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  • EQ3, a case study
    reach of its product lines to a growing online audience Choose your corner pick away at it carefully intensely and to the best of your ability and that way you might change the world Charles Eames EQ3 and Manoverboard spent many weeks combing through its huge product line to develop a user interface strategy that would accommodate every item regardless of size price or availability in store Our driving design philosophy for the EQ3 site was much the same as it was with Barneys New York allow every product to shine and then get out of the way We succeeded by using minimal branding and structural components clear navigation large and impactful photography big type and simple calls to action Nearly every single pixel of the final design was analyzed and discussed to ensure that the site would shine During the course of our discussions around user interface we helped EQ3 think about its unique rollout of international design called EQ3 Bringing together select product from some of the best international furniture lines including Herman Miller Marimekko Vitra Alessi and Design House Stockholm the new EQ3 line would establish a new following of lovers of great design Through EQ3 we

    Original URL path: http://manoverboard.com/work/eq3/ (2016-02-09)
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  • Acumen Fund, a case study
    world of poverty alleviation It is unique and compelling value proposition and one that has fuelled many conversations and the founding of similar organizations It starts by standing with the poor listening to voices unheard and recognizing potential where others see despair It demands investing as a means not an end daring to go where markets have failed and aid has fallen short It makes capital work for us not control us It thrives on moral imagination the humility to see the world as it is and the audacity to imagine the world as it could be It s having the ambition to learn at the edge the wisdom to admit failure and the courage to start again Acumen Manifesto Upon its founding in New York in 2001 Acumen formerly Acumen Fund engaged Manoverboard to create a new corporate identity that would resonate with innovative funders traditional investors and emerging leaders throughout the world Working with Jacqueline Novogratz and her team we crafted Acumen s logo and developed a system of brochures presentations style guides and other collateral for the organization Over two iterations of its website Manoverboard helped established the organization as a leader in global philanthropy Our goal

    Original URL path: http://manoverboard.com/work/acumen-fund/ (2016-02-09)
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  • RBC Convention Centre, a case study
    of Manitoba has been erected to house the city s Canadian Football League team And a huge new park and zoo reconstruction are almost complete The RBC Convention Centre will almost double in size to accommodate large conventions trade and consumer shows This multi purpose facility is within walking distance of many of the city s new restaurants hotels and awesome attractions RBC Convention Centre website In all about 2 billion are being spent in the city of Winnipeg to radically update how the city works and how it does business The RBC Convention Centre Winnipeg formerly Winnipeg Convention Centre is increasing its reach to new audiences with a 180 million expansion through a commitment by all three levels of government The new facility will be LEED certified and will play a critical role in the city s urban renaissance With the help of marketing strategy firm Beyond Referrals and public relations firm Ilchena Communications Manoverboard provided a full suite of design and creative for the organization s launch event including a fresh new identity trade show and hanging banners movie screen size motion graphics and a bold landing page The event was experienced by hundreds of stakeholders including top representatives from government nonprofits businesses and associations After the event launch Manoverboard was asked help the convention centre secure a naming rights partner to continue building out its connection to audiences throughout Canada We worked closely with centre and its consultancy resulting in a successful relationship with RBC and an updated identity to match Manoverboard along with its previous strategic partners was then engaged to develop a marketing communications strategy refine the centre s messaging and provided a content strategy that would take the convention centre well into its expansion in 2016 We launched a massive new website that had

    Original URL path: http://manoverboard.com/work/rbc-convention-centre/ (2016-02-09)
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  • A Stroke of Luck, a case study
    website to represent the book The site offers an insight into the book by using minimal and elegant design that incorporates large photogaphy and video mixed with simple copy The idea is for the site to be a truly authentic representation of the book online while offering an easy way for viewers to purchase it A Stroke of Luck is the remarkable true story of a close knit family that meets challenge after challenge with resilience hope and love AStrokeOfLuck com In the quest for simplicity with the site design a mock up was also created for the physical book cover in the initial stages of design It was this book cover that would evenutally influence and help in solidifying the final book cover The release of the website has had a very positive and enthusiastic response For many this is their first exposure to the content and the experience of browsing the site has given them a truly genuine sense of the book It will not only expose people to the issues surrounding Alex s illness but both the website and book will combine to serve as a tool for educators along with shift pre conceived ideas surrounding book

    Original URL path: http://manoverboard.com/work/stroke-luck/ (2016-02-09)
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  • Why GDC, a case study
    GDC To provide maximum impact we utilized large portrait photography with clean typography in a one page format The combination of great photography with a simple message helped in effectively showcasing nine GDC members in the province of Manitoba The website has been positively received by both the Manitoba and Canadian design community and continues to help grow membership within Canada Thousands of people have visited the website throughout the

    Original URL path: http://manoverboard.com/work/society-of-graphic-designers-of-canada/ (2016-02-09)
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  • We Are All Analogue, from the blog
    everything off and simply listen to the music I think there is a sense among a lot of people of looking to get back to the broader experience of engaging with media John Lippman Film is not dead Lomography has always been ahead of the curve and has been declaring that The Future is Analogue for 10 years This movement combined with the revival of Polaroid film under The Impossible Project name in 2008 has allowed for a new generation to discover film for the first time People are also discovering that the thousands of photos and continuous tinkering is starting to make us less inclined to think and capture the perfect photo Most people don t want photography to feel like work but under the digital tyranny it does The filmmaking business has also seen a lot of changes over the last 10 years in terms of digital technology and still relies primarily on Kodak and Fujifilm stock for its productions Star Wars The Force Awakens was shot entirely on Kodak motion picture film Kodak and prominent Hollywood directors are leading the charge to bring Super 8 film back into the hands of the new generation with its first camera introduction since 1982 This is again not about nostalgia but rather the future of filmmaking The thought is that a grounding in film makes better filmmakers The fact that Kodak is giving a new generation of filmmakers the opportunity to shoot on Super 8 is truly an incredible gift Quentin Tarantino Authenticity and Reliability People crave authenticity and are feeling that they are not getting that in the digital realm It s interesting to think of social networks as a metaphor for this Social networks are meant to be tools to enrich our lives in the real world but for so many they are purely a one sided digital world experience that merely provide their daily shots of dopamine and self gratification We forget the whole point of online existence is to facilitate offline interaction Bo Ren Analogue systems and tools can be more reliable People are opening their eyes to the predictable path that the tech world has us on mainly the idea that fixing deficiencies happens in updates The tech industry needs to think more about permanency when it comes to its products There is too much failure in the digital world and it is breeding a culture of software that is never done Unplugging The act of using analogue equipment and tools forces you to unplug from the digital grid It helps you slow down and be more creative without having to continuously keep tabs on all of your communications This unplugging allows us to concentrate better and ultimately produce better work no matter what your profession is The Tangible It s no surprise too that people are craving to hold their digital memories in their hands otherwise they are lost on a hard drive Services like Apple Photo Books Blurb and Social Print Studio are

    Original URL path: http://manoverboard.com/we-are-all-analogue/ (2016-02-09)
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  • The Facts About Inbound Marketing, from the blog
    they commit to investing in a service or opportunity Inbound in recent years has grown as more companies look for ways to cut through the media and Internet clutter What I really like about it is that it helps to humanize marketing inbound uses good relevant remarkable content to attract users to a website and keep them coming back for additional ideas and information When done well inbound design and marketing does not spam harass bombard or overwhelm Here are some statistics that help show why inbound is fast becoming the marketing methodology of many businesses The Bad News It s harder to get seen today than ever before 77 percent of web display ads are never seen Source CMO by Adobe 80 of those surveyed say they ignore Google Sponsored Ads Source Search Engine Land Only 8 of internet users generate 85 of the display ad clicks Source Comscore The average click through rate of display ads across all formats and placements is 0 06 Source Google s Display Benchmarks Tool The average person is served more than 1 700 banner ads per month Source CMO by Adobe You are more likely to complete Navy SEAL training than click a banner ad crazy Source HubSpot Ad blocking grew by 41 globally in the last 12 months Source PageFair The Good News Content targeted to the right audience delivers results 8 out of ten people say they read blogs Source Content Marketing Institute Buyers go through about 57 of the purchasing process before ever talking to sales Source The Executive Board 80 of decision makers want to be educated not sold Source Forrester Research Blogs give websites 434 more indexed pages plus 97 more indexed links Source HubSpot Inbound Marketing can reduce the cost of a qualified lead by over

    Original URL path: http://manoverboard.com/the-facts-about-inbound-marketing/ (2016-02-09)
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  • Can Corporate Social Responsibility Build Brand Loyalty and Engagement?, from the blog
    because consumers began to make real brand choices based on the values of a company not just the products themselves This sea change is found throughout the consumer landscape College students demand that endowments of universities divest of businesses that abuse workers or pillage the environment Investors look for responsible funds that focus on advancing socially responsible businesses that address environmental social and governance ESG factors Individuals use products from brands they admire and support Just the Facts A 2014 study titled The Nielsen Global Survey of Corporate Social Responsibility examined more than 30 000 consumers in 60 countries worldwide to better understand the impact of CSR on behavior They sought to understand the impact of CSR on the actions of consumers As they point out most people will say they care about the environment or world hunger but are they making day to day decisions based on the values or organizations Here is what they found Of the over 30 000 global consumers surveyed 67 prefer to work for socially responsible companies 55 will pay extra for products and services from companies committed to positive social and environmental impact 52 made at least one purchase in the past six months from one or more socially responsible companies 52 check product packaging to ensure sustainable impact 49 volunteer and or donate to organizations engaged in social and environmental programs Marketing Meets CSR In their 2010 book Marketing 3 0 Philip Kotler and Hermawan Kartajaya describe the new role of CSR in marketing and brand engagement They show the evolution of marketing from product based to consumer based to values based marketing The book clearly demonstrates how to incorporate this new thinking into a brand s identity They see companies shifting from a customer centric approach to a humanistic approach one that balances corporate responsibility with profitability Now W hat So how does a brand successfully communicate the values of your organization Amy Fenton Nielsen s global leader of public development and sustainability said It s no longer a question if consumers care about social impact Consumers do care and show they do through their actions Now the focus is on determining how your brand can effectively create shared value by marrying the appropriate social cause and consumer segments Here is a quick summary several of the several key ingredients outlined the Nielsen study in implementing a successful CSR program Be clear actionable and global in communicating the vision and values of the organization Get the buy in of the C suite Organizational leadership needs to make CSR a priority As with any communications strategy make sure the message tone and look and feel of all communications are consistent and align with the organization s core values Establish key performance indicators KPIs and measure the success of the CSR efforts None of these are easy Lord knows doing this internally even at a small company like Manoverboard is difficult I m grateful to have the the B Corporation assessment which we

    Original URL path: http://manoverboard.com/can-corporate-social-responsibility-build-brand-loyalty-and-engagement/ (2016-02-09)
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