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  • It Pays to Be Transparent in Your Business. Websites Help., from the blog
    s structure Zappos famous for their holocratic approach to their company s structure has a separate group that helps other organizations adopt their formula This video provides a brief overview on how holocracy works It s a fascinating blend of a number of organizational management strategies and one that is not applicable to all companies Holocracy is a tool set as Brian J Robertson notes but it s not a silver bullet Financial Transparency What are the profit and loss statements of the company How are company executives compensated Who are the major shareholders Is the financial information easy to understand Like it or not most if not all financial data is available for publically traded companies So why not make it more accessible and understandable The results may surprise you Customers investors and employees want to help companies succeed Give them the information they need to make a positive impact on the bottom line Transparency and Your Website Websites are one of the first and best ways any business can connect with their stakeholders on a regular basis It is the portal to your company and plays a critical role in the transparency of your business or organization Robert Craven CEO of MegaFood a whole food supplement manufacturer said it best in a recent article in Entrepreneur magazine Across all industries transparency has never been more important to a successful business model Withholding or cleverly reshaping information is no longer a viable option for this new era of consumers who are savvier than any generation before them and for whom skepticism seems to be a default setting In order to build brand loyalty companies need to first build trust One way MegaFood accomplishes this goal is to feature live videos of their facility on their website Customers can go on a virtual tour of the plant and see the products being made and packaged While live camera feeds from your company not make sense for your business there are some things every business should include on a website Here s a short list to get you started 1 Cultural Transparency Include your mission statement and description of the core values that sets your business apart What are you passionate about Help people connect with your mission and purpose and you create loyalty through trust Include a dashboard of your values and goals It allows website visitors to understand quickly what is being measured and how well you are doing Johnson Johnson has a good example of a dashboard on their website where they measure and report on their citizenship and sustainability initiatives At Manoverboard we post a Code of Ethics and a Statement of Sustainability on our site 2 Organizational Transparency Organizational transparency is closely linked to your cultural transparency Are your executives firmly rooted in the cultural mission of the organization Their biographies should reinforce that commitment Don t be afraid to be bold in your disclosures Buffer a popular social messaging tool whose mantra is powered by

    Original URL path: http://manoverboard.com/it-pays-to-be-transparent-in-your-business-websites-help/ (2016-02-09)
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  • Code of Ethics
    work and aspirations We seek to create a design and marketing studio in which every employee s skills and talents are best utilized to help us achieve our overarching goals Discrimination of any kind is not consistent with our mission and values and will not be tolerated Professional Conduct The Society of Graphic Designers of Canada has built a foundation for professional conduct in the field of design since 1956 As members of the organization Manoverboard upholds the GDC s publicly available Code of Ethics and Professional Conduct for Graphic Designers as it may be amended from time to time This document includes a number of core ethical provisions that form the bedrock of our services at Manoverboard For example the document prohibits speculative projects or schematic proposals e g spec work The document also states that Members shall take a responsible role in the visual portrayal of people the consumption of natural resources and the protection of animals and the environment Manoverboard firmly supports this provision and all provisions indicated in GDC s Code of Ethics As a condition of employment employees of Manoverboard are to be familiar with the GDC s Code of Ethics and Professional Conduct for Graphic Designers and conduct themselves in accordance with it Clients Our clients exchange their limited financial and human resources for services and products that we provide In this way they trust Manoverboard to be to be honest and clear in our communications Importantly they trust that the work product that Manoverboard delivers also matches or exceeds their requirements and that products and services are provided on time and in a professional manner We expect that all employees will treat clients courteously and kindly And when issues do arise we expect these to be addressed fairly and appropriately We believe in fair pricing and in honouring all agreements in good faith We will do our best to send timely invoices and we expect to be paid by clients in a timely manner Stakeholders As a privately held company with no outside source of funding we hope that employees partners and colleagues will treat our collective time office space technology and financial resources with respect and with care This protects the large investment that Manoverboard its partners and clients have made in the organization Suppliers We rely upon our vendors to provide the highest quality products and services available These include but are not limited to website hosting accounting bookkeeping printing telephony software and connectivity We believe in the prompt settlement of bills to Manoverboard and a quick resolution to any disputes with suppliers All things being equal including quality of services provided and cost we reserve the right to choose vendors suppliers and other partners that are owned by women minorities persons with disabilities and underrepresented groups Community Our company does not act in a vacuum Our existence is made possible by the quality and delivery of local provincial and federal services including but not limited to government services like social

    Original URL path: http://manoverboard.com/code-of-ethics/ (2016-02-09)
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  • Statement of Sustainability
    that powers our office is supplied by renewable energy through Manitoba Hydro For natural gas we are a commercial customer of Bullfrog Power a B Corporation that has calculated our annual gas usage for our office space As their website indicates Bullfrog purchases green energy from a number of Canadian producers to ensure we can meet the current and future requirements of our customers By paying a little extra for green energy you are sending a price signal through the market that makes it economically possible for these producers to operate and to build new renewable projects Office The office in which we work was originally a large garage built to repair vehicles in the early 1900s Sitting in disrepair for many years our developer took a one story structure and built a two story office building that houses five spaces The office structure is built with the worlds most recyclable natural resource wood It offers an on demand hot water system a high efficiency electric boiler rated near 100 and the building is warmed by radiant heat supplemented by a heated thermal mass at the building s core The timber framed building is warm comfortable and giving Commute It

    Original URL path: http://manoverboard.com/statement-of-sustainability/ (2016-02-09)
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  • andrew
    decades formulating and re formulating odd complicated and even divisive audience segmentations Primarily these partitions were based on age Baby Boomers Generation X s that s me and recently Millennials These designations are an attempt to homogenize a population so that mass messaging can be directed to a particular audience They work at least sometimes We had some good results launching a cool ebook called For Your Inspiration that showcased quotes by Millennial leaders While there are unique and distinct age based audiences there is also a better way truth telling and helpfulness Simply put today s consumers want to inform themselves Armed with easy access to information prospective buyers across every generation and demographic today make decisions about what they will buy and from whom they will buy it before contacting a business In fact one study found that 81 of consumers do online research before making a purchase In the B2B world data suggests that buyers get 60 of their way through a sales process before speaking to a sales rep Read more 40 October 11 2015 The Facts About Inbound Marketing Is Inbound Marketing right for your business or organization We have been experimenting with inbound marketing for the better part of the past year and it is incredibly powerful Inbound marketing is an online based system designed to develop buyer donor or membership relationships by providing meaningful information and offers to audiences The companies that do it best articulate and demonstrate the advantages of their ideas values and services and help visitors to their site access information easily These companies don t rely on impulse buyers but instead look to attract considered purchasers people who do their research before they commit to investing in a service or opportunity Read more September 27 2015 Project Manager Wanted

    Original URL path: http://manoverboard.com/author/andrew/ (2016-02-09)
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  • dan
    will be the winner For competitive obsessive people like me I can think of no better way to spend an hour after work when its 32 C outside Looking back on that day it never dawned on me how analytics could apply to something like a karting track but I now know that they certainly can and do If the idea intrigues you I encourage you to read on Read more 17 May 29 2014 30 Days in Brazil After touring around Brazil for a month with my girlfriend and her family I can t help but feel that up here in Canada we are falling behind in terms of resource conservation Read more 11 October 18 2013 Canada s Newest Convention Centre Website The Convention Centre of the Future A few weeks ago we launched an all new website for the RBC Convention Centre Winnipeg highlighting the upcoming expansion of the facility and showcasing the massive investment in convention infrastructure in Winnipeg This is one of the most complex responsive websites that we have produced to date The website features prominent photography webfonts from Hoefler Frere Jones a Manoverboard first customized Google calendar feeds slideshows an archive of downloadable

    Original URL path: http://manoverboard.com/author/dan/ (2016-02-09)
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  • jory
    cusp of a new kind of web design I tend to believe the latter and here s why Read more 25 October 8 2014 The Future is Now Douglas Coupland s new book entitled Kitten Clone Inside Alcatel Lucent will be released later this month The book has been described as non fiction spin of Microserfs meets JPod and focuses on a rather faceless company Alcatel Lucent that serves as a custodian to the internet Read more 18 June 13 2014 Country Websites While 32 countries are busy competing in one of the world s largest sporting events it s the perfect time to talk about official country websites while nobody s looking For those who are considering traveling abroad a country s official website is a logical place to start A quick Google search would therefore lead you to expect that each country would seize the opportunity to put its best qualities at the forefront and paint an attractive and compelling picture Yet for many reasons official country websites are widely overlooked Read more 15 April 11 2014 Sustainability by Design When it comes to sustainability one thing that gets overlooked is seeing it in terms of individual happiness

    Original URL path: http://manoverboard.com/author/jory/ (2016-02-09)
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  • robyn
    illustration Inbound News Sustainability Technology Writing Author Robyn January 14 2016 New Year New Wallpaper Ring in the new year with a change of desktop scenery Inspired by the design of our New Year s card this wallpaper embodies the whimsical side of winter that we all love and sometimes forget that we love If you have had the same stock desktop image for 3 years I designed this wallpaper

    Original URL path: http://manoverboard.com/author/robyn/ (2016-02-09)
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  • Blended Value, a case study
    shift in how a growing number of CEOs social entrepreneurs investors and strategic philanthropists view the purpose and potential of their work Whereas the conversation used to be focused upon how one might do well and then do good increasingly our focus is upon how to do well and do good a shift from an either or value proposition to a both and value proposition Jed Emerson The initial concept took root in a 2003 paper by Emerson while he was teaching at Stanford University The Blended Value Proposition Integrating Social and Financial Returns After many years Emerson built up built up a large and growing collection of books writings videos and materials related to his concept of Blended Value Manoverboard created an initial website to house those resources to be easily found and publicly available As Emerson continued to write his body of work as well as new materials blog entries and social media he asked Manoverboard to help again Manoverboard created a new flexible site that acts as both an archive and a repository for the evolution of the concept of Blended Value The highly customized website promotes Jed Emerson s work and explains the importance of his

    Original URL path: http://manoverboard.com/work/blended-value/ (2016-02-09)
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