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  • B the Change, Winnipeg, from the blog
    are now over 1 200 Certified B Corporations around the globe and 125 in Canada Aaron Emery of Mars Discovery District in Toronto was there to guide us and inspire us It was an honour to sit amongst four business owners who we believe are redefining success in business the B Corp way Along with myself Andrew Boardman there was Tim Masson who flew in front Toronto of The Ian Martin Group Mike Fata of Manitoba Harvest Ron Waschlicia Leis of Peaceworks Technology Solutions and Jeff Golfman of Step Forward Paper All of us spoke to the power of using business as a force for social environmental and community good We had over 50 people in attendance including industry leaders in banking and telecommunications and small to medium business owners who take social and environmental responsibility seriously We watched slides showing the massive increase in paper consumption we checked out Chivas new Venture venture and discussed who would and would not be a B Many thanks to B Lab for providing 50 copies of Ryan Honeyman s The B Corp Handbook How to Use Business as a Force for Good They went like hotcakes Martin Cash of the Winnipeg Free

    Original URL path: http://manoverboard.com/b-the-change-winnipeg/ (2016-02-09)
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  • Canada
    its founding and MailChimp as well as their more powerful marketing automation cousins like Act On InfusionSoft and Hubspot offer digestible analytics to show how your content is being received Read more June 24 2014 New Anti Spam Legislation Coming Soon You may have recently noticed an influx of emails in your inbox from organizations that you receive digital newsletters from This is due to new anti spam laws implemented in Canada that are taking effect on July 1st The new legislation also known as CASL for Canadian Anti Spam Legislation requires all organizations and businesses to obtain consent from subscribers to continue sending electronic communications Since the work we do is mostly web based we appreciate the importance of online privacy and security We have sent out our own emails seeking consent from our subscribers who wish to continue receiving Manoverboard news ideas and events Read more June 17 2014 Bullfrog Powers Manoverboard Manoverboard is happy to announce that it is now powered by Bullfrog Power Canada s leading green energy provider In keeping with our mandate of environmental sustainability Bullfrog Power s generators match the amount of energy used at Manoverboard and inject 100 green electricity back onto the grid The energy comes from clean renewable sources such as wind and low impact hydro power sourced from Canadian renewable energy facilities Canadian households contribute almost half of our country s total greenhouse gas emissions and we are thrilled to have the opportunity to reduce our own environmental footprint by choosing clean energy Read more 18 June 13 2014 Country Websites While 32 countries are busy competing in one of the world s largest sporting events it s the perfect time to talk about official country websites while nobody s looking For those who are considering traveling abroad a

    Original URL path: http://manoverboard.com/tag/canada/page/2/ (2016-02-09)
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  • Creating a Responsible, Earth-Friendly Website, from the blog
    designed my first and crappy website in 1995 the web forced us to keep it simple There wasn t much we even could do And in 2001 designer Steve Krug wrote the book on KISS called Don t Make Me Think and now in its third edition These principles of design are still highly relevant to all digital interfaces not only for ease of use and human engagement but also in determining energy consumption that powers our online behaviours Don t Repeat Past Mistakes in Designing for the Web Given the increase in bandwidth and speeds over the last ten years many designers and developers ignored the KISS principle Flash scripts created bulky downloads Larger and larger images are currently used to showcase product lines Massive JavaScript libraries are being served to control features and functions on websites often with varying success Slideshows of large images can create performance slowdowns making users wait for information and forcing servers to use unnecessary energy Our own homepage featured heavy images requiring large downloads this is something we addressed in the past few weeks The euphoric response by designers and developers to faster online speeds have made websites bigger or heavier when thinking about data and performance This might have been fine if billions of internet users hadn t also been added to the mix straining networks demanding additional infrastructure and consuming more energy Three Reasons As If One Isn t Enough for Increasing Site Performance First heavier more complex content requires additional infrastructure bandwidth and energy to move data from point A a server to point B your device With more people using mobile devices to connect speed is at a premium Second as noted earlier a greener web will create less carbon emissions and a healthier planet for all of us Finally Google and other search providers are starting to prioritize the rank of those sites that are speedy There may come a time when a bandwidth heavy site will be penalized in search results The hard and wonderful reality is this Mobile performance green web design and SEO are all interconnected We need to return to a simpler and bandwidth conscious time We know that lots of data consuming animation doesn t get a visitor s attention but great content and design does Simple Recommendations for Greening Your Site Without further ado here are five simple recommendations that just about everyone agrees to make your website a greener place Clean out the closet Sites can and should be regularly updated We need and want new content The bi product of these updates however can be a clutter of old and unused files These files might include out of date photos videos or pages that have been retired and other media that are just sitting around doing nothing Removing these old files frees up space on a server reducing the energy needed to maintain that storage Lighten the load Avoid dark colours in your website design In the olden days of

    Original URL path: http://manoverboard.com/creating-a-responsible-earth-friendly-website/ (2016-02-09)
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  • B Corp
    ideas and develop strong relationships Remarkable content coupled with smart design will help make those connections The best communication professionals will help drive those connections and must be prepared for the changes immediately ahead The talk will discuss a brief history of the web how content is changing online why we talk about learning and where design and communications will be most impactful in the next few years For us poor folks who are in the communications marketing and public relations field the web at the moment looks something like the below It is a very crowded very busy very intense marketplace of ideas information and transactions Last week I presented on the topic of distinguishing your site from the rest by designing to educate customers which I believe is the future or definitely a future of the web The event was sponsored by the local chapter of the Canadian Public Relations Society a membership driven organization that supports professional communication and PR professionals Read more 27 December 5 2014 Green Web Hosting and Environmental Impact A good data host should be something like a suitable dinner host stable and reliable with good table manners and some seriousness of purpose But with web hosting we often do not know what is actually being served on our plates How reputable is the host What kinds of security is in place to protect both data and accounts Will the hosting provider guarantee a 100 uptime How much data can be served and stored How up to date are the host s hardware and the software Can you call the host with questions or have a quick chat about the weather There is one question that we will increasingly be asking How green are the hosts with whom we trust our data Read

    Original URL path: http://manoverboard.com/tag/b-corp/page/2/ (2016-02-09)
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  • How to Promote Corporate Social Responsibility with a Website, from the blog
    be to help people connect with your business Be accessible Provide contact information easily Use emails and forms to help stakeholders easily get in touch and stay in touch Be bold about what matters Companies often bury their CSR initiatives under the ubiquitous About Us tab Why not be bold A 2014 study by the Reputation Institute stated that Despite the growing interest in CSR among global stakeholders most firms still struggle to find the best way of communicating with the general public on the topic of CSR Showcase your social and environment initiatives on your blog and on your homepage Not all business are engaged in doing good in the world If you are be proud of the accomplishments as well as the frustrations your organization has faced Give your initiatives and challenges the recognition they deserve Create community It is not enough to just tell your story You also need to engage people with specific content on your site Give them more reasons to connect with your business and feel part of a larger purpose One of the top rated companies in the Reputation Institute s CSR RETRAK study was Microsoft which one might not typically think of as a socially responsible business Recently the largest image on the homepage is dedicated to a CSR campaign Upgrade Your World which encourages visitors to vote for their favourite cause and provides resources for non profits It is a flagship entry point to their site and demonstrates Microsoft s commitment to making a difference in the world Be relevant timely and useful A website should not only convey the values behind your brand but it should also engage stakeholders with information that is relevant timely and useful When visitors come to a site they want to learn more about a

    Original URL path: http://manoverboard.com/how-to-promote-corporate-social-responsibility-with-a-website/ (2016-02-09)
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  • Responsive Web Design, Toward, from the blog
    of a given website or web application no mobile apps no m dot insanity e g http m cnn com and fewer performance issues I figured I d pull out a few key points of the talk that were most salient In the bad old days of the web we were handcuffed by large and energy inefficient monitors low bandwidth browser manufacturers with no standards or scruples massive QA departments and static sizing More unhappily sites couldn t scale written or visual content and they were built with spacer gifs Band Aid s and either Flash or image based static content No more Reading and using the web on mobile devices both smartphones and tablets is accelerating even faster than we could have expected A majority of young people in the US have smartphones And soon the majority of people will be accessing the web via mobile devices The W3C though criticized often should be given much credit to instituting and helping to implement more robust media queries in CSS3 Without media queries telling the plethora of new devices how to display a website we would only have flexible websites which we ve had well forever Planning is important A responsive website requires additional time and thought and consideration You re designing for everybody including folks on tiny mobile screens Luke Wrobleski s Mobile First is a critical read here Read it I disagree that designing for mobile out is an always already requirement but you can t beat Luke s logic The only two reigning examples of RWD are The Boston Globe and Smashing Magazine These sites feature tremendous amounts of content of various kinds sizes and formats and they display that content beautifully and elegantly on nearly every device high definition or wide desktop desktop tablet and smartphone

    Original URL path: http://manoverboard.com/responsive-web-design-toward/ (2016-02-09)
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  • The Tipping Point for Corporate Social Responsibility (CSR) and B Corporations, from the blog
    Big Thing This critical step going from a privately held B Corporation to a publicly traded company announces in a profound way to the investment community that companies can and should have other benchmarks against which their performance is measured Things like community engagement and environmental stewardship are becoming a part of the corporate dashboard In fact many startups build their companies around their social mission This was the case with Soapbox Their mission was to end childhood illness by providing potable water Once they established their mission the product and marketing strategy took shape They would sell great soap and use some of their profits to provide clean water to a people in need Others like Tom s and Warby Parker do the same In the 1970 s noted economist Milton Friedman said the role of a company in our society is to increase profits and shareholder value Today s B Corporations are focused not just shareholders but on all stakeholders Stakeholders include our planet and the people that inhabit it The B Corporation and CSR Corporate Social Responsibility The B Corporation declaration states We envision a new sector of the economy which harnesses the power of private enterprise to create public benefit This sector is comprised of a new type of corporation the B Corporation which is purpose driven and creates benefit for all stakeholders not just shareholders The Declaration goes on to say We hold these truths to be self evident That we must be the change we seek in the world That all business ought to be conducted as if people and place mattered That through their products practices and profits businesses should aspire to do no harm and benefit all To do so requires that we act with the understanding that we are each dependent

    Original URL path: http://manoverboard.com/the-tipping-point-for-corporate-social-responsibility-csr-and-b-corporations/ (2016-02-09)
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  • CSR
    sheer amount of space that that ad takes up It s time to look at things differently Again Read more November 25 2014 B the Change Winnipeg Yesterday five B Corporations in Winnipeg came together at the new Canadian Museum for Human Rights Our luncheon was called The Future of Business B Corporations in Winnipeg and our focus was on starting a conversation in the city on corporate social responsibility the evolution of business and the power of B Corporations who are speaking in a single voice that is growing in volume I didn t know this but there are now over 1 200 Certified B Corporations around the globe and 125 in Canada Read more September 16 2014 Manoverboard Inc Made the 2014 B Corp Best for Workers List Manoverboard has hit many milestones but the one that was announced today might be the closest to our hearts Today Manoverboard was named as an honoree on the B Corp Best for Workers list We have earned an employee impact score in the top 10 of all Certified B Corporations on the B Impact Assessment the comprehensive assessment of a company s impact on its workers community and the environment that is used to certify B Corporations Read more 21 August 7 2014 Designing Impact Investment An Overview Design and design thinking has rapidly reshaped traditional business But as social enterprise and philanthropy become filtered through a design lens what are the implications for social impact investment This article is the first in a series covering the intersection of design and impact investment In early 2014 John Maeda left his position as president of the Rhode Island School of Design RISD to become a design partner at renowned Silicon Valley venture capital firm Kleiner Perkins Caufield Byers KPCB Working at

    Original URL path: http://manoverboard.com/tag/csr/page/2/ (2016-02-09)
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