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  • Ideas
    recorded the whole race on a GoPro you can check out the video a little further into this piece Speedworld is an indoor track which is a good thing because Winnipeg tends to be brutally cold and buried under heaps of snow for half of the year The track also happens to have the fastest karts in the city and they work hard to keep them balanced so the best racer not the best kart will be the winner For competitive obsessive people like me I can think of no better way to spend an hour after work when its 32 C outside Looking back on that day it never dawned on me how analytics could apply to something like a karting track but I now know that they certainly can and do If the idea intrigues you I encourage you to read on Read more 32 March 3 2015 Design for Learning The Future of the Web Over the next few years websites will change from validation tools to learning platforms Through your website people will want to learn from your business connect with your ideas and develop strong relationships Remarkable content coupled with smart design will help make those connections The best communication professionals will help drive those connections and must be prepared for the changes immediately ahead The talk will discuss a brief history of the web how content is changing online why we talk about learning and where design and communications will be most impactful in the next few years For us poor folks who are in the communications marketing and public relations field the web at the moment looks something like the below It is a very crowded very busy very intense marketplace of ideas information and transactions Last week I presented on the topic

    Original URL path: http://manoverboard.com/ideas/page/5/ (2016-02-09)
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  • andrew
    them for many months going on a long but pleasurable journey of discovery strategic direction wire framing multiple rounds of design hand coding and custom development Now that we re close to launching the site we ve run up against a hurdle that is all too often smack right in front of us It s called hosting If you Google the word hosting you ll find everything from free e g crap hosting on unserviced servers to 10 per month on reputable ISPs to fully managed virtual or managed hosting adding up to thousands of dollars per month for massive websites It s not uncommon for a company to pay 50 000 or more in a given year for hosting their site Read more January 20 2015 Zyxwvutsrqponmlkjihgfedcba and Design Accountability I m so absolutely taken away by the full page advert that Starbucks took out yesterday in The New York Times The Washington Post and other newspapers In honour of Dr Martin Luther King the ad turns literally turns heads with the most simple of visual messages the alphabet is reversed and the letters m l and k are printed in red The fine print is also writ large in the context of the sheer amount of space that that ad takes up It s time to look at things differently Again Read more January 19 2015 The Idea of Writing As I implied yesterday the act of writing is an act of submission It means creating a time to look hard in the mirror to ask questions of oneself that are not always particularly lovely and to build a space that publicly exposes your thoughts along with all of their flaws It means submitting to the laws of time the gravity of our inherent limits and the whims

    Original URL path: http://manoverboard.com/author/andrew/page/5/ (2016-02-09)
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  • Design
    information pertaining to courses student services and school functions These online searches were often frustrating and fruitless I m sure many of my fellow students would agree that in many cases university and college websites are simply not user friendly Read more June 17 2014 Bullfrog Powers Manoverboard Manoverboard is happy to announce that it is now powered by Bullfrog Power Canada s leading green energy provider In keeping with our mandate of environmental sustainability Bullfrog Power s generators match the amount of energy used at Manoverboard and inject 100 green electricity back onto the grid The energy comes from clean renewable sources such as wind and low impact hydro power sourced from Canadian renewable energy facilities Canadian households contribute almost half of our country s total greenhouse gas emissions and we are thrilled to have the opportunity to reduce our own environmental footprint by choosing clean energy Read more 18 June 13 2014 Country Websites While 32 countries are busy competing in one of the world s largest sporting events it s the perfect time to talk about official country websites while nobody s looking For those who are considering traveling abroad a country s official website is a logical place to start A quick Google search would therefore lead you to expect that each country would seize the opportunity to put its best qualities at the forefront and paint an attractive and compelling picture Yet for many reasons official country websites are widely overlooked Read more 17 May 29 2014 30 Days in Brazil After touring around Brazil for a month with my girlfriend and her family I can t help but feel that up here in Canada we are falling behind in terms of resource conservation Read more 16 May 2 2014 Expecting the Unexpected Our family

    Original URL path: http://manoverboard.com/tag/design/page/5/ (2016-02-09)
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  • Business
    Impact A good data host should be something like a suitable dinner host stable and reliable with good table manners and some seriousness of purpose But with web hosting we often do not know what is actually being served on our plates How reputable is the host What kinds of security is in place to protect both data and accounts Will the hosting provider guarantee a 100 uptime How much data can be served and stored How up to date are the host s hardware and the software Can you call the host with questions or have a quick chat about the weather There is one question that we will increasingly be asking How green are the hosts with whom we trust our data Read more 24 September 23 2014 An Outbound Experience at Inbound 2014 After the first event on the first day of the Inbound 2014 conference I got stuck in the elevator at the Boston Convention Exhibition Centre Actually twelve of us tightly packed and some of us with coats somehow we thought it was a good idea to all cram in on the second floor enjoyed each others close company in the confines of the tight and getting tighter elevator space Read more 15 April 11 2014 Sustainability by Design When it comes to sustainability one thing that gets overlooked is seeing it in terms of individual happiness and health in relationship to career I believe that the concept of sustainability should be broadened to incorporate not only the way our actions impact the planet but how individuals and their choice of career can benefit our health and humanity A great example of someone who has pursued such a sustainable career is Milton Glaser If you are not familiar with the man you have probably seen

    Original URL path: http://manoverboard.com/tag/business/page/5/ (2016-02-09)
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  • Technology
    lovely not so much the old couch that sits there We knew we needed a change And Ikea was the default for a simple replacement Ikea is a form of loveable purgatory You arrive full of energy buoyancy and excitement and ten minutes in you start to feel enervated crowded and unsure The Ikea experience is built upon finding the unexpected and locating something new and even unnervingly useful It does not typically stem from finding the product for which you actually came We saw love seats and small couches in many styles and configurations and not surprisingly none of them quite were quite right Read more 14 March 19 2014 SEO SOS I do not like SEO The name a k a Search Engine Optimization reeks of spam and spite It s both unsustainable and relentless SEO has become a practice much maligned by nearly everyone except search engine experts some of whom are less than ethical Nearly everyone who studies the subject thinks they can one up Google and its little sisters Bing and Yahoo However Search Engine Optimization is a focus for nearly every client engagement for us How do we rationalize the importance of search with the legacy of search engine optimization Let us count four ways Read more 13 March 16 2014 Beyond the Edge We are starting to see a renaissance in the world of design for the web Some may call it a trend but from the perspective of a designer in the profession for many years much of the current designs are being informed by an approach that has been in place for quite some time now The approach is one that maximizes the available space in the browser and is usually characterized by the use of large photography or video The

    Original URL path: http://manoverboard.com/tag/technology/page/5/ (2016-02-09)
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  • SEO SOS, from the blog
    the term SEO itself has become eclipsed by much more meaningful terms like content strategy or content marketing A website that demonstrates clear and ongoing proof of expertise will be found on search engines through the power of consistency regularity and relevance Second ten years ago the concept of SEO was based upon the marriage of two things code and content The website code we wrote was as important as the copy itself For instance we made sure a header appeared coded correctly and semantically on every page Today good code is simply inherent to a website s design and its development We don t take code for granted but we worry about it less when it comes to search This is thanks to content management tools that help us define the placement and markup of copy The days of SEO being a game outsmarting algorithms are over Today content strategy and valuable sustainable strategies are essential not just tricks and links Adam Audette Chief Knowledge Officer RKG Third SEO experts are increasingly less germane for most of our clients In their place design firms like ours are continuing to internalize the rules and regulations of good search engine optimization into their workflow and practice by prescribing more human rules of writing and content production These include clear copy good headlines meaningful imagery and relevant information As a purpose driven organization I like to think that our work on behalf of clients is always relevant to their audiences Fourth there are a host of new tools some free some paid and some based on ongoing consulting that allow our clients to better understand their search engine positioning These include good old Google Analytics which are de rigueur on every site we build Other tools like plug ins subscription services and

    Original URL path: http://manoverboard.com/seo-sos/ (2016-02-09)
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  • Ideas
    satisfied Read more January 24 2015 Design Process is Human All Too Human We always design a site in stages Our process is built to facilitate the production of highly usable scalable and engaging websites that endure First we spend a substantial amount of time talking with our client about their business the way they work their challenges and opportunities how much time they have to write and produce content and where they want their business to live in three to five years We think and plan for the long term I tell clients that the very last thing I want for them is to have to redesign their site in a year After many hours of discussion which we call Discovery after the legal activity we ll start to build a wireframe for the site which then gets reviewed by our client Depending on the size and nature of the project we will also write a creative brief develop a technical and functional spec provide a sitemap document and create a mood board Then we hit design Typically designing a new site concept takes between three to four days of work A few months ago I created a design concept for a client in about 7 hours Read more January 23 2015 Five Ways to Get Unstuck if You re Stuck It s been a week A really good week and an exhausting one at the same time And yet there is no beer in the fridge According to the YourTurn Challenge Day 5 is advice day and the question is this What advice would you give for getting unstuck Related I have five pieces of advice as follows Read more 30 January 22 2015 The End is Not in Sight Much has been written lately about doom and

    Original URL path: http://manoverboard.com/ideas/page/6/ (2016-02-09)
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  • andrew
    B the Change Winnipeg Yesterday five B Corporations in Winnipeg came together at the new Canadian Museum for Human Rights Our luncheon was called The Future of Business B Corporations in Winnipeg and our focus was on starting a conversation in the city on corporate social responsibility the evolution of business and the power of B Corporations who are speaking in a single voice that is growing in volume I didn t know this but there are now over 1 200 Certified B Corporations around the globe and 125 in Canada Read more 24 September 23 2014 An Outbound Experience at Inbound 2014 After the first event on the first day of the Inbound 2014 conference I got stuck in the elevator at the Boston Convention Exhibition Centre Actually twelve of us tightly packed and some of us with coats somehow we thought it was a good idea to all cram in on the second floor enjoyed each others close company in the confines of the tight and getting tighter elevator space Read more July 23 2014 How We Stormed the CASL An Email Consent Success Story Dollar for dollar email newsletters provide one of the very best returns on marketing investment Although emails demise has been predicted for 20 years it still stands that well written relevant bits of content delivered directly and ideally regularly to the inboxes of interested subscribers is a winning solution for businesses and nonprofits large and small And the very best email delivery tools such as Campaign Monitor which we have used since its founding and MailChimp as well as their more powerful marketing automation cousins like Act On InfusionSoft and Hubspot offer digestible analytics to show how your content is being received Read more 16 May 2 2014 Expecting the Unexpected Our family

    Original URL path: http://manoverboard.com/author/andrew/page/6/ (2016-02-09)
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