still won t have the White House so total control is still out of reach Renew your membership with the Republican National Committee now and support our fight to defeat liberal Democrats Membership What does membership get you A cool hat A new rag to wash your car with t shirt A lapel pin No You get to call yourself a Republican Isn t that awesome Thanks Tony Parker RNC Treasurer Honestly when I first saw the from field I wondered why the San Antonio Spurs point guard was insulting my degree of Republican ness Now the RNC has gotten heat on this and responded by saying hey Democrats do this all the time We are always searching for the most effective digital techniques to engage our grassroots and ensure we have the funds necessary to win the midterm elections said RNC spokesperson Kirsten Kukowski The Democrats have used this tactic regularly the DCCC did a 48 hour thing like this a couple weeks ago Sure the DCCC and others have done something like this frequently Shaming people into contributing works you want to make them feel like they re missing the boat and don t want to be the odd man out when all the cool kids contribute But it s HOW they said it that matters For example Subject FINAL NOTICE We don t mean to nag but President Obama Vice President Biden and Nancy Pelosi have all asked for your help and we are still lagging dangerously behind This is the final notice of your member status before the fundraising deadline Name Jason The Awesome Kenney Supporter record 8675309 Suggested Support 5 00 We need a HUGE day today to respond to the unprecedented attacks

    Original URL path: http://jsnotes.com/2014/07/email-fundraising-and-the-fine-art-of-shaming/ (2016-04-27)
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  • J's Notes | Politics
    and demeaning so they wrote exactly that and sent it out because hey it worked for them But what worked for the Democrats wasn t done over night It was built it was tested it was monitored it was tweaked it was softened it failed it succeeded and it worked Democrats have figured out the art of shaming with a gentle touch while the RNC is trying to do it with a club The broad brush concepts behind what the Democrats do well are straight forward 1 Keep it brief Short and sweet get to the point 2 Make people feel like part of something We need you to join a number of people just like you 3 Keep it cheap Easier to get someone to part with their daily Starbucks than a credit card payment Consider the following I know you ve been getting a lot of these but I wanted to make sure you knew that now s your last chance to help us before tonight s deadline We re so close to our goal but we could still use your help 5 will go a long way to fight back against the attacks that are coming every day We need 1 253 more donors to meet our goal by midnight tonight Won t you help tonight Some links to click to specific amounts because people like that stuff This stuff works It s how Democrats do it It s how E W Jackson was able to show more individual contributions than any other non incumbent Lieutenant Governor candidate in Virginia s history end self horn tooting It s just a start I could write a book about list segmentation data mining targeting messaging based on interests past open rates donor history etc If the RNC sent this to existing donors heaven help them But if we can t get the messaging right the data s going to be worthless Thankfully these kind of emails out of the RNC and other Republicans are rare The core Republican message can resonate and is something that can be packaged to new voters But we don t need to berate the choir to get them to sing in key Politics Social Media Spending in the Presidential Election Comment One graphic really says it all 10 1 Barack Obama didn t just lap Mitt Romney in online spending he clobbered him 47 million compared to 4 7 million But hey that s gotta be an improvement over 2008 right It sure is In 2008 Barack Obama spent 16 million on online advertising John McCain 3 6 million So hey Mitt Romney increased the GOP nominee s spending by almost 30 Yay Compared to Obama s jump of nearly 300 Now when PBS Newshour throws around the 2012 numbers they may or may not be just talking about online advertising I wonder about their numbers because they cite the Obama s 16 million in 2008 number that is really only representative of his online ads So who knows how much the failed Project ORCA cost But even if we re just talking about advertising and not actual network building to create a means to spread your narrative and define your candidate instead of letting them spend all Summer calling you a corporate bully we re still talking about a very valuable tool in terms of messaging on a platform where more and more voters are seeking information A new Pew study shows that the Internet has finally passed Newspapers as a voter s news source with 47 citing the Internet in 2012 compared to 31 in 2008 and a mere 21 in 2004 This trend is not going to plateau any time soon as more and more people older voters acclimate themselves to social media and younger voters come of age and seek engagement 26 of voters had their political opinions influenced by social media 1 in 4 voters were educated and influenced by a tweet or status update or infographic or video or whatever they engaged with on their platforms of choice You have got to be where your audience is And as more and more of your audience moves online you have got to be there to meet and greet them PBS Newshour s Daily Download s segment on Presidential Social Media usage is a good broad brush analysis of this year s campaigns and well worth 6 minutes of your time Watch Obama Spent 10 Times as Much on Social Media as Romney on PBS See more from PBS NewsHour Politics He s On A Boat Or How James O Keefe Didn t Do It Right Comment So it seems James O Keefe got busted trying to punk CNN by attempting to seduce anchor Abbie Boudreau with some sort of elaborate ruse involving fruit sex toys and a boat He s on a boat Oh where to begin on the absurdity The plan itself is just full of issues left and right reading like a Mary Sue CNN fanfic where everything will go so exactly to plan and the liberal media empire will crumble at their might But at its core O Keefe s largest issue isn t the need for a bigger boat but the characters involved Exhibit A James O Keefe Exhibit B Way out of Exhibit A s league The idea that one the liberal media was sending attractive reporters after him to seduce him is hilarious And well played CNN But that the tables might be turned well c mon really Besides the idea is so crazy that there s absolutely no way Bourdreau or CNN could possibly fall for this I mean we re talking about the kid that pretended to be a pimp and brought down ACORN in the process Been there done that were there t shirts It was juvenile It was disgusting It wasn t nearly as good as my idea You see about a year back I presented Bearing Drift Head

    Original URL path: http://jsnotes.com/category/politics/ (2016-04-27)
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  • J's Notes | “Collectible” Digital Fiction
    recombinatory That s not a bad thing I mean my novel is recombinatory You can have a lot of fun with recombination You deal yourself a hand from the deck of culture and try to make sense of the juxtapositions I think I just described the process behind all comic books ever The results can be rich and compelling all the more so because they re supported by ideas and images with deep roots But We can t only recombine It can t just be remakes and reboots and remixes forever Every so often we need new stuff too Have you ever played one of those collectible card games Bought a pack of cards ripped it open added them to your deck Annihilation is a foil wrapped booster pack for weird fiction loaded with truly original images Truly original entities Which sounds like an awesome book and something I ll have to pick up But brainstorm what if one could purchase a booster pack that delivered random stories in an ebook format Nerd Create a library of say a hundred stories of 3 000 5 000 words each For a price of around 2 99 seven of those stories are randomly selected and dropped into either a zip of files or a single ebook file Like those seven Buy another pack Sure you might get some duplicates but then you can feel better about sharing them with friends because they ll be DRM free of course And at 2 99 you re still getting a handful of new stories Or you can just buy individual stories at 0 99 a piece but hey why not get more bang for your buck Some stories could be designated as rare or only available in the packs so if you want that great

    Original URL path: http://jsnotes.com/2014/02/collectible-digital-fiction/ (2016-04-27)
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  • J's Notes | Writing
    content based the booster pack Most fiction is recombinatory That s not a bad thing I mean my novel is recombinatory You can have a lot of fun with recombination You deal yourself a hand from the deck of culture and try to make sense of the juxtapositions I think I just described the process behind all comic books ever The results can be rich and compelling all the more so because they re supported by ideas and images with deep roots But We can t only recombine It can t just be remakes and reboots and remixes forever Every so often we need new stuff too Have you ever played one of those collectible card games Bought a pack of cards ripped it open added them to your deck Annihilation is a foil wrapped booster pack for weird fiction loaded with truly original images Truly original entities Which sounds like an awesome book and something I ll have to pick up But brainstorm what if one could purchase a booster pack that delivered random stories in an ebook format Nerd Create a library of say a hundred stories of 3 000 5 000 words each For a price of around 2 99 seven of those stories are randomly selected and dropped into either a zip of files or a single ebook file Like those seven Buy another pack Sure you might get some duplicates but then you can feel better about sharing them with friends because they ll be DRM free of course And at 2 99 you re still getting a handful of new stories Or you can just buy individual stories at 0 99 a piece but hey why not get more bang for your buck Some stories could be designated as rare or only available in

    Original URL path: http://jsnotes.com/category/writing/ (2016-04-27)
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  • J's Notes | Using Blogsy for the first time
    Jeffersoniad I really needed to dust off the ol blogging chops and do more writing So to help with that I researched a few apps and decided to make the investment in Blogsy At first blush e interface is nice It looks like it ll work well with WordPress especially the bells and whistles The Jeffersoniad has built in Some limitations when it comes to custom fields but maybe I

    Original URL path: http://jsnotes.com/2013/03/using-blogsy-for-the-first-time/ (2016-04-27)
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  • J's Notes | Maintainance
    fields but maybe I m asking too much from an iPad in that regard So please bear with me as I get back into the swing of things and take a moment to check out the newly redesigned The Jeffersoniad for some great content from some of Virginia s best bloggers Maintainance From The Archives 4 16 Comment As I rebuild J s Notes I m picking up pieces of the old site and putting them back on here It s going to be a long process 11 years of material some years busier than others but it s kinda nice to go back and see what I used to talk about It ll probably get weirder the further back I go but there are a few gems in here In 2009 it seems I had a lot to say about newspapers and the mainstream media as one might call it The Washington Post is Afraid of Change 3 1 09 Newspapers Adapt Or Die 3 2 09 Fair Use Fair Game 4 13 09 The Buzz Bin Newspapers Are Like Department Stores 5 8 09 Sensationalist Headlines and Chicken Egg Arguments 9 21 09 June 4 2009 marked the

    Original URL path: http://jsnotes.com/category/maintainance/ (2016-04-27)
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  • J's Notes | The Jeffersoniad Blog Alliance Launces New Website
    The Jeffersoniad Blog Alliance and curate the leading political thought and posts of its member sites Starting in 2007 as a small group of like minded bloggers The Jeffersoniad Blog Alliance has grown to include nearly forty members from twenty one websites across Virginia The Jeffersoniad Blog Alliance members serve to drive conversations among the grassroots and represent the voice of Virginia right of center activists Our new website will

    Original URL path: http://jsnotes.com/2013/03/the-jeffersoniad-blog-alliance-launces-new-website/ (2016-04-27)
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  • J's Notes | Facebook Users In Richmond (2012 Edition)
    This year they re at 3 971 440 a growth of only 71 780 or 1 8 Now nearly 72k more faces is nothing to sneeze at but Facebook plateauing is to be expected especially since nearly half of Virginia s population of 8 185 000 are now on the platform What is interesting is that of those 71 780 new faces most are actually in the Richmond area well Facebook s definition of the Richmond area In April 2012 350 900 Facebookers called Richmond home Today that number stands at 389 740 a nearly 11 jump for the area and almost 39 000 new members Looking at the demographic breakdown most of these new members nearly 25 000 are in the 35 age range so Facebook is still growing with the older audiences just at a much slower clip So here s a breakdown 2 2009 4 2012 2 2013 Total Facebook Users In Virginia 1 794 480 3 899 660 3 971 440 Facebook Users In Richmond 193 240 350 900 389 740 Age 13 17 18 620 21 940 18 980 18 25 76 820 97 080 102 420 26 35 50 580 91 580 103 100 36 43 320 140 260 165 260 Sex Male 77 690 156 640 173 820 Female 108 520 190 480 212 060 Education In High School 18 780 8 300 6 840 In College 31 960 19 940 20 860 VCU 17 300 8 220 11 360 8 540 11 520 University of Richmond 2 640 1 480 2 420 1 560 2 300 Virginia Union 80 620 1 140 560 1 040 Virginia State 360 320 3 640 400 3 500 College Grad 22 800 134 520 159 940 Relationship Status Single 50 800 77 220 86 620 In

    Original URL path: http://jsnotes.com/2013/02/facebook-users-in-richmond-2012-edition/ (2016-04-27)
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