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  • B Corp
    but from the totality of its work initiatives products and services positioning responsibility to stakeholders and communications including design and marketing efforts And more than ever CSR Corporate Social Responsibility initiatives are becoming the heart and soul of how companies are thinking about their future strategically and responsibly Read more July 25 2015 Can Canadian Technology Companies Be a Force for Good The answer is a resounding yes Today s Canadian technology sector many of whom are B Corporations are giving back by investing in the innovators of tomorrow Over the past decade a great deal of attention has been paid to Canada s technology sector Government and private organizations are working to incubate the most promising start ups The Canada Technology Accelerator is an example This program takes eight to ten startups to New York City every year The goal is to give these entrepreneurs the support and mentoring they need to break into the technology and financial center Each company spends four months using office space provided by the Canadian Trade Commissioners Office to conduct business learn more about how to succeed in this competitive arena and network Read more June 26 2015 Proud to Be Re Certified as a B Corporation At Manoverboard We re Proud to Be a B Corporation You might think that Manoverboard a company that puts the planet and people before profits would not be prone to a little boasting or bragging You would be wrong Along with the glow we get from creating far reaching marketing strategies and designs for clients we also get a thrill when as a company we reach a new milestone Well that happened the other day We were re certified as a B Corporation Manoverboard first joined the ranks of B Corporations in 2013 We were probably

    Original URL path: http://manoverboard.com/tag/b-corp/ (2016-02-09)
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  • CSR
    is just the latest decoration on top of a stale cake that has been served over and over Brand Not Branding But a brand despite its derivation from the above is a slightly different beast A brand has become much more than a marketing strategy a shiny logo or a slogan a true brand represents the core values of any organization A company or organization s brand is derived not from branding but from the totality of its work initiatives products and services positioning responsibility to stakeholders and communications including design and marketing efforts And more than ever CSR Corporate Social Responsibility initiatives are becoming the heart and soul of how companies are thinking about their future strategically and responsibly Read more July 25 2015 Can Canadian Technology Companies Be a Force for Good The answer is a resounding yes Today s Canadian technology sector many of whom are B Corporations are giving back by investing in the innovators of tomorrow Over the past decade a great deal of attention has been paid to Canada s technology sector Government and private organizations are working to incubate the most promising start ups The Canada Technology Accelerator is an example This program takes eight to ten startups to New York City every year The goal is to give these entrepreneurs the support and mentoring they need to break into the technology and financial center Each company spends four months using office space provided by the Canadian Trade Commissioners Office to conduct business learn more about how to succeed in this competitive arena and network Read more June 26 2015 Proud to Be Re Certified as a B Corporation At Manoverboard We re Proud to Be a B Corporation You might think that Manoverboard a company that puts the planet and people before

    Original URL path: http://manoverboard.com/tag/csr/ (2016-02-09)
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  • Education
    impactful in the next few years For us poor folks who are in the communications marketing and public relations field the web at the moment looks something like the below It is a very crowded very busy very intense marketplace of ideas information and transactions Last week I presented on the topic of distinguishing your site from the rest by designing to educate customers which I believe is the future or definitely a future of the web The event was sponsored by the local chapter of the Canadian Public Relations Society a membership driven organization that supports professional communication and PR professionals Read more 31 January 28 2015 How to Write Punchy Blog Posts for Universities In college we were tasked with writing a weekly blog that would be worth 10 of our final grade To be honest it wasn t an exercise that I particularly enjoyed at first The workload for my program was intensive so my blog fell to the bottom of my priority list Oftentimes I felt that my blog writing was rushed and fell flat Additionally I wasn t sure who I was writing for I started using a few easy strategies to make my blog more appealing and I ultimately grew to enjoy writing it A couple of my posts were even published in the online edition of my local newspaper I think university administrators assigned to writing blog posts can relate to some of my challenges They have hectic schedules have the challenge of trying to sound professional and entertaining at the same time and must write for wide and varying audiences like students prospective students their parents and faculty and staff The tools I used to grow my blog can also be used by any university administrator to get more mileage out of

    Original URL path: http://manoverboard.com/tag/education/ (2016-02-09)
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  • Green Hosting
    relevant than ever Read more April 21 2015 Earth Day Every Day Canadian Environmental Responsibility Made Simple For the first time since its inception Earth Day in Canada will now be a year long event Starting on April 22 nd 2015 the national launch will encourage all Canadians to reduce their carbon footprint by 20 by 2020 The focus is on commuting and the Earth Day website indicates 25 different commuting acts you can take Daily transportation contributes about 24 of Canada s carbon emissions To reach this environmental goal Canadians are encouraged to Clean Your Commute by using electric vehicles public transportation foot power or by telecommuting where possible Earth Day 2015 marks the 45th anniversary of this annual celebration and nearly 6 million adults and children throughout Canada are expected to participate in special events environmental activities and educational opportunities Read more 30 January 22 2015 The End is Not in Sight Much has been written lately about doom and gloom and the end of web design The writings are extensive and altogether exhausting Some feel that the traditional design firm is in decline and ending while others feel that we are on the cusp of a new kind of web design I tend to believe the latter and here s why Read more January 21 2015 Hosting a Website Actually Means Hosting a Company We re working with a client right now which has substantial website development needs It s a big project and we ve been working with them for many months going on a long but pleasurable journey of discovery strategic direction wire framing multiple rounds of design hand coding and custom development Now that we re close to launching the site we ve run up against a hurdle that is all too often smack

    Original URL path: http://manoverboard.com/tag/green-hosting/ (2016-02-09)
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  • illustration
    illustration Inbound News Sustainability Technology Writing Topic illustration January 14 2016 New Year New Wallpaper Ring in the new year with a change of desktop scenery Inspired by the design of our New Year s card this wallpaper embodies the whimsical side of winter that we all love and sometimes forget that we love If you have had the same stock desktop image for 3 years I designed this wallpaper

    Original URL path: http://manoverboard.com/tag/illustration/ (2016-02-09)
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  • News
    identities for principled businesses large nonprofit organizations and educational institutions We consist of a small team of digital workers that care about economic opportunity and the immense environmental challenges we face We also drink good coffee and have insanely nice offices Read more June 26 2015 Proud to Be Re Certified as a B Corporation At Manoverboard We re Proud to Be a B Corporation You might think that Manoverboard a company that puts the planet and people before profits would not be prone to a little boasting or bragging You would be wrong Along with the glow we get from creating far reaching marketing strategies and designs for clients we also get a thrill when as a company we reach a new milestone Well that happened the other day We were re certified as a B Corporation Manoverboard first joined the ranks of B Corporations in 2013 We were probably in the mid 600s of global businesses that passed certification and were one of the first Canadian design firms to earn this distinction We were also the first in the province of Manitoba Read more April 21 2015 Earth Day Every Day Canadian Environmental Responsibility Made Simple For the first time since its inception Earth Day in Canada will now be a year long event Starting on April 22 nd 2015 the national launch will encourage all Canadians to reduce their carbon footprint by 20 by 2020 The focus is on commuting and the Earth Day website indicates 25 different commuting acts you can take Daily transportation contributes about 24 of Canada s carbon emissions To reach this environmental goal Canadians are encouraged to Clean Your Commute by using electric vehicles public transportation foot power or by telecommuting where possible Earth Day 2015 marks the 45th anniversary of this

    Original URL path: http://manoverboard.com/tag/news/ (2016-02-09)
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  • Sustainability
    become official until 1982 when the Canadian constitution was formally patriated and some of the vestiges of British power or influence were removed That means that while the country is almost 150 years old Canada Day itself is just entering middle age The holiday is recognized as a statutory holiday But not all local governments and communities agree on a set standard for the celebration In the capital Ottawa the day will be filled with live entertainment and family friendly activities from Parliament Hill to the museums and city parks Read more June 26 2015 Proud to Be Re Certified as a B Corporation At Manoverboard We re Proud to Be a B Corporation You might think that Manoverboard a company that puts the planet and people before profits would not be prone to a little boasting or bragging You would be wrong Along with the glow we get from creating far reaching marketing strategies and designs for clients we also get a thrill when as a company we reach a new milestone Well that happened the other day We were re certified as a B Corporation Manoverboard first joined the ranks of B Corporations in 2013 We were probably in the mid 600s of global businesses that passed certification and were one of the first Canadian design firms to earn this distinction We were also the first in the province of Manitoba Read more 36 May 27 2015 Creating a Responsible Earth Friendly Website According to a stellar new report by Greenpeace internet and IT services comprise approximately 2 of all carbon emissions or approximately the same as that of the aviation sector In other words those crowded lanes in the sky are putting out as much carbon as the cable beneath our roads In the report the authors

    Original URL path: http://manoverboard.com/tag/sustainability/ (2016-02-09)
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  • Writing
    social media platform right behind Facebook and Instagram More surprisingly according to this chart it has even surpassed Twitter Snapchat is a messaging app for sharing moments with friends You can snap a photo or video add doodles and send it to a friend or add it to your Story When you directly snap a friend they have up to 10 seconds to view the image and then it s gone never to be seen again ostensibly Story works a little differently than regular snaps When you add a snap to your Story as opposed to directly snapping somebody your friends have up to 24 hours to open your snap Whichever method you use to share your moments once the allotted time expires the photo or video is gone forever Read more May 10 2015 Get to the Point Millennials Want Content Brevity Insight and Authenticity It s probably not that much of a surprise to you that a huge majority of Millennials use smartphones I know I m not alone when I say that my iPhone is the last thing I look at before falling asleep and the first thing I look at when I wake up It s an ingrained habit and I don t know if I d have it any other way You can see from Nielsen s chart at right that 85 of Millennials aged 18 24 and 86 of Millennials aged 25 34 own smartphones Browsing the web doesn t just take place on computers anymore and with the massive number of smartphone users amongst Millennials I can t emphasize how important it is to build websites that are responsive to the size of screen you re using Google obviously agrees per its shift in rankings in the last few weeks Millennials also want their information fast Just the other day I looked up a local fast food franchise s website for its hours and surprisingly it was not optimized for mobile devices The site was designed so poorly that it took minutes yes minutes to find its hours of operation If I wasn t so hungry I would have been off that website within seconds We want our information fast and when it s not given to us within seconds we re onto your competitor s website Read more 35 April 29 2015 Effective Web Writing for Millennials Before we get started I d like to introduce myself my name is Giuliano Bellabono and I m a graduate from Red River College s Creative Communications program I m writing a series of three blog posts including this one as part of a series called Reaching the Next Generation The focus is on helping businesses and organizations better understand Millennials when marketing to them designing for them and connecting with them Millennials are generally between the ages of 18 and 34 and will soon be inheriting a very big complicated world from Baby Boomers and Generation X Millennials are also inspiring tremendous change in

    Original URL path: http://manoverboard.com/tag/writing/ (2016-02-09)
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