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  • Social Media, Snapchat, and Millennials, from the blog
    to share moments with each other One additional and possibly my favourite feature is Our Stories It allows users create and view public collections of snaps captured at the same live event Why Are Millennials So Into It Instagram vs Snapchat Earlier on I mentioned how Snapchat recently surpassed Twitter as the third most popular social media platform amongst Millennials Within the next couple of years it s not possible that Snapchat surpasses Instagram as well Before Instagram really took off I believe many users were using Instagram to post what they now snap on Snapchat silly selfies and nights out with friends But now you ll find users even people you follow that take great pride in what they post and how they post on Instagram You have users importing photos from their SLR cameras to post on Instagram and showcase their photography skills In fact I ve even deleted photos from my profile that aren t up to Instagram standards Snapchat has replaced Instagram in that sense people can take the whackiest pictures of themselves send it to a friend and know that it will be gone forever within 10 seconds People can take a short video of a night out with friends and share in their Story knowing it ll be gone within 24 hours How are Businesses Capitalizing on Snapchat and Millennials The Advantage of Snapchat Discover Business Insider recently surveyed a group of Millennials about Snapchat and its features including Discover One respondent s answer stuck out most I don t really see the point It would never occur to me to get all my news from Snapchat I think Snapchat as a media platform is interesting It makes sense in the way that it s all self destructing so it gets replaced every 24

    Original URL path: http://manoverboard.com/social-media-snapchat-and-millennials/ (2016-02-09)
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  • Get to the Point: Millennials Want Content Brevity, Insight, and Authenticity, from the blog
    blog post on writing for Millennials as a marketer you need to ensure that you re doing whatever you can to retain our attention Three web properties in particular have a lot to teach us how when it comes to keeping Millennials attention Twitter and the Constraint of Messaging Twitter works mainly because you re forced to carefully construct your messages within its 140 character limit As my first blog post noted if you have a limited number of characters to get your message across what are you going to write How are you going to attract those who follow you to click your link Clicking the Follow button is one victory but it s an entirely different battle convincing your followers to click through The character constraint of Twitter helps marketers hone their message and help keep Millennials intrigued Reddit and Subreddits Are Real Things If there s one thing Reddit has taught me about marketing it s that there is an audience for absolutely everything The site looks complicated but it s actually rather simple Reddit is a message board in which users submit photos links and articles What makes Reddit different is that the content is curated by the community Users can upvote and downvote posts depending on a post s relation and relevance to the Subreddit you re browsing A Subreddit is a user created subcategory of Reddit s main site Any user can create a Subreddit dedicated to the topic of their choice As a marketer you have the opportunity to observe an entire community that s aligned with your target or in the case of larger brands devoted to your business There are Subreddits for video games sports fashion politics anything You ll find real conversations between real people who are passionate toward the

    Original URL path: http://manoverboard.com/get-to-the-point-millennials-want-content-brevity-insight-and-authenticity/ (2016-02-09)
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  • Writing
    get written and they re not all bad and I am satisfied Read more January 23 2015 Five Ways to Get Unstuck if You re Stuck It s been a week A really good week and an exhausting one at the same time And yet there is no beer in the fridge According to the YourTurn Challenge Day 5 is advice day and the question is this What advice would you give for getting unstuck Related I have five pieces of advice as follows Read more January 22 2015 A Sympathizer is a Synthesizer Growing up in suburban Philadelphia in the 1970s we didn t have a lot of fancy Not like kids these days Black and white televisions Shag carpeting Avocado sofas with plastic covers Keds Orange fridges Tang Not much But one thing we did have Fireworks A friend of mine and I in those days of yore would collect small firecrackers and blow things up In particular we liked to use firecrackers to blow up the little crab apples that fell from the tree in our backyard We d take one of those rotten little wormy green red apples off the ground dig a deep hole in them with a stick and force a little firecracker inside Then we d light it and chuck it Read more January 19 2015 The Idea of Writing As I implied yesterday the act of writing is an act of submission It means creating a time to look hard in the mirror to ask questions of oneself that are not always particularly lovely and to build a space that publicly exposes your thoughts along with all of their flaws It means submitting to the laws of time the gravity of our inherent limits and the whims of public examination But I

    Original URL path: http://manoverboard.com/tag/writing/page/2/ (2016-02-09)
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  • Ideas
    spends four months using office space provided by the Canadian Trade Commissioners Office to conduct business learn more about how to succeed in this competitive arena and network Read more 38 July 17 2015 It Pays to Be Transparent in Your Business Websites Help What happens when a company organization or association aligns its core values with its standards If honesty is one of the core values then it makes sense that transparency would be the standard on which to measure success Transparency in business today is not just a nice to have it is becoming a must have Access to information in our digital age is so prevalent that companies who are not working to become more transparent run the risk of hurting their reputations and their profit margins in the long run In a recent article from The Center for Association Leadership best selling author Quint Studer talks about how important transparency is to the long term success of any business His definition of transparency is simply The ability of the employees and key stakeholders to see the same information that the senior leadership sees This might sound simple but the implications are far reaching Read more 37 June 30 2015 Canada s Birthday and a Reflection of Our Reflection We have a lot of clients in the United States and overseas Tomorrow Manoverboard will be closed for Canada Day a holiday which should not only be a time for celebration but a time for reflection Canada Day is Momentous The day recognizes the British North American Act of 1867 which officially combined three Canadian provinces New Brunswick Nova Scotia and the Province of Canada which later became Ontario and Quebec into one country However the holiday did not become official until 1982 when the Canadian constitution was

    Original URL path: http://manoverboard.com/ideas/page/3/ (2016-02-09)
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  • Manoverboard Inc. › Log In
    Manoverboard Inc Username Password Remember Me Lost your password Back to Manoverboard Inc

    Original URL path: http://manoverboard.com/wp-login.php?redirect_to=http%3A%2F%2Fmanoverboard.com%2Fwp-admin%2Fpost.php%3Fpost%3D2736%26action%3Dedit&reauth=1 (2016-02-09)
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  • andrew
    strategies and designs for clients we also get a thrill when as a company we reach a new milestone Well that happened the other day We were re certified as a B Corporation Manoverboard first joined the ranks of B Corporations in 2013 We were probably in the mid 600s of global businesses that passed certification and were one of the first Canadian design firms to earn this distinction We were also the first in the province of Manitoba Read more 36 May 27 2015 Creating a Responsible Earth Friendly Website According to a stellar new report by Greenpeace internet and IT services comprise approximately 2 of all carbon emissions or approximately the same as that of the aviation sector In other words those crowded lanes in the sky are putting out as much carbon as the cable beneath our roads In the report the authors point out that while there have been some improvements and Apple comes out smelling great with a 100 Clean Energy Index for a number of internet behemoths like Facebook and eBay there is much to be done if we want to stay ahead of a sustainable growth curve The Internet is Expected to Continue Its Growth Trajectory According to Doug Webster Vice President of product and solutions marketing at Cisco Cisco s VNI Forecast once again showcases the seemingly insatiable demand for bandwidth around the globe and provides insights into the architectural considerations necessary to deliver on the ever increasing experiences being delivered With more and more people things processes and data being connected to the Internet of Everything the intelligent network and the service providers who operate them are more relevant than ever Read more April 21 2015 Earth Day Every Day Canadian Environmental Responsibility Made Simple For the first time since its

    Original URL path: http://manoverboard.com/author/andrew/page/3/ (2016-02-09)
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  • Beyond the Edge, from the blog
    the feature film Wolf Creek back in 2005 The use of video as elements in the background of the site pushed the concept of a Full Bleed website to even further heights With much of the advertising world already embracing this approach to web design in the mid to late 2000 s it wouldn t be until later that the design world started to embrace it as a whole New open standards created in the mobile era such as HTML5 will win on mobile devices and PCs too Perhaps Adobe should focus more on creating great HTML5 tools for the future and less on criticizing Apple for leaving the past behind Steve Jobs In April of 2010 the design and advertising world watched as Steve Jobs wrote an open letter entitled Thoughts on Flash This for the most part was the beginning of a movement away from Adobe Flash as a tool for web design and a movement towards a more standards based approach to delivering both conventional and experience based websites For the better part of five years Flash had been a critical component in delivering the Full Bleed website experience For those of us who had relied so heavily on the technology it was a fairly dark period There really was only one choice and that was to adapt Fast Forward to Now It has been almost four years since Steve Jobs wrote those thoughts and the web landscape has changed significantly For the most part it has been a shift away from thinking about websites purely as a desktop experience and looking back it was definitely the course that had to be taken After experiencing a few years of stagnant creativity on the web we seem to be getting back to where we were almost 10 years

    Original URL path: http://manoverboard.com/beyond-the-edge/ (2016-02-09)
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  • Design
    most impactful in the next few years For us poor folks who are in the communications marketing and public relations field the web at the moment looks something like the below It is a very crowded very busy very intense marketplace of ideas information and transactions Last week I presented on the topic of distinguishing your site from the rest by designing to educate customers which I believe is the future or definitely a future of the web The event was sponsored by the local chapter of the Canadian Public Relations Society a membership driven organization that supports professional communication and PR professionals Read more 31 January 28 2015 How to Write Punchy Blog Posts for Universities In college we were tasked with writing a weekly blog that would be worth 10 of our final grade To be honest it wasn t an exercise that I particularly enjoyed at first The workload for my program was intensive so my blog fell to the bottom of my priority list Oftentimes I felt that my blog writing was rushed and fell flat Additionally I wasn t sure who I was writing for I started using a few easy strategies to make my blog more appealing and I ultimately grew to enjoy writing it A couple of my posts were even published in the online edition of my local newspaper I think university administrators assigned to writing blog posts can relate to some of my challenges They have hectic schedules have the challenge of trying to sound professional and entertaining at the same time and must write for wide and varying audiences like students prospective students their parents and faculty and staff The tools I used to grow my blog can also be used by any university administrator to get more mileage out

    Original URL path: http://manoverboard.com/tag/design/page/3/ (2016-02-09)
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