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  • How We Stormed the CASL: An Email Consent Success Story, from the blog
    CASL s rules and parsing the government s required and recommended practices we put together a tight strategy for keeping as many of those 500 subscribers as we possibly could The Carrot and the Shtick Our goal was to maintain 50 of our subscriber base We got very close to that goal Here s what we did and it s what you might consider for your business over the next three years if you haven t yet put together a strategy for keeping your subscribers First we decided that there three staggered email blasts would be sent over the period of three weeks We then set about writing the first email to subscribers which explained how we were complying with the law and that we were but not too desperately hoping that a subscriber would stick with us Insanely this took about 8 hours We also chose to sweeten the deal with an incentive anyone who consented would be entered for a chance to win a subscription of Salt Spring Coffee a sister B Corporation based in Vancouver Next we sent this email to all 552 subscribers Within a few days 267 people opened it 51 and an astonishing 176 people 66 clicked on a link Of those 267 unique opens 218 clicked on our consent link which took readers to a thank you page on our site With this email alone we got a 40 consent rate About a week later a second email was sent to anyone on our list who did not open the last newsletter We changed the wording a little This email went to 263 people with 140 opens with 44 consenting to receive emails That s a 31 consent rate Not too shabby One week later a final email was sent to anyone who

    Original URL path: http://manoverboard.com/how-we-stormed-the-casl-an-email-consent-success-story/ (2016-02-09)
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  • New Anti-Spam Legislation Coming Soon, from the blog
    taking effect on July 1st The new legislation also known as CASL for Canadian Anti Spam Legislation requires all organizations and businesses to obtain consent from subscribers to continue sending electronic communications Since the work we do is mostly web based we appreciate the importance of online privacy and security We have sent out our own emails seeking consent from our subscribers who wish to continue receiving Manoverboard news ideas and events To thank our subscribers for taking the time to confirm their consent we are entering them in a draw to win a three month subscription to Salt Spring Coffee The three month subscription delivers freshly roasted coffee beans to your door every two weeks Like us Salt Spring Coffee is a certified B Corporation putting people and planet first Salt Spring is even kindly throwing in a free tumblr to the lucky winner We are happy to report that over half of our current subscribers have already given us their consent to continue receiving our emails We will follow up with a more in depth analysis of the effect that CASL has had on our subscriber numbers after July 1st We believe email newsletters are a powerful tool

    Original URL path: http://manoverboard.com/new-anti-spam-legislation-coming-soon/ (2016-02-09)
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  • Bullfrog Powers Manoverboard, from the blog
    keeping with our mandate of environmental sustainability Bullfrog Power s generators match the amount of energy used at Manoverboard and inject 100 green electricity back onto the grid The energy comes from clean renewable sources such as wind and low impact hydro power sourced from Canadian renewable energy facilities Canadian households contribute almost half of our country s total greenhouse gas emissions and we are thrilled to have the opportunity to reduce our own environmental footprint by choosing clean energy Like Manoverboard Bullfrog Power is a Certified B Corporation dedicated to higher standards of social and environmental performance transparency and accountability Their vision of a future powered by 100 renewable energy matches Manoverboard s vision of partnering with other organizations using the power of business for good When clean energy choices are available many good things happen Bullfrog Power provides funding for green initiatives and renewable energy based projects throughout Canada One of their many projects include partnering with Sagkeeng First Nation to build a 5 kW wind turbine on the banks of Lake Winnipeg Bullfrog Power also transformed an unused commercial rooftop in St Catharines ON into a 572 panel solar array that produces more than 17 000 kWh

    Original URL path: http://manoverboard.com/bullfrog-powers-manoverboard/ (2016-02-09)
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  • Canada
    that uses the power of business for good and meets rigorous standards of overall social and environmental performance We are in good stead Other conscious capitalists that have earned B Corporation Certification include Ben Jerry s Patagonia and Etsy As of this writing there are currently more than 775 Certified B Corporations globally with 74 in Canada across 60 industries and 25 countries unified by the common goal of redefining success in business By becoming the first Certified B Corporation in the Province of Manitoba we align our own values with an organization that brings together like minded companies to help change the world We actually changed our legal status at the provincial level so that our articles of incorporation reflect this and to ensure that our values are baked in to the corporate DNA As well we created a publicly available Code of Ethics and made other corporate changes with many more to come Read more 9 April 10 2013 Black White and Read GDC Membership Brochure In my spare time I serve on the board of the provincial chapter of the Society of Graphic Designers of Canada The national organization started in 1956 provides advocacy resources and certification for practicing designers and educators throughout the country and works very hard on behalf of its members It is the only national organization that acts as a voice for design in and for Canada and promotes ethical and sustainable business practices Read more June 24 2012 Junos I almost forgot I had the distinct pleasure of being a judge for the 2012 JUNO Awards in the category of Recording Package of the Year The JUNOs are arguably the most important music awards given to recording artists in Canada Read more August 1 2011 The Vacation In Canada people speak of

    Original URL path: http://manoverboard.com/tag/canada/page/3/ (2016-02-09)
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  • B Corp
    17 2014 Bullfrog Powers Manoverboard Manoverboard is happy to announce that it is now powered by Bullfrog Power Canada s leading green energy provider In keeping with our mandate of environmental sustainability Bullfrog Power s generators match the amount of energy used at Manoverboard and inject 100 green electricity back onto the grid The energy comes from clean renewable sources such as wind and low impact hydro power sourced from Canadian renewable energy facilities Canadian households contribute almost half of our country s total greenhouse gas emissions and we are thrilled to have the opportunity to reduce our own environmental footprint by choosing clean energy Read more October 11 2013 B Corp Retreat Backward At the B Corporation conference in Boulder a few weeks ago it felt like there was tremendous change in the air It wasn t directly from the floods which had only recently heavily damaged much of the city and unfortunately created much loss of life and property in the nearby area Rather the community of B Corporations and the B Lab team that made it possible had come together to challenge each other to challenge how modern business is conducted As I ve said before I sought certification for our company because I believe the Mad Men days are over business has a responsibility to generate attractive returns but should also do no harm and should benefit all In fact this is a challenge within a challenge Read more June 18 2013 Manoverboard Becomes a Certified B Corporation We are proud to announce that Manoverboard is now a Certified B Corporation Certified B Corporations are a new type of company that uses the power of business for good and meets rigorous standards of overall social and environmental performance We are in good stead Other conscious capitalists

    Original URL path: http://manoverboard.com/tag/b-corp/page/3/ (2016-02-09)
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  • Zyxwvutsrqponmlkjihgfedcba and Design Accountability, from the blog
    space that that ad takes up It s time to look at things differently Again It s day 2 of the Your Turn Challenge and the question posed is this Tell us about something that s important to you As a designer I regularly see and moreover feel the many ways that graphic and communications design has been denigrated demoted and defrocked Designers are asked to steal to do speculative work to manage technologies that they don t understand and to create commodities that are then used against other designers But the capacity for graphic design to change minds and inform opinion makers is limitless Design or good design is the construction of connection which is so well demonstrated by Starbucks Graphic design inherits the very best of the visual and graphic arts It draws connections between what we assumed we understood and what we think we understand The new ad from Starbucks connects a fairly simple concept i e the alphabet spelled backward with a surprise the witnessing of MLK and then spurs a message of hope It uses the barest components of design type color iconography and structure to inspire to laugh and to provoke Whether Starbucks will

    Original URL path: http://manoverboard.com/zyxwvutsrqponmlkjihgfedcba-and-design-accountability/ (2016-02-09)
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  • vivek
    business But as social enterprise and philanthropy become filtered through a design lens what are the implications for social impact investment This article is the first in a series covering the intersection of design and impact investment In early 2014 John Maeda left his position as president of the Rhode Island School of Design RISD to become a design partner at renowned Silicon Valley venture capital firm Kleiner Perkins Caufield

    Original URL path: http://manoverboard.com/author/vivek/ (2016-02-09)
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  • Designing Impact Investment: An Overview, from the blog
    the consumer experience surrounding a product or service rather than just the physical object itself This reflects the notion that design ultimately transcends the physical product and expresses itself in the human connection it forms through the experience Design thinking is a human centered approach to innovation that draws from the designer s toolkit to integrate the needs of people the possibilities of technology and the requirements for business success Tim Brown IDEO president and CEO This holistic thought process about the entire experience surrounding a product or service has changed the way companies across all industries approach problems It entails going far beyond physicality and thinking critically as a designer about every step of the creation process and its implications on the end user experience And while the utilization of design thinking has become more commonplace its application in social impact encompassing economic development social enterprise environmental sustainability philanthropy and poverty alleviation is a much newer phenomenon Design thinking in social impact comes on the heels of the full integration of design and technology it therefore has broad implications for social impact investments loosely defined as those intended to be commercially attractive and sustainable while ultimately catalyzing some sort of positive social or environmental impact With funds like KPCB thinking about how to leverage design for its portfolio which have previously invested into some of the most prominent technology companies including Google and Facebook similar thinking can and should be applied to the rapidly growing impact investment sector How Can Design Elevate Impact Investment First and foremost impact investment funds need to be acutely aware of how design is used by their portfolio companies In the same way that they conduct operational due diligence and monitor the financial state of their portfolio companies fund managers must be cognizant of how design thinking is or isn t being applied This is particularly important given that many well intentioned social programs products in developing countries are not successful because they fail to properly consider the actual consumer experience or actively iterate their products around it If non mission driven businesses are applying design thinking to improve their products then surely socially motivated business and investors should too given that the stakes are much higher A prime example of design thinking in social impact is seen in financial inclusion which relates directly to impact investment given that microfinance and SME small medium enterprise banking make up perhaps the largest asset class for impact funds Until recently the creation process of financial products for the poor rarely took into account behavioral economics as it relates to the core experience of a low income entrepreneur receiving a microloan Much of the recent criticism of microfinance and its sometimes underwhelming effects on people s livelihoods can be traced back to microfinance institutions MFIs not properly understanding their customers and not sufficiently prototyping new products and services before taking them to market Consider how pervasive design is for Square the US based financial payment startup its

    Original URL path: http://manoverboard.com/designing-impact-investment-an-overview/ (2016-02-09)
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