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  • Generation Foundation and Sustainable Capitalism, from the blog
    of our conversations when planning and designing their first website in 2004 The foundation would receive a portion of the firm s profits and invest the proceeds in work that addresses climate change and related social and market challenges Following is the Generation Foundation s mission Charged with the mission of strengthening the field of Sustainable Capitalism the Foundation s funding is based on receiving a distribution from the LLP s annual profitability The term Sustainable Capitalism refers to maximizing long term economic value creation to address real needs while also considering all costs and stakeholders including people and the planet The Face of the Future On October 30 2013 we helped the Foundation release the second of its white papers Entitled Stranded Carbon Assets Why and How Carbon Risks Should Be Incorporated in Investment Analysis the paper proposes a new way of thinking about oil coal gas and other non renewable energy from a quantitative investment perspective It argues that markets and regulatory bodies will need to change rationally as climate challenges increase and economies respond One of the paper s conclusions is that given the data and global economic growth we are on precipice of a wholesale change

    Original URL path: http://manoverboard.com/generation-foundation-and-sustainable-capitalism/ (2016-02-09)
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  • CSR
    that uses the power of business for good and meets rigorous standards of overall social and environmental performance We are in good stead Other conscious capitalists that have earned B Corporation Certification include Ben Jerry s Patagonia and Etsy As of this writing there are currently more than 775 Certified B Corporations globally with 74 in Canada across 60 industries and 25 countries unified by the common goal of redefining success in business By becoming the first Certified B Corporation in the Province of Manitoba we align our own values with an organization that brings together like minded companies to help change the world We actually changed our legal status at the provincial level so that our articles of incorporation reflect this and to ensure that our values are baked in to the corporate DNA As well we created a publicly available Code of Ethics and made other corporate changes with many more to come Read more 4 April 2 2012 New Video on Social for NGOs I have a lot of problems with the way that social media is promoted by agencies and designers especially to NGOs and nonprofits more generally In too many cases social is presented as

    Original URL path: http://manoverboard.com/tag/csr/page/3/ (2016-02-09)
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  • Is WordPress like Microsoft Word?, from the blog
    for WordPress Just like the saying There s an app for that someone has written a plug in for just about any task or feature that you d like to include on your website These plug ins along with an extremely user friendly interface make using WordPress incredibly easy Almost anyone with a blogging background will quickly familiarize themselves with how to use the site In fact we ve trained clients who have never seen the software before to be comfortable in updating a WordPress site in under one hour Users can manage their sites or blog with little to no technical knowledge This is great for clients who intend to regularly update and add content to their own websites Similarities and Differences At first glance WordPress and Microsoft Word may seem like completely different programs with different purposes However while WordPress and Microsoft Word serve distinct functions these programs also have several similarities In fact WordPress displays the main elements of any typical word processor The toolbar above the text area has options for headings bullets and numbering adding links and text styling These are familiar looking a bold B for bold an italicized I for italics etc WordPress also has a proofreading feature to help eliminate typos as well as a word count tool that allows you to keep track of your text s length Like Microsoft Word you can make changes to the text directly in the WordPress editor Once you are happy with your post you can preview it or publish it directly and immediately to your site Despite their similarities WordPress does possess certain features that Microsoft Word does not For example I m sure we can all remember at least one infuriating instance when we forgot to save a document in Word before the file is accidentally lost To put your mind at ease WordPress has a convenient auto saving component that regularly saves your work as a draft Furthermore WordPress also has a revisions feature that allows you to look back at every version of your document as opposed to overwriting it completely like it does in Word This features helps to avoid the need to save multiple versions and the subsequent headaches of finding the right one It has saved our own hides numerous times and our clients are always happily surprised to see that revisions are built into the software Furthermore WordPress isn t as proficient as Microsoft Word for creating charts and tables However yep you guessed it there s a plug in for that As a digital publishing site WordPress is also much more capable of incorporating multimedia in your document WordPress is capable of incorporating a video a photo gallery and audio files directly on the page Where People Get Tripped Up in WordPress Since Microsoft Word was one of the first and most popular word processors around hey anyone remember WordPerfect many people are reluctant to make the switch to an online processor The initial experience with

    Original URL path: http://manoverboard.com/is-wordpress-like-microsoft-word/ (2016-02-09)
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  • Top 5 Reasons Why Non-Profits Should Use Social Media, from the blog
    social media accounts If blogging make sure to include links to any posts on your social media channels to encourage people to read and share it Despite the difference social media can make for your organization don t expect your website social media pages and blog to be hits over night Social media and content marketing take time and patience so does building an audience Many digital thought leaders believe that it takes several months to see results from social media marketing Integrating social media into your overall communications and marketing strategy is a potentially powerful force if you re willing to put in the time and effort 3 Shareable content means more exposure The more shareable content you produce on social media the more people will see what your organization is doing and be motivated to get behind it Given how easy it is to share content online social media is a great place to create momentum for your organization and any campaigns you may be running The ALS Ice Bucket Challenge is an example of an amazingly successful social media campaign You ve surely noticed the videos of people celebrities and civilians alike dumping cold water on themselves inundating your social media feeds for the last few weeks Over 70 million dollars has been donated to the ALS association to date a colossal hike from the 2 5 million that was donated during the same time period last year There s no denying that this wouldn t have been possible without the use of social media There are several different factors that contribute to the campaign s success First it s the direct call to action from someone you know publicly challenging you Then the time sensitivity of only having 24 hours to complete it adds a level of urgency Finally the simplicity and hilarity of this campaign is the final factor that has helped make it go viral It s incredibly easy to pour a bucket of ice water on your head and then upload a video proving that you ve accomplished it Unless you re Paul Bissonette of the Phoenix Coyotes who took it upon himself to make the most epic Ice Bucket Challenge video the Internet has seen helicopter and glacial water included Like Bissonette it s important to be creative with your social media campaigns Finding inventive ways of tapping into the ideas people may be already thinking about but are not actually doing could be the key to creating an Ice Bucket Challenge of your own for your cause 4 Marketing Tools The ALS Ice Bucket Challenge is only one example of many fruitful online campaigns As opposed to traditional means of advertising such as television radio and print ads social media is a great and affordable way to run a marketing campaign that has potential for wide reach To facilitate and maximize your social media campaign consider using a social media management tool There are several applications such as Hootsuite SproutSocial and

    Original URL path: http://manoverboard.com/top-5-reasons-why-non-profits-should-use-social-media/ (2016-02-09)
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  • 6 Large Non-Profit Websites You Need to See, from the blog
    for visitors The homepage is visually compelling and immediately catches the eye as colourful clips of team members and people who have been helped by Acumen play on a loop Manoverboard worked with Acumen during its founding to design a corporate identity initial website and style guide that was instrumental in establishing them as a leader in global philanthropy See the case study here There are several videos throughout the site that demonstrate what Acumen does and how their different programs work a great alternative to having visitors read a slew of text The site uses bold colours fonts and images in a clean and modern design The Donate button remains in place and active while you continue scrolling through the website to make it easy and accessible for someone to make a contribution at any point during their visit Linked social media icons are displayed visibly and promptly 2 World Wildlife Fund The World Wildlife Fund knows its audience well Their website is clearly marketed toward animal lovers and environmentalists by having their main tabs labeled Species Places Threats and Our Work The website features stunning photography of wildlife and landscapes The WWF in the News section is frequently updated with news articles and stories featuring their work Along with donations WWF features adoption options that allows people to adopt a wild animal of their choice in exchange for a donation Who wouldn t want to adopt a tiger Along with donating and adopting an animal the WWF website offers a plethora of other ways that people can get involved with their cause like starting a personal fundraising campaign sharing WWF news on social media and signing petitions The site features infographics for the WWF s operating revenue total expenses and links to financial reports which promotes transparency for the organization 3 Counterspill Counterspill uses powerful imagery to make an immediate impact on site visitors by showing a map of non renewable energy disasters that have taken place over the last 100 years Visitors can see the number scale and year of the devastating gas coal oil and nuclear disasters that occurred all over the world Just below the map is a Spin Central section that features quotes from head officers of the companies involved in the disasters trying to downplay the extent of the damage and the role their company played This section works well to support Counterspill s messaging The site features a Disasters section that offers information about each disaster in the form of infographics photographs videos and related media 4 Natural Resources Defense Council The NRDC is a great example of a site that is well organized with a comprehensive main navigation featuring About NRDC Issues Policy Donate and Act Now The website has a clear call to action with the Donate and Act Now tabs featured in large font and bright green and red colours to stand out The same calls to action are are featured again in large blocks further down the main

    Original URL path: http://manoverboard.com/6-large-non-profit-websites-you-need-to-see/ (2016-02-09)
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  • New Offices, from the blog
    other things has been around for nearly 100 years The developer who purchased it has completely transformed it from a brick shell into a highly functional modern building with customized offices fast connectivity lots of light and a view of the surrounding trees and streets The new building is supported by a brand new timber frame massive timbers from British Columbia tied with traditional mortise and tenon and almost no

    Original URL path: http://manoverboard.com/new-offices/ (2016-02-09)
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  • Business is Hope Made Human, from the blog
    things in the world disease poverty misery war famine sadness and deprivation Like Pandora we too have opened the box given us With the massive burning of fossil fuels rapid population growth the loss of species 50 of the world s children living in poverty the growth of too many people willing to use violence as a means of power we are experiencing challenges that governments NGOs and individuals are all struggling to address Human activity has contributed to a very changed and changing climate And with the Internet of course we now know nearly everything about everything The result is that our understanding of the world is much more complex than the ancient Greeks could have ever anticipated Business is Hope Made Human But here s the thing At the very bottom of Pandora s box was something else that asked to be released And that thing was Hope When Pandora let Hope out of the box the story tells us that it touched every one of the dreadful things released driving them away It is also Hope that drives business All entrepreneurs hope that their idea their product or their offering will work and will grow and will make them and their shareholders profitable their employees work meaningful and their families comfortable Hope succeeds and business is one of the most important means of expressing our hopes on the planet Real Hope is not about succeeding for oneself It s about giving oneself to a larger mission or purpose It s about helping others providing opportunity and working to protect and conserve our precious environment As the first B Corp incorporated in the province of Manitoba we adhere to a triple bottom line of people planet and prosperity It means that we not only care about our work

    Original URL path: http://manoverboard.com/business-is-hope-made-human/ (2016-02-09)
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  • Sustainability
    friendly technologies for generating electricity across water drops The company built a reputation for commercial innovation challenging the perception that hydropower products must be large and energy consuming in order to be valuable With its products distributed widely across many agricultural and other localities Natel s products have the capacity to offer truly low cost and emission free energy to the grid throughout the world Read more 1 December 18

    Original URL path: http://manoverboard.com/tag/sustainability/page/3/ (2016-02-09)
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